Rock am Ring
Rock am Ring is a German rock music festival held annually since 1985 at the Nürburgring, operated by eventimpresents GmbH & Co. KG (a CTS EVENTIM subsidiary). It serves roughly 90,000 rock and alternative music fans per three-day edition via ticketing, on-site camping, sponsorship, and a cashless payment ecosystem.
- Company typePrivate
- Founded1985
- HeadquartersNürburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Rock am Ring does
Rock am Ring is an annual German rock music festival held at the Nürburgring motorsport circuit in Nürburg, Rhineland-Palatinate, operating since 1985 and entering its 41st edition in June 2027. The festival is owned and operated by eventimpresents GmbH & Co. KG, a subsidiary of CTS EVENTIM AG & Co. KGaA (one of Europe's largest ticketing companies), and is managed by Geschäftsführer Matthias Schwarz. Core product is a three-day multi-stage music event attracting roughly 90,000 attendees per edition, supported by on-site camping, parking, and a festival-wide cashless payment system operated by Global Event Technologies (GET).
The supporting technology stack includes an exclusive digital ticketing layer through CTS EVENTIM, a chip-based cashless payment infrastructure with online registration, and a livestream distribution partnership with Telekom MagentaTV and MagentaMusik that generated over 50 million live content views during the 2026 edition. Marketing and communications run across Instagram, Facebook, TikTok, YouTube, X, an email newsletter via Brevo, and a WhatsApp Business channel via hellomateo, with paid campaign management handled by CTS EVENTIM subsidiary EDGE Entertainment Digital. The festival maintains GDPR-compliant data operations, EU-hosted infrastructure where feasible (MongoDB in Frankfurt, Brevo in Germany), and WCAG 2.1 Level AA / BFSG accessibility on its web properties.
Revenue is generated from four streams: (1) ticket sales routed exclusively through CTS EVENTIM, with day, weekend, and camping/parking add-ons; (2) sponsorship and on-site branding from a roster including Telekom, San Miguel, LIDL, Ploom, Pringles, Jim Beam, Coca Cola, and others; (3) on-site food, beverage, and merchandise via the exclusive cashless system; and (4) separate camping and parking fees. Brand extension revenue includes the MONOPOLY Rock am Ring Edition licensed board game. Pricing is not publicly disclosed and is set within the CTS EVENTIM platform. The festival's customer base is a mass consumer segment of rock and alternative music fans aged approximately 16–45, with the 2027 presale marking the most successful first-hour ticket sales in festival history at over 48,000 tickets.
Rock am Ring firmographics
Firmographics- Name
- Rock am Ring
- Legal name
- eventimpresents GmbH & Co. KG
- Website
- https://rock-am-ring.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rock am Ring is a German rock music festival held annually since 1985 at the Nürburgring, operated by eventimpresents GmbH & Co. KG (a CTS EVENTIM subsidiary). It serves roughly 90,000 rock and alternative music fans per three-day edition via ticketing, on-site camping, sponsorship, and a cashless payment ecosystem.
- Ownership category
- akta.pro rank
Rock am Ring industry classification
Industry- Product category
- Live Music Festivals
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- akta.pro primary industry
- Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)
Keywords
Where Rock am Ring is headquartered
LocationHeadquarters
- HQ city
- Nürburg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Rock am Ring business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Primary revenue stream from festival tickets sold through CTS EVENTIM platform. Tickets include entry to festival grounds with optional camping and parking add-ons. Maximum 10 tickets per customer.
- Sponsorship and Advertising: Revenue from multiple sponsors including Telekom, San Miguel, LIDL, Ploom, Pringles, Jim Beam, Coca Cola, and others. Sponsors receive branding placement on website, festival grounds, and promotional materials.
- Food, Beverage, and Merchandise: On-site revenue from food, beverages, and merchandise sales through cashless payment system. Festival operates exclusively cashless with all transactions processed through the GET payment platform.
- Camping and Parking Fees: Separate charges for camping areas and parking, not included in base festival ticket price. Multiple camping categories available including standard, caravan, and premium options.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
Rock am Ring product offering
Product offeringCore offering
Rock am Ring is an annual multi-day rock music festival held at the Nürburgring racing circuit in Germany, entering its 41st edition in 2027. The festival sells tickets (exclusively through CTS EVENTIM) that grant access to multiple stages featuring international rock headliners, on-site camping with several tiers (standard, caravan, premium), parking, and a festival-wide cashless payment system. Supporting offerings include livestream coverage via Telekom MagentaTV, branded merchandise, and event-related content.
Product overview
Rock am Ring is a German rock music festival brand organized by eventimpresents GmbH & Co. KG, held annually at the Nürburgring circuit. The primary product is the Rock am Ring Festival itself, a multi-day event featuring multiple stages with rock and alternative music performances. The offering encompasses core festival elements (concert venues, artist lineups, stages), supporting services (camping facilities with various tiers including caravan camping, parking, and festival ticketing exclusively through CTS EVENTIM), digital services (official app, newsletter, cashless payment system via GET), and merchandise (MONOPOLY Rock am Ring Edition). A sister festival, Rock Im Park, operates from Nuremberg with related programming. The festival also provides press accreditation services and livestreaming via Telekom MagentaTV. The 2027 edition marks the 41st anniversary of the festival.
Differentiator
Problem solved
Functional benefit
Products and services
- Rock am Ring Festival Annual multi-day rock music festival held at the Nürburgring racing circuit in Germany, featuring multiple stages with international rock and alternative headliners, camping facilities, parking, on-site cashless payments, and supporting digital services. One of Europe's largest music festivals with approximately 90,000 attendees in 2026.
- Rock Im Park Sister festival to Rock am Ring held in Nuremberg, Germany, organized under the same eventimpresents network with shared or overlapping lineups, providing a parallel destination festival for rock music fans.
- MONOPOLY Rock am Ring Edition Officially licensed MONOPOLY board game branded with Rock am Ring festival theming, including festival stages, camping areas, and immersive experiences. Sold as physical merchandise through the Rock am Ring boutique.
Quantifiable outcome
- 50 million+ livestream content views achieved in 2026
- +2 more outcomes
Companies that use Rock am Ring
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Rock am Ring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Rock am Ring partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- CTS EVENTIM AG & Co. KGaAcoreExclusive ticketing partner for Rock am Ring festival. All ticket sales are processed exclusively through CTS EVENTIM platform. The company is the parent entity controlling eventimpresents GmbH & Co. KG.
- Telekom (MagentaTV, MagentaMusik)coreLivestream partner enabling Rock am Ring content distribution via MagentaTV and MagentaMusik platforms. Achieved 50 million+ Live Content Views in 2026, representing record livestream viewership for the festival.
- Global Event Technologies GmbH & CO KG (GET)coreCashless payment system provider for on-site transactions at the festival. Manages chip-based payment system for food, beverages, and merchandise purchases. Visitors can register with festival ticket number to load funds.
- FKP ScorpiominorFestival promoter and partner visible in the eventimpresents network of music festivals.
- EDGE Entertainment Digital GmbHminorDigital marketing agency subsidiary of CTS EVENTIM for online and social media marketing campaigns across Facebook, Instagram, Google, YouTube, and TikTok.
- Check your Head GbRminorPress accreditation processing partner handling verification of journalist credentials and accreditation requests on behalf of Rock am Ring.
- Wunderkidz GmbHminorCreator and influencer coordination partner supporting selection, invitation, and management of content creators for festival coverage.
- Joe Perez & Associates / WØRKSminorBrand identity agency responsible for Rock am Ring visual branding and design. Located in New York, USA.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Rock am Ring competitors and assessment
Company assessmentBroad incumbents
- Coachella: Iconic US-based music festival operated by Goldenvoice (AEG). Comparable brand stature and global cultural impact, though focused on broader genre mix. Represents the upper-bound benchmark for premium music festival brand value and sponsor economics.
- CTS EVENTIM AG & Co. KGaA: Parent company of eventimpresents (which operates Rock am Ring), one of Europe's largest ticketing and live entertainment companies. Operates multiple festivals and venues across Europe as part of a broader portfolio.
- Live Nation Entertainment: Global live entertainment giant and parent of Ticketmaster, operating dozens of major festivals worldwide including Download, Lollapalooza, and Reading. Serves as a broader incumbent in the same live music and festival space with overlapping artist relationships.
Direct peers
- Southside Festival: German rock and alternative music festival held in Neuhausen ob Eck, operated by FKP Scorpio. Sister festival to Hurricane with shared promoter, directly competing for the same German rock audience demographic.
- Download Festival: Major UK rock and metal festival with comparable scale and audience demographic. Operated by Live Nation, competing for the same international rock headliners that Rock am Ring books.
- Wacken Open Air: Germany's largest heavy metal and rock festival, held annually in Wacken, Schleswig-Holstein. Directly competes for rock/metal headliners, sponsors, and ticket buyers in the German festival market.
- Rock im Park: Sister festival to Rock am Ring held in Nuremberg, Germany, operated by the same promoter (eventimpresents GmbH & Co. KG). Features overlapping or shared lineups and is run by the same parent entity, making it the closest direct comparable.
- Hellfest: Major French rock and metal festival held annually in Clisson, France. Comparable scale (~180,000 attendees) and similar rock/metal focus, competing for European touring rock artists and international sponsor relationships.
- Hurricane Festival: Major German rock and alternative music festival held annually in Scheeßel. Competes directly with Rock am Ring for rock/alternative headliners, German festival audiences, and sponsor relationships. Operated by FKP Scorpio, a visible partner in eventimpresents' network.
- FKP Scorpio: Major German festival promoter operating Hurricane, Southside, and other festivals. Directly competes with eventimpresents for rock/alternative festival audiences and artist bookings in Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rock am Ring social profiles
Digital presenceRock am Ring compliance and trust
Trust signalCompliance6 records
Rock am Ring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rock am Ring leadership team
Management profileNumber of profiles
Profiles1 record
Rock am Ring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rock am Ring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rock am Ring
What does Rock am Ring do?
Rock am Ring is an annual multi-day rock music festival held at the Nürburgring racing circuit in Germany, entering its 41st edition in 2027. The festival sells tickets (exclusively through CTS EVENTIM) that grant access to multiple stages featuring international rock headliners, on-site camping with several tiers (standard, caravan, premium), parking, and a festival-wide cashless payment system. Supporting offerings include livestream coverage via Telekom MagentaTV, branded merchandise, and event-related content.
Is Rock am Ring a public or private company?
Rock am Ring is a private company. It is classified as corporate owned and is currently operating.
When was Rock am Ring founded?
Rock am Ring was founded in 1985. It employs 11 to 50 people.
Where is Rock am Ring based?
Rock am Ring is headquartered in Nürburg, Germany, in the Europe region.
How does Rock am Ring make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship and Advertising, food, Beverage, and Merchandise and camping and Parking Fees.
Who are Rock am Ring's main competitors?
Broad incumbents on record are Coachella, CTS EVENTIM AG & Co. KGaA and Live Nation Entertainment. Direct peers are Southside Festival, Download Festival, Wacken Open Air, Rock im Park, Hellfest, Hurricane Festival and FKP Scorpio.
Does Rock am Ring have an API?
No public API is recorded for Rock am Ring.
What industry is Rock am Ring in?
Rock am Ring's product category is Live Music Festivals. Its primary akta.pro industry code is MPAGAOAD, Virtual Concerts & Music Festivals (Livestreamed Performances). Its NAICS code is 711320.