Travel Juneau
Travel Juneau offers Convention Sales & Services, Tourism Marketing, Partnership Services, and Visitor Services.
- Company typePrivate
- Founded1985
- HeadquartersAkuse, Ghana
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Travel Juneau does
Travel Juneau is the official destination marketing organization (DMO) for Juneau, Alaska, operating as a private nonprofit founded in 1985 (formerly the Juneau Convention & Visitors Bureau). The organization serves leisure travelers, convention and meeting planners, and group organizers (weddings, reunions) visiting Alaska's state capital, while supporting local tourism operators through marketing partnerships. Its core offerings include the traveljuneau.com digital platform (powered by Simpleview CRM) for trip planning, event calendars, and cruise ship scheduling; the Tourism Best Management Practices (TBMP) program, a voluntary sustainable tourism framework operational since 1997; and the Centennial Hall Convention Center management. The organization markets Juneau's natural assets (glaciers, whale watching, wildlife, fishing) and cultural heritage (Alaska Native history, Gold Rush sites) as a year-round destination.
The organization generates revenue through three primary streams: (1) annual Marketing Partnership fees from tourism businesses for listings on traveljuneau.com, in print publications, and through co-op marketing and exclusive advertising placements; (2) Associate Partnership fees from B2B businesses targeting local audiences via newsletter subscriptions and business listings; and (3) indirect economic value through tourism-generated sales tax (the visitor industry generated $11.8M in CBJ sales tax in 2018, funding city services that reduce household tax burden by approximately $965 per household). Its go-to-market combines event-driven channels (annual Juneau Travel Fair, Celebration 2026 Indigenous cultural gathering), channel partnerships with 125+ member businesses and 2,600+ employees, and direct digital distribution through the website, e-newsletter, and social media (Instagram, Facebook, TripAdvisor). Strategic partnerships with the City and Borough of Juneau, Alaska Travel Industry Association, Cruise Lines International Association-Alaska, and Tongass National Forest embed Travel Juneau within a multi-stakeholder destination governance structure. The visitor industry generated $236.8M in direct spending in Juneau in 2018 and supports nearly 3,000 jobs and over $82M in payroll, though no direct revenue figure for Travel Juneau itself is disclosed.
Travel Juneau firmographics
Firmographics- Name
- Travel Juneau
- Legal name
- Travel Juneau
- Website
- https://www.traveljuneau.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Travel Juneau offers Convention Sales & Services, Tourism Marketing, Partnership Services, and Visitor Services.
- Ownership category
- akta.pro rank
Travel Juneau industry classification
Industry- Product category
- Destination Marketing Services
- NAICS
- Convention and Visitors Bureaus (561591), Convention and Trade Show Organizers (561920), Tour Operators (561520)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)
Keywords
Where Travel Juneau is headquartered
LocationHeadquarters
- HQ city
- Akuse
- HQ country
- Ghana
- HQ region
- Africa
Offices1 record
Markets served
Travel Juneau business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Marketing Partnership Fees: Annual partnership fees from tourism marketing partners including business listings on traveljuneau.com, print publications, co-op marketing programs, and exclusive advertising opportunities on the website, in the Official Juneau Travel Guide, and at the Cruise Ship Terminal Visitor Center.
- Associate Partnership Fees: Annual associate partnership fees for businesses targeting other businesses and local audiences, providing business listings and partnership newsletter subscriptions.
- Tourism Tax Generation: Indirect revenue through tourism-generated economic activity. In 2018, the visitor industry spent $236,820,704 in Juneau and generated $11,841,035 in CBJ sales tax, which funds city services and facilities.
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Travel Juneau product offering
Product offeringCore offering
Travel Juneau operates as the official Destination Marketing Organization (DMO) for Juneau, Alaska, providing visitor information, trip planning resources, event calendars, cruise ship logistics, and travel guides through the traveljuneau.com platform. It sells marketing partnership programs to local tourism businesses, delivers convention sales and meeting planning services for groups at Centennial Hall, and administers the Tourism Best Management Practices (TBMP) sustainable tourism program with its associated hotline.
Product overview
Travel Juneau operates as the official Destination Marketing Organization (DMO) for Juneau, Alaska, functioning as a comprehensive digital visitor platform and tourism management organization. The core offering is the traveljuneau.com website and visitor platform, which integrates visitor information, trip planning tools, event calendars, accommodation listings, and booking resources. The portfolio includes the TBMP Program with its Hotline Service for responsible tourism management, the annual Juneau Travel Fair event, Meeting and Convention Services for business travelers, and a Partner/Business Listing Program for local tourism operators. The organization also provides cruise shore guides and economic impact resources through the Tourism Works initiative. These products work together to market Juneau as a year-round destination while balancing community and industry interests.
Differentiator
Problem solved
Functional benefit
Products and services
- Travel Juneau Website and Visitor Platform The primary digital destination marketing website for Juneau, Alaska, providing visitor information, trip planning tools, event calendars, cruise ship calendars, accommodation listings, business directory, and travel resources for leisure and business travelers.
- Tourism Best Management Practices (TBMP) Program A voluntary collaborative initiative among tour operators, cruise lines, transportation providers, and the City and Borough of Juneau that promotes responsible tourism management through guidelines, hotline reporting, and community feedback mechanisms. Includes the TBMP Hotline service for residents and visitors to submit concerns, complaints, or compliments regarding tourism operations.
- Marketing and Associate Partnership Programs Annual partnership programs offering business listings on traveljuneau.com, print publications, co-op marketing opportunities, visitor referrals from five visitor information sites, and exclusive advertising placements for tourism-related businesses. Includes Tourism Marketing, Convention Marketing, Tourism & Convention Marketing, Associate Partner, and Individual Partner classifications.
- Meeting and Convention Services at Centennial Hall Services for planning meetings and conventions in Juneau, including information about Centennial Hall Convention Center, convention coordination support, online RFI forms, and support services for groups, weddings, and reunions.
- Juneau Travel Fair An annual community event organized by Travel Juneau featuring local tourism businesses, food vendors, activities, and prize giveaways including Alaska Airlines ticket contests; connects locals with tourism providers and serves as a partnership engagement platform with Gold, Silver, and Bronze sponsorship tiers.
Quantifiable outcome
- The visitor industry saves each Juneau household approximately $965 per year through generated tax revenue
- +1 more outcomes
Companies that use Travel Juneau
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Travel Juneau technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Travel Juneau partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- City and Borough of JuneaucoreThe governing body for Juneau, Alaska. The city's tourism department plays a vital role in managing tourism for the capital city. CBJ leadership reviews monthly TBMP hotline reports and concerns, demonstrating close operational partnership.
- Alaska Travel Industry Association (ATIA)majorLeading nonprofit trade organization for Alaska's tourism industry, committed to ensuring continued success, quality, and integrity of travel industry in Alaska.
- Cruise Lines International Association - Alaska (CLIA)majorNot-for-profit organization whose membership includes major cruise tour companies operating in Alaska. Goal is to improve communications, build partnerships with local businesses, and expand economic benefits to communities.
- Cruise Line Agencies of AlaskamajorDedicated to assisting visitors with all services necessary for a comfortable cruise and easy connections throughout Alaska.
- Tongass National Forest - Juneau Ranger DistrictcoreFederal land management agency that oversees significant portions of Juneau's surrounding wilderness. TBMP program involves this agency in sustainable tourism coordination.
- Sealaska Heritage Institute (SHI)majorOrganizes Celebration 2026, the biennial gathering of Tlingit, Haida and Tsimshian people. Travel Juneau promotes this event to visitors as a major cultural attraction.
- Ketchikan TBMPminorJuneau's TBMP program inspired Ketchikan to create their own version of sustainable tourism initiative.
- Wrangell TBMPminorJuneau's TBMP program inspired Wrangell to create their own sustainable tourism management program.
- Skagway TBMPminorJuneau's TBMP program inspired Skagway to create their own version of sustainable tourism initiative.
- Whittier TBMPminorJuneau's TBMP program inspired Whittier to develop sustainable tourism management practices for their community.
- TBMP Member BusinessescoreOver 125 tourism businesses voluntarily participate in TBMP, pledging to uphold sustainable tourism guidelines. Members include tour operators, cruise lines, transportation providers, retailers, and hospitality entities.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Travel Juneau competitors and assessment
Company assessmentDirect peers
- Visit Anchorage: Official DMO for Anchorage, Alaska. Operates the same convention & visitors bureau model with similar tourism marketing, convention sales, and partnership programs in the same Alaska tourism market.
- Visit Fairbanks: Official DMO for Fairbanks, Alaska. Same DMO/CVB structure, partner program, and tourism marketing model targeting interior Alaska visitors.
- Visit Sitka: DMO for Sitka, Alaska, a Southeast Alaska destination with similar cruise-dependent tourism economy, partnership membership, and visitor services scope.
- Visit Ketchikan: DMO for Ketchikan, Alaska. Same Southeast Alaska cruise-tourism ecosystem, and notably adopted a TBMP-inspired sustainable tourism program inspired by Travel Juneau.
- Visit Skagway: DMO for Skagway, Alaska. Another Southeast Alaska cruise-port community that also adopted a TBMP-inspired sustainable tourism program, with comparable visitor services and partnership model.
Broad incumbents
- Alaska Travel Industry Association: Statewide nonprofit trade association for Alaska tourism. Operates at the broader state level rather than a single destination, with overlapping mandate on tourism promotion, advocacy, and industry integrity.
- Destinations International: Trade association for destination marketing organizations globally. Provides the professional framework, certification, and peer community that governs the DMO category Travel Juneau operates in.
- Brand USA: National destination marketing organization promoting inbound travel to the United States. Operates at a much larger scale than Travel Juneau, with overlapping tourism-marketing mission across international markets.
Others
- Simpleview: Provider of the CRM and destination marketing platform (traveljuneau.com) used by Travel Juneau. Serves as a technology vendor and is comparable as the underlying infrastructure for hundreds of DMOs.
- Cruise Lines International Association (CLIA) Alaska: Industry association representing cruise lines operating in Alaska. A strategic partner of Travel Juneau and the upstream driver of much of Juneau's cruise visitor traffic and partner ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Travel Juneau social profiles
Digital presenceTravel Juneau financial estimates
Financial estimateRevenue estimate
Valuation estimate
Travel Juneau leadership team
Management profileNumber of profiles
Profiles1 record
Travel Juneau funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Travel Juneau M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Travel Juneau
What does Travel Juneau do?
Travel Juneau operates as the official Destination Marketing Organization (DMO) for Juneau, Alaska, providing visitor information, trip planning resources, event calendars, cruise ship logistics, and travel guides through the traveljuneau.com platform. It sells marketing partnership programs to local tourism businesses, delivers convention sales and meeting planning services for groups at Centennial Hall, and administers the Tourism Best Management Practices (TBMP) sustainable tourism program with its associated hotline.
Is Travel Juneau a public or private company?
Travel Juneau is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Travel Juneau founded?
Travel Juneau was founded in 1985. It employs 1 to 10 people.
Where is Travel Juneau based?
Travel Juneau is headquartered in Akuse, Ghana, in the Africa region.
How does Travel Juneau make money?
Three revenue lines are on record. Marketing Partnership Fees are the primary driver. The others are associate Partnership Fees and tourism Tax Generation.
Who are Travel Juneau's main competitors?
Direct peers on record are Visit Anchorage, Visit Fairbanks, Visit Sitka, Visit Ketchikan and Visit Skagway. Broad incumbents are Alaska Travel Industry Association, Destinations International and Brand USA. Others are Simpleview and Cruise Lines International Association (CLIA) Alaska.
Does Travel Juneau have an API?
No public API is recorded for Travel Juneau.
What industry is Travel Juneau in?
Travel Juneau's product category is Destination Marketing Services. Its primary akta.pro industry code is THAHADAA, Full-Service Destination Management (Ground Handling & Onsite Operations). Its NAICS code is 561591 and its SIC code is 7900.