What COMPARER.FR does

COMPARER.FR operates the comparer.be and comparer.fr price comparison platforms, which are part of Compare International B.V., a private Dutch holding company headquartered in Zwolle, Netherlands. Compare International runs a network of country-specific comparison websites across at least eight European markets (Belgium, France, the Netherlands, Germany, Finland, Sweden, Denmark, and Norway), with localized operating subsidiaries such as Vergelijk.nl B.V., Vertaa.fi OY, and Vergelijk Services B.V. The platform's core functional offering is free-to-consumer product and price comparison across categories such as consumer electronics, household appliances, and broader retail goods, supported by indexed product catalogs and aggregated consumer reviews.

Its product surface consists of country-localized comparison sites that surface partner retailers, product specifications, prices, and reviews to consumers, along with retailer-facing tools including the PartnerNet platform and a Data Feed Service for distributing catalog data. The product catalog in Belgium alone indexes 3,582,003 products and aggregates 6,982,886 reviews. Underlying technology revolves around product feed ingestion from integrated retailers, a centralized catalog and review store, cookie-based analytics for personalization, and SEO-optimized country domains to capture organic consumer search demand. The comparison platform is integrated with 97 Belgian retailers, including major consumer electronics and general merchandise brands such as Bol Plaza, MediaMarkt, Coolblue, Krefel, and Vanden Borre.

The business model is a free-to-consumer, affiliate-revenue model: shoppers do not pay for comparison usage, and the company monetizes through referral commissions when users click out to retailer sites, supplemented by display advertising and the newer Data Feed Service for retailer partners. Revenue is therefore concentrated on the supply side, with performance-linked dependency on a relatively small set of large retail partners. Management team, funding history, headcount, and financial performance are not disclosed in the input data, and the company is registered with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) for its data processing activities.

Name

COMPARER.FR

Legal name

Compare International B.V.

Website

https://comparer.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

COMPARER.FR is the Belgian and French price comparison platform of Compare International B.V., operating localized comparison sites across eight European countries. It serves consumers with free product and price comparisons and monetizes via retailer affiliate commissions, display advertising, and data feed services.

Ownership category

akta.pro rank

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Infrastructure, Personnel, Operations

Revenue model

1. Affiliate/Referral Commissions: Revenue generated when users click through to retailer partners and complete purchases. The platform drives traffic to merchants like Bol Plaza, MediaMarkt, Coolblue.be, Krefel.be, VandenBorre.be, and Art & Craft.
2. Advertising Revenue: Display advertising through third-party ad networks including Google DoubleClick, Facebook, Criteo, and 80+ other advertising partners. Uses cookies for targeted advertising.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

COMPARER.FR operates a free consumer-facing price comparison and product review platform that aggregates listings, prices, and reviews from 97 online retailers across 3,582,003 products in categories such as consumer electronics, appliances, and household goods. Users can browse categories, filter by brand and specifications, compare prices, read 6,982,886 user reviews, and click through to retailer sites to complete purchases. The platform monetizes through affiliate commissions from retailer referrals and display advertising, supported by SEO-optimized category and product pages.

Product overview

COMPARER.FR is a Belgian price comparison platform (operated as comparer.be) that aggregates product pricing and information from 97 online retailers, offering access to 3,582,003 products across diverse categories with 6,982,886 customer reviews. The core product is a price comparison aggregator enabling consumers to compare prices, features, and reviews across multiple retailers. The platform's product portfolio includes major consumer electronics and appliance categories such as dishwashers (Lave Vaisselle), tumble dryers (Sèche Linge), vacuum cleaners (Aspirateurs), irons and steamers (Fers Repasser), turntables (Platines), CD players (Lecteurs CD), MP3 players (Lecteurs Mp3), and DVD/Blu-ray players (Lecteurs DVD). The company also provides business services including PartnerNet for retailer portal access, data feed services for product catalog management, and merchant registration through business.comparegroup.eu. The platform functions as a meta-search aggregator displaying prices and product information from third-party e-commerce retailers without directly selling products.

Differentiator

Problem solved

Functional benefit

Products and services

• Price Comparison Platform (comparer.be) Free consumer-facing price comparison website aggregating product listings, prices, and reviews from 97 Belgian online retailers across 3,582,003 products and 6,982,886 reviews; covers categories including consumer electronics, appliances, home goods, and lifestyle products.
• PartnerNet Partner portal for retailers and merchants to manage their product listings and presence on the comparison platform.
• Data Feed Service Product data feed service allowing retailers to submit and manage their product catalogs on the comparison platform.
• Business Registration Portal Merchant onboarding and registration portal for adding stores to the comparison network.

Quantifiable outcome

• 3,582,003 products indexed from 97 Belgian retailers
• +1 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Compare International B.V.coreOthersParent company and trademark holder for comparer.be and all other European comparison sites including vergelijk.be, vergelijk.nl, bestekauf.de, vertaa.fi, varusok.se, sammenlign.dk, sammenlign.no. Compare International B.V. is also affiliated with Vergelijk.nl B.V., Vertaa.fi OY, Compare Group, and Vergelijk Services B.V.
• Google (including DoubleClick)majorTechnology or IntegrationPrimary advertising and analytics partner. Google Analytics for visitor tracking and analysis, DoubleClick for display advertising serving. Part of 80+ third-party advertising and analytics partners listed in the privacy policy.
• FacebookmajorGTM or Marketing PartnerSocial media and advertising partner for targeted marketing. Facebook pixels and cookies used for advertising retargeting and audience targeting.
• CriteominorGTM or Marketing PartnerRetargeting advertising partner for personalized display ads based on user browsing behavior on the platform.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Prisjakt: Nordic price comparison platform (owned by Schibsted) active in Norway, Sweden, Denmark, and Finland. Directly comparable in Nordic market overlap and price-comparison business model.
• PriceRunner: Swedish price comparison site (formerly owned by Klarna, now ValueCommerce). Directly comparable multi-country European comparison model, sharing Nordic market overlap with COMPARER's Swedish/Norwegian/Danish sites.
• Idealo: Germany-headquartered price comparison platform operating across multiple European markets, owned by Axel Springer. Directly comparable to COMPARER as a multi-country price-comparison portal monetized via affiliate/referral commissions from major European retailers.
• Twenga: French price comparison and shopping platform with European presence. Comparable in business model (affiliate-driven price comparison) and partially in geographic overlap with COMPARER's French market (comparer.fr).
• Kelkoo Group: European price comparison and shopping platform operating across 20+ countries. Directly comparable business model, revenue mix (affiliate + CPC), and multi-market European footprint to COMPARER.
• LeGuide.com: French price comparison site (formerly part of Lagardère). Directly comparable as a French-language price comparison platform with affiliated retailer model, overlapping with COMPARER's French market presence.

Others

• Bol.com: Major Benelux online retailer and one of COMPARER's primary merchant partners (Bol Plaza). Included as a key ecosystem participant — both a customer (paying affiliate commissions) and a potential competitor if it launched its own comparison feature.

Broad incumbents

• Google Shopping: Google's product search and price comparison feature integrated into Search. Operates as a broad incumbent offering overlapping capability (price discovery and comparison) but as part of a much wider search platform, not specialized in COMPARER's vertical/retailer depth.
• Shopzilla / BizRate: US-headquartered comparison shopping network. Operates broadly in the price comparison space with overlapping capability but does not specialize in European retailer coverage; useful as a category benchmark.

Regional players

• Ceneo.pl: Leading Polish price comparison platform (owned by Grupa Wirtualna Polska). Comparable business model but primarily serving Poland, providing a regional price-comparison peer rather than direct head-to-head competition with COMPARER.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/comparerfr

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMPARER.FR