LFmall

What LFmall does

LFmall is the online e-commerce platform operated by (주)LF (LF Corporation), a South Korean fashion and lifestyle conglomerate headquartered at 870 Eonju-ro, Gangnam-gu, Seoul (business registration number 211-87-87724). The platform serves Korean domestic consumers with a horizontal lifestyle catalog spanning women's and men's apparel, bags and accessories, shoes, golf equipment, sports and leisure, luxury and designer goods, living/home products, beauty, and kids/baby. It distributes both LF Corporation's owned brand portfolio — including HAZZYS, DAKS, TNGT, JILLSTUART NEW YORK, IL CORSO, and MAESTRO — and third-party luxury and international labels, alongside a persistent outlet/clearance section and a dedicated overseas direct purchase (해외직구) channel.

The platform's technology stack centers on a web storefront at lfmall.co.kr and a mobile app distributed via QR code, with push-notification-based engagement features (monthly mileage up to 15,000 KRW, welcome pack discounts up to 20%, daily attendance rewards, daily roulette), AVIF image optimization with WebP fallback for page performance, and a real-time chat customer inquiry system. Pricing spans 1,340 KRW socks to 972,000 KRW designer sets, with frequent percentage-based discounts and coupon mechanics. The organization runs on 11–50 employees, with online operations led by Kwon Seong-hoon under CEO Kim Sang-gyun of LF Corporation.

Revenue mechanics are not publicly disclosed. The unit operates as a private online division of LF Corporation with no external venture backing evidenced; monetization flows through direct retail of LF-owned and third-party inventory to Korean consumers, supplemented by mileage/coupon-driven retention loops. Marketing is digital-first — SEO-driven popular search keywords, app push, seasonal editorial campaigns (summer clearance, golf specials, luxury timing), and social media on Instagram, Facebook, and YouTube. No M&A, funding, or partnership events are documented in the source.

Name

LFmall

Legal name

(주)LF

Website

https://lfmall.co.kr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LFmall is the online e-commerce platform of LF Corporation, a South Korean fashion conglomerate, selling LF-owned brands (HAZZYS, DAKS, JILLSTUART NEW YORK) and third-party luxury labels across apparel, beauty, golf, sports, living, and kids categories to Korean domestic consumers.

Ownership category

akta.pro rank

Product category

Online Fashion and Lifestyle Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), Shoe Retailers (458210)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Golf Footwear & Apparel Retail (CRAMACAH)

Keywords

• Online fashion retail
• Multi-brand storefront
• Beauty and lifestyle
• Luxury ecommerce
• Apparel marketplace

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

LFmall is an online e-commerce platform operated by LF Corporation that sells fashion apparel, accessories, shoes, golf and sportswear, beauty products, living goods, and kids' items from LF Corporation's owned brands (HAZZYS, DAKS, JILLSTUART NEW YORK, TNGT, etc.) and third-party luxury and international brands. The platform serves Korean consumers through its website and mobile app, with dedicated outlet/clearance and overseas direct purchase sections, supported by coupon, mileage, and push-notification promotional programs.

Product overview

LFmall is a Korean e-commerce marketplace platform operated by LF Corp, offering a comprehensive online shopping experience across fashion, accessories, beauty, living goods, and lifestyle products. The platform features multiple product categories including women's and men's clothing, bags and accessories, shoes, golf equipment, sports and leisure items, luxury and designer goods, living/home products, beauty/cosmetics, and kids items. LFmall operates as both a direct seller and marketplace, featuring both LF Corp's own brands (HAZZYS, DAKS, JILLSTUART NEW YORK, etc.) and third-party luxury and international brands. The platform also includes an outlet section for discounted merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• LFmall Online Shopping Platform Core online storefront of LFmall at lfmall.co.kr, offering a comprehensive range of fashion, accessories, beauty, living goods, and lifestyle products across multiple categories including women's and men's clothing, bags, shoes, golf, sports, luxury goods, and kids items, for Korean domestic consumers.
• LFmall Mobile App Mobile app companion to the LFmall web storefront, available via QR code download, offering app-exclusive promotions, push notification benefits, and a mobile-optimized shopping experience for Korean consumers.
• LFmall Outlet (Discounted and Clearance Section) Dedicated outlet/clearance section within the LFmall platform offering discounted women's clothing, accessories, shoes, imported and luxury items, golf, sports, and seasonal items at reduced prices for Korean consumers seeking deals.
• LFmall Overseas Direct Purchase (해외직구) Dedicated overseas direct purchase section within LFmall that sources and ships international fashion, beauty, and lifestyle products to Korean consumers, addressing demand for brands not available through the domestic LF Corporation portfolio.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Coupang: Korea's largest general e-commerce operator with a substantial fashion and lifestyle category served through Rocket fulfillment. Comparable to LFmall as a major Korean online shopping destination, but operating far more broadly across non-fashion categories.
• Naver Shopping: Korea's dominant search-driven shopping aggregator and marketplace with extensive fashion coverage. Comparable to LFmall as a Korean online fashion traffic channel, but at substantially larger scale and serving a much broader merchant base.

Direct peers

• 29CM: Curated Korean fashion and lifestyle e-commerce platform featuring a mix of in-house brands and third-party sellers. Compares to LFmall on multi-category apparel and lifestyle curation aimed at trend-driven Korean consumers.
• SSF Shop (Shinsegae): Online fashion and lifestyle mall operated by Shinsegae, one of Korea's largest retail groups. Closely comparable to LFmall as a department-store-affiliated multi-category fashion and lifestyle storefront serving Korean consumers.
• Musinsa: Korea's largest online fashion platform, offering a multi-brand marketplace with apparel, footwear and accessories from streetwear to premium labels. Directly comparable to LFmall as a Korean horizontal fashion e-commerce destination serving similar consumer segments.
• W Concept: Korean multi-brand online fashion platform specializing in contemporary and designer labels. Overlaps with LFmall's luxury/designer and contemporary apparel assortment and its appeal to fashion-forward Korean shoppers.
• Hyundai Mall / iPark Mall: Korean conglomerate-affiliated online shopping malls carrying apparel, beauty and lifestyle brands. Comparable to LFmall in operating an integrated, multi-category fashion-and-lifestyle storefront anchored by a major Korean group.
• HANDSOME (한섬): Korean multi-brand fashion e-commerce platform operated by the HANDSOME/Hyundai-affiliated group, distributing a portfolio of international and domestic designer brands. Conceptually analogous to LFmall as a conglomerate-affiliated multi-brand online storefront.

Emerging players

• Kakao Style / KakaoBrand: Kakao-affiliated fashion-discovery and commerce platform including gift/branded commerce services. Partially comparable to LFmall as a Korean fashion e-commerce platform leveraging a parent ecosystem, though with a more discovery/social orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/lfmallofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LFmall