Santos

What Santos does

Santos S.A.S. is a privately held French manufacturer of commercial-grade food, beverage, and coffee preparation equipment, founded in 1954 by André Fouquet and headquartered in Vaulx-en-Velin in the Lyon metropolitan area. The company designs and produces a portfolio of approximately 30+ active products organized into four ranges: Fresh Drinks (citrus juicers, centrifugal juice extractors, cold press juicers), Bar (brushless and conventional blenders, ice crushers/shavers, drink mixers, cold drink dispensers), Kitchen/Food Preparation (kitchen blenders, dough mixers, graters, meat mincers), and Coffee (espresso grinders, on-demand grinders, shop grinders, specialty grinders). Its underlying technology is built around proprietary motor systems, including the first brushless motor deployed in a commercial blender (Expert Brushless Blender 62, 2010), self-manufactured grinding discs produced in-house since 1954, two patents on a cold press juicing system (Nutrisantos 65), and patented tool-free cleaning/locking mechanisms (Ezy-clean, Ezy-lock, Ezy-fit, Santosafe). All products are 100% designed and assembled in the Lyon factory, with guaranteed spare parts availability for 10+ years post-production and Longtime Label repairability certification.

Santos sells exclusively through a global indirect channel: a network of authorized resellers and importers operating in over 130 countries, supplemented by participation in major international trade shows (Paris Coffee Show, Gulfhost, Sirha, Host Milano). Pricing is quote-based and not publicly disclosed; there is no direct-to-consumer or direct-to-end-user e-commerce channel. Revenue is generated through one-time hardware sales of professional equipment, with no disclosed recurring service, software, or consumables revenue stream. The target customer base is horizontal across commercial foodservice: juice bars, health food stores, hotels, bars, restaurants, coffee shops, pizzerias, bakeries, supermarkets, and institutions. The company holds multiple industry innovation awards (Host Smart Label, Grand Prix Sirha Innovation, Snacking d'Or, Gulfhost Innovation Awards) and was the Official Coffee Grinder of the French Barista Championships in 2019 and 2021. Santos is an independent, founder/family-owned business with no disclosed external investment, parent company, or subsidiary structure.

Name

Santos

Legal name

Santos S.A.S.

Website

https://santos.fr

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Santos is a French manufacturer founded in 1954 that designs and produces commercial-grade food, beverage, and coffee preparation equipment — including juice extractors, brushless blenders, dough mixers, and coffee grinders — sold via resellers in 130+ countries to hospitality and foodservice operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Vaulx-en-velin

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Equipment Sales: Santos generates revenue through the sale of professional food, coffee, and juice preparation equipment. Products include citrus juicers, juice extractors, cold press juicers, blenders, ice crushers, drink mixers, dough mixers, graters, meat mincers, and coffee grinders. Equipment is sold through a global network of resellers and importers in over 130 countries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Santos designs and manufactures professional food, coffee, and juice preparation equipment, including citrus juicers, juice extractors, cold press juicers, blenders, ice crushers, drink mixers, dough mixers, graters, meat mincers, and coffee grinders. All products are 100% manufactured at the Santos factory in Vaulx-en-Velin (Lyon), France, and sold exclusively through a global network of resellers and importers serving hospitality, foodservice, and retail customers in more than 130 countries.

Product overview

Santos is a French manufacturer of professional food, beverage, and coffee equipment founded in 1954. The company produces a comprehensive portfolio of commercial-grade appliances organized into four main product ranges: Fresh Drinks (citrus juicers, juice extractors, and cold press juicers), Bar equipment (blenders, ice crushers, drink mixers, and dispensers), Kitchen/Food Preparation (blenders, dough mixers, graters, and meat mincers), and Coffee grinders (espresso grinders, on-demand grinders, shop grinders, and specialty grinders). Key products include the Expert Brushless Blender 62 (first blender with brushless motor), the Juice extractor Miracle Edition 68 (180 l/h output), the Cold Press Juicer Nutrisantos 65 (with patented cold press technology), and the I-Grind coffee grinder series (featuring brushless motor and customizable recipes). All products are 100% manufactured in France at the Lyon factory, with a focus on durability, repairability, and commercial-grade performance.

Differentiator

Problem solved

Functional benefit

Products and services

• Mefra Citrus Juicer 71C Small citrus juicer with 80 rpm speed and 15 l/h output, featuring a removable bowl and squeezer for tool-free cleaning. Designed for hotels, bars, restaurants, ice cream shops, and home use.
• "Classic" Citrus Juicer 11 Genuine Santos citrus juicer with heavy-duty induction motor delivering 30 l/h average output. Carries Longtime Label certification for durability and is designed for health food stores, hotels, bars, and restaurants.
• Citrus Juicer 38 Commercial citrus juicer with 30 l/h output, designed for health food stores, hotels, bars, restaurants, and institutions. Features easy-clean removable components.
• High Output Citrus Juicer 52 High-output citrus juicer with a powerful induction motor for intensive commercial use, producing 40 l/h output with a 212 mm spout height for glasses or jugs.
• Citrus Juicer with Lever 10 Citrus juicer with lever and automatic start via a patented clutch system, equipped with a 260 W motor. Designed for juice bars, health food stores, bars, restaurants, and ice cream shops.
• Lever Juicer "Evolution" 70 Heavy-duty lever citrus juicer with a patented clutch system, delivering 50 l/h output and a 220 mm spout height, suitable for intensive commercial use.
• Juice Extractor "Miracle Edition" 68 New-generation juice extractor with up to 180 l/h output, a 79.5 mm feeding chute, Ezy-clean System II, and 0.5 mm sieve for exceptional filtration. Built on 60 years of Santos juicing experience.
• Santos Juicer 50 (Centrifugal Juice Extractor) Compact centrifugal juice extractor with 140 l/h output, an XL 79.5 mm feeding chute, Ezy-clean system, Ezy-lock system, and a patented auto-clean basket for maximum yield.
• Juice Extractor 28 Classic juice extractor with powerful induction motor, 100 l/h output, 68 mm introduction diameter, and 222 mm spout height. Designed for continuous commercial use.
• Cold Press Juicer Nutrisantos 65 Commercial cold press juicer covered by two Santos patents on the cold press system, operating at 5–80 rpm. Features a 79.5 mm XL chute and a 400 W motor, designed to preserve vitamins, nutrients, enzymes, and minerals.
• Expert Brushless Blender 62 World's first blender with a brushless motor, including 30 pre-programmed recipes, a soundproof hood, and a patented two-way rotating blade (Dual Crushing Action). Available in in-counter and standard versions.
• Compact Brushless Blender 66 Compact brushless blender with 9 optimized programs, a patented two-way rotation blade, lid detection, quiet blending technology, TiN-coated blade, and dual crushing action.
• Drink Mixer 54 Commercial drink mixer for frappes, milkshakes, milk froth, and ice cream drinks, with variable speed (8,000–16,000 rpm) and automatic motor activation via bowl detection. Includes 2 bowls and 3 stirrers.
• Bar Blender 33 Small bar blender for cocktails, smoothies, and frozen drinks with two speeds (12,000/16,000 rpm). Features stainless steel blades and easy cleaning with removable components and filler-cap.
• Ice Crusher 53 Ice crusher for cocktail bars, hotels, and restaurants that makes fine and coarse ice with 1.2 kg output in 30 seconds. Features automatic and manual modes.
• Ice Shaver With Lever 09 Ice shaver with adjustable disc for snow ice or crushed ice, delivering 100 kg/h output, designed for bars, restaurants, fish shops, and caterers.
• Cold Drink Dispenser 34 Cold drink dispenser for fruit juices, sangria, lemonades, water, iced tea, and coffee, with a stirring paddle and reliable air-cooling condenser. Available in single, twin, or triple bowl configurations of 12 L each.
• Kitchen Blender 37 Professional kitchen blender for restaurants, hotels, institutions, and hospitals, with variable speed (0–18,000 rpm) and a pulse function. Features the Santosafe locking system and carries Longtime Label certification.
• 10 Liter Dough Mixer 18 Dough mixer for bread dough following French tradition, kneading up to 4 kg of hard dough in 15 minutes. Features a 10 L stainless steel bowl and a helical fork design.
• Grater 02 Genuine Santos grater since 1954 for cheese shops, supermarkets, and pizzerias. Features 50 kg/hour output and multiple disc options for hard/soft cheese, chocolate, peanuts, and dried fruits.
• Meat Mincer 12 Commercial meat mincer for professional kitchens, part of the Santos food preparation product range, designed for intensive daily use.
• On-Demand Coffee Grinder 59 On-demand coffee grinder with integrated LCD display, dispensing a precise 7 g dose in under 1 second. Features a 1 kg hopper, 63 dB noise level, and Santos-manufactured 63.5 mm grinding burrs.
• Silent Espresso Coffee Grinder 40A Most silent espresso coffee grinder in the Santos range at 63 dB, featuring 63.5 mm grinding discs, a volumetric dispenser (6.5–9 g dose), a 2.2 kg hopper, and 8 kg/h output. Available with a mobile coffee tamper.
• On-Demand Silent Coffee Grinder 55 Silent on-demand grinder with portafilter holder, delivering a 7 g dose in under 1 second. Features a 1 kg hopper, 63 dB noise level, and 25 kg/h average output.
• Ground Coffee Dispenser 26 Espresso-range ground coffee dispenser for commercial use, part of the Santos espresso coffee grinder product family.
• Shop Coffee Grinder With Drawer 01 Traditional sturdy shop coffee grinder with an 800 g plastic drawer, 63.5 mm grinding discs, a 1 kg hopper, and 14 kg/hour average output. Also available as a bag-holder version.
• Shop Coffee Grinder With Bag Holder 04 Shop coffee grinder with a 280 mm bag holder, 63.5 mm grinding discs, 1 kg hopper capacity, and a 650 W motor for shops, supermarkets, and coffee roasters.
• Silent Shop Coffee Grinder With Bag Holder 43 Silent shop grinder with a 360 mm bag holder accepting 250 g–1 kg bags. Features a 70.4 dBA noise level, a 1.7 kg hopper, and heavy-duty design for intensive use.
• Coffee Shop Grinder 63 Heavy-duty shop grinder with triple-cut 120 mm grinding discs for large quantities, featuring a 400 mm bag holder, vibrating plate, 65 dBA noise, 1.2 kg hopper, and up to 120 kg/hour output. Designed for Turkish coffee.
• Coffee Grinder - Barista Edition 01BAR Official grinder of the French Barista Championships in 2019 and 2021. Features 63.5 mm Santos grinding discs, micrometric adjustment for espresso/filter/French press, and 14 kg/hour output.
• I-Grind by Weight Coffee Grinder 67GBW First grinder combining grind-by-weight precision with a brushless motor, featuring an AI-powered scale, up to 6 dose recipes, a worn-burrs alert, and a quick-access grinding area for maintenance.
• I-Grind Coffee Grinder 67 Coffee grinder with a brushless motor offering motor speed variation. Operators can create recipes using grinding adjustment, time, and motor speed. Features an LCD display, 6 editable recipes, and an anti-static tab.
• Kawa Coffee Grinder 76 Coffee grinder dedicated to brewing methods and small quantities, featuring 54 mm Santos grinding discs, a 400 g hopper, continuous dose and pulse function, and 7 g dispensed in 1.5 seconds.

Quantifiable outcome

• Juice extractors achieve up to 180 l/h output (Miracle Edition 68)
• +2 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• MeframinorOthersMefra is a brand whose citrus juicer products (such as the Mefra Citrus Juicer 71C) are distributed through Santos. This appears to be a brand partnership or acquisition where Santos distributes Mefra-branded products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blendtec: US manufacturer of commercial blenders for foodservice and retail operations. Blendtec competes with Santos in the bar/hospitality blender segment, including high-volume frozen-drink and smoothie applications where Santos's proprietary two-way blade (Dual Crushing Action) is a key differentiator.
• Compak: Spanish manufacturer of on-demand and specialty commercial coffee grinders. Compak competes directly with Santos's on-demand grinder 55 and silent espresso grinder 40A across coffee shops, roasteries, and chain accounts globally.
• Zumex: Spanish manufacturer of commercial citrus juicers and multi-fruit juicers. Zumex is the most direct competitor to Santos's "Classic" citrus juicer 11, citrus juicer 38, and high-output juicer 52, serving the same hotels, bars, restaurants, and juice-bar customers globally.
• Vitamix: US manufacturer of commercial-grade blenders. Vitamix directly competes with Santos's Expert Brushless Blender 62 and Compact Brushless Blender 66 in cafes, bars, and QSR environments; Santos differentiates with brushless motors while Vitamix dominates with greater brand recognition and scale.
• Mahlkönig: German manufacturer of premium commercial and specialty coffee grinders. Mahlkönig directly competes with Santos's specialty and on-demand coffee grinder line (e.g., I-Grind 67GBW, 01BAR, grinder 55), serving the same barista and specialty-coffee customer base.
• Robot Coupe: French manufacturer of commercial blenders, juice extractors, cutters, and food preparation equipment. Robot Coupe is Santos's closest geographic and product-line peer, competing head-to-head across juicers, blenders, and commercial food prep with similar B2B foodservice customers globally.
• Ditting: Swiss manufacturer of commercial coffee grinders focused on precision and specialty coffee. Ditting directly competes with Santos's specialty grinder 01BAR and on-demand grinder 59 in barista and roastery segments, with comparable focus on burr geometry and dose accuracy.
• Ceado: Italian manufacturer of commercial and specialty coffee grinders. Ceado competes with Santos across espresso and filter grinding segments, serving similar specialty-coffee and barista customers with comparable precision positioning.

Broad incumbents

• WMF: Global German manufacturer of professional coffee machines, kitchen equipment, and foodservice products. WMF is a much larger incumbent operating broadly in the same commercial foodservice and coffee equipment space where Santos competes, though WMF's portfolio extends to espresso machines and tabletop that Santos does not cover.
• Hamilton Beach Commercial: US-based division of Hamilton Beach Brands manufacturing commercial blenders, drink mixers, and food-service equipment. The commercial line competes with Santos in bar and QSR blenders and drink mixers (e.g., Santos drink mixer 54), with significantly larger scale and broader product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/SantosAddict
• Facebookfacebook.com/SantosAddict
• LinkedInlinkedin.com/company/santos-s-a-s-
• Instagraminstagram.com/santosaddict
• Xx.com/SantosAddict

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Santos