Aviara
- Company typePrivate
- Founded2018
- HeadquartersVonore, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Aviara firmographics
Firmographics- Name
- Aviara
- Legal name
- Aviaraboats.com, Inc.
- Website
- https://aviaraboats.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Aviara industry classification
Industry- Product category
- Luxury Day Boats
- NAICS
- Boat Building (336612), Ship and Boat Building (3366)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)
- akta.pro secondary industry
- Semi-Custom & Series Production Yacht Manufacturing (IMAJAEAM)
Keywords
Where Aviara is headquartered
LocationHeadquarters
- HQ city
- Vonore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aviara business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Boat Sales: Aviara generates revenue through the sale of luxury day boats across four model lines (AV28, AV32, AV36, AV40) through an exclusive dealer network. Boats are sold with standard premium components and available options. Revenue is one-time at point of sale with no recurring component from the manufacturer perspective.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury day boats - price varies by model and configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Aviara product offering
Product offeringCore offering
Aviara designs and manufactures a lineup of four modern luxury day boats (AV28, AV32, AV36, AV40) ranging from 28 to 40 feet. Each model is offered in sterndrive (Ilmor) and outboard (Mercury) configurations with joystick piloting, and is built around four design principles: Progressive Style, Elevated Control, Modern Comfort, and Quality Details. Boats are sold exclusively through the MarineMax and SkipperBud's dealer network.
Product overview
Aviara produces a collection of four modern luxury day boats: AV28, AV32, AV36, and AV40, ranging from 28 to 40 feet. The product portfolio follows a platform-plus-configurations approach, with each model offering both sterndrive and outboard engine options. Core design principles across all models include Progressive Style, Elevated Control, Modern Comfort, and Quality Details. Engine options include Ilmor sterndrive and Mercury outboard configurations, with joystick control standard. The lineup serves the luxury bowrider, cruiser, sport yacht, and sport cruiser market segments.
Differentiator
Problem solved
Functional benefit
Brands
- AV28: Luxury sport bowrider day boat with options for sterndrive, forward-facing drive, and single or twin-engine outboard configurations. Features power-folding hardtop, submersible swim platform, SurfStar surf system, and full-feature head.
- AV32
- AV36
- AV40
Products and services
- AV28 Luxury Day Boat 28-foot entry-level luxury day boat merging progressive styling with modern comfort. Configurable with sterndrive or single/twin outboard engines and features the SurfStar surf system, power-folding hardtop, submersible swim platform, and full-feature head. Built for affluent individual buyers seeking a premium day-boating experience.
- AV32 Luxury Day Boat 32-foot luxury day boat combining progressive design with effortless comfort and elevated control. Available in sterndrive and outboard configurations. Features a triple-display dash, joystick piloting, wet bar, premium Klipsch audio, CoolFeel upholstery, and Aviara Barstools patented seating. Targeted at affluent individual buyers in the 28-40 ft day-boat segment.
- AV36 Luxury Day Boat 36-foot luxury day boat with refined cabin and a signature modern layout expanded for shared experiences. Configurable with sterndrive, twin, or triple outboard engines. Features bar stool seating, MakeFast shade systems, gourmet galley with twin refrigerators and grills, and a cabin A/V package. Designed for affluent buyers seeking an entertaining-focused day boat.
- AV40 Luxury Day Boat Flagship 40-foot luxury day boat with twin fold-down terraces, a below-deck cabin sleeping four with queen bed, submersible platform, and convertible lounger. Configurable in sterndrive or outboard configurations. Features a 22-inch Garmin display, gourmet wet bar with up to two refrigerators and two grills, optional Seakeeper stabilization, and a power sun roof.
Quantifiable outcome
- Four model lines covering 28-40 foot range
Companies that use Aviara
Customer profileSegments2 records
Ideal customer profiles2 records
Aviara technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature7 records
Aviara partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and secondary.
- MarineMaxcoreMarineMax is the primary official retailer for Aviara boats. They provide new boat sales, financing options, and service support through their retail locations across the United States. Links to MarineMax boat listings are featured on the Aviara website for each model.
- SkipperBud'scoreSkipperBud's is an official retailer partner for Aviara boats. They offer new boat sales and service support through their dealership network. SkipperBud's listings are featured alongside MarineMax on the Aviara website.
- IlmorcoreIlmor provides sterndrive engine configurations for Aviara boats. The partnership delivers quiet, super-smooth engine performance. Available across AV28, AV32, AV36, and AV40 models as an alternative to outboard configurations.
- MercurycoreMercury provides outboard engine configurations for Aviara boats, available in twin or triple-engine setups for enhanced power. Mercury outboard options are offered across the model lineup as an alternative to Ilmor sterndrive.
- GarmincoreGarmin provides navigation and display systems for Aviara helm stations. The AV40 features a 22-inch Garmin display as part of the enhanced control package. Garmin displays integrate with the triple-display dash system.
- KlipschsecondaryKlipsch provides premium audio systems for Aviara boats. The partnership delivers concert-level sound quality through the AV28 and other models, enhancing the onboard entertainment experience.
- MakeFastsecondaryMakeFast is Europe's premier shade-system manufacturer. They produce manual and power-controlled sun shade systems for Aviara boats, providing climate control and sun protection for passengers.
- SeakeepersecondarySeakeeper provides stabilization technology for the AV40 model. The Seakeeper option eliminates roll on the water, keeping crew focused on making memories rather than dealing with wave-induced motion.
- Boating MagazinesecondaryPartnership with Boating Magazine to create the Iconic Cities campaign, featuring curated itineraries for nine cities including dining, activities, secret spots, and scenic views experienced from Aviara boats. Content appears on both Boating Magazine and Aviara platforms.
- MasterCraft Boat HoldingscoreParent company of Aviara Boats. MasterCraft Boat Holdings is a publicly traded company (NASDAQ: MASF) that owns multiple boat brands including MasterCraft. Aviara operates as a subsidiary under this parent company.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Aviara competitors and assessment
Company assessmentBroad incumbents
- Boston Whaler: Boston Whaler, a Brunswick brand, is a broad incumbent in unsinkable recreational boats spanning 13–42 ft. Its Conquest and Realm lines overlap with Aviara's day-yacht segment while also serving fishing and dual-console use cases.
- Beneteau (Jeanneau): Beneteau Group's Jeanneau and Beneteau brands produce a broad portfolio of European-styled day boats, cruisers, and sport yachts up to 50+ ft, with progressive design language and premium helm stations directly comparable to Aviara's positioning.
Direct peers
- Chris-Craft: Chris-Craft manufactures premium runabouts, launch, and day-cruiser models directly comparable to Aviara's AV28–AV40, sharing the same affluent day-boat buyer, European-inspired styling cues, and bowrider configurations.
- Sea Ray: Sea Ray, a Brunswick Corporation brand, is one of the largest U.S. builders of luxury bowriders, sport boats, and day cruisers in the same 28–40 ft segment Aviara competes in, with overlapping dealer networks and similar sterndrive/outboard configurations.
- Formula Boats: Formula builds high-performance luxury bowriders, crossovers, and cruisers in the 28–40 ft range with both sterndrive and outboard power, directly overlapping Aviara's product range and target demographic.
- Monterey Boats: Monterey Boats produces luxury bowriders, sport boats, and cruisers in the 24–40 ft range with outboard and sterndrive power, directly comparable to Aviara's progressive-styled day boats.
- Four Winns: Four Winns builds bowriders, runabouts, and surf/wake day boats in the 20–40 ft segment with sterndrive and outboard configurations, competing directly with Aviara on entry-luxury day-boat buyers.
- Regal Boats: Regal builds luxury bowriders, sport coupes, and express cruisers with similar helm technology, joystick piloting, and outboard/sterndrive options directly overlapping Aviara's configurations.
- Tiara Yachts: Tiara produces luxury sport yachts, express cruisers, and day boats in the 35–50 ft range with premium helm stations and joystick piloting, comparable to Aviara's AV36/AV40 in features and buyer profile.
- Cobalt Boats: Cobalt is a leading U.S. builder of luxury bowriders and runabouts in the 23–40 ft range, competing head-to-head with Aviara's AV28–AV40 on premium finishes, joystick controls, and surf/wake features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aviara social profiles
Digital presenceAviara compliance and trust
Trust signalCompliance2 records
Aviara financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aviara leadership team
Management profileNumber of profiles
Aviara funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aviara M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aviara
What does Aviara do?
Aviara designs and manufactures a lineup of four modern luxury day boats (AV28, AV32, AV36, AV40) ranging from 28 to 40 feet. Each model is offered in sterndrive (Ilmor) and outboard (Mercury) configurations with joystick piloting, and is built around four design principles: Progressive Style, Elevated Control, Modern Comfort, and Quality Details. Boats are sold exclusively through the MarineMax and SkipperBud's dealer network.
Is Aviara a public or private company?
Aviara is a private company. It is classified as corporate owned and is currently operating.
When was Aviara founded?
Aviara was founded in 2018. It employs 501 to 1,000 people.
Where is Aviara based?
Aviara is headquartered in Vonore, United States, in the North America region.
How does Aviara make money?
One revenue line is on record: boat Sales.
Who are Aviara's main competitors?
Broad incumbents on record are Boston Whaler and Beneteau (Jeanneau). Direct peers are Chris-Craft, Sea Ray, Formula Boats, Monterey Boats, Four Winns, Regal Boats, Tiara Yachts and Cobalt Boats.
Does Aviara have an API?
No public API is recorded for Aviara.
What industry is Aviara in?
Aviara's product category is Luxury Day Boats. Its primary akta.pro industry code is IMAJAEAI, Day Cruiser, Bowrider & Runabout Manufacturing, with a secondary code of IMAJAEAM, Semi-Custom & Series Production Yacht Manufacturing. Its NAICS code is 336612 and its SIC code is 3730.