Developer docs
API playgroundTry for free, no card

Search company profiles

The Rose Bowl

Full company profile

uuid0023lxu

Namestring
The Rose Bowl
Legal namestring
Rose Bowl Stadium
Websiteurl
rosebowlstadium.com
Company typeenum
Private
Founded yearint
1922
Descriptiontext

The Rose Bowl is an American outdoor athletic stadium located in Pasadena, California, a northeast suburb of Los Angeles. Opened in October 1922, the stadium is designated as a National Historic Landmark and a California Historic Civil Engineering landmark by the American Society of Civil Engineers. It functions as a multi-purpose event venue serving as the home of the UCLA Bruins football team, host of the annual Rose Bowl Game, and a venue for concerts, tournaments, and other sporting and entertainment events. Customer segments include general sports fans and event attendees, the UCLA Bruins football program (primary tenant), and external event organizers and promoters seeking a historic large-capacity venue.

Core revenue-generating offerings comprise (i) stadium event hosting — tickets sold directly online through the official events calendar and at the on-site box office, including college football games, concerts, and special events; (ii) a Premium Seating Program with suites, clubs, and premium chairback seats targeted at corporate clients and high-end consumers; (iii) guided stadium tours providing behind-the-scenes access to the field, locker rooms, and press box, monetized as a recurring consumer product; and (iv) visitor services including parking, directions, accessibility accommodations, and guest services. A sub-brand initiative, the Lasting Legacy Campaign, is a modernization and renovation initiative aimed at preserving historic status while upgrading facilities. No proprietary technology, AI/ML capabilities, APIs, SDKs, or data products are evident in the available source data.

The venue is organized as a privately/publicly held venue facility (not a publicly traded company) with a board governance structure inferred from published agenda reports. The ownership structure is not explicitly disclosed; no parent company, subsidiaries, funding rounds, M&A activity, or formal partnerships were identified. Marketing and distribution run primarily through the official website (rosebowlstadium.com), an email newsletter, press releases, online ticket sales, an on-site box office, and a premium seating direct-sales program targeting enterprise clients. No management team, headcount, or financial disclosures are available in the source material.

Short descriptiontext

The Rose Bowl is a National Historic Landmark outdoor stadium in Pasadena, California, hosting UCLA Bruins football, the annual Rose Bowl Game, concerts, and tournaments, with premium seating, guided stadium tours, and an ongoing modernization campaign.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersPasadena, United States
HQ citystring
Pasadena
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
outdoor stadium venue, college football games, stadium tours, premium seating suites, event hosting services
Industry5 codes
1Professional & Major League Stadiums
CodeMPAKAEAAPrimaryYes
2Arena & Stadium Operations (Large-Capacity Venues)
CodeMPAGALAAPrimaryNo
3Collegiate & School Athletic Facilities
CodeMPAKAEAJPrimaryNo
4College/University Sports Events (NCAA & equivalents)
CodeMPAGAMAEPrimaryNo
5Sports & Arena Event Venues (Stadiums, Arenas)
CodeTHAHAAAFPrimaryNo
NAICS code3 codes
  • Promoters of Performing Arts, Sports, and Similar Events with Facilities71131
  • Spectator Sports7112
  • Spectator Sports71121
SIC code2 codes
  • Services-Amusement & Recreation Services7900
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Sports & Entertainment Venue
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Operations, Personnel, Infrastructure, Marketing or Sales, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

The Rose Bowl Stadium is a historic outdoor athletic stadium in Pasadena, California, that hosts college football games (including UCLA Bruins home games and the annual Rose Bowl Game), concerts, soccer matches, tournaments, and other large-scale entertainment events. The venue also offers guided stadium tours of behind-the-scenes areas and premium seating experiences including luxury suites, clubs, and premium chairback seats for corporate and high-end consumers.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

The Rose Bowl Stadium is a single outdoor athletic stadium venue offering event hosting services. The stadium provides live sporting events (primarily college football and soccer), concerts, and entertainment. Supporting services include guided tours, premium seating options (suites and clubs), and visitor planning resources. The Rose Bowl is recognized as a National Historic Landmark and California Historic Civil Engineering landmark.

Product and service3 records
1Rose Bowl Stadium Events
CategoryEvent Hosting
Description

Live sporting events, concerts, and entertainment performances hosted at the stadium, including UCLA Bruins home football games, the annual Rose Bowl Game, soccer matches, tournaments, and concerts. Open to the general public for ticket purchase through the events calendar.

2Stadium Tours
CategoryVisitor Experience
Description

Guided tours of the historic Rose Bowl Stadium offering visitors access to behind-the-scenes areas including the field, locker rooms, and press box. Targeted at general public visitors, school groups, and sports history enthusiasts.

3Premium Seating
CategoryHospitality
Description

Luxury seating options including suites, clubs, and premium chairback seats offering enhanced amenities and exclusive access. Targeted at corporate clients and high-end consumers seeking premium event experiences.

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance2 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

The Rose Bowl

Sports & Entertainment Venuerosebowlstadium.com

The Rose Bowl is a National Historic Landmark outdoor stadium in Pasadena, California, hosting UCLA Bruins football, the annual Rose Bowl Game, concerts, and tournaments, with premium seating, guided stadium tours, and an ongoing modernization campaign.

What The Rose Bowl does

The Rose Bowl is an American outdoor athletic stadium located in Pasadena, California, a northeast suburb of Los Angeles. Opened in October 1922, the stadium is designated as a National Historic Landmark and a California Historic Civil Engineering landmark by the American Society of Civil Engineers. It functions as a multi-purpose event venue serving as the home of the UCLA Bruins football team, host of the annual Rose Bowl Game, and a venue for concerts, tournaments, and other sporting and entertainment events. Customer segments include general sports fans and event attendees, the UCLA Bruins football program (primary tenant), and external event organizers and promoters seeking a historic large-capacity venue.

Core revenue-generating offerings comprise (i) stadium event hosting — tickets sold directly online through the official events calendar and at the on-site box office, including college football games, concerts, and special events; (ii) a Premium Seating Program with suites, clubs, and premium chairback seats targeted at corporate clients and high-end consumers; (iii) guided stadium tours providing behind-the-scenes access to the field, locker rooms, and press box, monetized as a recurring consumer product; and (iv) visitor services including parking, directions, accessibility accommodations, and guest services. A sub-brand initiative, the Lasting Legacy Campaign, is a modernization and renovation initiative aimed at preserving historic status while upgrading facilities. No proprietary technology, AI/ML capabilities, APIs, SDKs, or data products are evident in the available source data.

The venue is organized as a privately/publicly held venue facility (not a publicly traded company) with a board governance structure inferred from published agenda reports. The ownership structure is not explicitly disclosed; no parent company, subsidiaries, funding rounds, M&A activity, or formal partnerships were identified. Marketing and distribution run primarily through the official website (rosebowlstadium.com), an email newsletter, press releases, online ticket sales, an on-site box office, and a premium seating direct-sales program targeting enterprise clients. No management team, headcount, or financial disclosures are available in the source material.

The Rose Bowl firmographics

Firmographics
Name
The Rose Bowl
Legal name
Rose Bowl Stadium
Website
https://rosebowlstadium.com
Company type
Private
Founded year
1922
Operating status
Operating
Headcount range
101–250 employees
Short description
The Rose Bowl is a National Historic Landmark outdoor stadium in Pasadena, California, hosting UCLA Bruins football, the annual Rose Bowl Game, concerts, and tournaments, with premium seating, guided stadium tours, and an ongoing modernization campaign.
Ownership category
akta.pro rank

The Rose Bowl industry classification

Industry
Product category
Sports & Entertainment Venue
NAICS
Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Spectator Sports (71121)
SIC
Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry
Professional & Major League Stadiums (MPAKAEAA)
akta.pro secondary industries
Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Collegiate & School Athletic Facilities (MPAKAEAJ), College/University Sports Events (NCAA & equivalents) (MPAGAMAE), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)

Keywords

  • Outdoor stadium venue
  • College football games
  • Stadium tours
  • Premium seating suites
  • Event hosting services

Where The Rose Bowl is headquartered

Location

Headquarters

HQ city
Pasadena
HQ country
United States
HQ region
North America

Offices1 record

Markets served

The Rose Bowl business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Operations, Personnel, Infrastructure, Marketing or Sales, Others

Distribution channels3 records

Marketing channels3 records

The Rose Bowl product offering

Product offering

Core offering

The Rose Bowl Stadium is a historic outdoor athletic stadium in Pasadena, California, that hosts college football games (including UCLA Bruins home games and the annual Rose Bowl Game), concerts, soccer matches, tournaments, and other large-scale entertainment events. The venue also offers guided stadium tours of behind-the-scenes areas and premium seating experiences including luxury suites, clubs, and premium chairback seats for corporate and high-end consumers.

Product overview

The Rose Bowl Stadium is a single outdoor athletic stadium venue offering event hosting services. The stadium provides live sporting events (primarily college football and soccer), concerts, and entertainment. Supporting services include guided tours, premium seating options (suites and clubs), and visitor planning resources. The Rose Bowl is recognized as a National Historic Landmark and California Historic Civil Engineering landmark.

Differentiator

Problem solved

Functional benefit

Products and services

  • Rose Bowl Stadium Events Live sporting events, concerts, and entertainment performances hosted at the stadium, including UCLA Bruins home football games, the annual Rose Bowl Game, soccer matches, tournaments, and concerts. Open to the general public for ticket purchase through the events calendar.
  • Stadium Tours Guided tours of the historic Rose Bowl Stadium offering visitors access to behind-the-scenes areas including the field, locker rooms, and press box. Targeted at general public visitors, school groups, and sports history enthusiasts.
  • Premium Seating Luxury seating options including suites, clubs, and premium chairback seats offering enhanced amenities and exclusive access. Targeted at corporate clients and high-end consumers seeking premium event experiences.

Companies that use The Rose Bowl

Customer profile

Segments3 records

Ideal customer profiles4 records

The Rose Bowl technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

The Rose Bowl partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

The Rose Bowl competitors and assessment

Company assessment

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

The Rose Bowl social profiles

Digital presence

The Rose Bowl compliance and trust

Trust signal

Compliance2 records

The Rose Bowl financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Rose Bowl leadership team

Management profile

Number of profiles

The Rose Bowl funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Rose Bowl M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose Bowl

What does The Rose Bowl do?

The Rose Bowl Stadium is a historic outdoor athletic stadium in Pasadena, California, that hosts college football games (including UCLA Bruins home games and the annual Rose Bowl Game), concerts, soccer matches, tournaments, and other large-scale entertainment events. The venue also offers guided stadium tours of behind-the-scenes areas and premium seating experiences including luxury suites, clubs, and premium chairback seats for corporate and high-end consumers.

Is The Rose Bowl a public or private company?

The Rose Bowl is a private company. It is classified as unknown and is currently operating.

When was The Rose Bowl founded?

The Rose Bowl was founded in 1922. It employs 101 to 250 people.

Where is The Rose Bowl based?

The Rose Bowl is headquartered in Pasadena, United States, in the North America region.

Does The Rose Bowl have an API?

No public API is recorded for The Rose Bowl.

What industry is The Rose Bowl in?

The Rose Bowl's product category is Sports & Entertainment Venue. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 71131 and its SIC code is 7900.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales
Live signals
New York PostRose Bowl unveils $30M Field Club, part of UCLA’s push for ‘big-time football’The Rose Bowl unveiled its $30 million Field Club on Thursday, two days before opening for UCLA's home opener against San Diego State. The club offers premium seating and a horseshoe-shaped bar, with access limited to 1,000 seats. UCLA AD Tim Harris said the venue supports the school's push for big-time football.VarietyNoah Kahan Turns His ‘Miserable’ Material Into Manic Elation at Triumphant Rose Bowl Stadium Show: Concert ReviewNoah Kahan performed a sold-out concert at the Rose Bowl Stadium in Pasadena on August 15, 2026, drawing a crowd of 57,000 attendees. The two-and-a-half-hour show featured songs from his recent album 'The Great Divide' and included a special guest appearance by Chappell Roan. The performance highlighted Kahan's commercial success and strong fan engagement following his previous sellout at the same venue.NMEWatch Noah Kahan bring out Chappell Roan for ‘California’ at Rose BowlSinger Noah Kahan performed a surprise duet of 'California' with Chappell Roan during his sold-out concert at the Rose Bowl in Pasadena on August 15. This appearance highlights the ongoing professional support and friendship between the two artists, following previous collaborations and public endorsements. Kahan's tour continues through North America before moving to European venues in November.PasadenanowPEF: Unpacking a Day of Community: 2026 Dena Backpack GiveawayOn August 2, the Pasadena Educational Foundation, along with multiple community partners, organized the third annual Dena Community Backpack Giveaway at the Rose Bowl Stadium. Families received free backpacks filled with school supplies while students engaged in games and learned about community resources, supported by The Walt Disney Company, which donated school supplies. The event aimed to help prepare local students for the upcoming school year with a sense of community backing them.New York PostWith bloom off move to SoFi Stadium, UCLA must commit to Rose BowlThe author argues that UCLA must abandon its legal fight with the Rose Bowl and commit to honoring its lease agreement that runs through the 2043 season. UCLA has suffered repeated courtroom losses in its attempts to exit the lease and move to SoFi Stadium, with the latest setback being a failed attempt to stay the case, while mounting attorney fees at the law firm Gibson Dunn continue to pile up. With UCLA's chief financial officer Stephen Agostini gone, the author contends there is no tangible reason for the university to continue the dispute and is urging it to concede and live up to its contractual commitment.YahooThe renovations at the Rose Bowl could lead to UCLA staying long-termThe City of Pasadena has invested in major renovations at the Rose Bowl stadium, including a south end overhaul converting 5,000 bench seats into a field-level club with over 1,000 VIP seats. UCLA announced it will play its 2026 home football games at the Rose Bowl, with indications the parties may settle on a long-term arrangement to keep the Bruins in Pasadena. Under the agreement, UCLA did not pay for the new club space but retains all revenue generated from it while the Rose Bowl continues to take a percentage of ticket sales, concessions, and parking.Los Angeles TimesInside the Rose Bowl’s $30 million makeover: Will it help the stadium stay relevant?The Rose Bowl stadium in Pasadena is undergoing a $30 million renovation of its south end, converting 5,000 bench seats into a field-level club called the South Field Club with about 1,000 VIP seats, scheduled for completion by UCLA's home opener on Sept. 12. The project is funded entirely through sponsorship partners and private donors under the Rose Bowl Lasting Legacy Campaign, with UCLA retaining all revenue from the new club while the stadium takes a percentage of ticket sales, concessions and parking. The renovation comes amid ongoing uncertainty over the Rose Bowl's future in college football, as UCLA had threatened to leave for SoFi Stadium before a lawsuit was filed and both sides reportedly move toward settlement, while the stadium also faces pressure from the College Football Playoff's potential shift toward on-campus early-round games.PasadenanowRose Bowl Lands $1 Million Federal Earmark to Replace Near-Century-Old Infrastructure Before Olympics – Pasadena NowU.S. Rep. Laura Friedman announced $1,092,000 in federal earmark funding for the Rose Bowl Stadium in Pasadena to replace water and wastewater pipes that are approaching 100 years old and have shown erosion and daily safety risks. The funding, secured through H.R. 6938 signed by President Trump in January, will upgrade the city-owned stadium's aging infrastructure ahead of the 2028 Los Angeles Olympic Games, when the venue will host soccer semifinals and gold medal matches. The Rose Bowl faces approximately $200 million in capital needs over the next 20 years, with no construction contractor or start date yet announced for the pipe replacement project.CBS NewsRose Bowl gets over $1 million in federal funds for 2028 Olympic Games infrastructure upgradesThe Rose Bowl Stadium in Pasadena will receive $1.092 million in federal funding to upgrade its water and wastewater infrastructure systems, which are approaching 100 years old, ahead of hosting men’s and women’s Olympic soccer finals at the 2028 Los Angeles Games. The funding will modernize pipes to improve water quality, flow capacity, and drainage while relieving local taxpayers and ticket buyers from bearing the cost. The stadium, which opened in 1922 and is a National Historic Landmark, is the second venue in history to be used in three Olympic Games.PasadenanowPasadena-Area Projects Get Millions in Federal Earmarks for Groundwater Cleanup, Rose Bowl Repairs – Pasadena NowFederal earmarks totaling over $7.7 million will flow to Pasadena-area infrastructure under the fiscal year 2026 budget, including $3.24 million for continued groundwater cleanup in the San Gabriel Basin and over $1 million for water and wastewater pipe replacement at the nearly 100-year-old Rose Bowl Stadium. Additional funding includes $1.7 million for solar and energy storage at Pasadena Central Library, $1 million for accessibility upgrades at the Jackie Robinson Community Center, and $500,000 for the Altadena Community Center following the Eaton Fire, all secured by California lawmakers and signed into law by President Trump in January and February 2026.