CPAP Australia

What CPAP Australia does

CPAP Australia is a private, direct-to-consumer e-commerce retailer specializing in Continuous Positive Airway Pressure (CPAP) sleep therapy products, operating under ResMed corporate ownership (evidenced by "Copyright © 2026 ResMed" in the site footer) and serving customers throughout the country via Australia Post shipping. The company's catalog centers on ResMed's AirSense 10, AirSense 11, and AirMini CPAP/APAP machines, complemented by an extensive mask portfolio spanning ResMed AirFit and AirTouch lines, Philips Respironics DreamWear/Amara View/Nuance, and Fisher & Paykel Simplus/Vitera/Evora/Brevida, plus a deep accessory ecosystem covering humidification (HumidX), heated tubing (ClimateLine, ClimateLineAir 11), cleaning supplies, filters, power solutions, and travel cases.

Beyond core CPAP hardware, CPAP Australia extends into adjacent sleep-health and snoring categories including SnoreRX and Hushd anti-snoring mouthpieces, Dodow light therapy, blue light filtering glasses, contoured memory foam pillows, and white noise machines. Revenue is generated through one-time product sales via an own-storefront Shopify e-commerce platform, with payment options spanning Stripe-processed cards, Afterpay BNPL (orders under $2,000), PayPal, Apple Pay, and Google Pay. The company operates a multi-channel purchase experience (online, phone 1300 69 2727, live chat) and holds authorized reseller agreements with the three dominant CPAP manufacturers plus approved supplier status with the Australian Department of Veterans' Affairs, opening government healthcare reimbursement as a sales channel. Enterprise clients include road transport operators, emergency services, sleep and circadian laboratories, and elite sports teams for fatigue management.

Strategically, CPAP Australia pursues a category-leader positioning in Australian sleep apnea retail, supported by a ResMed Price Match Guarantee, free nationwide shipping, and a 30-day money-back guarantee. In January 2026 the company acquired CPAPSales, signaling a consolidation strategy in the domestic market. The firm is small (11-50 employees), long-tenured (founded 1980), and functions primarily as a distribution and customer-experience layer on top of third-party OEM hardware rather than a developer of proprietary sleep therapy technology.

Name

CPAP Australia

Legal name

CPAP Australia

Website

https://cpapaustralia.com.au

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sleep Apnea Equipment Retail

NAICS

Home Health Equipment Rental (532283), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

akta.pro secondary industries

Sleep Apnea Therapy Devices (CPAP/APAP/BiPAP/ASV) (HLAHAGAA), Home Respiratory & Sleep Therapy Providers (DME-Integrated) (HLAFAEAF), Noninvasive Ventilation Interfaces & Consumables (Masks, Tubing, Humidifiers, Filters) (HLAHAGAG), Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD), Sleep, Stress & Mood OTC (Sleep Aids, Melatonin OTC, Calm/Stress Relief) (CRADAMAJ)

Keywords

• CPAP machines retail
• Sleep apnea therapy
• CPAP masks supplies
• Snoring solutions
• Sleep health products

Headquarters

HQ city

Milton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. CPAP Product Sales: One-time product sales of CPAP machines, masks, and accessories. Revenue generated from direct consumer purchases through e-commerce platform with various payment options including Afterpay installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

CPAP Australia is an Australia-wide online retailer selling Continuous Positive Airway Pressure (CPAP) machines, masks, and accessories used to treat obstructive sleep apnea (OSA) and snoring. The company distributes ResMed, Philips Respironics, and Fisher & Paykel sleep therapy products directly to consumers, sleep clinics, and government/commercial clients. Beyond core CPAP equipment, it offers complementary sleep health items including anti-snoring mouthpieces, blue light glasses, sleep masks, light therapy devices, and humidification/cleaning accessories.

Product overview

CPAP Australia is an online retailer offering a comprehensive sleep therapy product portfolio centered around CPAP machines, masks, and accessories from ResMed, Philips Respironics, and Fisher & Paykel. The core product line includes AutoSet CPAP machines (AirSense 11, AirSense 10, and AirMini travel device) that deliver continuous positive airway pressure therapy for sleep apnea treatment. These are complemented by an extensive mask portfolio spanning full face masks (AirFit F20/F30i/F40, AirTouch F20/F30i, Mirage Quattro, Quattro Air), nasal masks (AirFit N20, AirTouch N20, Mirage FX), nasal pillow masks (AirFit P10, P30i), and nasal cradle masks (AirFit N30, N30i, AirTouch N30i). The ecosystem includes CPAP accessories such as waterless humidification (HumidX, HumidX Plus, HumidX F20), cleaning supplies (wipes, liquid soap), tubing (ClimateLine, ClimateLineAir), filters, and power solutions. Beyond core CPAP offerings, the company provides sleep health products including contoured pillows, blue light glasses, light therapy devices (Dodow), and snoring solutions (SnoreRX, Hushd, chin straps). The product architecture follows a device-plus-mask-plus-accessories model where machines form the foundation and users select compatible masks and accessories to complete their therapy setup.

Differentiator

Problem solved

Functional benefit

Products and services

• ResMed AirSense 11 AutoSet Bundle Premium CPAP machine bundle for sleep apnea sufferers including the AirSense 11 AutoSet machine, choice of mask, contoured memory foam sleep eye mask, and cleaning kit, priced at $1,649 AUD.
• ResMed AirSense 11 AutoSet Auto-adjusting CPAP machine with AutoSet and AutoSet for Her modes, AutoRamp, Expiratory Pressure Relief, SmartStart/Stop, and over-the-air software updates for individual sleep apnea patients.
• ResMed AirSense 11 Elite Fixed-pressure CPAP machine with integrated humidification and ClimateLineAir compatibility for consistent therapy delivery to sleep apnea patients.
• ResMed AirMini Bundle Portable travel CPAP bundle featuring the AirMini device, compatible mask, and accessories designed for travel convenience.
• ResMed AirMini Automatic CPAP Device Compact travel CPAP machine with CPAP, AutoSet, and AutoSet for Her modes, Bluetooth connectivity, smartphone app control, waterless humidification via HumidX, weighing 300g, priced at $1,099 AUD.
• ResMed AirSense 10 AutoSet Bundle CPAP machine bundle with AirSense 10 AutoSet device offering AutoSet mode and proven ResMed therapy algorithm.
• ResMed AirSense 10 AutoSet Auto Machine Auto-adjusting CPAP device with AutoRamp, EPR, SmartStart/Stop, and cellular connectivity for data tracking in sleep apnea treatment.
• ResMed AirSense 10 for Her Auto-adjusting CPAP machine with AutoSet for Her mode specifically designed for female users with tailored pressure algorithms.
• CPAP Masks Full face, nasal, nasal pillow, nasal cradle, and pediatric CPAP masks from ResMed (AirFit F20/F30i/F40, AirTouch F20/F30i, AirFit N20/N30/N30i, AirTouch N20/N30i, Mirage FX/Quattro, Quattro Air, Pixi), Philips Respironics (DreamWear, Amara View, Nuance), and Fisher & Paykel (Simplus, Vitera, Evora, Brevida, Eson 2), priced $195-$299 AUD.
• CPAP Humidification Accessories (HumidX) Waterless humidification cartridges (HumidX, HumidX Plus, HumidX F20) for AirMini travel CPAP and compatible F20/F30i masks, providing moisture without a water chamber.
• CPAP Cleaning Supplies Pre-moistened CPAP cleaning wipes (62 pack) and ResMed Pure Liquid Soap for daily maintenance of CPAP masks and equipment.
• CPAP Tubing ResMed ClimateLine heated tubing for AirSense 10 and ClimateLineAir 11 tubing with integrated temperature and humidity control for compatible CPAP machines.
• CPAP Travel Accessories AirMini Premium Carry Bag, AirMini Hard Case, AirMini Bed Caddy mounting system, and AirMini DC-DC Power Converter for 12V/24V vehicle power operation.
• Contoured CPAP Pillow Contoured memory foam pillow with travel bag designed for side sleepers using CPAP masks, featuring cutouts to accommodate mask tubing.
• Anti-Snoring Mouthpieces SnoreRX and Hushd oral mouthpieces designed to reduce snoring by maintaining proper jaw positioning during sleep for snorers not requiring CPAP therapy.
• Seatec Chin and Mouth Strap Chin strap designed to encourage nasal breathing by helping keep the mouth closed during CPAP therapy or to reduce snoring.
• Dodow Sleep Aid Device Light therapy device that projects a soothing light on the ceiling to slow breathing and help users fall asleep faster.
• BLKBLULHT Blue Light Filtering Glasses Blue light filtering computer/screen time glasses with ClearBlue lens technology designed to filter artificial blue light from digital devices for improved sleep quality.
• Mulberry Silk Sleep Eye Mask Premium silk sleep mask designed to block light for better sleep quality.

Quantifiable outcome

• 30-day money back guarantee on purchases
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• ResMedcoreTechnology or IntegrationCPAP Australia is a ResMed-approved supplier and authorized reseller of ResMed products including CPAP machines (AirSense 10, AirSense 11, AirMini), masks (AirFit, AirTouch series), and accessories. The company is also an approved DVA (Department of Veterans' Affairs) supplier for ResMed products.
• Philips RespironicscoreTechnology or IntegrationAuthorized reseller of Philips Respironics CPAP products including DreamWear, Amara View, and Nuance masks.
• Fisher & PaykelcoreTechnology or IntegrationAuthorized reseller of Fisher & Paykel CPAP products including Simplus, Vitera, Evora, and Brevida masks.
• Department of Veterans' Affairs (DVA)coreOthersCPAP Australia is an approved ResMed DVA supplier, enabling eligible veterans to access CPAP treatment products through government healthcare schemes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• ResMed: ResMed is the global #1 CPAP manufacturer and CPAP Australia's parent/affiliate. While ResMed does not compete as a retailer in the same way, its AirSense, AirMini, and AirFit/AirTouch lines dominate the product mix CPAP Australia resells, and ResMed also operates direct online sales channels.
• Philips Respironics: Philips Respironics is one of the three premium CPAP brands carried by CPAP Australia (DreamWear, Amara View, Nuance). As a manufacturer-incumbent, it competes with CPAP Australia via its own direct channels and other authorized resellers, and shapes the SKU assortment CPAP Australia depends on.
• Apria Healthcare: Apria is a large US DME (durable medical equipment) provider that supplies CPAP machines, masks, and supplies through insurance reimbursement and direct billing. Comparable as an integrated provider of CPAP equipment plus clinical/respiratory services, though operating at much larger scale and primarily in the US.
• Lincare Holdings: Lincare is a major US-based home respiratory and DME provider supplying oxygen, CPAP/BiPAP, and sleep therapy services. Comparable as an integrated home respiratory equipment provider with reimbursement-driven demand, though geographically and scale-wise very different from CPAP Australia.
• Fisher & Paykel Healthcare: Fisher & Paykel Healthcare manufactures the Simplus, Vitera, Evora, Brevida, and Eson 2 mask families that CPAP Australia resells. As a manufacturer-incumbent with broad geographic reach, it competes for the same OSA patients via its own distribution and partner resellers.

Direct peers

• CPAP.com: CPAP.com is the largest US online CPAP equipment retailer, offering machines, masks and accessories from ResMed, Philips Respironics, and Fisher & Paykel. Direct-to-consumer e-commerce model with verified reviews and price-match guarantees makes it the closest functional analogue to CPAP Australia in a different geography.
• Respshop: Respshop is an authorized online retailer of CPAP and BiPAP equipment from ResMed, Philips Respironics, and Fisher & Paykel. Same multi-brand catalog structure and DTC fulfillment model as CPAP Australia.
• EasyBreathe: EasyBreathe is an online CPAP retailer carrying the same three premium brand families (ResMed, Philips, F&P) and emphasizing price transparency and customer reviews. Comparable DTC e-commerce model targeting individual sleep apnea patients.
• The CPAP Shop: The CPAP Shop is a US-based online specialist retailer of CPAP machines, masks, and sleep therapy accessories. Operates a multi-brand catalog (ResMed, Philips, F&P) with similar direct-to-consumer positioning and review-based trust signals.
• CPAP Direct Australia: CPAP Direct is a competing Australian online CPAP specialist selling ResMed and other branded machines and masks. Direct domestic competitor in the same geography, going after the same OSA patient population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPAP Australia