What Business Insight 3 does

Business Insight 3 Ltd (Bi3) is a Preston, UK-based privately held security technology and business intelligence specialist founded in 2009. The company designs, integrates, and supports video analytics-driven solutions for human, vehicle, and object detection, serving both private-sector enterprises and UK government/defence clients. Its customer base spans construction, defence and prisons, utilities and energy, highways and transport, data centres, petrol filling stations, and industrial/warehouse facilities, with named deployments including the UK Prison Service, the HS2 Skanska Costain STRABAG Joint Venture (SCS JV), and FloPlast.

Bi3's product architecture is organised into three pillars — Security Intelligence, Business Intelligence, and Software Intelligence — anchored on the DAVANTIS DFUSION video analytics platform (available in standard, DFUSION3, and DFUSION Mini form factors). DFUSION is a dual-engine analytics system incorporating AI deep learning for perimeter intrusion detection and is described as the first AI-integrated video analytics system to achieve CPNI/NPSA approval. The company complements this core with proprietary additions including MudCam (a Surface Deposit Detection system integrated into its Prism CCTV platform, developed for HS2), the Bi3 Data Engine, Insight Management Reports (IMR), bespoke dashboards, and a Health & Safety Intelligence Package. Hardware from FLIR (thermal imaging, FCB-AI camera), Suilvision (ANPR), Vaxtor (ALPR), and CSL (comms) is integrated alongside Davantis software.

Bi3 generates revenue through a mix of hardware sales, software licensing and subscriptions, equipment rental marketed as "Security as a Service," professional services (design, integration, training, maintenance), and bespoke development. Pricing is quote-based and not publicly disclosed, with options for outright purchase, lease, or monthly rental. Go-to-market is enterprise field sales with consultative project management, supplemented by channel partners and system integrators; the company is UK-domestic only. Headcount is reported at 1-10 employees despite 17 years of operation and a portfolio spanning "hundreds of different types of applications." The business is founder-led (Managing Director Glen Higson) with no disclosed institutional investors or external funding.

Name

Business Insight 3

Legal name

Business Insight 3 Ltd

Website

https://bi3.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Business Insight 3 (Bi3) is a Preston, UK-based integrator and value-added reseller of AI video analytics, perimeter security, and business intelligence solutions, serving UK enterprises and government/defence clients in construction, prisons, utilities, and transport sectors since 2009.

Ownership category

akta.pro rank

Product category

Video Analytics Software

NAICS

Custom Computer Programming Services (541511), Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Self-Service BI & Data Visualization (HDAEAMAA)

akta.pro secondary industries

Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Video analytics software
• Perimeter security systems
• Business intelligence analytics
• ANPR solutions
• Thermal imaging security

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hardware and Equipment Sales: Sale of security technology hardware including cameras, sensors, analytics units and related equipment. Provides options for outright purchase.
2. Software Licensing and Subscriptions: Licensing of proprietary software including DFUSION video analytics, BI dashboards, and ANPR management systems. Subscription-based with Initial Subscription Period and ongoing maintenance.
3. Equipment Rental (Security as a Service): Hire of equipment with options for rental periods. Includes ongoing support, maintenance and free upgrades during contract term. Rental option marketed as 'Security as a Service'.
4. Professional Services: System design, integration, software development, training, commissioning, maintenance, on-site and remote technical support, and consultative project management.
5. Bespoke Development: Custom development services creating unique solutions like MudCam for specific client requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Business Insight 3 (Bi3) designs, supplies and supports AI-driven video analytics platforms and bespoke security and business intelligence solutions for UK enterprises and government. Its core offering is the DAVANTIS DFUSION family of AI deep-learning video analytics (DFUSION3, DFUSION, DFUSION Mini) for perimeter security, complemented by ANPR, thermal imaging, tailgate detection, under-vehicle scanning, the Prism CCTV platform, the Bi3 Data Engine, and bespoke development services.

Product overview

Business Insight 3 (Bi3) operates a platform-plus-modules architecture organised across three pillars: Security Intelligence, Business Intelligence, and Software Intelligence. The Security Intelligence pillar is anchored by the DAVANTIS DFUSION video analytics platform (available in standard, DFUSION3, and DFUSION Mini form factors), which incorporates AI deep learning dual-engine detection for perimeter security — the first AI-integrated video analytics system to achieve CPNI approval. This core platform is supplemented by ANPR solutions (Vaxtor, Suilvision PUMA Range), thermal imaging (FLIR), Tailgate Detection (TDflex), Under Vehicle Scanning (SecuScan), and Thermal Fire Prevention. The Business Intelligence pillar applies the same detection technology (Human Detection, Vehicle Detection, Object Detection) beyond security into operational analytics, underpinned by the Bi3 Data Engine and Insight Management Reports (IMR), with specific sub-modules including People Counting, Slip & Fall Detection, PPE Detection, Vehicle Counting, MudCam (Surface Deposit Detection), and EnviroEye.AI. The Software Intelligence pillar wraps the portfolio with custom dashboards and bespoke development services. All three pillars share a common technology foundation of video analytics (computer vision AI) and are offered through flexible commercial models including purchase, rental, and lease.

Differentiator

Problem solved

Functional benefit

Products and services

• DFUSION3 Latest generation of the DAVANTIS DFUSION dual-engine video analytics platform, fully optimised for Windows 11 with a 200% increase in resolution and the new Infinite Super Rules behavioural analytics engine for adaptive, customisable detection in perimeter security scenarios.
• DAVANTIS DFUSION (Standard) DAVANTIS DFUSION dual-engine video analytics system integrating AI deep learning for perimeter intrusion detection, achieving up to 90% false alarm reduction with high detection rates when only 25% of an intruder's body is exposed. The first AI-integrated video analytics to achieve CPNI/NPSA approval.
• DFUSION Mini Compact mini-sized video analytics unit supporting up to 4 channels of DAVANTIS DFUSION technology, designed for small sites, rapid deployment CCTV towers and domestic home protection, with up to 95% false alarm reduction and configuration in less than 5 minutes per camera.
• Bi3 Data Engine Software platform that processes and aggregates data from Bi3's detection systems, serving as the backend intelligence layer for the company's business intelligence and security analytics solutions.
• Prism Customisable CCTV platform that hosts MudCam and other Bi3 video analytics solutions, acting as the integration layer for the company's security and business intelligence portfolio.
• MudCam Advanced video analytics-based Surface Deposit Detection (S.D.D.) solution that detects mud build-ups on roads and construction site entrances/exits. Integrated into the Prism platform and developed for HS2 construction sites to address Highways Act 1980 and Environmental Protection Act 1990 compliance.
• EnviroEye.AI AI-driven environmental monitoring solution within Bi3's Business Intelligence portfolio, addressing environmental sensing through video analytics.
• ANPR (Automatic Number Plate Recognition) Industry-leading ANPR products with state-of-the-art database design and web interfaces for vehicle identification and tracking, integrating Vaxtor ALPR OCR and Suilvision PUMA Range solutions.
• TDflex Tailgate Detection Anti-tailgating solution ensuring only authorised people enter secure areas by adding an additional security layer to existing access control systems.
• SecuScan Under Vehicle Scanner Under vehicle scanning solutions available in permanent (SecuScan Permanent) and mobile (SecuScan Mobile) variants for comprehensive vehicle security inspection at high-security sites.
• Thermal Imaging Solutions FLIR thermal imaging products for perimeter protection, fire prevention and heat detection applications, including the FLIR FCB-AI camera with visual and thermal performance and reliable low-light capability.
• Health & Safety Intelligence Package Comprehensive health and safety monitoring package combining advanced sensor data, workplace monitoring and real-time analytics, covering heat-risk detection, PPE detection, equipment monitoring and behavioural insights to improve safety outcomes and compliance.
• Rental Option (Security as a Service) Security-as-a-Service rental option providing flexible access to Bi3 technology including DFUSION, CCTV towers and monitoring, offering free upgrades and warranty through the entire contract duration on a monthly billing cadence.
• Bespoke Development Services Custom software development and Prince 2 Project Management services enabling tailored solutions for unique customer requirements, exemplified by the bespoke development of MudCam for HS2 construction sites.

Quantifiable outcome

• Up to 90% reduction in false alarms with DFUSION AI integration while maintaining high detection rates
• +3 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature11 records

Partnerships

Nine partnerships are on record, tiered flagship and core.

• IntelexVisionflagshipStrategic or Co-development Partner · 1 January 2025New commercial partnership announced in 2025 to accelerate growth of the UK video analytics market. IntelexVision is described as a leading business in the AI video analytics sector.
• Inniovate (KnowIo)coreTechnology or Integration · 1 January 2025Collaboration with Inniovate, creators of KnowIo smart access control system. Partnership enables integration bringing automation, accuracy and operational simplicity to sites using DAVANTIS video analytics.
• OCSflagshipStrategic or Co-development Partner · 1 January 2023Partnership with OCS to develop MudCam, a unique mud build-up detection system for construction sites. Bi3's bespoke development and Prince 2 Project Management services delivered the solution for HS2 project.
• SCS JV (Skanska Costain STRABAG Joint Venture)flagshipStrategic or Co-development Partner · 1 January 2023Joint venture delivering HS2 construction project. Partnered with Bi3 and OCS to develop and deploy MudCam for mud-on-road detection addressing safety and legislative requirements.
• Cortech DevelopmentscoreStrategic or Co-development Partner · 1 January 2010Long-standing strategic partnership since around 2010, initially forged for a prison project. Combines Bi3's Davantis DFUSION video analytics with Cortech's Datalog QL management solution for high-security applications. Partnership has expanded into prisons and high-net-worth individual sectors.
• DavantiscoreTechnology or Integration · 1 January 2009Strategic partnership established in 2009 for the supply and integration of DAVANTIS DFUSION video analytics technology. DAVANTIS focuses solely on video analytics for the security sector, specialising in external perimeter detection. Their DFUSION system is the first AI-integrated video analytics to achieve CPNI approval.
• FLIRcoreTechnology or IntegrationWorld leader in thermal imaging infrared cameras. FLIR products enhance Bi3's perimeter protection solutions and fire prevention offerings.
• SuilvisioncoreTechnology or IntegrationSupplier of Puma Range ANPR products integrated into Bi3's security technology portfolio.
• VaxtorcoreTechnology or IntegrationANPR vehicle analytics OCR specialist solutions integrated into Bi3's ANPR offerings.

Scale indicators4 records

Broad incumbents

• Axis Communications: Global network camera and analytics vendor increasingly embedding AI detection at the edge. Overlaps with Bi3's camera + analytics stack and targets many of the same enterprise and government verticals.
• Milestone Systems: Global open-platform VMS vendor commonly integrated with third-party analytics like DFUSION. Comparable to Bi3 as the broader ecosystem in which Bi3's perimeter and business intelligence analytics are deployed.
• Avigilon (Motorola Solutions): Motorola Solutions' video security and analytics brand offering cameras with embedded AI for perimeter and object detection. Overlaps with Bi3's perimeter security and AI detection portfolio for enterprise and government customers.
• Genetec: Global unified security platform (VMS/ACS) that integrates third-party video analytics including perimeter detection. Bi3's DFUSION is positioned as an analytics layer that plugs into major VMS/PSIM platforms such as those offered by Genetec.
• Briefcam (Motorola Solutions): Video analytics platform for security, safety, and operational intelligence, owned by Motorola Solutions. Directly comparable to Bi3's DFUSION-based analytics in human/vehicle/object detection use cases across enterprise and government customers.

Direct peers

• Davantis: Spanish video analytics developer whose DFUSION platform is the core technology distributed and integrated by Bi3. Closely aligned on product, category (perimeter video analytics), and customer base (security integrators and high-security sites).
• Cortech Developments: UK PSIM/security software vendor that Bi3 has partnered with since ~2010 for prisons and high-security sites. Directly comparable as a UK-focused security software specialist whose DatalogQL integrates with Bi3's DFUSION analytics.
• Intelligent Security Systems (ISS): Provider of video management and AI video analytics for perimeter security, ANPR, and business intelligence. Comparable to Bi3 on video analytics product depth and enterprise/government customer focus.
• Ipsotek (Atos / CVG): UK-based specialist in AI video analytics for perimeter intrusion detection and operational intelligence. Closely comparable to Bi3 on technology (rule-based + AI video analytics), customers (transport, critical infrastructure), and region.
• IntelexVision: UK AI video analytics specialist with whom Bi3 signed a flagship 2025 commercial partnership. Closely comparable on product category (AI video analytics) and customer base (UK enterprise and security integrators).

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Bi3Intelligence

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Insight 3