GRAPHIC HOLDINGS Japan

What GRAPHIC HOLDINGS Japan does

GRAPHIC HOLDINGS CO., LTD. is a privately-held Japanese holding company founded in 2015 as the parent of North Graphic (a design firm established in 2003 by current Representative Director Soichi Yamamoto), headquartered in Sapporo, Hokkaido. The group operates ten business segments organized into two divisions: an OMOTENASHI (B2C) division comprising inbound tourism, food and beverage, beauty, and real estate; and a SOLUTION (B2B) division comprising auto/used cars, disability welfare, construction, web advertising, M&S, and HR services. Customer-facing operations span a 600-seat Japanese buffet restaurant (Den), the STILL chain of beauty salons, the Naturalbicycle/Brownfloor apparel brand, hotel-embedded restaurants under multiple brand names, and the Ixcrew disability welfare and employment-support subsidiary.

The company earns revenue through direct operation of physical retail and hospitality locations (restaurants, beauty salons, retail stores), product sales (Mirette beauty mist, apparel, used vehicles), real-estate transaction fees via the Ietsugu (イエツグ) renovation and resale brand, professional services from welfare, construction and advertising subsidiaries, and transaction-based commissions. The group maintains wholly-owned subsidiaries including North Graphic, Good Graphic, Eikohsha (acquired 2017), Graphic Facilities, IксGraphic, and GRAPHIC Singapore. Distribution combines direct-owned retail and restaurant locations with channel partnerships embedding restaurants inside hotels (Tokyu Stay, JR East Hotel Mets, Karaksa, Mitsui Fudosan-managed hotels, HOKKAIDO BALLPARK F VILLAGE) and tourist retail sites (Laox Canal City Hakata).

The business is geographically diversified across Hokkaido, Tokyo, Fukuoka, and Okinawa domestically, with international presence in Singapore (GRAPHIC Singapore Pte Ltd), a prior China pilot (Honoka, Xuzhou, 2017), and cross-border e-commerce via the JRunway platform in Singapore. A March 2026 capital and business alliance with Zenken Co., Ltd. brings strategic capital and an overseas skilled-worker pipeline to scale F&B and hotel operations, and the company is positioned on an apparent IPO trajectory as signaled by its SAPPORO NEXT LEADING Enterprise certification (listing support course) in 2024.

Name

GRAPHIC HOLDINGS Japan

Legal name

株式会社グラフィックホールディングス

Website

https://graphic-hd.co.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

GRAPHIC HOLDINGS is a privately-held Sapporo-based Japanese holding company operating ten B2C and B2B segments including inbound tourism, F&B restaurants, beauty salons, real estate, used cars, disability welfare, construction, and web advertising, serving domestic and Asian inbound tourists across Japan with international footprint in Singapore and China.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Food and Restaurant Operations: Multiple restaurant formats including Japanese buffet dining, izakaya, hotel dining, and specialty restaurants across Japan. Revenue from food and beverage sales at owned and operated restaurants.
2. Beauty Services and Products: STILL hair and beauty salons, beauty products including Mirette brand, eyelash and nail services. Multiple salon locations in Sapporo.
3. Real Estate Services: Property purchase and renovation business 'Ietsugu' (イエツグ), buying used properties, renovating and reselling. Also property management and sales.
4. Auto/Used Car Business: North Graphic Auto used car purchasing services under 'Sugukuru' brand. Vehicle appraisal and purchase services.
5. Welfare Services: Disability welfare services through Ixcrew including employment support type A and group homes for people with disabilities
6. Advertising and Marketing Services: Web advertising, media planning, and marketing solutions through subsidiary Eikohsha and TRALIS listing advertising services
7. Construction Services: Hokkai Kensetsu construction services supporting group company facilities and external projects

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

GRAPHIC HOLDINGS CO., LTD. is a Japanese holding company that operates 10+ lifestyle businesses through subsidiaries, including owned Japanese buffet restaurants (Den, 600 seats), izakaya, shabu-shabu and specialty dining venues; the STILL chain of hair, eyelash and nail beauty salons and the Mirette beauty mist product; the Brownfloor/Naturalbicycle apparel brand sold online and in physical stores; real estate purchase and resale services under the Ietsugu brand; North Graphic Auto used-car buying; disability welfare employment support and group homes via Ixcrew/IxcGraphic; construction services through Graphic Facilities; and web advertising/media planning through Eikohsha and TRALIS. The group targets both inbound tourists and domestic Japanese consumers through its OMOTENASHI segment, and provides B2B services via its SOLUTION segment, with operations spanning Hokkaido, Tokyo, Fukuoka, Okinawa, Singapore and China.

Product overview

GRAPHIC HOLDINGS CO., LTD. is a diversified Japanese holding company organized as a multi-segment conglomerate with 10+ operating divisions. The company operates primarily through its core subsidiary NORTH GRAPHIC and manages businesses across hospitality, food service, beauty, real estate, automotive, disability welfare, construction, web advertising, and HR services. The OMOTENASHI segment (BtoC-focused) includes inbound tourism, food, beauty, and real estate businesses serving domestic and international tourists. The SOLUTION segment (BtoB-focused) includes auto, welfare, construction, web advertising, M&S, and HR businesses. Key brands include STILL (beauty salons), Naturalbicycle/Brownfloor (apparel), ジャパニーズビュッフェダイニング【伝】(restaurant), Near Equal (hotel dining), Mirette (beauty products), NORTH GRAPHIC AUTO (used cars), IXCREW (disability welfare), and イエツグ (real estate). The company was founded in 2003, listed on the Tokyo Stock Exchange, and pursues a 'LIFE DRESSING' vision of creating new value through cross-business synergies.

Differentiator

Problem solved

Functional benefit

Brands

• STILL: Total beauty salon brand offering hair, eyelash, and nail services across multiple locations in Sapporo and beyond.
• Naturalbicycle (ナチュラルバイシクル)
• Brownfloor (ブラウンフロア)
• IXcrew (イクスクルー → イクスグラフィック)
• North Graphic Auto (ノースグラフィックオート)
• Near Equal
• Mirette (ミレット)
• 月読 (Tsukuyomi)

Products and services

• STILL (Beauty Salon Brand) Multi-location total beauty salon offering hair styling, eyelash extensions, nail services and non-damage hair care treatments to female customers, with locations across Sapporo and additional STILL ere location opened in Sapporo Station area in March 2023.
• Mirette All-in-one Mist Beauty mist product (100 mL) for combined skin and hair care, sold to women who value self-care; priced at 5,500 yen (tax included) per unit.
• Naturalbicycle / Brownfloor Apparel Street outdoor apparel brand featuring graphic printed T-shirts, outerwear, bottoms and accessories, sold through physical Brownfloor stores and own-brand e-commerce sites targeting youth consumers in Japan, Singapore and Taiwan.
• Den (Japanese Buffet Dining 伝) 600-seat Japanese buffet restaurant featuring Hokkaido seafood, Genghis Khan lamb and sweets, live cooking stations and multilingual menus, primarily serving inbound tourists and domestic customers.
• Near Equal (Hotel Dining Brand) Hotel dining concept serving signature hamburger dishes using local ingredients, operated inside Tokyu Stay Sapporo and Tokyu Stay Hakata to serve hotel guests and local customers.
• North Graphic Auto / SuguKuru (Used Car Buying) Used car assessment and immediate-purchase service operating stores in Hokkaido, marketed under the SuguKuru (すぐクル) slogan for owners wanting to sell vehicles quickly.
• Ixcrew / IxcGraphic Disability Welfare Services Employment Support Type A services and group home accommodation for people with intellectual, mental, developmental disabilities or rare diseases, providing workplace skill development, daily living support and independent living arrangements.
• Graphic Facilities / Hokkai Kensetsu Construction Services Construction and building services for both internal GRAPHIC HOLDINGS facilities and external projects, focused on community development in the Hokkaido region.
• Ietsugu (Real Estate Purchase and Resale) Real estate purchase, renovation and resale service under the Ietsugu (イエツグ) brand, buying used properties and supporting customers through the process of moving to a new home.
• Eikohsha Advertising & TRALIS Media Planning Comprehensive advertising and media-planning services combining traditional newspaper, TV and radio media (Eikohsha) with online media and digital creative work (TRALIS), serving both group companies and external clients.
• BAZAAR (Restaurant at HOKKAIDO BALLPARK F VILLAGE) Buffet-format main dining restaurant inside Es-Con Field Hokkaido Hotel at HOKKAIDO BALLPARK F VILLAGE, offering rotating meal services throughout the day with an international food concept for hotel guests, baseball fans and visitors.
• Wagamma Shabu-Shabu Tokyo Asakusa Shabu-shabu specialty restaurant in Asakusa, Tokyo; the group's first Kanto region dining venue serving tourists and local customers.
• Otaru Kaisendon Kichi Seafood rice bowl and seafood hitsumabushi specialty restaurant in Otaru Sakaimachi Shopping Street, operating daily 11:00-18:00, targeting both domestic and inbound tourists in Hokkaido's Otaru sightseeing district.
• Bistro Onshitsu (Bistro 温室) French cuisine and natural wine bistro with terrace seating in Tanukikoji, Sapporo, emphasizing classic preparation of quality ingredients for adult diners.
• HOUSE.H (Restaurant in Hokkaido Government Old Office Building) Restaurant opened in July 2025 inside the Hokkaido Government Old Office Building (Red Brick Building), a registered important cultural property, offering atmospheric dining experiences in a classical space.
• GRAPHIC Singapore Pte Ltd Restaurant Operations Restaurant and brand presence in Singapore operated by the group's overseas subsidiary GRAPHIC Singapore Pte Ltd (formerly The Wicked Garlic), serving as the Southeast Asia foothold for the Hokkaido lifestyle platform.

Quantifiable outcome

• 600-seat restaurant capacity for inbound tourists at Den flagship location
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Zenken Co., Ltd.coreStrategic or Co-development Partner · 24 March 2026Capital and business alliance formed March 2026. Zenken will supply overseas skilled workers to Graphic Holdings' restaurants and contracted hotel facilities to support expansion of food and accommodation businesses and address inbound tourism demand. Zenken acquired shares in Graphic Holdings through FUNDINNO platform.
• Tokyu Resorts & Stay Co., Ltd.coreStrategic or Co-development Partner · 27 November 2025Collaboration to launch Near Equal hotel dining brand at Tokyu Stay Sapporo and Tokyu Stay Hakata, opening December 1, 2025. Joint venture between North Graphic and Tokyu Resorts & Stay to provide unique dining experiences for hotel guests and local customers.
• Hokkaido Consadole SapporocoreGTM or Marketing Partner · 20 June 2025Official top partner sponsorship with professional soccer club. Partnership aims to contribute to Hokkaido region and grow together with fans and supporters. Includes uniform logo placement, graphic match naming rights, and rice donation from affiliated farms.
• Safilva HokkaidominorGTM or Marketing Partner · 8 March 2023Partnership with professional men's volleyball team competing in V.League Division 2. Supports local sports team and community engagement.
• Karaksa HotelscoreStrategic or Co-development PartnerHotel restaurant partnership - Northern Buffet Restaurant Hana operates at Karaksa Hotel Sapporo (Hokkaido's first Karaksa hotel), opened January 2018.
• Laox Co., Ltd.coreChannel Partner/ Reseller/ DistributorLAOX Rest Space partnership at Canal City Hakata. North Graphic operates rest area inside Laox duty-free store serving international tourists with Hokkaido milk soft cream, cut fruits, and beverages.
• Sapporo Drug Store (Satsudora Holdings)coreStrategic or Co-development PartnerHokkaido Kurashi Department Store partnerships for restaurant and food court spaces at multiple locations including Nolbesa, Sapporo Factory, and New Chitose Airport.
• Nihon Hotel Co., Ltd.coreStrategic or Co-development PartnerHotel restaurant partnerships at JR East Hotel Mets Sapporo (Source72), JR East Hotel Mets Shibuya (huwadolo), and HOKKAIDO BALLPARK F VILLAGE (BAZAAR).
• HOKKAIDO BALLPARK F VILLAGEcoreStrategic or Co-development PartnerBAZAAR restaurant at Esscon Field Hokkaido Hotel Kita Hiroshima Ekimae, part of the ballpark village's co-creation space concept.
• Marushin Iwadera Co., Ltd. (Hot Spring Facility Honoka)minorStrategic or Co-development PartnerBusiness partnership for China expansion - hot spring facility Honoka brand at Qinglang Valley resort in Xuzhou, China, opening May 2017. North Graphic provides food services at the facility.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Zensho Holdings: Japan's largest restaurant holding company (Sukiya, Coco's, Big Boy, etc.) with a strong multi-brand, multi-segment structure. Closely comparable to Graphic Holdings' portfolio strategy and inbound-tourism-adjacent consumer food service positioning.
• Create Restaurant Holdings: Japanese restaurant holding company operating multiple casual dining concepts. Closely analogous business model to Graphic Holdings' multi-format restaurant strategy under a single holding company.
• Saizeriya: Family restaurant chain operator with a large store footprint across Japan, including Hokkaido. Comparable to Graphic Holdings in scale of restaurant operations and value-oriented customer positioning.
• Skylark Holdings: Japan's largest multi-brand restaurant holding company (Gusto, Jonathan's, Yumean, etc.), directly comparable to Graphic Holdings as a multi-format restaurant operator using a holding company structure and seeking scale across consumer food service segments.
• Toridoll Holdings: Operating holding company behind Marugame Seimen and a portfolio of international restaurant brands. Comparable as a Japanese restaurant holding pursuing cross-border expansion, similar to Graphic Holdings' Singapore and China operations.
• Colowide: Multi-brand Japanese restaurant holding company (Kairikiya, Steak Gusto, etc.) running several distinct restaurant concepts; comparable business model and multi-segment holding structure to Graphic Holdings' F&B-focused subsidiaries.
• Food & Life Companies: Holding company for Sushiro and Kyubey sushi restaurant brands. Comparable as a Japanese restaurant roll-up holding with multi-format food concepts targeting both domestic and inbound customers.
• Ichiran Holdings: Specialized ramen restaurant holding company with strong inbound-tourist appeal and overseas expansion (Taiwan, Hong Kong, US). Comparable to Graphic Holdings' specialty restaurant formats (Wagamma shabu-shabu, Kichi seafood bowls) that target inbound traffic.

Others

• H.I.S. Co., Ltd. Major Japanese travel agency with significant inbound and outbound tourism operations. Relevant as an indirect peer given Graphic Holdings' heavy inbound tourism orientation and LIFE DRESSING ecosystem targeting international visitors.

Regional players

• Hoshino Resorts: Premium Japanese hospitality group with a strong Hokkaido footprint and explicit focus on inbound luxury tourism. Comparable to Graphic Holdings' inbound-tourism strategy, LIFE DRESSING positioning, and Hokkaido brand-led hotel/restaurant partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRAPHIC HOLDINGS Japan