Horowitz Law

What Horowitz Law does

Horowitz Law, operating as Sanford Horowitz Criminal Defense, is a solo criminal defense law practice headquartered in Santa Barbara, California, with a secondary office in Mammoth Lakes. Founded and operated by attorney Sanford Horowitz — a former Santa Barbara County District Attorney's Office prosecutor — the firm represents individuals accused of criminal offenses across the central California coast, including Santa Barbara, Ventura, San Luis Obispo, and Santa Maria counties. Service coverage spans misdemeanors through serious felonies, with dedicated practice areas for DUI, drug crimes, domestic violence, violent crimes, theft, sex crimes, white collar crimes, juvenile crimes, internet crimes, fraud, vehicular manslaughter, and appeals.

The firm offers Spanish-language representation, free initial consultations, and 24/7 availability, targeting adult and juvenile defendants seeking aggressive defense against state criminal charges. The business model is professional services: legal fees generated through hourly rates or flat-fee billing per case, with no disclosed pricing. Client acquisition runs on a sales-led motion via direct phone/contact-form intake, supplemented by an SEO-driven educational blog and reputation signals including a 2017 Avvo Clients' Choice Criminal Defense award and BBB accreditation. The firm does not offer technology products, APIs, or AI tools; it is a pure legal services practice of 1-10 employees with no external funding, parent company, or institutional ownership.

Name

Horowitz Law

Legal name

Sanford Horowitz Criminal Defense

Website

https://horowitzforlaw.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Horowitz Law is a Santa Barbara-based solo criminal defense practice operated by former prosecutor Sanford Horowitz, representing individuals accused of misdemeanors and felonies across California's central coast and Eastern Sierra.

Ownership category

akta.pro rank

Product category

Criminal Defense Legal Services

NAICS

Offices of Lawyers (541110), Legal Services (5411), All Other Legal Services (541199)

SIC

Services-Legal Services (8111)

akta.pro industry

PRIMARYBPAHAAAN

Criminal Defense

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Legal Services

SECONDARYBPAIAFAC

Public Defense & Legal Aid Services

Business & Public Services/Public Sector & Government Administration/Justice System (Courts, Prosecution & Corrections)

Keywords

• Criminal defense services
• DUI defense
• Drug crimes defense
• Domestic violence defense
• Felony defense representation

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Legal Defense Services: Criminal defense legal services provided to individuals accused of crimes. Revenue is generated through professional legal fees, typically charged at hourly rates or flat fees depending on case complexity. Services cover misdemeanors, felonies, DUI, domestic violence, drug crimes, white collar crimes, violent crimes, sex crimes, theft, and appeals.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Horowitz Law (Sanford Horowitz Criminal Defense) is a single-attorney criminal defense law practice that represents individuals accused of crimes across California, with a primary focus on Santa Barbara, Ventura, San Luis Obispo, and Santa Maria counties. Services cover misdemeanor and felony charges including DUI, drug crimes, domestic violence, violent crimes, theft, sex crimes, white collar crimes, juvenile offenses, internet crimes, vehicular manslaughter, fraud, and appeals, delivered through direct attorney-client engagements billed as professional legal fees.

Product overview

Horowitz Law (Sanford Horowitz Criminal Defense) is a single-attorney law firm offering comprehensive criminal defense legal services. The firm provides representation across all types of criminal cases, from misdemeanors to serious felonies. The core service is criminal defense representation, with specialized practice areas including DUI defense, drug crimes, domestic violence, violent crimes (assault, battery, murder, kidnapping), theft crimes, sex crimes, white collar crimes, juvenile crimes, internet crimes, fraud, vehicular manslaughter, and appeals. The firm is led by former prosecutor Sanford Horowitz who provides aggressive representation with a client-centered approach. Services include free consultations, Spanish-language support, and 24/7 availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Criminal Defense Legal Services Full-service criminal defense representation for individuals in California facing misdemeanor and felony charges, including case evaluation, negotiation with prosecutors, trial defense, and appeals. Marketed to adults and juveniles accused of crimes across Santa Barbara, Ventura, San Luis Obispo, and Santa Maria counties.
• DUI Defense Defense representation for driving-under-the-influence charges in California, including first-time DUI, second DUI, marijuana DUI, DUI enhancements, and aggravated DUI, aimed at individuals arrested for or charged with DUI offenses.
• Drug Crimes Defense Legal defense for drug possession, drug sales, controlled substance charges, and federal drug crimes, for individuals charged with drug-related offenses in California.
• Domestic Violence Defense Defense services for domestic violence charges in California, including child abuse, elder abuse, and restraining order matters, for individuals accused of domestic violence offenses.
• Violent Crimes Defense Legal representation for violent crime charges in California, including assault and battery, murder, and kidnapping, for individuals accused of violent felony offenses.
• Theft Crimes Defense Defense for theft-related charges in California, including breaking and entering, credit card and identity theft, and robbery, for individuals charged with theft offenses.
• Sex Crimes Defense Legal defense for sex crime charges in California, including indecent exposure and prostitution charges, for individuals accused of sex offenses.
• White Collar Crimes Defense Defense for white collar criminal charges in California, including fraud, embezzlement, and financial crimes, for individuals and professionals accused of financial offenses.
• Juvenile Crimes Defense Specialized defense representation for minors facing criminal charges in the California juvenile justice system, for juveniles and their parents or guardians.
• Internet Crimes Defense Defense for crimes involving the internet in California, including cybercrime and online offenses, for individuals accused of internet-based criminal conduct.
• Appeals Services Appellate representation for criminal case appeals in California, for individuals seeking to challenge a conviction or sentence.
• Vehicular Manslaughter Defense Legal defense for vehicular manslaughter charges in California, for individuals charged with causing death while operating a motor vehicle.
• Fraud Defense Defense representation for various fraud charges in California, for individuals accused of fraud offenses.
• Felony Crimes Defense Representation for clients in California facing felony charges, for individuals accused of serious felony-level offenses.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• San Luis Obispo Criminal Defense Attorney (local solo/small firm): Other solo or small criminal defense practitioners serving the same San Luis Obispo / Santa Barbara corridor covered by Horowitz; directly comparable on geography, scale, and client base.
• Werksman Jackson & Quinn LLP: California criminal defense boutique handling serious felonies, federal cases, and appeals; comparable in criminal defense specialization and California focus but with a multi-attorney partner structure.
• California Criminal Defense Lawyers (CA CDL): California-focused criminal defense practice serving multiple counties with overlapping practice areas including DUI, drug crimes, theft, and violent offenses; comparable regional California criminal defense offering.
• The Law Office of David L. Schroeder: Solo Santa Barbara criminal defense attorney with overlapping practice areas (DUI, drug crimes, domestic violence, violent crimes); the closest direct comparables in geography, scale, and offering.

Broad incumbents

• Kraut Law Group Criminal & DUI Lawyers: Southern California criminal defense and DUI firm with multiple offices and a large attorney team; comparable in criminal defense and DUI specialization but significantly larger headcount and broader geographic reach.
• Wallin & Klarich: Established California criminal defense and DUI firm with multiple offices and attorneys across Southern California; comparable as a regional criminal defense practice serving individuals accused of crimes, but operates at materially larger scale.
• Beles & Beles Criminal Defense Lawyers: California criminal defense firm covering DUI, drug offenses, violent crimes, theft, and juvenile cases; comparable practice mix but larger team serving broader California territory.
• Eisner Gorin LLP: California criminal defense firm handling DUI, drug crimes, sex crimes, federal cases, and appeals; comparable practice-area breadth but larger multi-attorney operation headquartered in Los Angeles.

Others

• Avvo: Legal directory and review platform where Horowitz won a Clients' Choice award; comparable as a channel where Horowitz competes for criminal defense leads, though Avvo is a marketplace rather than a law firm.
• California Public Defender's Office: Government-provided criminal defense representation for indigent defendants across California counties; not a direct competitor for paying clients, but shapes the broader criminal defense market in which Horowitz competes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horowitz-law

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horowitz Law