Just so

What Just so does

JustSo is a privately-held creative production studio founded by filmmakers in 2007 and headquartered at 5 Tavistock Place, London. The company operates as a specialist storytelling partner for premium brands and entertainment platforms, working directly with in-house client teams rather than through traditional agency structures. JustSo delivers end-to-end services covering strategy, creative development, production, and distribution under a single roof.

The studio offers three core service areas: social-first video production for platforms such as YouTube, TikTok, and Instagram; business and brand storytelling for corporate and internal communications; and entertainment and IP development including original formats, documentaries, and licensed distribution. Operational infrastructure includes a Global Creator Network of local directors and crews across multiple countries, a Real Story Network for sourcing narrative talent, and Video Impact Reports, an effectiveness measurement product that delivers audience research and brand uplift insights. Notable original IP includes Black Cab Sessions (launched 2007, with reported 40 million views across 170 countries) and Way of the Wildcard.

JustSo's business model is project-based professional services with bespoke, quote-driven pricing. Revenue streams include branded content production, commissioned documentary production for entertainment platforms and broadcasters, and original IP development with licensing and royalties. The company serves enterprise clients across more than 15 industries, with multi-year strategic partnerships including Netflix, LEGO Group, Channel 4, IOC, P&G, Google, Diageo, Audemars Piguet, and Christie's. JustSo is a certified B Corporation and has won BAFTA, British Arrows, One Show, PinkNews, and Sundance Brand Storytelling awards.

Name

Just so

Legal name

Just So

Website

https://justso.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

JustSo is a London-based creative production studio founded by filmmakers in 2007, producing branded entertainment, documentaries, and social-first video for premium enterprise clients including Netflix, LEGO, IOC, and Audemars Piguet through multi-year strategic partnerships.

Ownership category

akta.pro rank

Product category

Branded Content Production

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512), Other Motion Picture and Video Industries (512199)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video Production & Post-Production (BPAFAIAB)

akta.pro secondary industries

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Creator Content Production & Co-Creation Studios (BPAFAHAD), Short-Form Video Publishing, Scheduling & Cross-Posting Tools (MPACAHAF), Titling, Graphics & Finishing (Lower Thirds, Supers, End Cards) (MPAHAAAH)

Keywords

• Branded content production
• Social-first video creation
• Documentary production services
• Corporate video storytelling
• Creative production studio

Headquarters

HQ city

Clifton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Branded Content Production: Project-based creative production services for premium brands including social video, branded content, and film production.
2. Documentary Production: Commissioned documentary production for entertainment platforms and broadcast, including original IP development.
3. Original IP: Original IP developed, produced and distributed across broadcast and entertainment platforms, including format development and award-winning entertainment production.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Just So is a specialist creative production studio that delivers end-to-end strategy, creative, production, and distribution services for premium brands and entertainment platforms. Core offerings include social-first video production for YouTube and TikTok, branded documentaries and entertainment formats, corporate and internal communications storytelling, original IP development and distribution, and a Video Impact Reports analytics product that measures audience research and brand uplift within 36 hours of briefing.

Product overview

Just So is a creative production studio and certified B Corp founded by filmmakers. The company offers three core service areas: Social-first Video (producing content for YouTube, TikTok, and digital channels with digital production studio, content creator network, and video impact reports capabilities), Business & Brand Storytelling (corporate and internal communications video), and Entertainment & IP (original intellectual property development and distribution). The company works directly with in-house brand teams at premium clients including Netflix, LEGO, Channel 4, P&G, IOC, M&S, Diageo, and others. Key branded content products include documentary specials (Bricks on Track, Hustle & Run), social campaigns (Eat Well Play Well, Small Wins), entertainment formats (Doing It With Netflix, Black Cab Sessions), and analytics products (Video Impact Reports). The studio operates a Global Creator Network for sustainable international production and has won multiple industry awards including BAFTA, British Arrows, PinkNews, Telly Awards, and UK Content Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Social-first Video Video production services for social and digital channels including YouTube, TikTok and Instagram, incorporating the digital production studio, content creator network, and video impact reports capabilities, sold to premium brands and entertainment clients.
• Business & Brand Storytelling Corporate and internal communications video storytelling service covering audience definition, messaging, creative development and end-to-end production, sold to enterprise brand teams.
• Entertainment & IP Original IP development, production and distribution across broadcast and entertainment platforms, including format development, award-winning entertainment production and distribution, sold to entertainment platforms and broadcasters.
• Video Impact Reports

Quantifiable outcome

• 10.8 million organic views for Adolescence companion content
• +12 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, flagship and long-term.

• NetflixcoreStrategic or Co-development PartnerOngoing strategic partnership for content creation including Doing It With Netflix repeatable format, Top Boy legacy documentary, The Crown content, and various show promotion formats. JustSo works directly with Netflix on format development and entertainment production.
• LEGO GroupcoreStrategic or Co-development PartnerMultiple projects including Bricks on Track world-first LEGO F1 documentary, LEGO Sabotage YouTube format, and LEGO Social Impact global campaign. Partnership involves creative development and production across multiple years.
• Channel 4coreStrategic or Co-development PartnerCommissioning partner for Hustle & Run BAFTA-winning documentary about flyball team. Ongoing relationship for sports documentary content.
• P&GcoreStrategic or Co-development PartnerPartnership for Athletes for Good series featuring Olympic athletes driving change beyond sport, created for IOC, IPC and P&G.
• UNHCRflagshipStrategic or Co-development PartnerPartnership with UNHCR and Google for Team Refugee Olympic story, helping UNHCR achieve 500k+ signatures on #withrefugee petition.
• Toyota x Olympic ChannelcoreStrategic or Co-development PartnerPartnership for Unleash The New series introducing new Olympic sports to Gen Z audiences, and What Moves Me campaign translating Toyota sponsorship into 360 content.
• Christie'slong-termStrategic or Co-development Partner6-year content partnership opening art collecting to new audiences, with online sales growing 53% thanks to first-time buyers.
• Audemars Piguetlong-termStrategic or Co-development Partner6-year content partnership reinvigorating 150-year-old luxury brand, including Defining Moments series with global ambassadors and Midnight Masters golf sponsorship.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smuggler: Global production company and creative studio producing commercials, branded content, documentaries, and feature films. Direct competitor for premium branded-entertainment mandates from global brands and entertainment platforms.
• Caviar: International production company and creative studio producing commercials, branded content, and feature films. Comparable specialist filmmaker-driven model serving premium brand clients globally.
• Prettybird: US and UK-based creative production studio and content company producing branded entertainment, documentaries, and short-form work for premium brands. Comparable scale and similar positioning as a specialist filmmaker-driven alternative to traditional agencies.
• Pulse Films: London-headquartered creative production studio producing branded content, music videos, documentaries and feature films for global brands and entertainment platforms. Direct competitor in the premium branded-entertainment niche with similar filmmaker-led culture.
• Anonymous Content: Global production company and talent management firm producing feature films, episodic content, documentaries, and branded entertainment. Competitor for premium filmmaker-led branded content engagements with overlap in documentary and entertainment format work.
• Tool of North America: Bicoastal production company and creative studio producing commercials, branded content, and entertainment work. Comparable specialist studio positioning serving brand and entertainment clients with filmmaker-led talent.
• Bullion Productions: Boutique production company producing branded entertainment, documentaries, and music-led content for global brands. Overlaps with JustSo on social-first documentary and entertainment format work for premium clients.

Broad incumbents

• The Mill: Global VFX, design, and content production studio serving brands and entertainment. Larger incumbent offering overlapping production and post-production capabilities for premium branded content.
• RSA Films: Established Ridley Scott-associated commercial and branded content production company. Larger legacy player offering comparable commercial production and branded entertainment services to global brands.

Emerging players

• Object & Animal: Creative production studio producing branded entertainment, documentaries, and social-first content for premium brands and entertainment platforms. Direct overlap with JustSo's social-first and documentary specialism.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just so