Nova Connection

What Nova Connection does

Nova Connection is a UK-based management consulting firm headquartered in Denmead, Hampshire, that delivers leadership development, executive coaching, psychometric assessment, organisational culture change, and strategy facilitation services. The firm operates as a boutique consultancy targeting primarily small and medium enterprises (SMEs), with secondary exposure to high-risk industries such as ports, construction, petrochemical, offshore oil and gas, and emergency services for its safety culture work. Mike West is the principal consultant and named founder figure; Sue Edwards is the other visible team contact. The firm has demonstrated cross-cultural delivery capability across Indian, Japanese, German, American, and Swiss client environments despite a single UK office.

The core product set is built around accredited psychometric instruments — Myers-Briggs Type Indicator (MBTI), 16PF, OPQ32, Leadership/Impact, Life Styles Inventory, FIRO, TKI, and Management Scenarios — combined with proprietary frameworks including the Emotions and Behaviours at Work (EBW) model (licensed from Brentfield Consultancy) and the Human Synergistics Circumplex model. Nova Connection holds British Psychological Society (BPS) and EFPA accreditation, is an SHL Partner for OPQ32, and serves as an authorised Advance/Team Facilitator for the EBW diagnostic. Service delivery is human-facilitated in a one-to-one coaching and consultancy style, with supplementary self-serve online assessments available via the company website.

Commercially, revenue is generated through professional-services engagements (executive coaching, leadership development, culture change, strategy facilitation, board evaluation, safety culture surveys) and one-time-licensed individual psychometric assessments. Indicative pricing is approximately £195+VAT per MBTI online assessment with telephone feedback and around £8,000 per safety culture survey covering an organisation of 150 operatives. The go-to-market is sales-led, relying on direct consultancy relationships, content marketing through the company blog and LinkedIn/Twitter presence, and partner-driven programmes such as the Leadership Development collaboration with Zurich University of Applied Sciences. The firm has no disclosed funding, no external investors, and operates independently with 1–10 employees.

Name

Nova Connection

Legal name

Nova Connection

Website

http://www.novaconnection.com/

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Connection is a management consulting firm that provides leadership development, market research, coaching, and training services.

Ownership category

akta.pro rank

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting and Coaching Services: Highly-tailored one-to-one training delivered in a relaxed but challenging coaching/consultancy style. Includes executive coaching, leadership coaching, team development, and culture change programmes.
2. Psychometric Assessments: Individual psychometric tests and assessments. Myers-Briggs online with telephone feedback priced at £195 plus VAT.
3. Safety Culture Surveys: Behavioural safety culture surveys for organisations. Typical price of £8,000 for an organisation with 150 operatives, plus travel and accommodation if required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Nova Connection is a UK-based management consulting firm that delivers leadership development, executive coaching, team development, organisational culture change, and strategy/business planning services. It administers and interprets a broad suite of licensed psychometric instruments (MBTI, 16PF, OPQ32, Leadership/Impact, Life Styles Inventory, FIRO, TKI, simulations, EBW) and runs diagnostic surveys such as Safety Culture Surveys and 360 feedback, targeting SMEs and leadership teams.

Product overview

Nova Connection is a leadership and strategy consulting firm offering a portfolio of assessment tools, training programs, and coaching services. The core offerings include Leadership Coaching and Emotional Intelligence Services (using the EBW model), Organisational Culture Services (using the Human Synergistics Circumplex model), and Strategy/Business Planning. Assessment tools include 360 Feedback, Psychometric Tests (Myers-Briggs, 16PF, OPQ32), Leadership Impact, and Safety Culture Surveys. Team Development services and Culture Training complement the portfolio. The firm operates as a consulting practice rather than a software platform, delivering services through in-person workshops, coaching sessions, and facilitated assessments.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Coaching Executive and leadership coaching designed to help leaders and leadership teams realise their full potential by building trust, overcoming fear of conflict, and focusing on results. Targeted at leaders, leadership teams, and SMEs seeking to raise leadership effectiveness.
• Emotional Intelligence Services Enables individuals and teams to understand how emotions affect behaviour using the EBW (Emotions and Behaviours at Work) model, with the goal of improving business performance. Targeted at leaders and teams seeking emotional-intelligence-based performance gains.
• Organisational Culture Services Understanding and measuring behaviours that shape organisational culture and achieving sustainable performance improvement through culture change programmes, using frameworks such as the Human Synergistics Circumplex. Targeted at SMEs and organisations undertaking culture transformation.
• Strategy and Business Planning Strategic planning facilitation and planning services for SMEs, including Strategy Maps, Balanced Scorecard, and business planning, focused on organisational goals, departmental results, and individual accountability. Targeted at SME leaders and management teams needing structured strategy work.
• 360 Feedback Multi-source 360-degree feedback assessment systems providing confidential information on soft skills, performance, and personal impact on organisational culture. Targeted at leaders, managers, and teams being developed or coached.
• Psychometric Tests Personality and ability testing services including Myers-Briggs Type Indicator (MBTI), 16PF, OPQ32, Leadership/Impact, Life Styles Inventory, FIRO, TKI and other validated instruments, delivered by British Psychological Society qualified practitioners. Targeted at individuals and organisations for selection, development and coaching.
• Team Development Programmes focused on building high-performing teams through trust-building, constructive conflict, commitment, accountability, and results focus. Targeted at leadership teams and intact workgroups.
• Safety Culture Survey Behavioural approach to safety culture assessment measuring attitudes to safety behaviours and risk, identifying areas with higher risk tolerance across five safety-related behavioural dimensions (planning ahead, attention to detail, following procedures, teamwork and communications, showing responsibility). Typical price £8,000 for an organisation with 150 operatives, plus travel and accommodation. Targeted at high-risk industries such as ports and harbours, construction, petrochemical, offshore oil and gas, emergency services, security, manufacturing, transport and logistics.
• Culture Training Training programmes focused on culture change, including workshops with departments and teams to drive cultural transformation. Targeted at organisations undertaking culture change initiatives.
• Board Evaluation Board performance evaluation services for SMEs, facilitating effective governance and compliance with corporate governance requirements. Targeted at SME boards and chairs.
• Leadership Impact (L/I) 360 Assessment 360-degree assessment tool licensed from Human Synergistics, designed for mid to senior managers, providing feedback on impact on others and how the leader personally drives and shapes organisational culture. Targeted at mid-to-senior managers in client organisations.
• Circumplex Culture Diagnostic Human Synergistics framework measuring 12 styles of thinking, behaving and interacting, clustered into three orientations: Constructive, Passive/Defensive, and Aggressive/Defensive. Used to measure and change organisational culture. Targeted at organisations undergoing culture measurement and change.
• Management Scenarios (Simulations) Scenario-based assessments measuring ability to make effective decisions based on real-life managerial situations, with benchmarking against relevant norm groups. Targeted at managers and executives being assessed for selection or development.

Quantifiable outcome

• 60-80% of workplace accidents are attributable to human factors (operator error)
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SHLcoreTechnology or IntegrationSHL Partner for OPQ32 psychometric assessments. Nova Connection has access to purchase, administer and interpret OPQ32 assessments as part of their psychometric testing suite.
• British Psychological SocietycoreOthersBPS accreditation enables Nova Connection to purchase, administer and interpret personality and ability tests. Provides flexibility to select the most appropriate test from a wide range of providers including SHL, OPP and Human Synergistics.
• Brentfield Consultancy LimitedcoreTechnology or IntegrationNova Connection are Advance Facilitators and Team Facilitators for the Emotions and Behaviours at Work (EBW) model. EBW is a practical, work-based model of emotional intelligence designed for the working environment.
• Human SynergisticscoreTechnology or IntegrationLicensed use of Human Synergistics tools including the Circumplex model for culture measurement and Leadership/Impact 360 assessment. Nova Connection integrates these tools in organisational and leadership interventions.
• Zurich University of Applied SciencesminorStrategic or Co-development PartnerNova Connection delivers a Leadership Development programme for Zurich University's International Executive MBA. The programme combines coaching and assessment to help students develop executive competencies and measure progress.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Lane4: UK-based boutique performance and leadership consultancy using psychometrics, coaching, and team development for organisations. Comparable to Nova Connection as a UK sub-scale consultancy operating in the leadership/coaching/psychometrics intersection with a similar GTM motion.
• Roffey Park: UK-based institute specialising in leadership development, organisational consulting, and executive education. Comparable as a UK-headquartered leadership/culture change practice offering coaching, psychometric-informed programmes, and culture diagnostics.
• Zenger Folkman: Leadership development firm built around 360-degree assessment data and leadership effectiveness research. Comparable to Nova Connection in its emphasis on psychometric/360-driven leadership development for mid-market and enterprise clients.
• The Myers-Briggs Company: Global provider of MBTI and other personality assessments used in leadership development, coaching, and team effectiveness. Comparable to Nova Connection as the publisher of the MBTI framework on which the firm's Myers-Briggs delivery offering is based.
• SHL: Global psychometric assessment provider offering OPQ32 and a broad talent assessment portfolio used in leadership, selection, and development. Comparable as the partner whose OPQ32 instrument forms part of Nova Connection's testing suite.
• Performance Consultants International: UK-based boutique leadership and coaching consultancy offering executive coaching, team development, and culture change. Comparable to Nova Connection as a UK-rooted boutique with similar size, GTM motion, and target SME/leadership-team segments.

Broad incumbents

• Korn Ferry: Global organisational consulting firm with a large leadership development, assessment, and culture practice. Comparable to Nova Connection in overlapping capability areas (leadership, culture, psychometrics) but operating at vastly greater scale and breadth.
• DDI (Development Dimensions International): Global leadership development and assessment firm offering diagnostics, leadership programs, and culture change. Comparable to Nova Connection in the leadership/assessment/culture intersection but operating as a large global incumbent.
• FranklinCovey: Global performance and leadership training company offering leadership programs, assessments, and culture change content. Comparable to Nova Connection in leadership development and culture work, with overlapping target buyer personas.
• Center for Creative Leadership: Global leadership research and education institution offering executive education, assessments, and culture programmes. Comparable to Nova Connection in its evidence-based approach to leadership development and 360-style assessment feedback.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/novaconnection
• LinkedInuk.linkedin.com/in/michaelwest1

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nova Connection