PureAir (Asia)

What PureAir (Asia) does

PureAir (Asia) Pte Ltd is a Singapore-incorporated private limited company, founded in 2009, that specialises in cooling-tower maintenance, chilled-water treatment, compressed-air systems and air purification. It operates as the sole Singapore distributor for six international brands — Biteman (desiccant dryers), Ithair (refrigerated dryers and filtration), UVDI (UV-C air disinfection), VPInstruments (gas flow and energy monitoring), TwinOxide (chlorine dioxide disinfection) and ATS (after-coolers and water coolers) — and complements this with in-house engineering services, a proprietary phosphorus-free/nitrogen-free inorganic scale inhibitor (PA-WT-CB-001), and a managed disinfection fogging service.

Its core technology stack combines physical hardware (UVDI V-MAX UV-C systems delivering 99.99% SARS-CoV-2 inactivation in single-pass HVAC testing; Catalytic PURE AIR PCO units achieving 99% virus kill without chemicals or ozone; VPInstruments VPFlowScope M flow meters with patented VPSensorCartridge, 1:300 measurement range and 2% reading accuracy; Biteman modular desiccant dryers; Ithair refrigerated air dryers with ultra-compact aluminium heat exchangers) with proprietary chemistry (PA-WT-CB-001 scale inhibitor with ~6 months of efficacy per single dose; TwinOxide chlorine dioxide with EPA-approved COVID-disinfectant listing).

The company makes money through a mix of one-time equipment sales (hardware distribution under sole-distributor agreements), recurring service and maintenance contracts delivered by trained engineers, consumption-based supply of proprietary water-treatment chemicals, and on-demand managed disinfection fogging. Pricing is quote-based, conducted by phone and email, with no public price list. Go-to-market is sales-led, with SEO-optimised product landing pages and downloadable brochures supporting inbound enquiries, and engineers closing via on-site consultation across Singapore. Customer segments span industrial manufacturing (automotive, glass, metal processing, food and beverage), commercial buildings, healthcare and pharmaceutical facilities, hotels and residential customers, with industrial manufacturing identified as the primary segment.

Name

PureAir (Asia)

Legal name

PureAir (Asia) Pte Ltd

Website

https://pureair-asia.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PureAir (Asia) is a Singapore-based specialty distributor and engineering services firm that supplies, installs and maintains cooling-tower water treatment, compressed-air systems and air purification equipment, serving industrial, healthcare, commercial and residential customers across Singapore as the sole local distributor for six international brands.

Ownership category

akta.pro rank

Product category

Industrial Air & Water Treatment Services

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Soap and Cleaning Compound Manufacturing (32561)

SIC

Industrial Inorganic Chemicals (2810), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Cooling Tower & Evaporative Condenser Water Treatment (BPABAJAC)

akta.pro secondary industries

Industrial Drying & Evaporation Equipment (Dryers, Evaporators, Crystallizers) (IMAHAEAD), Industrial Wastewater Treatment Chemicals (IMAEAJAC), pH Control, Antiscalants & Corrosion Inhibitors (IMAEAJAN), Disinfection & Oxidation (Chlorine/Chloramine, UV, Ozone, AOP) (EUANABAD)

Keywords

• Air purification systems
• Compressed air treatment
• Cooling tower maintenance
• Industrial water treatment
• UV disinfection solutions

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Distribution (Hardware Sales): One-time sales of branded air filtration, compressed air treatment, cooling tower and water treatment equipment distributed in Singapore as sole distributor for partner brands (Biteman, Ithair, UVDI, VPInstruments, ATS, TwinOxide).
2. Service & Maintenance Contracts: Recurring professional services for cooling tower, chilled water, compressed air, energy flow management, AHU fogging and UV disinfection systems, delivered by a team of trained engineers; includes permanent online monitoring and energy audits.
3. Disinfection Fogging Service: On-demand surface and air disinfection fogging service using TwinOxide chlorine dioxide (EPA-approved COVID disinfectant), performed by certified technicians for enclosed spaces, AHU and duct systems.
4. Water Treatment Chemicals (PA-WT-CB-001 and Chlorine Dioxide): Consumption-based supply of proprietary phosphorus-free, nitrogen-free scale inhibitor/water conditioner and chlorine dioxide solutions to complement cooling tower and chilled water treatment programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PureAir (Asia) distributes and services industrial air purification, compressed air treatment, and cooling tower water treatment equipment as the sole Singapore distributor for multiple international brands (Biteman, Ithair, UVDI, VPInstruments, ATS, TwinOxide). The company also supplies proprietary PA-WT-CB-001 phosphorus-free scale inhibitor chemicals and provides recurring engineering service, maintenance, online monitoring and disinfection fogging for industrial, commercial and healthcare facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Dryers (Biteman Desiccant & Ithair Refrigerated) Desiccant and refrigerated compressed air dryers (Biteman modular units, Ithair refrigerated dryers) sold and serviced for industrial customers requiring moisture-free compressed air.
• Air Purifiers & Disinfection Systems Catalytic PURE AIR (CPA-QA-20) Photocatalytic Oxidation air purifiers and UVDI V-MAX/V-PAC Pro UV-C HVAC disinfection systems for pathogen and odor control in buildings, hospitals and homes.
• Surface & Air Disinfection Fogging Service On-demand professional disinfection fogging service using TwinOxide chlorine dioxide chemistry for surface and air disinfection of enclosed spaces, AHU and duct systems, delivered by certified technicians.
• Air Panel Filters HEPA and panel air filters (including PureAir and Ithair G-Series hospital-grade filters) for HVAC systems in commercial, healthcare and residential applications.
• VPInstruments Gas Flow & Energy Monitoring Systems VPFlowScope M in-line flow meters, dew point and pressure sensors, hot tap drills, VPLog-i data loggers and VPVision monitoring software for compressed air and gas flow measurement and energy monitoring in industrial facilities.
• Ithair Dryers & Filter Systems Ithair refrigerated compressed air dryers, ITA/FT/WS/G-Series compressed air filters, accessories and cyclone separators for industrial and hospital-grade air purity applications.
• PA-WT-CB-001 Scale Inhibitor & Water Conditioner Proprietary PA-WT-CB-001 soluble amorphous inorganic coagulant that chemically treats silica and other scale in cooling towers and drains sludge, providing roughly six months of scale prevention per dosing with environmentally safe wastewater.
• Energy Saving Water Treatment & Cooling Tower Service Integrated cooling tower and chilled water treatment service combining PA-WT-CB-001 chemistry, TwinOxide chlorine dioxide dosing, energy audits and permanent online monitoring to prevent scale, corrosion, fouling and legionella.
• Services & Maintenance Contracts Recurring professional engineering service contracts covering cooling tower, chilled water, compressed air, energy flow management, AHU fogging and UV disinfection systems, delivered by a team of trained in-house engineers including emergency response and after-sales support.

Quantifiable outcome

• 99.99% inactivation of SARS-CoV-2 in a single-pass moving-airstream HVAC test (UVDI V-MAX)
• +5 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core brand partner (desiccant air dryers), core brand partner (dryers & filter systems), flagship brand partner (uv disinfection), core brand partner (energy & flow monitoring), strategic partner for disinfection chemistry and supporting brand partner (cooling accessories).

• Bitemancore brand partner (desiccant air dryers)OEM/ Whitelabel/ Licensing PartnerPureAir distributes Biteman desiccant compressed air dryers in Singapore. Biteman specialises in compressed air dryer development and manufacture, including Modular-units dryer with air buffer cavity, multiple-modular convection and regeneration, independent replaceable desiccant modular chamber unit, instant discharge purge air technology and central drainage system.
• Ithaircore brand partner (dryers & filter systems)OEM/ Whitelabel/ Licensing PartnerPureAir has a long-standing relationship with Ithair, providing refrigerated compressed air dryers, compressed air filters, accessories and cyclone separators (ITA, FT, WS and G Series, including G Series filters for hospital use). PureAir supplies the most suitable filters, accessories and cyclone separators for compressed air needs across customer sites.
• UVDI (UltraViolet Devices Inc.)flagship brand partner (uv disinfection)OEM/ Whitelabel/ Licensing PartnerPureAir distributes UVDI's V-MAX and V-PAC Pro UV disinfection and purification systems in Singapore for AHU ducts and indoor air disinfection. UVDI V-MAX has demonstrated 99.99% inactivation of SARS-CoV-2 in single-pass moving-airstream HVAC testing.
• VPInstrumentscore brand partner (energy & flow monitoring)OEM/ Whitelabel/ Licensing PartnerPureAir supplies VPInstruments gas flow meters, dew point sensors, pressure sensors, hot tap drills, VPLog-i data loggers and VPVision monitoring software in Singapore. VPInstruments products serve automotive, glass manufacturing, metal processing, food & beverage and consumer goods industries worldwide with patented VPSensorCartridge technology.
• TwinOxidestrategic partner for disinfection chemistryTechnology or IntegrationPureAir uses TwinOxide chlorine dioxide solution for its Surface Disinfection Fogging Service, selected because it is listed in the EPA approved list of COVID disinfectants and produces no harmful by-products during the disinfection process.
• ATS (Air Treatment Systems)supporting brand partner (cooling accessories)OEM/ Whitelabel/ Licensing PartnerPureAir supplies ATS After Cooler (ECA After Cooler Gold Series) and Water Cooler (ECA Water Cooler Gold Series) products, complementary cooling accessories for compressed air systems.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AAF (American Air Filter / Flanders): Global air filtration solutions provider for HVAC, cleanrooms, and industrial processes. Comparable to PureAir's panel filters and HVAC air purification offerings, with established Asia-Pacific distribution and a broad commercial-industrial customer base.
• Veolia Water Technologies: Global water treatment solutions provider serving industrial cooling, boiler, and process water. Overlaps with PureAir's cooling tower water treatment and chemical dosing business for industrial and commercial customers in Asia.
• Camfil: Leading air filter manufacturer for commercial and industrial HVAC, cleanrooms, and healthcare. Overlaps with PureAir's HEPA, panel filters, and hospital-grade air filtration lines, and competes for the same commercial and healthcare indoor air quality customers.
• Ingersoll Rand: Diversified industrial manufacturer of compressors, blowers, and fluid management equipment with significant presence in Asia. Directly comparable to PureAir's compressed air equipment and service portfolio, particularly for industrial and process manufacturing customers.
• Donaldson Company: Global filtration manufacturer serving compressed air, industrial air, and dust collection markets. Comparable to PureAir's air panel filters, compressed air filters, and dust filter bag distribution; sells both direct and through regional distributors in Asia.
• Atlas Copco: Global leader in compressors, compressed air treatment, and industrial air solutions with direct Singapore operations. Overlaps directly with PureAir's compressed air dryer, filter, and energy monitoring offering, but operates at much larger scale across multiple industrial verticals.
• Ecolab (Nalco Water): Global water treatment and hygiene leader with cooling tower and industrial water programs. Comparable to PureAir's PA-WT-CB-001 cooling tower chemical dosing and TwinOxide disinfection services, but operating at vastly larger scale with proprietary chemistries of its own.

Direct peers

• RGF Environmental Group: Manufacturer of air purification, PHI cell, and UV-based disinfection technologies for HVAC and indoor air quality. Comparable niche specialist to PureAir's air purifier and disinfection product lines targeting commercial, hospitality, and residential IAQ.
• Steril-Aire: Specialist in UV-C germicidal lighting for HVAC air disinfection, with a strong focus on healthcare and commercial buildings. Closely comparable to PureAir's distribution of UVDI V-MAX and V-PAC Pro UV-C systems for HVAC duct and indoor air disinfection.

Others

• VPInstruments: Dutch manufacturer of compressed air and gas flow meters, dew point sensors, and energy monitoring software — and a direct principal supplier to PureAir. Comparable on technology/product rather than go-to-market, as VPInstruments sells globally while PureAir is its Singapore distribution channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PureAir (Asia)