Façon Jacmin

What Façon Jacmin does

Façon Jacmin is a privately held Belgian womenswear label founded in 2016 by twin sisters Alexandra Jacmin (designer) and Ségolène Jacmin (entrepreneur), operating as FAÇON JACMIN Sprl from its registered headquarters in Marquain, Belgium, with a design studio in Antwerp. The label specializes in denim-focused women's apparel and accessories, anchored by a signature upcycling program that selects, cleans, unstitches, and reconstructs vintage Belgian textiles into one-of-a-kind garments, complemented by proprietary design techniques including 2-in-1 layered construction, trompe-l'œil hybrids, and double-woven mirror fabric. The product portfolio spans outerwear (jackets, coats, bombers, blazers at $368–$1,226 USD), dresses, bottoms, tops, accessories (bags, caps), gift cards, and editorial magazines (ALEÏ Journal, ET Journal), all sourced from Italian fabrics (organic cottons, waterless denims) and manufactured exclusively by European ateliers in Italy, Portugal, and Bulgaria.

The business operates as a pure-play direct-to-consumer e-commerce brand via faconjacmin.com, with worldwide shipping across 28+ European countries and the USA, tiered shipping fees, free EU shipping above €250, and payment integration with PayPal, major credit cards, regional European schemes, and ALMA two-installment plans for Belgian and French customers. Customer acquisition is driven by organic social channels (Instagram, TikTok, Facebook) and an email newsletter offering 10% off first purchase. The target customer is a fashion-conscious woman seeking bold, gender-bending, sustainable statement pieces, with a secondary segment of eco-conscious consumers prioritizing circular fashion. The company has no external institutional investment, operates with 1–10 employees, and runs PR through the Outset agency.

Name

Façon Jacmin

Legal name

FAÇON JACMIN Sprl

Website

https://faconjacmin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Façon Jacmin is a Belgian DTC womenswear label founded in 2016 that designs, upcycles, and sells denim-led apparel and accessories with signature 2-in-1 and trompe-l'œil techniques to fashion-conscious women worldwide via its own e-commerce site.

Ownership category

akta.pro rank

Product category

Women's Denim Apparel

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', And Juniors Outerwear (2330), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Denim & Casualwear Brands (CRAAAAAE)

akta.pro secondary industry

Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI)

Keywords

• Women's denim apparel
• Upcycled fashion
• Sustainable womenswear
• Denim outerwear
• Fashion accessories

Headquarters

HQ city

Marquain

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fashion Apparel Sales: Direct sales of women's denim clothing including outerwear, dresses, tops, bottoms, and accessories through e-commerce platform. One-time purchase model for individual garments.
2. Gift Cards: E-gift cards sold in denominations of €50, €100, €150, €200, €250, €300, valid for up to one year from purchase date.
3. Magazine Sales: Sale of brand magazines including ALEÏ Journal Issue 13 ($33 USD) and ET Journal Issue 01 ($35 USD).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FAÇON JACMIN designs, produces, and sells women's denim-focused apparel (outerwear, dresses, bottoms, tops) and accessories through a direct-to-consumer e-commerce platform. The label is distinguished by a proprietary upcycling program that transforms second-hand textiles sourced in Belgium into exclusive one-of-a-kind garments, alongside signature construction techniques such as 2-in-1 layered designs and trompe-l'œil visual illusions. All collections are designed in Antwerp and manufactured in European ateliers (Italy, Portugal, Bulgaria) using Italian fabrics including certified organic cottons and waterless denims.

Product overview

FAÇON JACMIN is an eco-conscious Belgian fashion label founded by twin sisters Alexandra and Ségolène Jacmin, specializing in denim-focused womenswear with a strong commitment to upcycling and sustainable fashion. The product portfolio includes a comprehensive range of women's apparel and accessories: outerwear (jackets, coats, blazers, bombers) featuring innovative 2-in-1 and trompe-l'oeil designs; dresses including upcycled jersey styles and sheet-dress silhouettes; bottoms such as skirts and pants with unique constructions like mirror-cut and hybrid 2-in-1 designs; tops including shirts, t-shirts, wrap tops, and sweatshirts; and accessories (bags, caps). The brand is distinguished by its signature upcycling program that transforms vintage pieces into one-of-a-kind garments, its use of Italian denim and waterless denims, and its European manufacturing (Italy, Portugal, Bulgaria). The collections are designed in Antwerp with a focus on gender-bending silhouettes, traditional tailoring merged with streetwear elements, and craftsmanship.

Differentiator

Problem solved

Functional benefit

Products and services

• VENUS upcycled denim jacket Half-and-half upcycled jacket combining a second-hand denim front with a second-hand hoodie back; unstitched sleeves create a cape-like effect. Targets women seeking distinctive sustainable outerwear.
• VENDETA mirror jacket Statement mirror jacket crafted from double-woven Italian denim in white-on-blue with graphic mirrored construction and architectural paneling.
• VIRGIL 2-in-1 jacket 2-in-1 jacket crafted from Italian coated denim with layered construction combining an attached secondary neckline into a single garment.
• MATHILDE 2-in-1 bomber jacket Oversized 2-in-1 bomber jacket in Italian black nylon and grey denim featuring trompe-l'œil layered construction.
• MILADY 2-in-1 jacket coat 2-in-1 long coat in dark blue Italian wool with a built-in mid-blue denim jacket detail.
• ROYCE trompe-l'œil dress Trompe-l'œil dress combining a tailored striped top with a fluid viscose skirt, blurring the line between separates.
• RICH upcycled dress Long dress crafted from upcycled t-shirts with patchworked jersey panels and soft drape.
• RHODE sheet dress Sheet-style dress in Italian viscose with wrapped construction and fluid drape.
• PETERSON mirror pants Mirror-cut pants from double-woven white-on-blue Italian denim with sculptural panel construction.
• JACKIE trompe-l'œil skirt Trompe-l'œil skirt in Italian blue denim layered with satin jacquard featuring a white floral motif.
• CHRISTINA pyjama shirt Pyjama-style shirt in red striped Italian popeline with deliberately misplaced button closure.
• AYA baguette bag Unique baguette bag made from a transformed denim jacket with button closure, identical on both sides.
• ALEX upcycled leather bag Upcycled bag crafted from vintage leather trousers featuring a soft slouchy structure with sculptural silhouette.
• ADOR cap 5-panel black cotton twill cap featuring an embroidered logo with tightening tab and metal buckle.
• UPCYCLED Collection Capsule collection featuring garments made from carefully selected vintage pieces, cleaned, washed, unstitched, and manufactured into exclusive upcycled designs.
• E-Gift Card Digital gift card available in denominations from €50 to €300, valid for one year from purchase.
• ALEÏ Journal Issue 13 Brand fashion journal publication sold at $33 USD.
• ET Journal Issue 01 Brand fashion journal publication sold at $35 USD.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• European Confection AtelierscoreStrategic or Co-development PartnerManufactures garments exclusively with confection ateliers based in Europe, specifically Italy, Portugal, and Bulgaria, ensuring quality craftsmanship and ethical production standards.
• Italian Fabric SupplierscoreStrategic or Co-development PartnerSources high-quality fabrics from Italy, primarily selecting certified organic cottons and waterless denims for sustainable production.
• Outset (Press Agency)minorGTM or Marketing PartnerPress inquiries handled by Lola Clabots at Outset agency (contact: [email protected]) for media relations and PR.

Scale indicators1 record

Recent moves2 records

Expansion highlights5 records

Direct peers

• E.L.V. Denim: London-based sustainable denim brand that transforms post-consumer and post-industrial denim waste into premium jeans. Direct peer given shared upcycling methodology, premium pricing, and DTC-first distribution.
• R13: NYC-based contemporary label built on denim-first women's and men's apparel with distressed, deconstructed aesthetic. Comparable in denim specialization, premium DTC pricing, and design-forward positioning.
• Re/Done: Los Angeles-based DTC brand built on upcycling vintage Levi's denim into luxury jeans and ready-to-wear. Closely comparable to Façon Jacmin in its upcycling-first DNA, premium positioning, and women-focused denim core.
• Marques'Almeida: London/Lisbon-based contemporary label known for deconstructed denim and sustainable production. Comparable on avant-garde denim craft, small-batch ethos, and European independent designer positioning.

Broad incumbents

• Ganni: Copenhagen-based contemporary womenswear brand with growing sustainability credentials. Comparable on Scandinavian-adjacent European design and DTC-led distribution, though broader category mix and larger scale.
• Stella McCartney: Established luxury house built on sustainability and ethical sourcing. Comparable on eco-conscious positioning and women's apparel, though at a far larger scale and price tier.
• Acne Studios: Swedish contemporary house with denim as a foundational category. Comparable in premium denim-led women's apparel and Scandinavian design sensibility, though much larger scale and broader assortment.

Emerging players

• Another Tomorrow: US-based sustainable luxury womenswear label with transparent supply chain and limited-edition drops. Comparable in sustainability-led premium DTC model and small-batch ethos.
• KLÜ: Emerging upcycled denim brand emphasizing circular production and small-batch manufacturing. Comparable as a fellow small-scale upcycled denim operator.
• BLESS: Berlin-based experimental fashion label with deconstructed, gender-fluid ready-to-wear. Comparable on avant-garde European design sensibility and niche designer positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/faconjacmin
• Instagraminstagram.com/faconjacmin
• TikToktiktok.com/@faconjacmin

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Façon Jacmin