Developer docs
API playgroundTry for free, no card

Search company profiles

WalkUp Advertising

Full company profile

uuid0023nu7

Namestring
WalkUp Advertising
Legal namestring
WalkUp Advertising LLC
Websiteurl
walkupadvertising.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

WalkUp Advertising LLC is a privately held, for-profit out-of-home (OOH) advertising operator founded in 2013 and headquartered in Pittsford, New York. The company sells advertising placements inside two Rochester, NY-area shopping malls — Eastview Mall and The Mall at Greece Ridge — combining dynamic 15-second video commercials on a network of 15 digital kiosk screens (8 at Eastview, 7 at Greece Ridge) with static print inventory including sky banners, door clings, window clings, and barricades totaling 32 print placements across both properties. Video ads play simultaneously across all screens 30 times per hour, with share-of-voice scalable from 12.5% to 25% per placement and print banners scalable up to 100% share of voice.

Short descriptiontext

WalkUp Advertising operates an exclusive in-mall advertising network in two Rochester, NY malls, selling synchronized video kiosk spots and static print placements to local, regional, and national advertisers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersPittsford, United States
HQ citystring
Pittsford
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
in-mall advertising, digital signage network, out-of-home advertising, mall video advertising, print advertising placements
Industry2 codes
1Static Billboard Advertising
CodeMPAAAKAAPrimaryYes
2Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths)
CodeBPAFALADPrimaryNo
NAICS code1 code
  • Indoor and Outdoor Display Advertising54185
SIC code1 code
  • Services-Advertising7310
Product category
Out-of-Home Advertising
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1In-Mall Video Advertising
TypeAdvertising
Description

Sale of 15-second video advertising spots on digital kiosk screens throughout Rochester area malls. Video ads play simultaneously across all screens 30 times per hour. Revenue is generated through placement bookings scaled by share-of-voice preferences.

walkupadvertising.com
2In-Mall Print Advertising
TypeAdvertising
Description

Sale of static advertising placements including sky banners, door clings, window clings, entrance wraps, and barricades. Print advertising offers continuous presence and can be scaled to command up to 100% Share of Voice for banners in the mall.

walkupadvertising.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details3 tiers
1Video Advertising (Single Position)
ModelOtherBilling cadenceMulti-year contract
Notes

Single ad placement delivers 12.5% Share of Voice. A single 15-second commercial plays every 2 minutes on all screens simultaneously throughout the mall.

walkupadvertising.com
2Video Advertising (Two Positions)
ModelOtherBilling cadenceMulti-year contract
Notes

Two ad positions scale to 25% Share of Voice for increased campaign impact.

walkupadvertising.com
3Print Banner Advertising
ModelOtherBilling cadenceMulti-year contract
Notes

Static banner and cling advertising can be scaled to command up to 100% Share of Voice for banners in the mall. Placement options vary by mall location.

walkupadvertising.com
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

WalkUp Advertising operates an in-mall digital video and static print advertising network at two Rochester, NY shopping malls (Eastview Mall and The Mall at Greece Ridge). The company sells advertising placements on its owned digital and print screens to local and national advertisers seeking access to Rochester-area mall shoppers.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • 83% of shoppers visit a mall at least once per week; average visit is 90 minutes with 30 minutes in common areas where mall media is displayed
+3 more records
Product overview1 text field

WalkUp Advertising is a Rochester, NY-based provider of in-mall advertising services operating at two shopping mall locations. The company offers two core product categories: Video Advertising (dynamic 15-second video spots on kiosk screens with 12.5% Share of Voice) and Print Advertising (static sky banners, door clings, window clings, and barricades). These products are deployed across two partner malls—Eastview Mall (8 video screens, 4 sky banners, 6 entrances) and The Mall at Greece Ridge (7 video screens, 9 sky banners, 10 entrances)—enabling advertisers to reach purchase-ready consumers in high-traffic retail environments.

Product and service2 records
1In-Mall Digital Video Advertising
CategoryDigital Out-of-Home Video Advertising
2In-Mall Print Advertising
CategoryPrint Out-of-Home Advertising
Scale indicator8 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight2 records

Each record includes

Type, Description

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

WalkUp Advertising

Out-of-Home Advertisingwalkupadvertising.com

WalkUp Advertising operates an exclusive in-mall advertising network in two Rochester, NY malls, selling synchronized video kiosk spots and static print placements to local, regional, and national advertisers.

What WalkUp Advertising does

WalkUp Advertising LLC is a privately held, for-profit out-of-home (OOH) advertising operator founded in 2013 and headquartered in Pittsford, New York. The company sells advertising placements inside two Rochester, NY-area shopping malls — Eastview Mall and The Mall at Greece Ridge — combining dynamic 15-second video commercials on a network of 15 digital kiosk screens (8 at Eastview, 7 at Greece Ridge) with static print inventory including sky banners, door clings, window clings, and barricades totaling 32 print placements across both properties. Video ads play simultaneously across all screens 30 times per hour, with share-of-voice scalable from 12.5% to 25% per placement and print banners scalable up to 100% share of voice.

WalkUp Advertising firmographics

Firmographics
Name
WalkUp Advertising
Legal name
WalkUp Advertising LLC
Website
https://walkupadvertising.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
1–10 employees
Short description
WalkUp Advertising operates an exclusive in-mall advertising network in two Rochester, NY malls, selling synchronized video kiosk spots and static print placements to local, regional, and national advertisers.
Ownership category
akta.pro rank

WalkUp Advertising industry classification

Industry
Product category
Out-of-Home Advertising
NAICS
Indoor and Outdoor Display Advertising (54185)
SIC
Services-Advertising (7310)
akta.pro primary industry
Static Billboard Advertising (MPAAAKAA)
akta.pro secondary industry
Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

Keywords

  • In-mall advertising
  • Digital signage network
  • Out-of-home advertising
  • Mall video advertising
  • Print advertising placements

Where WalkUp Advertising is headquartered

Location

Headquarters

HQ city
Pittsford
HQ country
United States
HQ region
North America

Offices3 records

Markets served

WalkUp Advertising business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. In-Mall Video Advertising: Sale of 15-second video advertising spots on digital kiosk screens throughout Rochester area malls. Video ads play simultaneously across all screens 30 times per hour. Revenue is generated through placement bookings scaled by share-of-voice preferences.
  2. In-Mall Print Advertising: Sale of static advertising placements including sky banners, door clings, window clings, entrance wraps, and barricades. Print advertising offers continuous presence and can be scaled to command up to 100% Share of Voice for banners in the mall.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractVideo Advertising (Single Position)
OtherMulti-year contractVideo Advertising (Two Positions)
OtherMulti-year contractPrint Banner Advertising

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

WalkUp Advertising product offering

Product offering

Core offering

WalkUp Advertising operates an in-mall digital video and static print advertising network at two Rochester, NY shopping malls (Eastview Mall and The Mall at Greece Ridge). The company sells advertising placements on its owned digital and print screens to local and national advertisers seeking access to Rochester-area mall shoppers.

Product overview

WalkUp Advertising is a Rochester, NY-based provider of in-mall advertising services operating at two shopping mall locations. The company offers two core product categories: Video Advertising (dynamic 15-second video spots on kiosk screens with 12.5% Share of Voice) and Print Advertising (static sky banners, door clings, window clings, and barricades). These products are deployed across two partner malls—Eastview Mall (8 video screens, 4 sky banners, 6 entrances) and The Mall at Greece Ridge (7 video screens, 9 sky banners, 10 entrances)—enabling advertisers to reach purchase-ready consumers in high-traffic retail environments.

Differentiator

Problem solved

Functional benefit

Products and services

  • In-Mall Digital Video Advertising
  • In-Mall Print Advertising

Quantifiable outcome

  • 83% of shoppers visit a mall at least once per week; average visit is 90 minutes with 30 minutes in common areas where mall media is displayed
  • +3 more outcomes

Companies that use WalkUp Advertising

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

WalkUp Advertising technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

WalkUp Advertising partnerships and signals

Strategic signal

Scale indicators8 records

Recent moves4 records

Expansion highlights2 records

WalkUp Advertising competitors and assessment

Company assessment

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

WalkUp Advertising financial estimates

Financial estimate

Revenue estimate

Valuation estimate

WalkUp Advertising leadership team

Management profile

Number of profiles

Profiles2 records

WalkUp Advertising funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

WalkUp Advertising M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WalkUp Advertising

What does WalkUp Advertising do?

WalkUp Advertising operates an in-mall digital video and static print advertising network at two Rochester, NY shopping malls (Eastview Mall and The Mall at Greece Ridge). The company sells advertising placements on its owned digital and print screens to local and national advertisers seeking access to Rochester-area mall shoppers.

Is WalkUp Advertising a public or private company?

WalkUp Advertising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was WalkUp Advertising founded?

WalkUp Advertising was founded in 2013. It employs 1 to 10 people.

Where is WalkUp Advertising based?

WalkUp Advertising is headquartered in Pittsford, United States, in the North America region.

How does WalkUp Advertising make money?

Two revenue lines are on record. In-Mall Video Advertising is the primary driver. The others are in-Mall Print Advertising.

Does WalkUp Advertising have an API?

No public API is recorded for WalkUp Advertising.

What industry is WalkUp Advertising in?

WalkUp Advertising's product category is Out-of-Home Advertising. Its primary akta.pro industry code is MPAAAKAA, Static Billboard Advertising, with a secondary code of BPAFALAD, Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths). Its NAICS code is 54185 and its SIC code is 7310.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales