Am-sport

What Am-sport does

AM Sport (legal name: AM SPORTS Racquets Equipment Proshop) is a privately held Canadian specialty retailer of racquet sports equipment, founded in 2014 and headquartered in Mississauga, Ontario. The company operates as a dual-channel retailer, combining a physical pro shop with a Shopify-based e-commerce storefront (amsport.ca), serving individual sports consumers across Canada. Its primary product categories span badminton, tennis, table tennis, pickleball, squash, basketball, and fitness/yoga, with badminton identified as the core segment. The company carries an extensive brand portfolio including Yonex, Victor, Li Ning, Wilson, Head, Babolat, Tecnifibre, Dunlop, Butterfly, Double Fish, and Black Knight, and holds authorized dealer status with Yonex Canada, which provides a 6-month manufacturer warranty on badminton rackets.

The business model is primarily transactional product sales, supplemented by a recurring in-store professional racquet stringing service priced at $12 labor fee plus string cost with a 2-3 business day turnaround. Distinctive product lines include limited edition Victor collaborations (Dragon Ball Z, Doraemon, One Piece, Crayon Shinchan, and Tai Tzu Ying collections), which provide exclusive SKUs not available through most competitors. Customer segments are personified as individual players across five racquet sport categories, with badminton players identified as the primary persona. Pricing spans from budget accessories ($6.99) to premium equipment ($900+), with free delivery offered on orders over $200.

AM Sport relies on digital marketing channels — email newsletter, Facebook, Instagram, and organic SEO through its Shopify site — alongside physical foot traffic in its Mississauga location. The company is independently owned with no external funding, no parent company, no subsidiaries, and no disclosed leadership team, management structure, or revenue figures. Operating hours and order processing times (3-5 business days for online orders) reflect a small-scale, owner-operated retail operation. No patents, awards, regulatory actions, mergers, acquisitions, or leadership changes are documented in the available data.

Name

Am-sport

Legal name

AM SPORTS Racquets Equipment Proshop

Website

https://amsport.ca

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

AM Sport is a Mississauga-based Canadian racquet sports equipment pro shop, founded in 2014, selling badminton, tennis, table tennis, pickleball, and squash gear through a physical store and Shopify e-commerce site to individual sports players across Canada.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Racquet Sports (Tennis/Pickleball/Badminton/Squash) Retail (CRAMABAF)

akta.pro secondary industries

Badminton Equipment & Accessories Retail (CRAMAFAC), Squash & Racquetball Equipment Retail (CRAMAFAD), Racquet Stringing, Grips & Customization Supplies Retail (CRAMAFAF), Racquet Sport Footwear & Apparel Retail (CRAMAFAI), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Racquet Bags, Cases & Storage Retail (CRAMAFAG)

Keywords

• Racquet sports equipment
• Badminton pro shop
• Tennis equipment retail
• Racquet stringing service
• Sporting goods retailer

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of sports equipment including badminton, tennis, table tennis, pickleball, and squash racquets, shoes, accessories, apparel, and gear. Revenue generated through e-commerce and physical retail transactions.
2. Stringing Services: Professional racquet stringing service with a $12 labor fee plus string cost. Provides 2-3 business day turnaround for restringing. Revenue generated from both labor and string material markup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AM Sport is a Canadian racquet sports pro shop that sells professional-grade badminton, tennis, table tennis, pickleball, squash, and basketball equipment, apparel, and accessories from leading international brands (Yonex, Victor, Li Ning, Wilson, Head, Babolat, Dunlop, Butterfly, Black Knight, and others). The company distributes through its Shopify-based online store at amsport.ca and a physical retail store in Mississauga, Ontario, and offers an in-store racquet stringing service ($12 labor plus string cost, 2–3 business day turnaround).

Product overview

AM Sport is a racquet sports equipment pro shop based in Mississauga, Canada since 2014, operating primarily as an e-commerce retail store. The company offers a comprehensive portfolio of professional sporting goods across multiple racquet sports including Badminton (Yonex, Victor, Li Ning rackets, shoes, bags, shuttlecocks, strings, accessories), Tennis (Wilson, Yonex racquets, shoes, balls), Table Tennis (Butterfly, Double Fish pre-assembled rackets, blades, rubbers), Pickleball (paddles, balls, shoes), and Squash (Black Knight, Dunlop racquets). The product lineup includes exclusive licensed collaborations with Victor (Tai Tzu Ying Collection, Dragon Ball Z, Doraemon, One Piece, Crayon Shinchan, Hello Kitty) featuring limited edition rackets, apparel, and accessories. Core offerings also encompass basketball equipment, fitness/yoga products, and in-store stringing services. The business operates as a single unified e-commerce platform with approximately 44 apparel products, 85+ sale items, and authorized dealer relationships with major brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Badminton Rackets

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Yonex CanadacoreChannel Partner/ Reseller/ DistributorAM Sport is an authorized dealer of Yonex Canada. All badminton rackets purchased from AM Sport are covered with 6-month manufacturer warranty by Yonex Canada. The partnership provides customers with authentic Yonex products and official warranty support.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Emerging players

• JustPaddles: Pickleball paddle specialist retailer offering demo and trial programs. A focused-play e-commerce model that illustrates the kind of category-deep retailer AM Sport could either compete with or model in its pickleball segment.
• PickleballCentral: US pickleball-focused specialist retailer carrying paddles, balls, and accessories. Overlaps with AM Sport's pickleball category expansion and represents the focused-play competitor model AM Sport would need to beat as that segment scales.

Direct peers

• Holabird Sports: Long-running US specialty racquet sports retailer offering tennis, squash, racquetball, and pickleball gear with in-house stringing service. Closely comparable hybrid retail/services model and curated brand mix make it a direct operating analogue.
• Tennis Express: US-based multi-brand racquet sports retailer selling tennis, pickleball, and badminton equipment online with comparable brand portfolio (Wilson, Babolat, Yonex, Head). Operates a similar DTC + showroom model and serves the same enthusiast/competitive player persona AM Sport targets.
• Badminton Avenue: Online badminton specialty retailer with a curated Yonex/Victor/Li-Ning catalog and in-house stringing. Direct overlap in product mix, target customer, and service-based differentiation strategy.
• DoWin Sports: North American badminton-focused e-commerce retailer carrying Yonex, Li-Ning, and Victor rackets, shoes, and shuttlecocks. The most directly comparable specialist on AM Sport's core badminton category, sharing SKU overlap and authorized-dealer dynamics.

Broad incumbents

• Yonex (Direct): Global manufacturer of badminton, tennis, and golf equipment that operates direct-to-consumer channels and authorizes regional dealers like AM Sport. The principal upstream supplier and biggest disintermediation threat.
• Victor (Direct): Taiwanese racquet sports manufacturer whose collaboration drops (Dragon Ball Z, Doraemon, One Piece) AM Sport retails. Brand-direct e-commerce competes with AM Sport's exclusive positioning on limited-edition SKUs.

Others

• ProKennex: Manufacturer of tennis, squash, and racquetball equipment. Supplier-side peer relevant to understanding wholesale economics and adjacent equipment categories AM Sport could expand into.

Regional players

• Sporting Life: Canadian multi-sport sporting goods retailer with physical stores and an online channel. Operates in the same Canadian geography as AM Sport but at much broader sporting-goods scale; represents the local omnichannel incumbent AM Sport must differentiate against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amsport.ca
• Instagraminstagram.com/amsport_racquets
• LinkedInlinkedin.com/company/am-sport-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Am-sport