Sales Group

Name

Sales Group

Legal name

Sales Group

Website

https://salesgroup.pt

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Advertising Agencies (54181), Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Sales Promotion Campaign Design & Management (BPAFAMAC), Sales Promotion Management (Coupons, Rebates, Sampling, Sweepstakes) (MPAAAJAE)

Keywords

• Dialogue marketing
• Lead generation
• Cross-media campaigns
• Digital marketing services
• Email marketing platforms

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: Professional services including strategic consulting, campaign development, digital marketing, creative services, and lead generation. Revenue generated through project-based engagements and retainer arrangements with enterprise clients.
2. Digital Sales - Online Solutions: Development of digital solutions including websites, mobile applications, email marketing platforms, and cross-media campaigns.
3. Leads R'Us - Lead Generation: Specialized lead generation services through affiliate networks and opt-in databases, offering cost-per-lead (CPL) and cost-per-acquisition (CPA) models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Sales Group is a dialogue marketing agency that provides integrated marketing services through four divisions: digitalSales (digital and mobile solutions), Dialogue Agency (cross-media campaigns), Creative Sales (offline creative communication), and Leads R'us (lead generation). The firm serves enterprise brands with services spanning email marketing, mobile apps, websites, gamification platforms, branded content, and performance-based customer acquisition campaigns using CPL and CPA models.

Product overview

Sales Group is a dialogue marketing agency offering an integrated portfolio of four service divisions (digitalSales, dialogue Agency, creativeSales, leads R´us) supported by proprietary products (optimail email marketing platform, Plataforma 760 mobile fundraising, and specialized products p-url, tso, ems, icebreaker). The agency provides end-to-end marketing solutions spanning digital, cross-media, offline creative, and lead generation services for clients across various industries including finance, retail, healthcare, and tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Digital Sales: Digital communication agency developing online and mobile solutions including app design, mobile app development, front-end/responsive, SEO/SEM, email marketing, mobile marketing, metrics, sites, landings, platforms, and motion graphics.
• Dialogue Agency
• Creative Sales
• Leads R'us

Products and services

• digitalSales Digital marketing division offering app design, mobile app development, responsive web development, SEO/SEM, email marketing, mobile marketing, websites, landing pages, platforms, and motion graphics for enterprise clients seeking personalized digital customer relationships.
• Dialogue Agency Strategic consulting and cross-media campaign development division combining offline and online communication channels to enhance dialogue and proximity with customers, including branding, naming, brand activation, graphic design, and events.
• Creative Sales Creative communication division focused on offline strategies and solutions, handling creative concepting and implementation for print and traditional media communication including branding, graphic design, environmental design, experience design, packaging, and territorial marketing.
• Leads R'us Lead generation division with partnerships with opt-in database owners and high-traffic websites, offering an affiliate network for advertiser campaigns with performance marketing, cost-per-lead (CPL), and cost-per-acquisition (CPA) models.
• Optimail Email marketing platform for client prospection campaigns featuring mobile-optimized inbox development with responsive design and device-adaptive call-to-action mechanisms that automatically identify device type and display optimized versions.
• Plataforma 760 Mobile fundraising platform enabling phone-based donations through premium-rate numbers, used for film projects and campaigns with interactive features such as quizzes and exclusive content.
• p-url Personalized URL product for direct marketing campaigns that creates customized web pages with individual customer data for personalized communication and response tracking.

Quantifiable outcome

• 80,000+ participations in Rock in Rio Challenge platform within first year
• +1 more outcomes

Named customers24 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Interdirect NetworkcoreStrategic or Co-development Partner · 20 December 2016International network of independent direct and digital marketing agencies with approximately 30 members representing various European, Asian, American, Canadian and Australian countries. Sales Group organized the Creative Forum in Lisbon in September 2017, hosting debates and conferences on strategy, creativity, and communication challenges.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Epsilon Data Management: Direct marketing pioneer offering database-driven, personalized cross-media campaigns and email marketing platforms (Epsilon's PowerMail / Conversant). Closely comparable to Sales Group's Optimail and cross-media campaign model.
• Merkle: Global data-driven performance marketing agency specializing in customer relationship management, cross-media campaign execution, and lead generation — directly comparable to Sales Group's dialogue Agency and leads R'us divisions.
• Proximity Worldwide (BBDO): BBDO's direct, data, and CRM marketing network operating in dialogue marketing, loyalty, and personalized campaigns — a direct peer on cross-media strategy and CRM-led customer engagement.
• Fuel (Publicis): Portuguese arm of Publicis operating in creative, digital, and dialogue marketing for enterprise clients — directly competing with Sales Group on integrated campaigns for the same Iberian brand roster.
• Wunderman (now VMLY&R): Historically the global leader in direct and dialogue marketing, now part of VMLY&R (WPP). Competes directly with Sales Group on cross-media, data-driven CRM, and personalized customer dialogue campaigns for the same enterprise client categories.

Broad incumbents

• Publicis Worldwide: Global full-service advertising network with a direct/dialogue marketing heritage; competes with Sales Group on enterprise pitches requiring cross-market execution and integrated CRM-led campaigns.
• Dentsu Creative: Global creative and experience network with strong direct and CRM marketing capabilities through Dentsu agencies (e.g., Dentsu Direct); competes with Sales Group for enterprise integrated marketing mandates.

Regional players

• MSTF Partners: Portuguese digital and creative agency offering integrated marketing, digital transformation, and cross-media services; competes with Sales Group in the same Lisbon enterprise market across similar client verticals.
• Fullsix Group: Pan-European digital and direct marketing agency with strong Iberian and Italian presence; offers cross-media campaign execution and lead generation comparable to Sales Group's integrated four-division model, focused on similar enterprise brands.

Others

• Interdirect Network (other members): Strategic alliance of ~30 independent direct and digital marketing agencies worldwide — Sales Group's peer network. Other members (e.g., German, Brazilian, Asian shops) provide both partnership and competitive overlap on multinational dialogue marketing briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sales Group