Auto Eder

What Auto Eder does

Auto Eder GmbH is a privately held, family-owned multi-brand automotive dealership group headquartered in Kolbermoor, Bavaria, with over 50 years of operating history. The group operates 20+ car dealerships and approximately 22 branded locations across Bavarian districts including Rosenheim, Ebersberg, Traunstein, Kempten, München, Augsburg, Miesbach, and Bad Tölz, employing approximately 800 people. The consolidated group includes core operating subsidiaries as well as a dedicated fleet services subsidiary (Flottenleistungszentrum Eder GmbH) and a centralized parts distribution subsidiary (MTZ Teilezentrum GmbH & Co. KG).

The core business is the retail sale of new and used vehicles from 15+ OEMs, including Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, and Toyota. Inventory of approximately 2,050 vehicles is searchable through an online vehicle search platform and configurator, with product lines extending into commercial vehicles (Nutzfahrzeuge) and recreational vehicles (Camper / Freizeitmobile). Revenue is generated through multiple streams: one-time vehicle sales (new and certified used), workshop and aftermarket services, financing and leasing arrangements with partner institutions, recurring fleet management contracts, parts and accessories distribution via MTZ, and ancillary services such as insurance, rental vehicles, and vehicle purchase (Autoankauf).

Distribution is anchored in physical dealership presence with a sales-led GTM and dedicated fleet-management consultants (~70 qualified fleet consultants) serving enterprise commercial customers. A centralized parts operation provides same-day delivery within Bavaria and 24-hour nationwide delivery. The company owns no public listing; primary leadership is Josef Eder (managing director of Auto Eder GmbH and MTZ) alongside Christian Schneider (managing director of Flottenleistungszentrum Eder GmbH).

Name

Auto Eder

Legal name

Auto Eder GmbH

Website

https://auto-eder.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Auto Eder GmbH is a family-owned multi-brand automotive dealership group operating 20+ dealerships and approximately 22 locations across Bavaria with around 800 employees, selling new and used vehicles from 15+ OEMs and offering fleet management, parts distribution, and workshop services to private and commercial customers.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Used Car Dealers (441120), Used Car Dealers (44112), Recreational Vehicle Dealers (441210), Automotive Parts and Accessories Retailers (44133)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

New & Used Auto Purchase Loans (FSAKADAA)

akta.pro secondary industries

Auto & Vehicle Leasing (Personal Use) (FSAKANAA), Auto Loan Servicing & Collections (FSAKADAK)

Keywords

• Automotive dealership
• New vehicle sales
• Fleet management
• Vehicle leasing
• Workshop services

Headquarters

HQ city

Kolbermoor

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from multiple brands including Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, Toyota. Revenue from direct vehicle sales at listed prices with options for financing and leasing.
2. Used Vehicle Sales: Sale of pre-owned vehicles with certified quality (Top 7 Gütesiegel), available with various financing options
3. Workshop and Service: Maintenance, repair, inspection services (HU/AU), tire service, glass repair, body work, Smart Repair, vehicle preparation and cleaning
4. Financing and Leasing: Vehicle financing and leasing arrangements through partnerships with financial institutions. Offers competitive rates for both private and commercial customers.
5. Parts and Accessories: Original parts, accessories, and tires through MTZ Teilezentrum. Same-day delivery within Bavaria, 24-hour nationwide delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Auto Eder is a family-owned automotive dealership group headquartered in Kolbermoor, Bavaria, operating more than 20 locations across southern Bavaria, Germany. The group retails new and used vehicles from more than 15 brands (Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, Toyota) and operates authorized workshop services, a centralized parts distribution center, fleet management, vehicle leasing, financing, and rental services for both private and commercial customers.

Product overview

Auto Eder Gruppe is a multi-brand automotive dealership group operating as a platform of 20 car dealerships across Bavaria with over 800 employees. The core offering comprises the sale of new vehicles (Neuwagen) and used vehicles (Gebrauchtwagen) from 15+ brands including Ford, Volvo, Polestar, Opel, Peugeot, MG, Mazda, Renault, Dacia, Land Rover, Jaguar, Maxus, Lynk & Co, Lotus, and Toyota. Supporting the vehicle sales are complementary services: the Flottenleistungszentrum provides comprehensive fleet management for business customers, the MTZ Teilezentrum handles parts and accessories distribution, and full workshop services cover maintenance, repairs, and inspections. Additional offerings include commercial vehicles (Nutzfahrzeuge), recreational vehicles (Camper/Freizeitmobile), vehicle financing, insurance, and an online new vehicle configurator. The group serves customers through 22 locations in Bavaria.

Differentiator

Problem solved

Functional benefit

Brands

• Flottenleistungszentrum Eder: Fleet management center providing fleet and commercial customer services including fleet consulting, user consulting, logistics concepts, and reporting for business customers.
• MTZ Teilezentrum

Products and services

• New Vehicle Sales (Neuwagen)

Quantifiable outcome

• Same-day parts delivery within Bavaria through MTZ Teilezentrum
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core and minor.

• FordcoreChannel Partner/ Reseller/ DistributorPrimary brand partnership representing Ford vehicles including new models (Capri, Explorer, Kuga, Puma, Ranger, Tourneo Custom, Mustang, Transit) and F-150 imports from the US market.
• VolvocoreChannel Partner/ Reseller/ DistributorAuthorized Volvo dealer offering new and used Volvo vehicles including XC models, C40 electric, and EX90.
• PolestarcoreChannel Partner/ Reseller/ DistributorPolestar dealer partner operating Polestar Space in Munich and Polestar Handover Center for electric vehicle sales and delivery.
• ToyotacoreChannel Partner/ Reseller/ DistributorToyota dealer offering various models including Yaris, Corolla, Aygo, C-HR, and bZ4X electric vehicle.
• MGcoreChannel Partner/ Reseller/ DistributorMG dealer offering hybrid and electric vehicles including MG3 Hybrid+, MG4 Electric, MG ZS, MG5, Marvel R, and HS models.
• PeugeotcoreChannel Partner/ Reseller/ DistributorAuthorized Peugeot dealer offering 2008, 308, 408, and 5008 models including electric variants.
• RenaultcoreChannel Partner/ Reseller/ DistributorRenault dealer offering models including Clio, Megane E-Tech Electric, Arkana, Austral, Koleos, Trafic, and Espace E-Tech Hybrid.
• DaciacoreChannel Partner/ Reseller/ DistributorAuthorized Dacia dealer offering Spring Electric and Bigster models at competitive prices.
• Land RovercoreChannel Partner/ Reseller/ DistributorLand Rover dealer and contract partner offering Defender, Discovery, and Discovery Sport models. Werner Haas in Augsburg is a Land Rover authorized dealer.
• JaguarcoreChannel Partner/ Reseller/ DistributorAuthorized Jaguar dealer offering I-PACE electric vehicles and other Jaguar models.
• MazdacoreChannel Partner/ Reseller/ DistributorMazda dealer offering CX-30, CX-60 (including plug-in hybrid), and CX-5 models.
• OpelcoreChannel Partner/ Reseller/ DistributorAuthorized Opel dealer offering Mokka-e, Grandland X, Movano, and Proace Verso models.
• MaxuscoreChannel Partner/ Reseller/ DistributorMaxus dealer offering electric commercial vehicles including eDeliver 3 and eDeliver 9 vans.
• Lynk & CominorChannel Partner/ Reseller/ DistributorLynk & Co dealer partner offering the Lynk & Co 01 hybrid vehicle.
• LotusminorChannel Partner/ Reseller/ DistributorLotus dealer partner for sports car sales.
• MTZ TeilezentrumcoreStrategic or Co-development PartnerParts distribution center as subsidiary of Auto Eder Gruppe, providing original parts, accessories, and tires. Offers same-day delivery within Bavaria and 24-hour nationwide delivery. Serves both own dealerships and external customers.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Aschoff Gruppe: German automotive dealership group operating in multiple regions with multi-brand representation. Comparable in dealership model, slightly different geographic focus.

Direct peers

• AVAG Holding: German automotive retail group operating multiple dealerships across southern Germany with multi-brand representation and integrated service operations. Closely comparable regional footprint and multi-brand strategy.
• Rosier Gruppe: Multi-brand automotive dealer group with locations across Germany, offering new and used vehicles, fleet services, and aftersales. Comparable in business model, with similar fleet management and parts capabilities.
• Emil Frey: Swiss-headquartered, one of Europe's largest multi-brand automotive retail groups with significant German operations. Closely comparable as a multi-brand, multi-country dealer platform offering new/used vehicles, service, and parts across many OEM brands.
• Gottfried Schultz: One of Germany's largest automotive retail groups, focused on volume and premium brands with a strong multi-location dealership and service model. Comparable as a multi-brand dealership platform with similar revenue mix.
• Senger Gruppe: German multi-brand automotive dealer group with retail, fleet, and service operations across multiple German regions. Comparable in brand breadth and the integration of new-vehicle sales with workshop and parts.
• Moll Gruppe: German automotive dealer group with multi-brand representation, integrated workshop and parts operations. Directly comparable multi-location dealership model serving private and commercial customers.
• Hahn Gruppe: Large German multi-brand automotive dealership group with full retail, service, and fleet offerings across multiple OEM franchises. Directly comparable to Auto Eder in scale, geographic model, and product/service breadth.

Others

• Mobile.de: Germany's leading online automotive marketplace, owned by Adevinta. Adjacent/ecosystem participant — Auto Eder lists inventory here, but the platform is a competitive force to direct dealer sales funnels rather than a peer dealer.

Broad incumbents

• AutoScout24: Europe's largest online vehicle marketplace. Not a direct dealer but a key channel partner and competitive force affecting dealer lead generation and used-car merchandising comparable to Auto Eder's online configurator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/autoedergruppe
• LinkedInlinkedin.com/company/auto-eder-gruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Eder