Freedom Childcare

What Freedom Childcare does

Freedom Childcare Ltd is a UK-based childcare agency founded in 2001 and operating as part of Freedom Care Group, a diversified social-care conglomerate. The company supplies vetted childcare professionals to families, businesses, and public-sector clients across Hampshire, Dorset, West Sussex, Surrey, and the Isle of Wight, with mobile services available throughout the UK. Its service portfolio spans flexible nanny placements, babysitting, nanny recruitment, mobile creches for weddings and corporate events, supply cover for nurseries and pre-schools, supervised and supported contact (family time) services for local authorities, Learning Support Assistants and SEN Teaching Assistants for schools and colleges, family coaching, and holiday-maker childcare. Differentiators include a CQC-regulated framework, NACCC registration, Ofsted-registered nannies, rigorous safer-recruitment (DBS, references, photo-ID, uniform), a 25-year track record, and a dedicated supervised contact room at its Southampton-area headquarters. The business is founder-led (Fran Graves, Group Managing Director) with an office team of approximately nine people supported by a per-engagement roster of childcare professionals.

The business model is professional-services based: customers (families, event organizers, schools, local authorities) engage via the website or phone, receive a quote-based proposal, pay a one-off registration fee (for the Flexi Nanny Service) plus usage-based service fees, and book staff through internal coordinators. Go-to-market is sales-led, combining direct enquiry handling, presence at wedding fayres and community events, hotel and venue referral partnerships, local-authority contracts, word-of-mouth, and Blue Light Card / Defence Discount Service co-marketing. Pricing is not publicly disclosed; revenue is generated across eight distinct but related service streams, with corporate events, supervised contacts, and the newly launched LSA/SEN TA education supply service representing the higher-ticket engagements relative to individual family bookings.

Name

Freedom Childcare

Legal name

Freedom Childcare Ltd

Website

https://freedomchildcare.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Nanny Agency / Placement Services (HSAAABAN)

akta.pro secondary industries

Temporary / Short-Term Nanny (Fill-In) Services (HSAAABAF), Special Needs Nanny Services (HSAAABAL)

Keywords

• Nanny agency services
• Corporate childcare events
• Wedding creche services
• Nursery supply cover
• Family time supervision

Headquarters

HQ city

East Cowes

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Nanny and Babysitting Services: Flexible nanny placements and babysitting services for families. Includes one-off registration fee plus ongoing service fees. Covers evenings, weekends, school holidays, before/after school, overnights, and ad hoc childcare needs.
2. Mobile Creche Services: Mobile crèches for corporate events, weddings, parties, and family events. Services include planning sessions, risk assessments, experienced staff, toys, games, equipment, food, arts and crafts, and themed experiences.
3. Supply Cover for Nurseries: Supply cover staff provided to nurseries, crèches, and pre-schools throughout their service areas when regular staff are unavailable.
4. Supervised and Supported Contacts: Family time services providing supervised or supported contact visits for families, solicitors, and local authorities. Conducted in community, family homes, or contact centres.
5. Nanny Recruitment Services: Full-service nanny recruitment for families seeking permanent or part-time nannies for maternity leave, holidays, weekends, or ongoing arrangements.
6. Corporate Childcare Events: Corporate childcare services for business events including workshops, crèches, evening discos, outings, activity rooms, lost child stations, babysitters, and nannies. Experience managing events with up to 150 children.
7. Learning Support Assistants: Provision of LSAs and SEN TAs for schools and colleges to support SEN provision and general classroom assistance.
8. Family and Home Support: Family support services for families receiving referrals from private individuals or local authority authorities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Freedom Childcare is a UK childcare agency providing flexible, vetted childcare solutions including nanny placements, babysitting, mobile crèches, wedding and corporate childcare, nursery supply cover, and supervised family contact services. The company operates across Hampshire, Dorset, West Sussex, Surrey, and the Isle of Wight, serving families, businesses, schools, and local authorities through employed, DBS-checked childcare staff with CQC and Ofsted credentials.

Product overview

Freedom Childcare is a childcare agency operating as part of Freedom Care Group, providing a comprehensive portfolio of childcare and family support services across Hampshire, Dorset, West Sussex, Surrey, and the Isle of Wight. The core offerings include babysitter services, flexi nanny services, nanny recruitment, wedding and corporate childcare, mobile creches, supply cover for nurseries, supervised contact services, and family support. Additional services include Learning Support Assistants (LSAs) and SEN Teaching Assistants (SEN TAs) for schools, a Family Coaching Service, and Ofsted registered nannies. The company differentiates through flexible, tailored solutions for families, businesses, and local authorities, with services ranging from one-off cover to permanent placements.

Differentiator

Problem solved

Functional benefit

Products and services

• Babysitter Services Professional babysitting for evenings, weekends, holidays, and after-school care. Staff are employed and managed by Freedom Childcare, wear uniform, and carry photographic ID, providing vetted, on-demand childcare for families.
• Flexi Nanny Service Flexible nanny service providing access to a nanny for one-off cover, ad hoc childcare, and regular or irregular days and times. Removes the burden of employment law or PAYE for families through a one-off registration fee and ongoing on-demand access.
• Nanny Recruitment Services Full-service nanny recruitment placing permanent or part-time nannies for families, covering maternity leave, holidays, weekends, and ongoing arrangements.
• Wedding Day Childcare Wedding childcare for any number of children for any length of time, including nannies, crèches, babysitters, and transport facilities, allowing adult guests to enjoy the celebration without childcare responsibilities.
• Corporate Events Mobile Creche Mobile crèches and childcare for corporate events, including workshops, evening discos, outings, activity rooms, lost child stations, babysitters, and nannies. Experienced in managing events with up to 150 children.
• Mobile Creche Mobile crèches for weddings, parties, and family events held in private homes, hotels, children's centres, and exhibition centres. Includes planning sessions, risk assessments, site visits, experienced staff, toys, games, equipment, food, and themed experiences.
• Supply Cover Supply cover staff provided to nurseries, crèches, and pre-schools throughout the service areas when regular staff are unavailable.
• Supervised and Supported Contacts (Family Time) Family Time services providing supervised and supported contact visits for families, solicitors, and local authorities. Contacts can be held in community settings, family homes, or dedicated contact centres, meeting NACCC standards.
• Family and Home Support Support services for families following referrals from private individuals or local authority councils, providing in-home and community-based family support.
• Learning Support Assistants (LSAs) and SEN Teaching Assistants Dedicated Learning Support Assistants and Special Educational Needs Teaching Assistants for schools and colleges, supporting short-term supply cover or consistent, longer-term placements for SEN provision and general classroom assistance.
• Family Coaching Service Family coaching sessions covering family dynamics, internet safety, managing difficult behaviours, and self-care and well-being, delivered in a safe, neutral environment distinct from formal counselling.
• Supervised Contact Room Dedicated supervised contact room at the Holbury headquarters near Southampton, providing a safe and comfortable environment for supervised family visits.

Quantifiable outcome

• Can manage events with up to 150 children in attendance
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, minor and historical.

• Freedom Care GroupcoreOthersFreedom Childcare is part of Freedom Care Group, a specialist in children's services. The parent company provides shared infrastructure, compliance frameworks, and brand identity across multiple childcare and social care divisions.
• NACCC (National Association of Child Contact Services)coreStrategic or Co-development PartnerFreedom Childcare is registered with NACCC and provides supervised contact services that meet NACCC standards for contact centres. NACCC accreditation validates their supervised contact service quality.
• Care Quality Commission (CQC)coreOthersFreedom Care is regulated by the Care Quality Commission (CQC), providing regulatory oversight and compliance verification for their childcare and social care services.
• Blue Light CardminorGTM or Marketing PartnerBlue Light Card holders can access Freedom Childcare services using the discount offered (10% discount on services and half-price registration fees for eligible Blue Light and Defence workers).
• Defence Discount ServiceminorGTM or Marketing PartnerDefence Discount Service members receive the same 10% discount on services and half-price registration fees as Blue Light Card holders.
• HoneypotminorStrategic or Co-development PartnerFreedom Care Group supports Honeypot, a charity providing respite for young carers. Freedom participated in their £1 million Matched Giving Appeal.
• Hotels and Venues (Priory Bay Hotel, Balmer Lawn Hotel, etc.)minorChannel Partner/ Reseller/ DistributorPartnership with hotels and venues who refer guests needing childcare services. Works with venues including Priory Bay Hotel, Balmer Lawn Hotel, and various local hotels for wedding and event childcare referrals.
• NHShistoricalStrategic or Co-development PartnerPreviously worked closely with the NHS on Work Life Balance strategies and provided flexible care and emergency back up support for disaster planning. Helped NHS combat recruitment and retention issues with Flexi Nanny Services.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Rockmybaby UK: UK arm of an international nanny and maternity nurse placement agency offering permanent, temporary, and travel nanny services. Comparable to Freedom's full-time nanny recruitment and holiday nanny offerings.
• Imperial Nannies: UK nanny recruitment and placement agency specialising in permanent, temporary, and travel nannies. Comparable to Freedom's nanny recruitment and holiday childcare services for affluent and professional family segments.
• Nannies Incorporated: UK nanny and household staffing agency providing permanent placements, temporary cover, and event childcare. Comparable to Freedom across nanny recruitment, event crèches, and family segment.
• Koru Kids: UK-based nanny and childcare agency using a tech-enabled matching platform. Directly comparable to Freedom Childcare in the nanny placement and flexible family childcare segment, with overlapping geographic reach across London and the South East.
• Nannycare: UK nanny agency providing flexible, full-time, and part-time nanny placements with an emphasis on vetted, qualified staff. Comparable business model and target customer base to Freedom's Flexi Nanny Service.
• Tinies Childcare: Long-established UK nanny and temporary childcare agency providing permanent placements, temporary cover, and event crèches nationwide. Directly comparable service portfolio and target market to Freedom Childcare.
• Bubble: UK on-demand childcare platform connecting families with vetted babysitters and nannies via an app. Overlaps directly with Freedom's flexi nanny, babysitter, and last-minute childcare offerings, with similar target customers in major UK cities.
• Eden Nannies: UK nanny recruitment agency offering permanent and temporary placements for families across the South of England. Geographic and service overlap with Freedom Childcare's core Hampshire and Dorset footprint.

Broad incumbents

• Childbase Partnership: UK nursery group operating day nurseries and providing early years education nationwide. Adjacent incumbent in the broader UK childcare market; overlaps with Freedom's supply cover service for nurseries but operates a fundamentally different centre-based model.
• Bright Horizons Family Solutions: Large UK and international provider of nurseries, employer-sponsored childcare, and back-up care for families. Comparable broad category but operates a wider portfolio of formal childcare facilities rather than the agency's flexible, event-led service model that Freedom specialises in.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/freedom-childcare
• Xx.com/FreedomChilduk
• Facebookfacebook.com/freedomchildcare

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freedom Childcare