Viewmont Surgery Center

Name

Viewmont Surgery Center

Legal name

Viewmont Surgery Center

Website

https://viewmontsurgerycenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Ambulatory Surgery Center

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Multi-Specialty Ambulatory Surgery Centers (ASCs) (HLAFAIAA)

akta.pro secondary industries

Orthopedic & Spine Surgery Centers (HLAFAIAG), ENT / Otolaryngology Surgery Centers (HLAFAIAJ), Pain Management & Interventional Procedure Centers (HLAFAIAH)

Keywords

• Ambulatory surgery center
• Outpatient surgical services
• Orthopedic surgery
• ENT surgery
• Pain management procedures

Headquarters

HQ city

Hickory

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales, Others

Revenue model

1. Facility Fees: Fees charged for use of the surgical facility for outpatient procedures. Covers facility costs only; separate billing for laboratory, pathology, surgeon, anesthesiologist, and implant fees.
2. Insurance Billing: Direct billing to primary and secondary insurance carriers including Aetna, BCBS, Cigna, United Healthcare, Medicare, Medicaid, and others. Medicare certified facility.
3. Patient Out-of-Pocket Payments: Co-pays, deductibles, and self-pay collected on day of service. Accepts cash, checks, credit cards. CareCredit payment plans available for qualifying patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Viewmont Surgery Center is a 7,500-square-foot ambulatory surgery center that performs outpatient same-day surgical procedures across multiple specialties, including oral surgery, otolaryngology (ENT), orthopedics (hand surgery and total joint procedures), and pain management. The facility operates 3 operating rooms and 3 procedure rooms equipped with premier technology for advanced and minimally invasive surgery, supplemented by anesthesia services, an online patient registration system, online bill payment, and CareCredit patient financing.

Product overview

Viewmont Surgery Center is a 7,500-square-foot outpatient ambulatory surgery center offering specialized surgical procedures across multiple specialties including oral surgery, otolaryngology (ENT), orthopedics, hand surgery, pain management, and total joint procedures. The facility operates with 3 operating rooms and 3 procedure rooms. Services are delivered through independent physician partners including East Carolina Anesthesia Associates, Emerge Orthopedics, Ortho Carolina, and Carolina Ear Nose & Throat. The center provides additional patient-facing modules including online bill pay via PatientNotebook, patient registration via One Medical Passport, and CareCredit payment plans. A pediatric surgical program is available for child patients.

Differentiator

Problem solved

Functional benefit

Products and services

• Surgical Services - Oral Surgery Specialized oral surgical procedures performed in an outpatient setting by qualified oral surgeons for referred and self-directed patients.
• Surgical Services - Otolaryngology (ENT) Ear, nose, and throat surgical procedures performed by ENT specialists (e.g., Carolina Ear Nose & Throat physicians) in an outpatient setting.
• Surgical Services - Orthopedics Orthopedic surgical procedures including hand surgery and total joint procedures performed in an outpatient setting by orthopedic specialists (e.g., Emerge Orthopedics, Ortho Carolina).
• Surgical Services - Pain Management Pain management procedures including interventional techniques administered by pain management specialists in an outpatient setting.
• Anesthesia Services Anesthesia administration by contracted providers including anesthesiologists and Certified Registered Nurse Anesthetists (CRNAs) from East Carolina Anesthesia Associates during outpatient surgical procedures.
• Pediatric Surgical Program Specialized surgical care program for pediatric patients with facility tours, comfort items, and parental accommodation during pre- and post-operative care.

Quantifiable outcome

• Patient satisfaction rating above national average

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• East Carolina Anesthesia AssociatescoreStrategic or Co-development PartnerContracted anesthesia provider for the surgery center. Provides anesthesiologists and Certified Registered Nurse Anesthetists (CRNA) to administer anesthesia during surgical procedures. Located at 415 N. Center St., Ste. 201, with Dr. C. Hunt and Dr. P. Lafavore serving at the facility.
• Emerge OrthopedicscoreChannel Partner/ Reseller/ DistributorOrthopedic physician practice performing surgeries at Viewmont Surgery Center. Located at 2165 Medical Park Drive, Hickory, NC 28602. Physicians including Dr. W. Bell, Dr. P. Bostian, Dr. C. Daley, Dr. C. Houdek, Dr. B. Sullivan, and Dr. B. Umbel serve patients at the facility.
• Ortho CarolinacoreChannel Partner/ Reseller/ DistributorOrthopedic physician practice performing surgeries at Viewmont Surgery Center. Located at 214 18th St., SE. Physicians including Dr. R. Gilchrist, Dr. M. Katz, Dr. R. Keller, Dr. B. Krenzel, Dr. J. Smith, and Dr. J. Popper serve patients at the facility.
• Carolina Ear Nose & ThroatcoreChannel Partner/ Reseller/ DistributorOtolaryngology (ENT) physician practice performing surgeries at Viewmont Surgery Center. Located at 304 10th Avenue NE. Physicians including Dr. J. Behnke, Dr. J. Cost, Dr. W. Falls, Dr. W. Harrill, Dr. R. Hendricker, Dr. W. Jarrett, Dr. D. Melon, and Dr. A. Zanation serve patients at the facility.
• CareCreditminorOthersPatient payment plan provider offering financing for out-of-pocket medical expenses. Plans extend up to 60 months with up to 18 months interest-free payments. Eligibility determined by patient's out-of-pocket expense. Patients can apply at the facility, online, or by phone.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• United Surgical Partners International (USPI): Largest U.S. operator of ambulatory surgery centers and short-stay surgical hospitals, majority-owned by Tenet Healthcare. Operates multi-specialty ASCs in partnership with physicians across the same specialties Viewmont serves.
• AmSurg: Operates multi-specialty ambulatory surgery centers across the U.S. with similar specialty mix to Viewmont. Comparable platform operating model and physician-aligned ownership structure.
• Regent Surgical Health: ASC management and development company partnering with hospitals and physicians to operate outpatient surgical facilities. Directly comparable as an ASC-focused operator in the multi-specialty space.
• Surgery Partners: National operator of short-stay surgical facilities including multi-specialty ASCs across orthopedics, ENT, and pain management. Directly comparable business model — physician-partnered ASC platform with diversified specialty case mix.
• SCA Health (Optum): Operates a national network of ASCs across orthopedics, ENT, pain management, and GI. Closest comparable in terms of multi-specialty outpatient surgical platform and physician partnership model.

Broad incumbents

• HCA Healthcare: Largest U.S. for-profit hospital operator with extensive outpatient surgery programs and ASC investments through its HCA Surgery Centers division. Competes for the same outpatient surgical cases at a national scale.
• Atrium Health Wake Forest Baptist: Large regional health system operating across the Carolinas with hospital outpatient surgery programs and physician practices that overlap Viewmont's specialty mix. Competes as a broader incumbent in the same referral ecosystem.

Regional players

• Pinehurst Surgical Clinic: Multi-specialty physician-owned surgical practice in North Carolina offering outpatient surgical services across ENT, orthopedics, and other specialties. Comparable physician-owned multi-specialty surgical platform in the same state.
• Catawba Valley Medical Center: Local hospital system serving the Hickory, NC market — same geography as Viewmont. Competes for outpatient surgical cases through its hospital outpatient department and employed physician network.
• Frye Regional Medical Center: Hospital located in Hickory, NC directly competing with Viewmont for surgical referrals in the immediate service area. Represents the primary hospital-based alternative for Viewmont's referring physicians.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Viewmont Surgery Center