Rock am Ring

What Rock am Ring does

Rock am Ring is an annual German rock music festival held at the Nürburgring motorsport circuit in Nürburg, Rhineland-Palatinate, operating since 1985 and entering its 41st edition in June 2027. The festival is owned and operated by eventimpresents GmbH & Co. KG, a subsidiary of CTS EVENTIM AG & Co. KGaA (one of Europe's largest ticketing companies), and is managed by Geschäftsführer Matthias Schwarz. Core product is a three-day multi-stage music event attracting roughly 90,000 attendees per edition, supported by on-site camping, parking, and a festival-wide cashless payment system operated by Global Event Technologies (GET).

The supporting technology stack includes an exclusive digital ticketing layer through CTS EVENTIM, a chip-based cashless payment infrastructure with online registration, and a livestream distribution partnership with Telekom MagentaTV and MagentaMusik that generated over 50 million live content views during the 2026 edition. Marketing and communications run across Instagram, Facebook, TikTok, YouTube, X, an email newsletter via Brevo, and a WhatsApp Business channel via hellomateo, with paid campaign management handled by CTS EVENTIM subsidiary EDGE Entertainment Digital. The festival maintains GDPR-compliant data operations, EU-hosted infrastructure where feasible (MongoDB in Frankfurt, Brevo in Germany), and WCAG 2.1 Level AA / BFSG accessibility on its web properties.

Revenue is generated from four streams: (1) ticket sales routed exclusively through CTS EVENTIM, with day, weekend, and camping/parking add-ons; (2) sponsorship and on-site branding from a roster including Telekom, San Miguel, LIDL, Ploom, Pringles, Jim Beam, Coca Cola, and others; (3) on-site food, beverage, and merchandise via the exclusive cashless system; and (4) separate camping and parking fees. Brand extension revenue includes the MONOPOLY Rock am Ring Edition licensed board game. Pricing is not publicly disclosed and is set within the CTS EVENTIM platform. The festival's customer base is a mass consumer segment of rock and alternative music fans aged approximately 16–45, with the 2027 presale marking the most successful first-hour ticket sales in festival history at over 48,000 tickets.

Name

Rock am Ring

Legal name

eventimpresents GmbH & Co. KG

Website

https://rock-am-ring.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Rock am Ring is a German rock music festival held annually since 1985 at the Nürburgring, operated by eventimpresents GmbH & Co. KG (a CTS EVENTIM subsidiary). It serves roughly 90,000 rock and alternative music fans per three-day edition via ticketing, on-site camping, sponsorship, and a cashless payment ecosystem.

Ownership category

akta.pro rank

Product category

Live Music Festivals

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

akta.pro primary industry

Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD)

Keywords

• Music festival events
• Live rock concerts
• Festival ticketing services
• Event sponsorship marketing
• Festival camping hospitality

Headquarters

HQ city

Nürburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from festival tickets sold through CTS EVENTIM platform. Tickets include entry to festival grounds with optional camping and parking add-ons. Maximum 10 tickets per customer.
2. Sponsorship and Advertising: Revenue from multiple sponsors including Telekom, San Miguel, LIDL, Ploom, Pringles, Jim Beam, Coca Cola, and others. Sponsors receive branding placement on website, festival grounds, and promotional materials.
3. Food, Beverage, and Merchandise: On-site revenue from food, beverages, and merchandise sales through cashless payment system. Festival operates exclusively cashless with all transactions processed through the GET payment platform.
4. Camping and Parking Fees: Separate charges for camping areas and parking, not included in base festival ticket price. Multiple camping categories available including standard, caravan, and premium options.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Rock am Ring is an annual multi-day rock music festival held at the Nürburgring racing circuit in Germany, entering its 41st edition in 2027. The festival sells tickets (exclusively through CTS EVENTIM) that grant access to multiple stages featuring international rock headliners, on-site camping with several tiers (standard, caravan, premium), parking, and a festival-wide cashless payment system. Supporting offerings include livestream coverage via Telekom MagentaTV, branded merchandise, and event-related content.

Product overview

Rock am Ring is a German rock music festival brand organized by eventimpresents GmbH & Co. KG, held annually at the Nürburgring circuit. The primary product is the Rock am Ring Festival itself, a multi-day event featuring multiple stages with rock and alternative music performances. The offering encompasses core festival elements (concert venues, artist lineups, stages), supporting services (camping facilities with various tiers including caravan camping, parking, and festival ticketing exclusively through CTS EVENTIM), digital services (official app, newsletter, cashless payment system via GET), and merchandise (MONOPOLY Rock am Ring Edition). A sister festival, Rock Im Park, operates from Nuremberg with related programming. The festival also provides press accreditation services and livestreaming via Telekom MagentaTV. The 2027 edition marks the 41st anniversary of the festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock am Ring Festival Annual multi-day rock music festival held at the Nürburgring racing circuit in Germany, featuring multiple stages with international rock and alternative headliners, camping facilities, parking, on-site cashless payments, and supporting digital services. One of Europe's largest music festivals with approximately 90,000 attendees in 2026.
• Rock Im Park Sister festival to Rock am Ring held in Nuremberg, Germany, organized under the same eventimpresents network with shared or overlapping lineups, providing a parallel destination festival for rock music fans.
• MONOPOLY Rock am Ring Edition Officially licensed MONOPOLY board game branded with Rock am Ring festival theming, including festival stages, camping areas, and immersive experiences. Sold as physical merchandise through the Rock am Ring boutique.

Quantifiable outcome

• 50 million+ livestream content views achieved in 2026
• +2 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CTS EVENTIM AG & Co. KGaAcoreChannel Partner/ Reseller/ DistributorExclusive ticketing partner for Rock am Ring festival. All ticket sales are processed exclusively through CTS EVENTIM platform. The company is the parent entity controlling eventimpresents GmbH & Co. KG.
• Telekom (MagentaTV, MagentaMusik)coreGTM or Marketing PartnerLivestream partner enabling Rock am Ring content distribution via MagentaTV and MagentaMusik platforms. Achieved 50 million+ Live Content Views in 2026, representing record livestream viewership for the festival.
• Global Event Technologies GmbH & CO KG (GET)coreTechnology or IntegrationCashless payment system provider for on-site transactions at the festival. Manages chip-based payment system for food, beverages, and merchandise purchases. Visitors can register with festival ticket number to load funds.
• FKP ScorpiominorStrategic or Co-development PartnerFestival promoter and partner visible in the eventimpresents network of music festivals.
• EDGE Entertainment Digital GmbHminorGTM or Marketing PartnerDigital marketing agency subsidiary of CTS EVENTIM for online and social media marketing campaigns across Facebook, Instagram, Google, YouTube, and TikTok.
• Check your Head GbRminorImplementation/ SI/ Consulting PartnerPress accreditation processing partner handling verification of journalist credentials and accreditation requests on behalf of Rock am Ring.
• Wunderkidz GmbHminorImplementation/ SI/ Consulting PartnerCreator and influencer coordination partner supporting selection, invitation, and management of content creators for festival coverage.
• Joe Perez & Associates / WØRKSminorStrategic or Co-development PartnerBrand identity agency responsible for Rock am Ring visual branding and design. Located in New York, USA.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coachella: Iconic US-based music festival operated by Goldenvoice (AEG). Comparable brand stature and global cultural impact, though focused on broader genre mix. Represents the upper-bound benchmark for premium music festival brand value and sponsor economics.
• CTS EVENTIM AG & Co. KGaA: Parent company of eventimpresents (which operates Rock am Ring), one of Europe's largest ticketing and live entertainment companies. Operates multiple festivals and venues across Europe as part of a broader portfolio.
• Live Nation Entertainment: Global live entertainment giant and parent of Ticketmaster, operating dozens of major festivals worldwide including Download, Lollapalooza, and Reading. Serves as a broader incumbent in the same live music and festival space with overlapping artist relationships.

Direct peers

• Southside Festival: German rock and alternative music festival held in Neuhausen ob Eck, operated by FKP Scorpio. Sister festival to Hurricane with shared promoter, directly competing for the same German rock audience demographic.
• Download Festival: Major UK rock and metal festival with comparable scale and audience demographic. Operated by Live Nation, competing for the same international rock headliners that Rock am Ring books.
• Wacken Open Air: Germany's largest heavy metal and rock festival, held annually in Wacken, Schleswig-Holstein. Directly competes for rock/metal headliners, sponsors, and ticket buyers in the German festival market.
• Rock im Park: Sister festival to Rock am Ring held in Nuremberg, Germany, operated by the same promoter (eventimpresents GmbH & Co. KG). Features overlapping or shared lineups and is run by the same parent entity, making it the closest direct comparable.
• Hellfest: Major French rock and metal festival held annually in Clisson, France. Comparable scale (~180,000 attendees) and similar rock/metal focus, competing for European touring rock artists and international sponsor relationships.
• Hurricane Festival: Major German rock and alternative music festival held annually in Scheeßel. Competes directly with Rock am Ring for rock/alternative headliners, German festival audiences, and sponsor relationships. Operated by FKP Scorpio, a visible partner in eventimpresents' network.
• FKP Scorpio: Major German festival promoter operating Hurricane, Southside, and other festivals. Directly competes with eventimpresents for rock/alternative festival audiences and artist bookings in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rockamring
• YouTubeyoutube.com/c/RockamRingofficial
• Facebookfacebook.com/rockamring
• Instagraminstagram.com/rockamringofficial
• TikToktiktok.com/@rockamringofficial

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rock am Ring