What Tendances Magazine does

Tendances Magazine is a monthly free home decoration and lifestyle magazine operating across five departments of western France (Brittany and Pays de la Loire), founded in 2007 and headquartered in Lorient. The publication is operated by DIGITAL WORLD PRESS, a French SAS (single-shareholder simplified joint-stock company) with €1,000 capital under President Franck Dupire, and combines a print edition distributed at over 120,000 copies per month with a geo-localized digital platform (tendances-magazine.com) carrying 100+ articles across ten editorial categories covering furniture, decoration, kitchens, bathrooms, interior design, heating, outdoor spaces, construction/real estate, designers, and lifestyle.

The core technology is a digital publishing platform with automated geo-localization that routes readers to local resellers within their department, paired with curated free print distribution through deposit points such as decoration stores, real estate agencies, architect offices, notaries, art galleries, and partner businesses. The publication cites more than 6,000 brands across its editorial content and offers an annual reader engagement program (Casting Déco) and a separate Teamiz advertiser service.

The business model is a B2B advertising-led media operation on the supply side and a free-to-reader consumer proposition on the demand side. Revenue is generated primarily through advertiser subscription packages priced at €360/year (3 brand citations), €720/year (8 citations), or €1,200/year (12 citations), with each brand capped at 5 resellers per department per category to maintain scarcity. Sales are organized geographically by department with named sector representatives. The company has approximately 20+ employees and serves both local home improvement retailers and national/international brands (e.g., Jolly Mec, Seguin, Bontempi, Ethnicraft, Casamance, Pierre Frey, Somfy) seeking visibility with affluent (CSP+) homeowners in the region.

Name

Tendances Magazine

Legal name

DIGITAL WORLD PRESS

Website

https://tendances-magazine.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Tendances Magazine is a free monthly home decoration and lifestyle magazine published since 2007 in Brittany, France, distributed at 120,000+ copies monthly across five departments. It monetizes through annual advertiser subscription packages that allow brands to be cited in geo-localized editorial content.

Ownership category

akta.pro rank

Product category

Regional Lifestyle & Home-Decoration Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• Home decoration magazine
• Regional print media
• Advertising citation services
• Editorial content publishing
• Lifestyle media brand

Headquarters

HQ city

Lorient

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Advertising Citations: Monthly advertising packages allowing brands to be cited in editorial content targeting specific French departments. Pricing based on number of brands cited (3, 8, or 12 brands) with annual subscription model.
2. Print Magazine Distribution: Monthly print magazine distributed free to readers, generating revenue through advertiser partnerships and brand visibility.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tendances Magazine is a monthly free home-decoration print magazine (120,000+ copies) distributed across the five departments of Brittany, France, paired with a website of geo-localized editorial content and a newsletter. The publication is monetized through annual advertiser subscription packages that include editorial "citations" placing advertiser brands inside trusted editorial coverage.

Product overview

Tendances Magazine operates as a dual-format home decoration and lifestyle media company consisting of a monthly free print magazine (120,000+ monthly copies distributed across Brittany) and a companion website (tendances-magazine.com). The print edition and website together present editorial content across 10 thematic categories: furniture, decoration, kitchens, bathrooms, interior design, heating, outdoor spaces, construction/real estate, designers, and lifestyle. The company monetizes through an advertiser subscription model, offering four pricing tiers that enable brands to receive editorial citations in specific geographic departments. Additional offerings include the annual Casting Déco reader contest, a weekly newsletter, and the Teamiz advertising partner program.

Differentiator

Problem solved

Functional benefit

Products and services

• Tendances Magazine Print Edition Monthly free home-decoration print magazine distributed across five Breton departments (120,000+ copies), targeting CSP+ homeowners with editorial content on decoration, renovation, and home trends. Revenue is generated via advertiser "Citation" subscription packages sold to home-decoration brands and home professionals.
• Tendances Magazine Website Editorial website publishing geo-localized home-decoration articles organized by Breton department, complementing the print edition and reinforcing advertiser citation visibility online.

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered infrastructure, payment processing, analytics and minor.

• OVHinfrastructureTechnology or IntegrationWeb hosting provider for tendances-magazine.com website. OVH SAS, 2 rue Kellermann, 59100 Roubaix, provides server infrastructure for the magazine's digital platform.
• Stripe Francepayment processingTechnology or IntegrationOnline payment system provider used for advertiser subscriptions. Stripe France, SAS au capital de 1000€, RCS Paris 807 572 011, processes credit/debit card payments for annual subscriptions.
• Google AnalyticsanalyticsTechnology or IntegrationWeb analytics service used to collect navigation information for statistical purposes and service optimization.
• Fred PieauminorOthersProfessional photographer engaged for Casting Déco contest winner photo shoots. Created promotional photography for winners.
• Lorient Art GalerieminorOthersArt gallery in Lorient that provided a 2,500€ gift voucher as prize for Casting Déco season 7 winner.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Déco Mag: French home decoration and design magazine — comparable editorial niche and advertiser-driven revenue model targeting home improvement and interior design brands.
• Avantages: French women's magazine with a significant home decoration, interior design, and lifestyle section — comparable in audience targeting (CSP+ women interested in home projects) and advertiser monetization.
• Maison Magazine: French home decoration magazine covering interior design, architecture, and lifestyle — directly comparable in scope and home-focused advertiser base.
• Côté Maison: French home decoration and interior design magazine covering furniture, renovation, and lifestyle topics — directly comparable to Tendances in editorial scope, though operating nationally rather than regionally.
• Marie Claire Maison: French decoration and interior design magazine covering furniture, design trends, and home inspiration — direct peer in home decoration editorial and advertiser-supported media business.
• Maison & Travaux: Long-standing French magazine focused on home renovation, decoration, and DIY projects with print and digital presence — comparable audience (CSP+ homeowners) and similar advertiser monetization model.
• Le Journal de la Maison: French magazine dedicated to home decoration, renovation, gardening, and lifestyle — directly comparable in editorial focus, advertiser model, and target homeowner demographic.

Emerging players

• Houzz France: Digital-first home renovation and design platform with marketplace connecting homeowners and professionals — adjacent competitor for advertiser mindshare and reader attention in the French home decoration space.

Broad incumbents

• AD Magazine (Architectural Digest France): Premium French architecture and design publication covering high-end interiors, decoration, and lifestyle — broader incumbent with national reach but directly competing for the same premium home brand advertisers.
• Elle Décoration: Major French home decoration title under the Elle media brand, covering interior design and lifestyle — operates at national/international scale with broader portfolio than Tendances but overlapping advertiser base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TendancesMagazine
• LinkedInlinkedin.com/company/tendances-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tendances Magazine