Hatch Chile Company

What Hatch Chile Company does

HATCH Chile Company is a privately held packaged food brand founded in 1987 in Albuquerque, New Mexico, by Steve Dawson, who continues to serve as Founder and President. The company specializes in New Mexican and Southwestern food products, principally canned and jarred green chile peppers (whole, chopped, and diced across mild, medium, and hot varieties), jalapeño peppers, enchilada sauces (green and red, both conventional and organic), salsas, fire-roasted taco sauces, and diced tomatoes with green chilies. It operates under the HATCH® and HATCH Select® brands, with ZIA Hatch Chile Company positioned as a premium flame-roasted sub-brand. Most green chiles are sourced from growers near the Village of Hatch and throughout Southern New Mexico, and relevant SKUs carry Whole30 Approved certification.

The company's products reach consumers through a multi-channel distribution network spanning mass-market national retailers (Walmart, Costco, Kroger, Albertsons, Safeway, H-E-B), specialty natural and organic grocers (Whole Foods, Sprouts, Natural Grocers, The Fresh Market), regional chains (Wegmans, Raley's, Nugget Markets), and club stores (Sam's Club), with sales reported in all 50 U.S. states and over 25 foreign countries. Direct-to-consumer access is provided through the company website (hatchchileco.com) and an Amazon Storefront. Marketing is primarily driven by recipe-focused content on the corporate website, social media engagement under the #hatchchileco hashtag, and Whole30 program community participation. There is no proprietary software platform, mobile app, or public API; the company's intellectual property centers on the HATCH® registered trademark and food processing expertise.

Revenue is generated through wholesale packaged food sales at standard grocery retail price points under a one-time purchase model. The company does not disclose revenue, has no public funding history, and shows no evidence of institutional investment, private equity involvement, M&A activity, or restructuring. Operations remain founder-led, with no documented recent leadership changes.

Name

Hatch Chile Company

Legal name

HATCH® CHILE COMPANY

Website

https://hatchchileco.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

HATCH Chile Company is a privately held New Mexican food brand founded in 1987 that sells canned green chiles, enchilada sauces, salsas, and jalapeño products under HATCH® and HATCH Select® brands through major U.S. retailers, e-commerce, and Amazon in 50 states and 25+ countries.

Ownership category

akta.pro rank

Product category

Packaged Southwestern Foods

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)

akta.pro primary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

akta.pro secondary industry

Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN)

Keywords

• Canned green chiles
• New Mexican foods
• Southwestern salsas
• Enchilada sauces
• Packaged chile peppers

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Packaged Food Retail Sales: The company generates revenue by selling canned and packaged food products (green chile peppers, jalapeño peppers, enchilada sauces, and salsas) through retail grocery stores and online channels. Products are sold as branded packaged goods at standard retail price points in the supermarket and grocery industry.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Hatch Chile Company produces and sells canned and packaged New Mexican and Southwestern food products, primarily green chile peppers (whole, chopped, and diced in mild, medium, and hot varieties), nacho-sliced jalapeños, red and green enchilada sauces, fire-roasted taco sauces, organic and classic salsas, diced tomatoes with green chiles or jalapeños, and stews such as Green Chile Stew with Pork. The portfolio is sold under the HATCH® and HATCH Select® brands (with the ZIA Hatch Chile Company brand for flame-roasted green chiles), and is distributed through major U.S. grocery retailers, club stores, the Amazon marketplace, and the company's own website.

Product overview

Hatch Chile Company is a food products company offering a portfolio of New Mexican and Southwestern food products, primarily canned and jarred chile peppers, enchilada sauces, salsas, and related items. The core product line includes HATCH® branded green chiles (whole, chopped, and diced in various heat levels), jalapeño products, enchilada sauces (green and red, both regular and organic), salsas, taco sauces, and diced tomatoes with green chilies. The company also operates the HATCH Select® premium sub-brand and the ZIA Hatch Chile Company brand. Products are distributed across major retailers in all 50 U.S. states and over 25 countries. The company holds Whole30 Approved designation for relevant products.

Differentiator

Problem solved

Functional benefit

Brands

• HATCH Select®: Premium quality Southwestern food brand featuring products made with green chiles sourced from Southern New Mexico growers.

Products and services

• HATCH® Chopped Green Chiles Mild canned chopped New Mexican green chile peppers; one of the company's signature SKUs for Southwestern home cooking.
• HATCH® Whole Green Chiles Whole canned New Mexican green chile peppers in mild variety; flagship product used in casseroles and Southwestern dishes.
• HATCH® Diced Green Chiles Canned diced New Mexican green chile peppers available in mild and hot varieties for soups, stews, and casseroles.
• HATCH® Organic Diced Green Chiles USDA Organic certified diced New Mexican green chile peppers in mild variety.
• HATCH® Nacho Sliced Jalapeños Canned nacho-style sliced jalapeño peppers, available in regular and Organic varieties.
• HATCH® Red Tex Mex Enchilada Sauce Gluten-free red enchilada sauce with a Tex-Mex flavor profile for red enchilada and Mexican-style cooking.
• HATCH® Green Chile Enchilada Sauce with Roasted Garlic Medium-spiced green chile enchilada sauce with roasted garlic for Southwestern and New Mexican cooking.
• HATCH® Green Chile Enchilada Sauce Classic green chile enchilada sauce available in mild and medium varieties.
• HATCH® Organic Green Chile Enchilada Sauce USDA Organic certified green chile enchilada sauce in mild variety.
• HATCH® Organic Red Enchilada Sauce USDA Organic certified red chile enchilada sauce in medium spice level.
• HATCH® Green Chile Salsa Classic green chile salsa made with diced Hatch green chiles.
• HATCH® Organic Salsa (Mild) Mild USDA Organic salsa made with Hatch green chiles.
• HATCH® Organic Medium Salsa Medium-spiced USDA Organic salsa made with Hatch green chiles.
• HATCH® Fire Roasted Taco Sauce Fire-roasted mild taco sauce for tacos and Mexican-style dishes.
• HATCH® Diced Tomatoes & Jalapeño Canned diced tomatoes with jalapeño peppers at medium spice level, used for making salsas and Southwestern dishes.
• HATCH® Diced Tomatoes & Green Chilies (Tex-Mex Style) Canned diced tomatoes with green chilies in Tex-Mex style preparation at medium spice level.
• HATCH Select® Premium sub-brand line of Hatch Chile products featuring green chiles sourced from growers near the Village of Hatch and throughout Southern New Mexico.
• ZIA Hatch Chile Company Premium flame-roasted New Mexican green chiles sold under the ZIA sub-brand within the Hatch Chile Company portfolio.
• HATCH® Green Chile Stew with Pork Ready-to-eat canned Green Chile Stew with Pork, distributed in club stores such as Sam's Club.
• HATCH® Fire-Roasted Green Chile Salsa (jarred) Jarred fire-roasted green chile salsa sold at retail grocery in glass jars.

Quantifiable outcome

• Sold on retail shelves in all 50 states and over 25 countries around the world

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Embasa (Herdez Group): Canned jalapeño peppers brand under the Herdez umbrella; competes head-to-head with HATCH's Nacho Sliced Jalapeños and Diced Tomatoes & Jalapeño SKUs.
• La Costeña: Mexican canned chile and sauce brand (jalapeños, chipotles, tomatillos, salsas) with growing U.S. distribution; highly comparable product mix and shelf competition with HATCH canned chiles and salsas.
• Las Palmas (Hormel Foods): Hormel's enchilada and Mexican sauce brand; directly comparable to HATCH's green and red enchilada sauce SKUs and competes for the same Hispanic cooking occasions.
• Bueno Foods: New Mexico-based, family-owned manufacturer of canned green chiles, enchilada sauces, tamales, and other traditional Southwestern foods — a direct regional peer competing in the same product categories and distribution channels.

Broad incumbents

• Ro-tel (Conagra Brands): Iconic national brand of diced tomatoes with green chiles owned by Conagra; directly competes in the canned green chile and tomato-chile mix segments where HATCH Diced Tomatoes & Green Chilies is positioned.
• Old El Paso (General Mills): General Mills' flagship Mexican food brand offering canned chiles, enchilada sauces, taco kits, and salsas — competes for the same Southwest/Mexican cooking occasions across mass grocery.
• Ortega (B&G Foods): B&G Foods-owned Mexican food brand with a wide canned chile, taco shell, and sauce portfolio; shares retail shelf with HATCH in the canned chile and Mexican cooking sauce categories.
• Herdez: Leading Mexican salsa and sauce brand distributed nationally in the U.S.; competes most directly with HATCH's salsa line and enchilada sauce offerings.

Emerging players

• Mild Bill's Spices: New Mexico-based specialty chile product maker with growing direct and specialty retail presence; smaller-scale but conceptually aligned competitor in the premium Hatch chile product category.

Regional players

• 365 by Whole Foods Market (Amazon): Whole Foods' private label canned chile and salsa range occupies the same natural/organic shelf space as HATCH products in Whole Foods stores, posing a private-label substitution threat at the specialty channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hatchchileco
• Xx.com/HatchChileCoLLC
• Facebookfacebook.com/HatchChileCo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hatch Chile Company