What Veterinary Medical Center does

Veterinary Medical Center (VMC) is a full-service animal hospital founded in 1982 and headquartered at 8750 Nesbit Ferry Rd in Alpharetta, Georgia. The practice delivers comprehensive veterinary care for dogs, cats, and exotic pets, including wellness exams, surgical procedures, dental care, diagnostic testing, digital radiology, and emergency services. Its clinical infrastructure includes an in-house laboratory, digital radiology suite, and an in-house pharmacy, allowing the practice to complete diagnostics and dispense medications on-site without third-party referrals. Boarding services are offered for dogs, cats, and exotic animals, including medically supervised hospital boarding for pets with ongoing conditions.

VMC operates under the VetCor network, a veterinary practice management organization headquartered in Norwell, Massachusetts, which appears to manage or own the practice. The clinic is staffed by three veterinarians — Dr. Joe Gaston, Dr. Ferguson, and Dr. Minnick — and serves individual pet owners in Alpharetta and Roswell, Georgia. The practice differentiates on access, with extended weekday hours (6:30 am–7:00 pm) and weekend coverage (8:00 am–4:00 pm), and has launched digital convenience layers including 24/7 online appointment booking, a PetDesk-powered mobile app for scheduling, refills, and vaccination records, and an OurVet-branded online pharmacy for food and medication orders. A referral program offers account credits for clients who refer new business.

Revenue is generated primarily through professional services (consultations, surgical procedures, dental and preventive care), boarding fees, and pharmacy/pet product sales through both in-clinic dispensing and the online pharmacy storefront. Customer acquisition is driven by local word-of-mouth, a 4.9-star Google Reviews rating, educational content on the practice website, and a 15%-off promotional offer for new clients. VMC is a private, single-location operator within the broader VetCor multi-site veterinary platform.

Name

Veterinary Medical Center

Legal name

Veterinary Medical Center

Website

https://yourvmc.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Veterinary Medical Center is a single-location, full-service veterinary hospital in Alpharetta, Georgia, founded in 1982 and part of the VetCor network, providing medical, surgical, dental, boarding, and pharmacy services to local dog, cat, and exotic pet owners.

Ownership category

akta.pro rank

Product category

Veterinary Healthcare Services

NAICS

Veterinary Services (541940), Veterinary Services (54194), Pet Care (except Veterinary) Services (812910)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

General Practice Veterinary Clinics (Wellness & Primary Care) (HLAMAAAA)

akta.pro secondary industries

Veterinary Imaging, Surgery & Specialty Referral Centers (AFAEANAG), Veterinary-Affiliated/Medical Boarding (HSANADAG)

Keywords

• Veterinary hospital services
• Pet wellness exams
• Veterinary diagnostics
• Pet boarding services
• Veterinary pharmacy

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Services: Comprehensive veterinary medical services including wellness exams, surgical procedures, dental care, diagnostics, and emergency services for pets. Revenue generated from consultation fees, procedures, and treatments.
2. Pet Boarding: Boarding services for dogs, cats, and exotic animals with additional services such as medication administration, extra exercise periods, and hospital boarding for medical conditions.
3. Pharmacy & Pet Products: In-house pharmacy and online pharmacy (veterinarymedicalcenter-1.ourvet.com) for pet medications, prescriptions, and health products.
4. Preventive Care Services: Vaccinations, parasite prevention, wellness plans for puppies and kittens, and routine preventive care services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Veterinary Medical Center is a full-service animal hospital providing medical, surgical, and dental veterinary care for dogs, cats, and exotic pets. The practice offers wellness exams, diagnostics with digital radiology and an in-house laboratory, surgical procedures, dental care, puppy and kitten wellness programs, pet boarding, and an in-house and online pharmacy serving pet owners in Alpharetta and Roswell, Georgia.

Product overview

Veterinary Medical Center is a full-service animal hospital offering a comprehensive range of veterinary services for dogs, cats, and exotic pets. The practice operates as a single unified clinic with integrated services including wellness exams, dental care, surgery, diagnostics with digital radiology, an in-house pharmacy, and boarding facilities. The center also provides specialized care for puppies and kittens, exotic pets, and pocket animals. Recent additions include mobile app integration through PetDesk and online pharmacy access for convenient prescription refills and product orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness Exams Routine veterinary examinations to monitor pet health, provide preventive care, and detect potential health issues early. Designed for dog, cat, and exotic pet owners in the Alpharetta and Roswell, Georgia area.
• Exotic Pet Care Specialized veterinary services for exotic animals including birds, reptiles, and other non-traditional pets requiring species-specific medical expertise.
• Pocket Pet Care Veterinary care for small companion animals such as guinea pigs, ferrets, and rabbits.
• Pet Dental Care Professional dental services including cleanings, digital dental radiology, and treatment for dental disease in dogs and cats.
• Surgical Procedures Comprehensive surgical services including spaying, neutering, soft tissue surgery, and other medical procedures performed at the animal hospital.
• Pharmacy & Pet Products In-house pharmacy providing medications, preventatives, and pet care products with both in-clinic dispensing and online ordering via the OurVet online pharmacy.
• Pet Digital Radiology Digital X-ray imaging services for diagnostic evaluation of pet health conditions.
• Diagnostics Laboratory testing services including blood work, urinalysis, fecal testing, and other diagnostic assessments conducted in-house.
• Preventive Dental Care Preventive oral health services including dental cleanings and education on home dental care for pet owners.
• Pet Boarding Boarding services for dogs, cats, and exotic animals with veterinary supervision, including standard kennels, hospital-area boarding for medical cases, day stays, medication administration, extra exercise periods, and grooming.
• Puppy & Kitten Care Specialized veterinary care for young pets including physical exams, vaccination series, diagnostic testing (heartworm testing for puppies, FeLV/FIV testing for kittens), and spay/neuter consultations.
• Pet Microchipping Microchip implantation services providing permanent pet identification to increase chances of reunion if pets become lost.
• Community Emergency Veterinary Services Community emergency veterinary services provided by the animal hospital to local pet owners in Alpharetta and Roswell, Georgia for urgent and emergency cases.

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting and parent company.

• PetDesksupportingTechnology or IntegrationMobile app partnership providing clients with ability to book appointments, receive updates, order refills, and view vaccination records through PetDesk platform. App available for download via app.petdesk.com.
• VetCorparent companyOthersVeterinary Medical Center appears to be managed or owned by VetCor (141 Longwater Dr, Suite 108, Norwell, MA 02061), a veterinary practice management company based in Massachusetts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• VetCor: VMC's parent company and operator of a network of veterinary practices across the U.S. Direct comparator as an organizational peer; the VetCor platform provides centralized services to practices like VMC and shapes VMC's operating economics and growth pathway.

Broad incumbents

• Banfield Pet Hospital: Largest corporate network of general-practice veterinary clinics in the U.S. (owned by Mars Petcare), with PetSmart co-locations across the country. Highly comparable to VMC as a full-service general practice, though operating at vastly greater scale and with standardized corporate systems.
• BluePearl Pet Hospital: Specialty and emergency veterinary hospital network (Mars Petcare). Comparable as a veterinary care provider but differentiated by its specialty/emergency focus rather than general practice — relevant for understanding referral dynamics in VMC's market.
• PetSmart Veterinary Services: In-store veterinary clinics operated in PetSmart retail locations (Banfield and independent operators). Comparable competitor in the Alpharetta market for routine wellness visits, with significant convenience advantages from retail co-location.
• VCA Animal Hospitals: National veterinary hospital network (also Mars Petcare-owned) operating general practice, specialty, and emergency hospitals. Closest direct comparable as a full-service, multi-doctor hospital model, though materially larger and with specialty capabilities VMC lacks.

Direct peers

• Alpharetta Animal Hospital: Local Alpharetta, GA veterinary practice offering general practice services. Direct geographic competitor serving overlapping clientele with comparable service offerings.
• Holcomb Bridge Animal Hospital: Long-established full-service small animal hospital in nearby Roswell/Alpharetta, GA. Directly comparable as an independent GP competitor in the same primary service area with overlapping service mix (wellness, surgery, dental, diagnostics).
• Loving Hands Animal Clinic: Full-service small animal hospital in Alpharetta/Roswell, GA. Closely comparable on geography, scale, and service mix — operating as a similarly sized independent GP competing for the same pet-owner base.

Regional players

• Pet Care Hospital: Veterinary hospital serving the north Atlanta metro area. Comparable full-service GP model operating in adjacent submarkets to VMC with similar service breadth.

Emerging players

• Atlanta Veterinary Specialists: Specialty veterinary referral practice in metro Atlanta. Comparable as a regional peer where specialty and GP practices intersect; represents the type of higher-acuity case mix VMC currently lacks capacity to capture.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/yourvmc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veterinary Medical Center