What Green Pellets does

Green Pellets, operating under the legal entity Green Performance S.p.r.l, is a Belgian specialty importer and distributor founded in 2010 and headquartered in Lasne with an appointment-only showroom in Kortenberg. The company is the official Belgian importer of Austrian premium biomass boiler manufacturer ETA Heiztechnik GmbH and German pellet-stove maker WODTKE, offering pellet boilers (7-500 kW), log gasification boilers (20-60 kW), wood chip boilers (20-500 kW), and pellet stoves (2-10 kW including Hydro models for central heating). Supporting the core boiler product is a range of accessories including buffer tanks (1,000-3,000 liters), pellet storage silos (fabric, metal, underground, custom), the proprietary ETAtouch internet-connected touchscreen regulation system, and the meinETA remote-control platform.

The technical proposition centers on ETA's branded features: a patented rotary airlock anti-backfire system, lambda-probe-combined electronic combustion management certified at up to 97.5% efficiency, automatic de-ashing, integrated suction turbines that transport pellets up to 20 meters across two floor levels, and — most recently — an electromagnetic particulate filter that removes 80% of fine particles from emissions. WODTKE's product line is positioned as 100% silent via natural convection without fans.

Green Pellets earns revenue primarily through one-time equipment sales (one-time license model) plus ongoing technical services and spare-parts support. Sales are project-based and high-touch: customers complete a website contact form requesting a detailed budget quote, on-site technical studies are conducted, and installations include factory-trained technicians with a 24-hour troubleshooting response and access to connected regulation diagnostics from the ETA factory seven days a week. Pricing is not publicly disclosed and quotes are custom per project. Customer segments span residential homeowners, agricultural operations (farms), forestry entrepreneurs, hospitality/large estates (castles), industrial facilities, and multi-unit residential buildings. Marketing relies on an educational French-language blog and a Facebook page rather than paid digital channels. No funding rounds, investors, acquisitions, or named large enterprise customers are disclosed.

Name

Green Pellets

Legal name

Green Performance S.p.r.l

Website

https://greenpellets.be

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Pellets is a Belgian specialty importer, founded in 2010, that distributes and installs premium Austrian ETA biomass boilers and German WODTKE pellet stoves across Belgium, serving residential, agricultural, commercial, and industrial customers.

Ownership category

akta.pro rank

Product category

Biomass Heating Equipment

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Biomass Heating Systems (Commercial/Institutional Boilers) (EUAAAGAE)

Keywords

• Biomass heating systems
• Pellet boilers
• Wood chip boilers
• Log boilers
• Pellet stoves

Headquarters

HQ city

Lasne-chapelle-saint-lambert

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Biomass Boiler Sales and Distribution: Revenue generated from importing and selling high-end biomass boilers (pellet, log, wood chip) and pellet stoves from Austrian ETA and German WODTKE brands in Belgium. Sales include technical support, installation services, and after-sales service.
2. Technical Services and Support: Technical service including troubleshooting within 24 hours, spare parts in stock, and ongoing maintenance support for installed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Green Pellets imports and distributes high-end biomass heating equipment in Belgium, acting as the official Belgian importer of Austrian ETA biomass boilers (pellet, log, and wood chip models spanning 7–500 kW) and German WODTKE pellet stoves. The company sells these products alongside accessories such as buffer tanks and pellet storage silos, supported by factory-trained technical service with 24-hour troubleshooting and ETA-connected remote diagnostics.

Product overview

Green Pellets is a Belgian distributor and official importer of Austrian ETA biomass boilers (pellet, log, and wood chip models, 7-500 kW) and German WODTKE pellet stoves (2-10 kW, including Hydro models for central heating). The product portfolio centers on three ETA boiler types—pellet boilers (PelletsUnit/PelletsCompact/PE-K), log gasification boilers (ETA SH with optional TWIN pellet burner), and wood chip boilers (ETA HACK)—complemented by WODTKE pellet stoves with natural convection. Supporting accessories include buffer tanks, pellet storage silos (fabric, metal, underground, custom), and the proprietary ETAtouch internet-connected touchscreen regulation system (meinETA platform). New electromagnetic particle filters are now available on ETA boilers to reduce fine particle emissions by 80%.

Differentiator

Problem solved

Functional benefit

Products and services

• ETA Pellet Boilers (PelletsUnit, PelletsCompact, Pellets PE-K) [Chaudière à pellets ETA] Automatic Austrian-made pellet boilers from ETA covering 7 kW to 500 kW for residential and commercial heating and hot water production. Includes integrated suction turbines, lambda probe combustion management achieving up to 97.5% efficiency, and internet-connected ETAtouch regulation. Models range from PelletsUnit 7-15 kW for individual homes to PelletsCompact and Pellets PE-K 35-90 kW for apartment buildings and commercial use.
• ETA Log Gasification Boiler SH with optional ETA TWIN Pellet Burner [Chaudière à bûches ETA SH avec brûleur pellets ETA TWIN] Log gasification boilers (20-60 kW) from Austrian manufacturer ETA with an optional ETA TWIN pellet burner (20-50 kW) attachment for automatic operation. Features lambda probe combustion management and can burn softwood without fouling. Suitable for users who want log-fired heating with optional automation via pellet burner retrofit.
• ETA Wood Chip Boiler HACK [Chaudière à bois déchiquetés ETA HACK] Austrian-made wood chip boilers covering 20-500 kW from ETA, capable of burning wood chips, pellets, miscanthus, and flax straw. Fully automated from fuel feed to ash removal, with fuel costs reported below 3 cents per kWh. Targets farms, castles, forestry entrepreneurs, and industrial facilities with high heating demand.
• WODTKE Pellet Stoves including Hydro models [Poêles à pellets WODTKE] German-made high-end pellet stoves from WODTKE (2-10 kW for room heating), with Hydro models offering 90%+ efficiency by feeding central heating circuits. Feature natural convection without fans for silent operation. Manufactured using steel, cast iron, and refractory stones; also distributed by the Buderus/Bosch group in Germany as further quality endorsement.
• Buffer Tanks [Ballons tampons] Insulated water storage tanks (1000-3000 liters) sold alongside biomass boilers to store produced energy for deferred use. Essential for log boilers, allowing single daily loading in winter. ETAtouch screen displays fill level and low-fuel warnings.
• Pellet Storage Systems [Systèmes de stockage pellets] Pellet storage solutions including fabric silos, metal silos, underground silos, and custom silos with suction probes or auger systems. Compatible with ETA integrated turbines that transport pellets up to 20m and across two floor levels to the boiler.

Quantifiable outcome

• Up to 97.5% efficiency measured by official testing
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• ETA Heiztechnik GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Official Belgian importer since 2010 of Austrian ETA biomass boilers including pellet boilers (7-500 kW), log boilers (20-60 kW), and wood chip boilers (20-500 kW). ETA is described as the European leader in high-end biomass boilers with over 100,000 units manufactured, 280+ employees, and annual production of 8000-10000 units generating approximately 100 million euros revenue.
• WODTKEcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Official Belgian importer of German WODTKE pellet stoves and log stoves since 2010. WODTKE is described as pioneer and market leader in 100% silent, design-focused, high-quality pellet stoves since 1989. Buderus/Bosch group also distributes WODTKE products in Germany, validating quality positioning. WODTKE manufactures stoves using quality materials including steel, cast iron, and refractory stones.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• KWB: Austrian biomass boiler manufacturer offering pellet, wood chip, and log boilers with a similar premium positioning to ETA. Active in Belgium through local distributors, making KWB a direct competitor on both supply and end-market dimensions.
• Windhager: Austrian biomass heating manufacturer with a broad pellet, wood chip, and log boiler portfolio. Distributed in Belgium through independent partners, Windhager competes with Green Pellets for the same residential and commercial biomass installations.
• Froling: Austrian manufacturer of premium biomass boilers (pellet, wood chip, log) with established Benelux distribution. Comparable to ETA's positioning and channel model, making Froling's Belgian distributors direct competitors to Green Pellets in the high-end biomass boiler market.
• Ökofen: Austrian manufacturer specializing in high-end pellet boilers with condensing technology. Has a direct sales presence in Belgium and competes head-to-head with Green Pellets in the premium residential pellet boiler segment.
• Guntamatic: Austrian manufacturer of pellet, wood chip, and log boilers with European distribution. Overlaps with ETA's product range and is sold through Belgian distributors, positioning it as a direct competitor to Green Pellets in the Belgian biomass heating market.
• Hargassner: Austrian premium biomass boiler manufacturer (pellet, wood chip, log) with its own distribution network across Europe. Direct competitor to ETA as a supplier brand, and any Hargassner Benelux distributor is a head-to-head rival to Green Pellets in selling premium biomass heating in Belgium.

Regional players

• Wärme-Stube / Pellets-Heizung.be: Belgian-focused biomass heating information and comparison site with installer network. Not a direct distributor but channels Belgian demand and installer relationships — affects Green Pellets' customer acquisition dynamics.

Broad incumbents

• Bosch Thermotechnology (Buderus) Belgium: Broad heating incumbent including the Buderus brand, which already distributes WODTKE pellet stoves in Germany. Its Belgian operations compete with Green Pellets across heating technologies and could expand deeper into biomass.
• Viessmann Belgium: Major German heating manufacturer with a full Belgium presence offering gas, oil, heat pumps, and biomass solutions. Broader portfolio than Green Pellets, but competes directly in residential and commercial heating installations and adjacent replacement projects.

Emerging players

• Daikin Belgium: Heat pump leader aggressively expanding in Belgium to displace fossil fuel and biomass heating. Does not compete in biomass but is the primary substitute technology threatening Green Pellets' long-term addressable market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GreenPellets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Pellets