Dental Corporation
Dental Corporation operates a network of 170+ Bupa-owned dental practices across Australia, employing 900+ dentists under the Bupa Dental, Clearly Dental, and Independent Bupa Dental brands. It serves insured and uninsured Australian consumers with preventive, restorative, cosmetic, and emergency dental services.
- Company typePrivate
- Founded2007
- HeadquartersSydney, Australia
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Dental Corporation does
Dental Corporation operates a unified dental services network under the Bupa Dental brand in Australia, comprising 170+ Bupa-owned dental practices staffed by 900+ dentists. The network is organised under multiple sub-brands — Bupa Dental, Clearly Dental, and Independent Bupa Dental — each targeting different price points and patient demographics. Service offerings span preventive care (check-ups, cleans, professional cleaning), restorative care (general fillings), cosmetic dentistry (whitening), kids dental, and emergency dental, all delivered in-clinic. The company is a subsidiary of Bupa, the Australian private health insurer, which gives the network an integrated payer-provider advantage through the Members First Ultimate program — offering Bupa extras members 100% back on two six-monthly check-ups and cleans and 100% back on general fillings at designated providers, claimable outside standard yearly limits.
Revenue is generated on a transaction-fee basis at the point of service, with rebates claimable through all major Australian health funds, not only Bupa's own policies. The go-to-market is direct-to-consumer: the bupadental.com.au website drives clinic discovery and appointment booking, while the Bupa.com.au member portal enables insured members to track dental benefit limits. Pricing is not publicly disclosed in dollar terms; for non-insured or under-insured patients, flexible payment plans are offered. Bupa Dental's primary customer segment is Bupa health insurance members with eligible extras cover, with a secondary horizontal segment of all Australians regardless of fund membership. The firm does not disclose revenue, headcount beyond dentist count, or ownership/cap-table details.
The business is supported operationally by a 2024 NPS of 86% (likelihood to recommend) based on 59,107 survey responses, and is governed by a director group that includes Chris Chambers, David Bonham, and Mark Evans (Managing Director). No proprietary technology platform, AI/ML capability, data flywheel, patents, or API surface is described in the available material. Strategic posture is anchored on scaling the insured-member funnel, maintaining broad health-fund acceptance, and broadening access via flexible payment plans and multi-brand positioning.
Dental Corporation firmographics
Firmographics- Name
- Dental Corporation
- Website
- https://dentalcorp.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Dental Corporation operates a network of 170+ Bupa-owned dental practices across Australia, employing 900+ dentists under the Bupa Dental, Clearly Dental, and Independent Bupa Dental brands. It serves insured and uninsured Australian consumers with preventive, restorative, cosmetic, and emergency dental services.
- Ownership category
- akta.pro rank
Dental Corporation industry classification
Industry- Product category
- Dental Care Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Group Dental Plans (Employer-Sponsored) (HLAEAIAG)
Keywords
Where Dental Corporation is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Dental Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dental service fees: Bupa Dental generates revenue through fees charged for dental consultations, treatments, and procedures at its owned practices. Services include regular check-ups, teeth cleaning, whitening, kids' dental, emergency dental, and general fillings. Revenue is collected at point of service and also claimed through health fund rebates for insured patients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Members First Ultimate — 100% back on preventive and basic restorative dental |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Dental Corporation product offering
Product offeringCore offering
Dental Corporation operates the Bupa Dental network in Australia, providing in-person dental care through 170+ Bupa-owned practices staffed by 900+ dentists. Services include regular check-ups, teeth cleaning, fillings, whitening, pediatric dentistry, and emergency dental care, delivered to both Bupa health insurance members and the general public. For eligible Bupa members, the Members First Ultimate program delivers 100% back on preventive and basic restorative services at designated providers.
Product overview
Bupa Dental operates as a unified dental care network consisting of 170+ owned and affiliated practices across Australia under multiple sub-brands including Bupa Dental, Clearly Dental, and Independent Bupa Dental. The network offers a comprehensive range of dental services including regular check-ups, cleans, fillings, whitening, kids dental, and emergency care. For health insurance members, Bupa offers the Members First Ultimate program providing 100% back on preventive care and general fillings at designated providers. The company also provides flexible payment plans to improve accessibility. Services are available to all Australians regardless of health fund membership, with direct billing through major health funds.
Differentiator
Problem solved
Functional benefit
Products and services
- Bupa Dental Network
Quantifiable outcome
- 86% of Bupa Dental customers are likely to recommend the service to a friend (NPS, 2024)
Companies that use Dental Corporation
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Dental Corporation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dental Corporation partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- All major Australian health fundscoreBupa Dental accepts all major Australian health funds, allowing patients with any health insurer to claim rebates at Bupa Dental practices. This broad payer acceptance expands the addressable patient base beyond Bupa's own insurance members and positions Bupa Dental as an accessible provider for all Australians.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Dental Corporation competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dental Corporation social profiles
Digital presenceDental Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Corporation leadership team
Management profileNumber of profiles
Profiles3 records
Dental Corporation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Corporation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Corporation
What does Dental Corporation do?
Dental Corporation operates the Bupa Dental network in Australia, providing in-person dental care through 170+ Bupa-owned practices staffed by 900+ dentists. Services include regular check-ups, teeth cleaning, fillings, whitening, pediatric dentistry, and emergency dental care, delivered to both Bupa health insurance members and the general public. For eligible Bupa members, the Members First Ultimate program delivers 100% back on preventive and basic restorative services at designated providers.
Is Dental Corporation a public or private company?
Dental Corporation is a private company. It is classified as corporate owned and is currently operating.
When was Dental Corporation founded?
Dental Corporation was founded in 2007. It employs 5,001 to 10,000 people.
Where is Dental Corporation based?
Dental Corporation is headquartered in Sydney, Australia, in the Oceania region.
How does Dental Corporation make money?
One revenue line is on record: dental service fees.
Does Dental Corporation have an API?
No public API is recorded for Dental Corporation.
What industry is Dental Corporation in?
Dental Corporation's product category is Dental Care Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAAAI, Membership/Subscription & Direct-Pay General Dentistry Practices. Its NAICS code is 621210 and its SIC code is 8011.