AESO

What AESO does

ASEO S.R.L. is a privately held Italian industrial automation and mechanical engineering company headquartered in Mondovì (Cuneo province, Piedmont), operating from a single site at Corso Bologna 2. Its core business is the design, development, and manufacturing of custom special machines and automation systems, with a primary focus on brake pad production and finishing machinery for the automotive sector. The company has developed proprietary expertise in friction surface grinding, headlined by the FOG200 — a Friction Object Grinding machine entirely designed and built in-house that delivers greater precision in parallelism and flatness of ground friction surfaces, enclosed in a safety cabin with dust extraction hoods and integrated with a Yaskawa robotic arm for brake pad pressing.

The company runs production organized into homogeneous islands by processing and treatment type, supported by specialized technicians who interact daily with the machines. Its equipment base includes high-end CNC machining (DMG MORI DMF-260/7, MORI SEIKI monoBLOCK 65 and 75, OKUMA M460 VE), EDM systems (Charmilles Cut P 800 Pro, Excetek V650G AWT), and precision metrology (Zeiss CMM Duramax, DEA Gamma 3D). ASEO holds ISO 9001 quality management and ISO 45001 occupational health and safety certifications, with "zero defects" as its stated guiding principle.

ASEO sells primarily through direct enterprise field sales, collaborating with industrial customers to study, design, and build custom machines with the goal of increasing productivity. Revenue is generated through one-off project-based sales of custom machines and automation systems rather than recurring licenses or subscriptions. Its marketing presence includes a LinkedIn company page, a YouTube channel (@aseo-mondovi), and downloadable brochures, catalogs, and project videos. The company claims global recognition in the brake pad machinery niche and serves a global customer base from Italy, with secondary exposure to broader industrial automation use cases including white goods and medical sectors referenced on its website.

Name

AESO

Legal name

ASEO S.R.L.

Website

https://aseo.srl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ASEO S.R.L. is an Italian industrial automation company in Mondovì that designs and builds custom special machines, notably the proprietary FOG200 friction-surface grinding system, for global automotive brake pad manufacturers and other industrial clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Mondovì

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Custom Machine Manufacturing and Automation Systems: ASEO designs, develops, and produces custom special machines and automation systems for various industrial sectors. The company focuses on brake pad production and finishing machinery, with specialized expertise in friction grinding technology. Production is organized in homogeneous islands according to processing and treatment types.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ASEO designs, engineers, and manufactures custom special machines and automation systems for industrial clients, with a core focus on the automotive brake pad sector. The company's flagship offering is the FOG 200 Friction Object Grinding machine, an entirely in-house designed system that delivers innovative precision in parallelism and flatness for brake pad friction surface grinding. Beyond the FOG 200, ASEO builds tailored 'su misura' (made-to-order) machines and plants organized in homogeneous production islands to increase productivity for its industrial customers.

Product overview

ASEO SRL is an industrial automation and mechanical engineering company that specializes in the design, development, and manufacturing of custom special machines and systems. The company's core offering consists of the FOG 200 (Friction Object Grinding) machine for brake pad manufacturing, complemented by custom special machines and automation solutions for various industrial sectors. The product portfolio includes brake pad production systems (the core business), custom machinery, automation services, and research and development capabilities. The company operates production facilities organized by processing type and treatment, with specialized technicians managing operations. ASEO serves primarily the automotive sector, particularly brake pad manufacturers, with a global reputation for project quality.

Differentiator

Problem solved

Functional benefit

Brands

• FOG200: Friction Object Grinding machine - innovative surface grinding system for brake pads with improved parallelism and flatness precision. Enclosed in a safety cabin with dust extraction hoods.

Products and services

• FOG 200 Friction Object Grinding Machine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@aseo-mondovi
• LinkedInlinkedin.com/company/aseo-italy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AESO