LTT Sports

What LTT Sports does

LTT Sports is a Geneva-headquartered advisory firm that provides strategy consulting, data analysis, youth academy transformation services, and executive education to professional football clubs, leagues, and national associations. The firm serves an international client base that includes marquee clubs such as FC Shakhtar Donetsk, Athletic Bilbao, Malmo FF, AS Monaco, Manchester United, and FC Bayern Munich, as well as governing bodies (UEFA), the Polish Ekstraklasa league, and the Ligue Haïtienne, with active commercial interest in MENA and Asian markets signaled by regional associate hires.

The firm's core product set is built around a small number of proprietary, codified frameworks — most notably the ECA Club Management Guide, the 12 Professional Youth Academy Quality Areas, and the ECA Club Management Programme (co-developed with Stockholm Business School). Adjacent knowledge products include a COVID-19 Impact Analysis, a player release analysis prepared for a top European club, and a Club Value Estimation service used to support football-sector M&A due diligence. The technical surface is therefore primarily advisory methodologies and quantitative benchmarking rather than a software platform.

LTT Sports operates a project-based professional services revenue model, monetizing through bespoke advisory engagements, executive education programmes, and distributed knowledge products (publications and surveys reaching a network of 200+ clubs). The firm maintains offices in Geneva, Edinburgh, and Warsaw, and has built a partner ecosystem that includes the European Club Association (ECA), UEFA, Stockholm Business School, Soccerex, World Football Summit, and a network of academic institutions. The team is described as 100% football-native and includes 15+ named professionals across strategy, knowledge, and analytics functions.

Name

LTT Sports

Legal name

LTT Sports

Website

https://lttsports.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LTT Sports is a Geneva-based advisory firm providing strategy consulting, data analysis, youth academy transformation, and executive education to professional football clubs, leagues, and governing bodies across Europe and select emerging markets.

Ownership category

akta.pro rank

Product category

Football Management Consulting

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

akta.pro secondary industries

Youth Athlete Development & Long-Term Athlete Development (LTAD) (HSADAEAE), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Football advisory services
• Sports strategy consulting
• Football club management
• Youth academy consulting
• Football data analysis

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advisory and Strategic Consulting: Project-based advisory engagements with football clubs, leagues, and national associations providing strategy development, organizational assessments, and strategic roadmaps.
2. Executive Education and Training: Delivery of executive programmes for club football executives including the ECA Club Management Programme (ECA-CMP) and various workshops on human resources, change management, and football operations.
3. Knowledge Products and Publications: Sales and distribution of knowledge products including the ECA Club Management Guide, research reports, and analysis publications on football industry topics.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LTT Sports is an advisory firm for the football industry offering bespoke strategic consulting, data and analysis services, executive education programmes, and youth academy transformation services. The firm provides project-based advisory engagements to professional football clubs, leagues, and national associations across all levels of the professional football pyramid, covering sport, business, and community dimensions to boost off-pitch performance and on-pitch results.

Product overview

LTT Sports is an advisory firm offering a portfolio of bespoke services for football organizations, including strategic consulting (Strategic Session, Club Strategy Review, Strategic Remodelling), data and analytics services (COVID-19 Impact Analysis, Sport Analysis, Player Release Analysis, Club Value Estimation), education and knowledge programs (ECA Club Management Programme, #FootballTalks, Team Manager Course, Club Management Guide publication), and youth academy transformation services (12 Quality Areas framework, Youth Academy Function Review). These services work together as an integrated advisory offering, combining strategic planning, operational assessment, and knowledge-sharing to help clubs achieve both on-pitch and off-pitch success.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Session
• Club Strategy Review
• Strategic Remodelling
• Strategic Remodelling - UEFA Women's Champions League
• ECA Club Management Programme (ECA-CMP)
• FootballTalks
• Club Strategic Human Resources Sessions
• Team Manager Course
• ECA Club Management Guide
• COVID-19 Impact Analysis
• Sport Analysis Ahead of UEFA Fixtures
• Player Release Analysis (ECA)
• Club Value Estimation
• Due Diligence Services
• League Assessment of Digital Portfolio Analysis of digital portfolios and technology standards across top UEFA leagues.
• Data & Analysis Services
• 12 Quality Areas for Youth Academies
• Youth Academy Function Review

Quantifiable outcome

• Over 1000 copies of ECA Club Management Guide published with 400+ clubs, leagues and National Associations receiving copies worldwide
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• European Club Association (ECA)coreStrategic or Co-development Partner · 1 January 2016Long-standing partnership with ECA for development of club management programmes and guides. Co-developed the first ever football club management programme (ECA Club Management Programme) in 2016. Jointly developed the 12 Professional Youth Academy Quality Areas framework. ECA Club Management Guide co-authored by LTT Sports managing partners.
• Stockholm Business SchoolcoreStrategic or Co-development PartnerAcademic partner for delivery of the ECA Club Management Programme. Provided university credentials and academic framework for the executive education offering.
• UEFAmajorStrategic or Co-development PartnerActive collaboration on women's football initiatives and competitions. Managing partners were main drivers for UEFA Women's Champions League competition reform. Involvement in UEFA MIP (Master of International Players) Management Committee launch.
• SoccerexminorGTM or Marketing PartnerEvent partnership for industry conferences and networking events in the football business space.
• World Football Summit (WFS)minorGTM or Marketing PartnerEvent partnership for industry conferences and football business discussions.
• AISTSminorOthersInternational Academy of Sport Science and Technology - involvement in sports education programmes.
• Geneva Business SchoolminorOthersAcademic partnership for sport business education delivery.
• EU Business School BarcelonaminorOthersAcademic partnership for football business education lectures and programmes.
• University of TsukubaminorOthersAcademic partnership for sports education and research.
• Legia Sport Business ProgrammeminorOthersPartnership for sport business education programme delivery.
• The FBA (Football Business Academy)minorOthersAcademic partnership for football business education.
• IFBI (International Football Business Institute)minorOthersAcademic partnership for international football business education.
• Molde University CollegeminorOthersAcademic partnership for football education programmes.
• Escuela Universitaria Real Madrid Universidad EuropeaminorOthersAcademic partnership with Real Madrid's university programme.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LTTsports
• YouTubeyoutube.com/channel/UC3Xxg01N_NE7Je-EjYLipDQ/videos
• LinkedInlinkedin.com/company/lttsports
• Instagraminstagram.com/lttsports/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTT Sports