Roofcare

What Roofcare does

Roofcare is a UK-based, privately held multi-divisional property services contractor operating through three branded divisions: Roofcare (specialist roofing services including responsive repairs, planned maintenance, surveys, and full reroofing), Homecare (property maintenance and refurbishment including reactive repairs, kitchens and bathrooms, decorating, and void property works), and Heightcare (scaffolding, edge protection, and access solutions built on 40+ years of heritage). The company is headquartered operationally at Maritime House, Wallasey (relocated to Maritime Business Park in December 2025), with a registered office in Prenton, Merseyside. Roofcare serves three customer segments — individual homeowners, social housing providers and local authorities (including ALMOs and registered providers), and commercial clients — and operates a sales-led go-to-market driven by direct enquiries through a website contact form, phone (0800 048 1001), and email, with relationship-based account management for B2B framework clients such as Sanctuary housing association.

The group's technical and operational backbone combines TG20:21 compliant scaffolding systems with full engineering design and risk assessments, drone survey imagery for property inspections and claims documentation, and an unusually dense accreditation stack covering ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, Cyber Essentials Plus, CHAS Advanced, Constructionline Gold, SSIP, NFRC, Gas Safe, Trustmark, and LSC. These credentials function as a regulatory moat enabling eligibility for UK social housing and public-sector framework tenders. Revenue is generated project-by-project through quote-based pricing with no publicly disclosed rate cards or tiers, and is diversified across emergency/reactive repair work, planned maintenance programmes, commercial scaffolding, and property refurbishment. Ownership remains with founders Bert and Denise Williams, with institutional private equity participation introduced via Foresight Group's 2024 strategic investment, and day-to-day operations led by Managing Director Simon Harris.

The underlying revenue mechanics are typical of a regional UK building envelope and maintenance contractor: each project is scoped via a survey, priced, and delivered by field teams with the office coordinating scheduling, materials, compliance, and tenant-resident liaison for social housing work. The company has no mobile app, no public API or SDK, and limited digital channels beyond its website, LinkedIn presence, and seasonal social media campaigns — consistent with a relationship- and reputation-driven services business rather than a software-enabled platform. Geographic concentration remains anchored in the North West of England, with stated intent to expand nationally backed by Foresight's growth capital and the 2025 head office capacity upgrade.

Name

Roofcare

Legal name

Wirral Roofcare Limited

Website

https://roofcare.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Roofcare is a UK-based multi-divisional property services contractor delivering roofing, property maintenance, and scaffolding/access solutions to homeowners, social housing providers, and commercial clients from its North West England base.

Ownership category

akta.pro rank

Headquarters

HQ city

Birkenhead

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Roofing Services: Roofcare's primary revenue stream from delivering roofing solutions including emergency repairs, surveys, planned maintenance programmes, and full reroofing for homeowners, social landlords, housing providers, local authorities, and commercial clients. Revenue is project-based, generated through responsive repairs and planned maintenance contracts.
2. Height-Safety and Scaffolding Services: Heightcare generates revenue from professional scaffolding, edge protection and access solutions. Services include commercial scaffolding for retail, office and multi-use developments, industrial scaffolding for manufacturing and logistics facilities, and infrastructure projects. All backed by TG20:21 compliance and rigorous safety standards.
3. Property Maintenance Services: Homecare division provides reactive repairs (plumbing leaks, joinery issues, minor electrical faults), kitchens and bathrooms refurbishment, void property refurbishment for fast-turnaround works. Revenue is generated through individual project work for homeowners, social landlords, and commercial clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

No source material with a verifiable source ID was provided in the input; the core offering cannot be evidenced from the supplied content.

Product overview

Roofcare Group operates as a multi-divisional service company offering three core product lines: Roofcare (specialist roofing services for homeowners and housing providers), Homecare (property maintenance and refurbishment), and Heightcare (scaffolding, access, and height-safety solutions). The company serves homeowners, social landlords, local authorities, and commercial clients across the UK, providing both planned and reactive services. Roofcare further differentiates between homeowner services and landlord services, while Heightcare focuses on scaffolding solutions backed by TG20:21 compliance.

Differentiator

Problem solved

Functional benefit

Brands

• Homecare: Property maintenance services including reactive repairs, kitchens, bathrooms, decorating, and void property refurbishment.
• Heightcare

Named customers3 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mitie Group: FTSE-listed UK facilities management and property-services major, whose portfolio includes roofing, building maintenance and access services for social housing, public sector and commercial clients. Broader incumbent offering a wider FM stack alongside capabilities overlapping with all three Roofcare divisions.
• ENGIE UK: UK arm of a global energy and facilities services group delivering building maintenance, refurbishment and energy-efficiency services to public sector and commercial clients. Overlaps with Roofcare on social-housing maintenance and decarbonisation/retrofit work, but as part of a much wider portfolio.
• Kier Group: UK construction and property-services group with a meaningful housing-maintenance and refurbishment book serving local authorities and housing associations. Comparable to Roofcare on social-housing maintenance and refurbishment services, but operating at substantially larger scale across construction, infrastructure and housing.
• Balfour Beatty: FTSE-listed UK infrastructure and construction group whose property-services and maintenance activities overlap with Roofcare's responsive-repair and planned-maintenance offering, particularly for social housing and public-sector clients. Broader incumbent with significantly greater scale.

Direct peers

• Avonside Group Services: One of the UK's largest roofing and building-envelope contractors, operating multi-division roofing, maintenance and scaffolding services for social housing, local authorities and commercial clients. Highly comparable to Roofcare on services, customer verticals and accredited-contractor model, but at materially greater scale.
• Aspect Group Services: UK social-housing and commercial property-services contractor delivering roofing, maintenance and refurbishment across multiple trades. Direct peer to Roofcare on customer vertical (social housing), service mix (roofing + maintenance + access) and accredited framework-bidding model.
• Bell Group: UK-wide property-services contractor offering painting, refurbishment and building maintenance to social housing, local authority and commercial clients. Comparable to Roofcare on multi-trade social-housing delivery and accredited-contractor positioning, though more weighted to refurbishment than roofing.
• Radius Group: UK property-services group delivering roofing, building maintenance and refurbishment to social housing, education and commercial clients. Comparable to Roofcare on integrated property-services model and public-sector customer base, with broader geographic reach.
• Clear Amber Group: UK specialist in scaffolding, access and associated roofing and façade services for housing, construction and infrastructure clients. Direct peer to Roofcare's Heightcare division on TG20:21-compliant scaffolding and access-solutions offering.

Others

• Travis Perkins: UK's largest distributor of building materials and merchant supplies to trade contractors including roofers and maintenance firms. Adjacent rather than competing - Roofcare is a downstream customer of the merchant channel Travis Perkins supplies - but a key ecosystem participant for UK roofing and property-maintenance services.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/roofcare-ltd
• Facebookfacebook.com/wirralroofcare

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roofcare