Properly
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
Properly firmographics
Firmographics- Name
- Properly
- Website
- https://properlyrent.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Properly industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Online Poker Operators (Real-Money) (MPAEAEAC), Player Wallets, Escrow & Custodial Account Services (MPAEALAK)
Keywords
Where Properly is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Properly business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Gambling House Edge: Platform takes a percentage of all bets placed through the platform. Revenue generated from the mathematical house edge built into slot machines, casino games, sports betting odds, and lottery.
- Promotional Income: Registration bonuses and deposit matches funded by house edge revenue.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Properly product offering
Product offeringCore offering
Properly operates an online gambling platform branded POL88/Slot777 that aggregates games from 35+ third-party providers into a single Indonesian-facing interface. The platform offers slots, sports betting, live dealer casino, lottery (togel), horse racing, crash games, arcade titles, online poker, esports betting, and cockfighting (sabung ayam) via web browser and an Android APK. Revenue is generated through the mathematical house edge on wagers and promotional incentives such as registration bonuses and deposit matches.
Product overview
POL88/Slot777 is an online gaming platform that aggregates multiple gambling products under one roof. The core platform offers a unified interface for accessing diverse gaming categories including online slots (Slot777), sports betting (Sbobet), live dealer casino, lottery/togel (Macau), horse racing (Race), crash games, arcade games, online poker (Idnpoker), esports betting, and cockfighting (Sabung Ayam). The platform features games from 35+ third-party providers (Pragmatic Play, PG Soft, MicroGaming, Habanero, Spade Gaming, and many others) and provides a dedicated Android mobile application. Users can access the platform via desktop browser or dedicated Android APK, with alternative link access provided for reliability.
Differentiator
Problem solved
Functional benefit
Products and services
- Slot777 (Online Slot Gaming) Online slot gaming platform offering a wide selection of slot titles from multiple providers including Pragmatic Play, PG Soft, Slot88, and others, available on both desktop and mobile. Targeted at adult Indonesian consumers seeking slot gambling entertainment.
- Sbobet (Sportsbook) Sports betting service offering sportsbook wagering with multiple game options, higher odds, and varied betting markets. Aimed at Indonesian sports bettors.
- Macau (Togel / Lottery) Togel (lottery) betting platform offering lottery draws from top international providers with large prize payouts. Targeted at Indonesian lottery players.
- Live Casino Live dealer casino offering multiple table-game variations via providers including ION Casino, PP Casino, Evo Gaming, and SA Gaming. Aimed at Indonesian players who prefer real-time dealer-led play.
- Race (Horse Racing Betting) Horse racing betting platform powered by the MarbleX provider. Targeted at Indonesian horse racing bettors.
- Crash Game Crash-style betting games including Aviator, Gemini, and InOut featuring real-time multiplayer wagering mechanics. Aimed at Indonesian crash-game players.
- Arcade Collection of arcade-style gaming options including MM Tangkas, providing casual betting mechanics alongside the main gambling verticals. Targeted at Indonesian arcade-game players.
- Idnpoker (Online Poker) Online poker gaming platform featuring Balak Play and 9Gaming providers. Aimed at Indonesian online poker players.
- E-Sports (Esports Betting) Esports betting platform powered by TF Gaming, allowing wagering on competitive video gaming events. Targeted at Indonesian esports bettors.
- Sabung Ayam (Cockfighting) Cockfighting betting platform featuring GA28, SV388, and WS168 providers. Targeted at Indonesian sabung ayam audiences.
- Hot Games (Featured Games) Curated selection of popular and trending games aggregated from across all platform verticals, surfaced on the home page for discovery. Targeted at Indonesian players browsing the platform.
- Slot777 Android App (APK) Native Android mobile application providing on-device access to the Slot777 platform's full suite of games and betting verticals. Distributed as an APK via QR code in 32-bit and standard variants. Targeted at Indonesian Android users.
Companies that use Properly
Customer profileSegments1 record
Ideal customer profiles1 record
Properly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Properly partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered major and core.
- Pragmatic PlaymajorMajor slot game provider integrated on the platform. Provides popular titles like Gates of Olympus, Sweet Bonanza, and Starlight Princess.
- PG SoftmajorMobile-first game provider offering Mahjong Ways series and other popular titles.
- HabanerocoreSlot game provider with diverse portfolio integrated on the platform.
- MicrogamingcoreEstablished game provider integrated on the platform.
- SBO SportsbookcoreSports betting platform provider integrated for sports wagering services.
- ION CasinocoreLive casino provider integrated on the platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Properly competitors and assessment
Company assessmentMarket position
Strengths3 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Properly social profiles
Digital presenceProperly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Properly leadership team
Management profileNumber of profiles
Properly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Properly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Properly
What does Properly do?
Properly operates an online gambling platform branded POL88/Slot777 that aggregates games from 35+ third-party providers into a single Indonesian-facing interface. The platform offers slots, sports betting, live dealer casino, lottery (togel), horse racing, crash games, arcade titles, online poker, esports betting, and cockfighting (sabung ayam) via web browser and an Android APK. Revenue is generated through the mathematical house edge on wagers and promotional incentives such as registration bonuses and deposit matches.
Is Properly a public or private company?
Properly is a private company. It is classified as unknown and is currently operating.
When was Properly founded?
Properly was founded in 2015. It employs 1 to 10 people.
Where is Properly based?
Properly is headquartered in New York, United States, in the North America region.
How does Properly make money?
Two revenue lines are on record. Gambling House Edge is the primary driver. The others are promotional Income.
Does Properly have an API?
No public API is recorded for Properly.
What industry is Properly in?
Properly's product category is Online Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAA, Real-Money Online Casino Operators (RNG Slots & Table Games). Its NAICS code is 7132 and its SIC code is 7990.