Just Desserts Yorkshire

What Just Desserts Yorkshire does

Just Desserts Yorkshire is a family-owned artisan dessert manufacturer founded in 1985 at Salt's Mill in Yorkshire, operating today under Regal Food Products Group PLC. The company produces handmade premium desserts — including cakes, cheesecakes, traybakes, cookie dough and pies, tarts and pastries, puddings and crumbles, doughnuts, ice cream, and specialized vegan and gluten-free ranges — across a catalog of more than 203 SKUs spanning 11 product categories. Its underlying capability is craft-based handmade production rather than proprietary technology, with product quality tied to ingredient sourcing (including a local dairy partnership with Mrs Dowsons Farm) and four decades of recipe heritage.

The business operates a dual-channel commercial model combining direct-to-consumer e-commerce (just-desserts.co.uk, delivering across UK mainland, Northern Ireland, Channel Islands, and Isle of Man) with B2B wholesale supply to cafés, farm shops, dessert businesses, and specialty retail partners. Revenue is generated through one-time product sales across individual consumer purchases and bulk/trade orders, with retail-ready formats such as Cake Pods extending the brand into third-party retail counters. Marketing is executed through organic social (Instagram), email newsletters, website content, and industry event participation, including the Farm Shop & Deli Show where the company secured a double award in 2026 alongside Britain's Best Cake 2026 recognition.

The company operates from a headquarters address in Bradford (Regal House, Wallis Street) within the West Yorkshire region, with bakery operations anchored in its Yorkshire roots. No external investment, funding rounds, M&A activity, or leadership changes are disclosed in the available data. Geographic reach is exclusively UK-domestic with explicit international exclusion, and the business serves primarily UK foodservice operators and farm shops as core B2B segments while maintaining a consumer-facing e-commerce presence.

Name

Just Desserts Yorkshire

Legal name

Regal Food Products Group PLC

Website

https://just-desserts.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Desserts Yorkshire is a family-owned artisan dessert manufacturer founded in 1985, producing handmade premium cakes, cheesecakes, pastries, ice cream, and specialty vegan and gluten-free ranges for UK foodservice operators, farm shops, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Frozen Cakes, Pies, and Other Pastries Manufacturing (311813), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Bakery Products (2050), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

akta.pro secondary industries

Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Handmade desserts
• Artisan bakery
• Commercial bakery
• Dessert wholesale
• Premium cakes

Headquarters

HQ city

Shipley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Just Desserts generates revenue through direct sales of handmade desserts, cakes, pastries, and frozen desserts via their e-commerce website. The business sells individual products as well as bulk/trade orders to B2B customers including cafés, farm shops, and dessert businesses. The product range spans over 200 SKUs across multiple categories including cakes, cheesecakes, puddings, pastries, doughnuts, and seasonal specials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Just Desserts Yorkshire manufactures and sells handmade premium artisan desserts, cakes, and pastries through its e-commerce website and B2B wholesale supply to foodservice operators. The portfolio of 203+ products spans cakes, cheesecakes, traybakes, cookie pies, tarts, puddings, doughnuts, ice cream, sauces, plus dedicated vegan and gluten-free ranges and a Retail Range (Cake Pods) for resellers. Products are dispatched nationwide across the UK within 24 hours of order.

Product overview

Just Desserts Yorkshire is a craft bakery established in 1985, offering a diverse portfolio of handmade premium desserts, cakes, and pastries. The product range includes Handmade Cakes, Cheesecakes (both individual luxury and large formats), Traybakes & Biscuits, Cookie Dough & Pies, Tarts & Pastries, Puddings & Crumbles, Doughnuts, Gluten-Free options, Retail Range products, Vegan Range, Toppings & Sauces, and Ice Cream. The company also produces seasonal products for Christmas, Spring, Summer, Autumn, and Winter. Notable products include award-winning cheesecakes like the Lotus Biscoff Cheesecake and Yorkshire Scoundrels, trending items like Cookie Pies and statement cakes, plus specialized ranges for dietary requirements. With 203 products across 11 shop pages, the company serves both trade customers (cafés, farm shops, dessert businesses) and retail consumers.

Differentiator

Problem solved

Functional benefit

Products and services

• Handmade Cakes Range of handmade cakes including Gateaux, Cakes from the States, Classic Cakes, Showstoppers, and Statement cakes, sold to foodservice operators, retail partners, and direct consumers via the company's e-commerce website.
• Cheesecakes Luxury individual and large cheesecakes, including bestsellers such as Lotus Biscoff Cheesecake and Yorkshire Scoundrels, sold to foodservice operators and consumers across the UK.
• Traybakes & Biscuits Loaded Brownies, Flapjacks & Shortbread, Milk Cakes, and Tray Cakes available for trade and consumer purchase.
• Cookie Dough & Pies Cookie Cups, Cookie Dough, and Cookie Pies including Rocher Cookie Pie and Kinder Cookie Pie, sold to trade and consumers.
• Tarts & Pastries Individual Tarts, Large Tarts, and Pastries including Bakewell Tart, Mille Feuille, and Croissants supplied to foodservice operators and direct consumers.
• Puddings & Crumbles Crumbles and hot/cold puddings including Sticky Toffee Pudding, Treacle Pudding, and Chocolate Pudding, sold to foodservice operators and consumers.
• Doughnuts Luxury Doughnuts including Caramel Brownie Doughnut, Jammy Dodger Doughnut, and Oreo Doughnut available to trade and consumers.
• Gluten Free Range Dedicated gluten-free cakes and traybakes for customers with coeliac disease or gluten intolerance, sold to foodservice operators and consumers.
• Retail Range Retail-ready products including Retail Cheesecakes, Retail Tarts, and Cake Pods designed for farm shops, delis, and other retail outlets to resell to end consumers.
• Vegan Range Plant-based desserts including Vegan Cakes, Vegan Traybakes, Vegan Pastries, and Vegan Ice Cream, supplied to foodservice operators, retailers, and direct consumers.
• Toppings & Sauces Fruit toppings and sauces including Chocolate Sauce, Toffee Sauce, and assorted fruit toppings, sold to foodservice operators and consumers to accompany the dessert range.
• Ice Cream Artisan ice creams including Biscoff Ice Cream, Vanilla Bean Ice Cream, Pistachio Ice Cream, and seasonal flavours, produced with full cream milk from Mrs Dowsons Farm and sold to trade and consumers.
• Seasonal Products Seasonal dessert offerings for Christmas, Spring, Summer, Autumn, and Winter, including the Summer 2026 Persian-Style Cake, supplied to trade and consumers.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mrs Dowsons FarmcoreOthersMrs Dowsons Farm is a family-owned dairy farm supplying full cream milk for Just Desserts' ice cream production. The partnership represents the company's commitment to honest, local ingredients and quality sourcing, with the ice cream products featuring prominently in their summer and seasonal offerings.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Konditor & Cook: London-based premium bakery producing handmade cakes, brownies, and desserts for retail, wholesale, and corporate customers. Comparable premium handmade positioning and B2B foodservice supply.
• Bread Ahead: UK premium bakery and doughnut brand with retail locations and wholesale dessert supply. Comparable handmade artisan positioning, product overlap (doughnuts, pastries), and B2B foodservice supply.
• Lola's Cupcakes: UK premium dessert brand specializing in cupcakes, layer cakes, and cheesecakes for retail, wholesale, and foodservice. Closely comparable product categories, premium positioning, and D2C + B2B model.
• Village Bakery Wrexham: Welsh premium cake and dessert manufacturer producing handmade-style baked goods for retail and foodservice. Comparable product mix (cakes, puddings, traybakes) and UK B2B-led GTM.
• Hummingbird Bakery: UK premium dessert brand known for American-style cakes, cupcakes, and cheesecakes sold via retail stores and online. Comparable premium handmade positioning and DTC-led cake/dessert offering.
• Finsbury Food Group: UK-based cake and bakery manufacturer supplying own-label and branded desserts to foodservice and retail. Highly comparable as a UK dessert manufacturer serving both B2B wholesale and retail channels, operating at larger scale.
• Jude's Ice Cream: UK premium ice cream brand producing artisan dairy and vegan ice cream for retail and foodservice. Closely comparable to Just Desserts' growing ice cream line in terms of premium positioning and B2B distribution.
• Northern Bloc Ice Cream: UK craft ice cream producer supplying foodservice and retail with premium and vegan ice cream ranges. Comparable premium artisan ice cream production and B2B-led foodservice distribution.

Emerging players

• Pure Heavenly: UK vegan and free-from dessert brand producing cakes, chocolates, and chilled desserts. Comparable to Just Desserts' Vegan and Gluten-Free ranges as a niche player in the free-from premium dessert space.

Broad incumbents

• Gail's Bakery: UK premium bakery chain with national retail footprint offering cakes, pastries, and desserts. Comparable premium positioning and broad UK brand awareness, though operates a physical retail-first model rather than wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/just_desserts_yorkshire
• Xx.com/just_desserts1
• Facebookfacebook.com/just.desserts.yorkshire
• LinkedInlinkedin.com/company/just-desserts-yorkshire-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Desserts Yorkshire