Northside Radiology Associate

What Northside Radiology Associate does

Northside Radiology Associates is a privately held, hospital-based radiology practice founded in 1970 and headquartered at 1000 Johnson Ferry Road in Atlanta, Georgia. The practice operates as a managed affiliate of Radiology Partners, the large national radiology practice management organization that provides back-office infrastructure including billing, human resources, compliance, and technology functions. NRA delivers diagnostic and interventional radiology services across three Northside Hospital System campuses — Atlanta, Cherokee (Canton), and Forsyth (Cumming) — within the Georgia market, with a stated headcount of 51–100 employees.

The practice's core offering is a unified portfolio of imaging services spanning eleven subspecialty domains: Body Imaging, Breast Imaging, Interventional and Vascular Radiology, Musculoskeletal Imaging, Neuroradiology/Head & Neck Imaging, Nuclear Medicine, Pediatric Imaging, Oncology Imaging, Women's Imaging, Emergency Radiology, and Stroke Imaging. Service delivery is supported by state-of-the-art imaging technology including MRI, CT, PET-CT, ultrasound, fluoroscopy, and mammography, with 24/7 coverage and rapid diagnostic turnaround. The clinical team is composed of fellowship-trained, board-certified radiologists providing subspecialty reads and tailored reports, which constitutes the primary technical differentiator versus generalist radiology groups.

Commercially, NRA generates revenue through professional service fees billed to insurance payers — including a multi-year in-network agreement with Anthem Blue Cross Blue Shield of Georgia covering approximately 3.3 million members across employer-sponsored, individual, Medicaid, and Medicare Advantage plans — supplemented by direct patient billing for copays, deductibles, and non-covered services. The go-to-market motion is sales-led and relationship-driven, relying on hospital affiliations with the Northside Hospital System, a physician referral network spanning the Georgia medical community, and direct patient scheduling via phone and web. Pricing is not publicly disclosed; patients and referring parties are directed to contact the billing department for fee estimates.

Name

Northside Radiology Associate

Legal name

Northside Radiology Associates

Website

https://northsideradiology.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Northside Radiology Associate specializes in interventional radiology, uterine fibroid embolization, orthopedic, oncology & women’s imaging.

Ownership category

akta.pro rank

Product category

Diagnostic and Interventional Radiology Services

NAICS

Diagnostic Imaging Centers (621512), Offices of Physicians (62111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB)

akta.pro secondary industries

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA), Nuclear Medicine Clinical Services & Therapy Centers (HLAIAGAI), Radiology Reporting, Dictation & Structured Reporting (HLACALAF)

Keywords

• Diagnostic imaging services
• Interventional radiology
• Subspecialty radiology reads
• Hospital-based radiology practice
• Women's imaging services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Radiology Services Reimbursement: Professional fees for diagnostic and interventional radiology services billed to insurance payers including Anthem Blue Cross Blue Shield of Georgia, Medicare, Medicaid, and employer-sponsored health plans through multi-year in-network agreements
2. Patient Billing: Direct patient billing for copays, deductibles, and services not covered by insurance, with financial assistance and payment plan options available

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Northside Radiology Associates is a hospital-based radiology practice providing comprehensive diagnostic imaging and interventional radiology services across ten subspecialty domains. Fellowship-trained, board-certified radiologists deliver subspecialty reads and tailored reports using MRI, CT, ultrasound, PET-CT, fluoroscopy, mammography, and nuclear medicine technology with 24/7 coverage at Northside Hospital locations in Atlanta, Canton, and Cumming, Georgia.

Product overview

Northside Radiology Associates is a hospital-based radiology practice providing comprehensive diagnostic and interventional radiology services across Georgia. The practice operates as a unified portfolio of specialized imaging services rather than a platform-plus-modules architecture. Core offerings include Diagnostic Imaging Services as the foundational service, supplemented by ten subspecialty imaging domains: Body Imaging, Breast Imaging, Interventional and Vascular Radiology, Musculoskeletal Imaging, Neuroradiology/Head & Neck Imaging, Nuclear Medicine, Pediatric Imaging, Oncology Imaging, Women's Imaging, Emergency Radiology, and Stroke Imaging. The practice is a Radiology Partners affiliated practice and provides services at multiple Northside Hospital locations in Georgia including Atlanta, Canton, and Cumming.

Differentiator

Problem solved

Functional benefit

Products and services

• Diagnostic Imaging Services

Quantifiable outcome

• In-network radiology services for 3.3 million Anthem members in Georgia (one-third of state's population)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Anthem Blue Cross Blue Shield of GeorgiacoreGTM or Marketing Partner · 3 August 2026Multi-year in-network agreement ensuring Anthem members have access to comprehensive diagnostic and interventional radiology services across Georgia. The partnership covers 3.3 million Anthem members (approximately one-third of Georgia's population) across employer-sponsored, individual, Medicaid, and Medicare Advantage plans. Services include diagnostic imaging, interventional radiology, emergency radiology coverage, stroke imaging, breast imaging, and nuclear medicine.
• Northside Hospital SystemcoreStrategic or Co-development PartnerHospital affiliation providing radiology services at Northside Hospital Atlanta, Cherokee, and Forsyth locations. The practice operates as a hospital-based radiology practice providing diagnostic and therapeutic radiology services to hospital patients and affiliated outpatient facilities.
• Radiology PartnerscoreStrategic or Co-development PartnerNorthside Radiology Associates is a Radiology Partners practice. Radiology Partners is a radiology practice management organization that supports the practice's operations, compliance, and business functions including billing, human resources, and technology infrastructure.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Radiology Partners: Parent company and the largest physician-owned radiology practice in the US, operating ~200+ sites. NRA is a managed practice under RP, making RP the most direct structural comparable for scale, hospital-affiliated model, and subspecialty staffing strategy.
• US Radiology Specialists: National radiology practice network combining hospital-based and outpatient imaging across multiple states. Comparable in hospital-affiliation model, subspecialty reads, and teleradiology-enabled 24/7 coverage.
• RAYUS Radiology: Large outpatient diagnostic imaging network offering MRI, CT, ultrasound, and women's imaging across 140+ centers in the US. Comparable as a multi-modality outpatient imaging operator with subspecialty reads.
• SimonMed Imaging: One of the largest outpatient diagnostic imaging networks in the US, focused on MRI, CT, ultrasound, and women's imaging with subspecialty reads. Comparable modality stack and payor-contracted operating model.
• Akumin: National outpatient diagnostic imaging provider operating fixed-site centers with MRI, CT, PET/CT, and women's imaging. Comparable in multi-modality outpatient imaging with payor network participation.
• Center for Diagnostic Imaging (CDI): Outpatient diagnostic imaging network with subspecialty reads across MRI, CT, and women's imaging, with hospital partnerships. Comparable outpatient-plus-hospital mix and payor-contracted operations.

Broad incumbents

• Envision Physician Services (Radiology): Large national physician services organization providing hospital-based radiology coverage, ED staffing, and anesthesiology. Comparable in hospital-based radiology coverage model though radiology is one segment within a broader services portfolio.

Regional players

• Emory Healthcare Radiology: Academic hospital-based radiology practice serving Emory Healthcare's Atlanta metro hospital system. Most direct Atlanta-metro geographic competitor for subspecialty hospital radiology services.
• Piedmont Healthcare Imaging: Atlanta-based hospital system providing diagnostic imaging services across multiple metro facilities. Direct Georgia competitor for hospital-based imaging referrals and in-network status with Georgia payors.
• WellStar Health System Imaging: Large Georgia-based hospital system providing diagnostic imaging services across metro Atlanta and northwest Georgia. Geographic competitor with hospital-based and outpatient imaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northside-radiology-assoc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Radiology Associate