The Rose Bowl
The Rose Bowl is a National Historic Landmark outdoor stadium in Pasadena, California, hosting UCLA Bruins football, the annual Rose Bowl Game, concerts, and tournaments, with premium seating, guided stadium tours, and an ongoing modernization campaign.
- Company typePrivate
- Founded1922
- HeadquartersPasadena, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Rose Bowl does
The Rose Bowl is an American outdoor athletic stadium located in Pasadena, California, a northeast suburb of Los Angeles. Opened in October 1922, the stadium is designated as a National Historic Landmark and a California Historic Civil Engineering landmark by the American Society of Civil Engineers. It functions as a multi-purpose event venue serving as the home of the UCLA Bruins football team, host of the annual Rose Bowl Game, and a venue for concerts, tournaments, and other sporting and entertainment events. Customer segments include general sports fans and event attendees, the UCLA Bruins football program (primary tenant), and external event organizers and promoters seeking a historic large-capacity venue.
Core revenue-generating offerings comprise (i) stadium event hosting — tickets sold directly online through the official events calendar and at the on-site box office, including college football games, concerts, and special events; (ii) a Premium Seating Program with suites, clubs, and premium chairback seats targeted at corporate clients and high-end consumers; (iii) guided stadium tours providing behind-the-scenes access to the field, locker rooms, and press box, monetized as a recurring consumer product; and (iv) visitor services including parking, directions, accessibility accommodations, and guest services. A sub-brand initiative, the Lasting Legacy Campaign, is a modernization and renovation initiative aimed at preserving historic status while upgrading facilities. No proprietary technology, AI/ML capabilities, APIs, SDKs, or data products are evident in the available source data.
The venue is organized as a privately/publicly held venue facility (not a publicly traded company) with a board governance structure inferred from published agenda reports. The ownership structure is not explicitly disclosed; no parent company, subsidiaries, funding rounds, M&A activity, or formal partnerships were identified. Marketing and distribution run primarily through the official website (rosebowlstadium.com), an email newsletter, press releases, online ticket sales, an on-site box office, and a premium seating direct-sales program targeting enterprise clients. No management team, headcount, or financial disclosures are available in the source material.
The Rose Bowl firmographics
Firmographics- Name
- The Rose Bowl
- Legal name
- Rose Bowl Stadium
- Website
- https://rosebowlstadium.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Rose Bowl is a National Historic Landmark outdoor stadium in Pasadena, California, hosting UCLA Bruins football, the annual Rose Bowl Game, concerts, and tournaments, with premium seating, guided stadium tours, and an ongoing modernization campaign.
- Ownership category
- akta.pro rank
The Rose Bowl industry classification
Industry- Product category
- Sports & Entertainment Venue
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Collegiate & School Athletic Facilities (MPAKAEAJ), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where The Rose Bowl is headquartered
LocationHeadquarters
- HQ city
- Pasadena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Rose Bowl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Distribution channels3 records
Marketing channels3 records
The Rose Bowl product offering
Product offeringCore offering
The Rose Bowl Stadium is a historic outdoor athletic stadium in Pasadena, California, that hosts college football games (including UCLA Bruins home games and the annual Rose Bowl Game), concerts, soccer matches, tournaments, and other large-scale entertainment events. The venue also offers guided stadium tours of behind-the-scenes areas and premium seating experiences including luxury suites, clubs, and premium chairback seats for corporate and high-end consumers.
Product overview
The Rose Bowl Stadium is a single outdoor athletic stadium venue offering event hosting services. The stadium provides live sporting events (primarily college football and soccer), concerts, and entertainment. Supporting services include guided tours, premium seating options (suites and clubs), and visitor planning resources. The Rose Bowl is recognized as a National Historic Landmark and California Historic Civil Engineering landmark.
Differentiator
Problem solved
Functional benefit
Products and services
- Rose Bowl Stadium Events Live sporting events, concerts, and entertainment performances hosted at the stadium, including UCLA Bruins home football games, the annual Rose Bowl Game, soccer matches, tournaments, and concerts. Open to the general public for ticket purchase through the events calendar.
- Stadium Tours Guided tours of the historic Rose Bowl Stadium offering visitors access to behind-the-scenes areas including the field, locker rooms, and press box. Targeted at general public visitors, school groups, and sports history enthusiasts.
- Premium Seating Luxury seating options including suites, clubs, and premium chairback seats offering enhanced amenities and exclusive access. Targeted at corporate clients and high-end consumers seeking premium event experiences.
Companies that use The Rose Bowl
Customer profileSegments3 records
Ideal customer profiles4 records
The Rose Bowl technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Rose Bowl partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
The Rose Bowl competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Rose Bowl social profiles
Digital presenceThe Rose Bowl compliance and trust
Trust signalCompliance2 records
The Rose Bowl financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Rose Bowl leadership team
Management profileNumber of profiles
The Rose Bowl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Rose Bowl M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Rose Bowl
What does The Rose Bowl do?
The Rose Bowl Stadium is a historic outdoor athletic stadium in Pasadena, California, that hosts college football games (including UCLA Bruins home games and the annual Rose Bowl Game), concerts, soccer matches, tournaments, and other large-scale entertainment events. The venue also offers guided stadium tours of behind-the-scenes areas and premium seating experiences including luxury suites, clubs, and premium chairback seats for corporate and high-end consumers.
Is The Rose Bowl a public or private company?
The Rose Bowl is a private company. It is classified as unknown and is currently operating.
When was The Rose Bowl founded?
The Rose Bowl was founded in 1922. It employs 101 to 250 people.
Where is The Rose Bowl based?
The Rose Bowl is headquartered in Pasadena, United States, in the North America region.
Does The Rose Bowl have an API?
No public API is recorded for The Rose Bowl.
What industry is The Rose Bowl in?
The Rose Bowl's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.