AWN Insurance

What AWN Insurance does

AWN Insurance (legal name: Australian Warranty Network Pty Ltd, ABN 78 075 483 206) is a privately held wholesale insurance administrator and Managing General Agent founded in 1992 in Queensland, Australia. The company designs, prices, and distributes mechanical breakdown insurance, mechanical breakdown warranty, asset protection insurance, and roadside assistance products for motor vehicles, motorbikes/scooters, motorhomes, caravans, electric vehicles, and all-terrain vehicles. AWN holds Australian Financial Services Licence No. 246469 and has been a coverholder of Lloyd's of London since January 2015; products are also underwritten by Sovereign Insurance Australia, Assetinsure, and Virginia Surety Company (Assurant). The company claims to be Australia's largest independent mechanical breakdown insurance provider, with more than 1 million products currently in force and over $208 million in cumulative customer authorised claims displayed via a live counter on its website.

AWN's core technology stack comprises Oasys, a proprietary online application system providing authorized agents with 24/7 access to sales data, earned revenue, customer contract data, and real-time reporting; NYK, an RTO-approved Tier 2 General Advice training platform for agent certification and compliance; and a digital claims-processing pipeline with an average two-hour assessment turnaround on approved claims. The company maintains more than 1,200 approved repairers nationwide and supports direct payment-to-repairer workflows, eliminating reimbursement delays. Products are issued under multiple sub-brands (Auto Protect, Caravan Protect, Gen4, Viking, APE, Harley Elite, Auto Auto Australia, AutoMe, Auto Care, Caravan Care, Motorbike Care) to serve dealer private-label and consumer-direct channels. eWAY is integrated for payment processing on roadside assistance and other transactional products.

The business model is asset-light wholesale MGA: AWN distributes exclusively through a network of approximately 3,000 authorized agents — motor dealerships, motorbike dealerships, caravan dealerships, motorhome dealerships, and finance brokers — and does not sell directly to the public. Revenue is generated through recurring insurance premiums on multi-year contracts, with pricing determined by vehicle type, age, mileage, service history, driving conditions, and modifications (quote-based, not publicly disclosed). Customer-authorised claims are paid by underwriting partners (Lloyd's, Sovereign, Assetinsure, Assurant), while AWN retains commission/margin on premium volume plus ancillary revenue from financing-partner integrations and monthly payment plans. The company has been awarded a 4.7/5 rating on ProductReview.com.au for 8 consecutive years and maintains an 8 consecutive-year top-rating recognition in the Australian extended warranty category.

Name

AWN Insurance

Legal name

Australian Warranty Network Pty Ltd

Website

https://awninsurance.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

AWN Insurance is an Australian wholesale insurance administrator and Lloyd's of London coverholder that distributes mechanical breakdown, asset protection, and roadside assistance products through 3,000 authorized dealers and finance brokers, serving more than one million vehicle owners across Australia.

Ownership category

akta.pro rank

Product category

Extended Vehicle Warranty Insurance

NAICS

Insurance Agencies and Brokerages (524210), Claims Adjusting (524291), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

GAP & Vehicle Protection Products (GAP Waiver/Insurance, Lease/Loan Protection) (FSAJALAC)

akta.pro secondary industries

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD), Lease, Warranty & Maintenance Management Services (BPAEAOAL)

Keywords

• Mechanical breakdown insurance
• Extended vehicle warranty
• Asset protection insurance
• Roadside assistance coverage
• Consumer warranty products

Headquarters

HQ city

Tanah Merah

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Mechanical Breakdown Insurance Premiums: AWN earns revenue through insurance premiums collected from customers who purchase mechanical breakdown insurance products through their network of 3,000 authorized agents. Products cover motor vehicles, motorbikes, motorhomes, and caravans against unexpected mechanical repairs.
2. Asset Protection Insurance: Provides coverage for income protection, loan protection, asset protection and death and disability protection. Revenue generated through premiums for policies covering total loss scenarios.
3. Roadside Assistance Subscriptions: 24/7 Australia-wide roadside assistance coverage available for motor vehicles, motorbikes/scooters, and caravans. Offered as standalone subscription or bundled with other AWN products.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

AWN Insurance is a wholesale insurance administrator and coverholder that designs, distributes and administers mechanical breakdown insurance, mechanical breakdown warranties, asset protection (gap), roadside assistance, tyre and wheel, loan protection, excess reimbursement and travel-related cover for motor vehicles, motorbikes, scooters, caravans, motorhomes, all-terrain vehicles and electric vehicles. Products are priced and serviced by AWN but underwritten by Lloyd's of London, Sovereign Insurance Australia, Assetinsure and Virginia Surety Company (Assurant), and sold exclusively through approximately 3,000 authorised dealer and finance broker agents across Australia. The company is headquartered in Tanah Merah, Queensland, and supports agents and policyholders through the Oasys online application system, NYK agent training program and an in-house claims operation with an average two-hour assessment turnaround.

Product overview

AWN Insurance operates as a wholesale insurance administrator offering a multi-tiered portfolio of mechanical breakdown and protection products distributed through 3,000 authorised agents across Australia. The product architecture comprises core Mechanical Breakdown Insurance products (available through Lloyd's underwriters) and Mechanical Breakdown Warranty products (miscellaneous financial risk products not classified as insurance), supplemented by asset protection, roadside assistance, and tyre & wheel insurance add-ons. The portfolio includes branded sub-products such as Auto Protect Elite, Auto Protect Select/Advantage, Caravan Protect Elite, Motorbike Protect, Auto Protect EV (electric vehicles), and All Terrain Protect under the AWN brand; Gen4 Insure variants; Viking Auto Protect variants; APE motorbike products; Harley Elite; and Auto Auto Australia branded products. Asset protection products include Lloyd's Asset Protection Insurance, SAPI Asset Protection Insurance (Sovereign Insurance Australia), and complimentary promotional products. Additional products include Roadside Assistance, Rental Vehicle Excess Insurance, Roadtrip Insurance, and excess reimbursement insurance. Products are distributed exclusively through authorised motor dealerships, motorbike dealerships, caravan dealerships, motorhome dealerships, and finance brokers.

Differentiator

Problem solved

Functional benefit

Brands

• Auto Protect: Mechanical Breakdown Insurance product for motor vehicles
• Auto Protect Elite
• Auto Protect Select/Advantage
• Auto Protect EV
• Caravan Protect Elite
• Motorbike Protect
• All Terrain Protect
• Viking Auto Protect
• Viking Auto Protect Elite
• Gen4 Auto Protect Elite
• Gen4 Caravan Protect Elite
• APE Motorbike Drivetrain
• APE Mechanical Breakdown Warranty
• Harley Elite
• Auto Auto Australia
• Auto Care Elite
• Auto Care EXS
• Auto Care
• Caravan Care Elite
• API (Asset Protection Insurance)
• Lloyds Asset Protection Insurance
• SAPI Asset Protection Insurance
• Roadside Assistance

Products and services

• Motor Vehicle Mechanical Breakdown Insurance Mechanical breakdown cover for motor vehicles (cars, SUVs, EVs) against the cost of unexpected mechanical and electrical failures after the manufacturer's warranty expires. Includes direct payment to approved repairers, no claim form and no excess. Available in Standard, Select/Advantage and Elite tiers and marketed under the Auto Protect, Auto Care and Harley Elite sub-brands, with EV-specific coverage under Auto Protect EV. Sold through authorised motor dealerships and finance brokers.
• Motor Vehicle Mechanical Breakdown Warranty A miscellaneous financial risk warranty product (not classified as insurance) for motor vehicles, providing cover against mechanical and electrical failures after manufacturer warranty expiry. Marketed through Australian motor dealerships under the AWN house brand and multiple dealer sub-brands including Viking, Gen4 Insure, Harley Elite and Auto Auto Australia. Coverage terms vary by tier (Standard, Select/Advantage, Elite) and are sold as multi-year contracts.
• Motorbike Mechanical Breakdown Insurance and Warranty Mechanical breakdown cover for motorbikes and scooters, offered as both Mechanical Breakdown Warranty (Motorbike Protect, APE Mechanical Breakdown Warranty, APE Motorbike Drivetrain, Harley Elite) and Mechanical Breakdown Insurance (Motorbike Care Elite). Covers drivetrain, mechanical and electrical failures and is sold through authorised motorbike dealerships.
• Caravan and Motorhome Mechanical Breakdown Insurance and Warranty Mechanical breakdown cover for caravans and motorhomes, offered as Caravan Protect Elite (warranty) and Caravan Care Elite and SCE Caravan Care Elite (Lloyd's / Sovereign-underwritten insurance). Covers mechanical and electrical failures specific to recreational vehicles and is sold through authorised caravan and motorhome dealerships.
• All-Terrain Vehicle Mechanical Breakdown Warranty Mechanical Breakdown Warranty product specifically designed for all-terrain vehicles (ATVs), providing cover against unexpected mechanical failures for off-road and recreational use cases. Distributed through authorised ATV dealerships in Australia.
• Asset Protection Insurance Asset Protection (gap) insurance covering the difference between the comprehensive insurer's total loss valuation and the original purchase price or outstanding finance balance. Underwritten by Lloyd's of London (Lloyd's Asset Protection Insurance), Sovereign Insurance Australia (SAPI Asset Protection Insurance) and Assetinsure (API No Limit). Sold through motor dealerships and finance brokers.
• Roadside Assistance 24-hour, 7-days-a-week Australia-wide roadside assistance for motor vehicles, motorbikes, scooters and caravans. Sold as a standalone subscription or bundled with AWN mechanical breakdown insurance and warranty products, with payment processed via the eWAY payment gateway.
• Tyre and Wheel Insurance Insurance product specifically covering damage to tyres and wheels that is typically excluded from a comprehensive motor insurance policy, sold through motor dealerships alongside other AWN asset protection products.
• Excess Plus Reimbursement Insurance Motor vehicle excess reimbursement insurance underwritten by Sovereign Insurance Australia, reimbursing the policyholder's excess on a comprehensive motor insurance claim. Includes the AutoMe Assurance Excess Plus Reimbursement variant.
• Loan Protection and Complimentary Asset Protection Cover Loan protection insurance covering loan repayments in the event of unemployment, illness or other specified events, plus short-term complimentary (30, 60 and 90-day) asset protection cover used by dealers to extend purchase-date protection. Includes 30 Days Complimentary Loan Protection Insurance, AutoMe Assurance 90-Day Complimentary Asset Protection Insurance and 60-Day Complimentary Asset Protection Insurance.
• Return to Invoice Insurance Return to Invoice Insurance product covering the gap between a comprehensive motor insurance payout and the original purchase price of the vehicle, marketed under Sovereign Insurance Australia.
• Rental Vehicle Excess Insurance Insurance covering the rental vehicle excess under a standard rental car agreement, underwritten by Lloyd's and sold to consumers renting vehicles in Australia and New Zealand.
• Roadtrip and Additional Cover Travel Insurance Travel-related products including Additional Cover (Australia/NZ), Roadtrip Insurance Australia and NZ, and Roadtrip Insurance DoYouSpain (Australia/NZ), underwritten by Lloyd's and distributed alongside AWN's motor product set.
• Extension of Mechanical Warranty Extended mechanical warranty product for motor vehicles, underwritten by Virginia Surety Company (VSC / Assurant), extending mechanical and electrical cover beyond the original manufacturer's warranty period.

Quantifiable outcome

• Average claims assessment time of two hours for approved claims
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• OasyscoreTechnology or IntegrationOasys is AWN's proprietary online application system providing agents with 24/7 access to sales data, earned revenue, customer contract data, and real-time reporting. It is AWN's internal platform for agent management.
• NYK TrainingcoreImplementation/ SI/ Consulting PartnerNYK is AWN's web-based RTO approved Tier 2 in General Advice training program that provides agent certification. It is a self-paced training program enabling sales teams to issue financial products on behalf of AWN.
• Financing and Monthly Payment ProviderssupportingChannel Partner/ Reseller/ DistributorAWN collaborates with numerous financing and monthly payment providers to offer customers flexible purchasing options for insurance products, enabling customers to spread premium costs over time.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Endurance Warranty: US-based extended auto warranty administrator offering mechanical breakdown coverage for cars and trucks through direct and partnership channels. Comparable MBI product offering and MGA-style model with multiple carrier partnerships.
• CarShield: US-based direct-to-consumer Mechanical Breakdown Insurance administrator offering vehicle service contracts for cars and motorcycles. Operates a similar MBI/warranty model to AWN but in the North American market with direct online sales rather than dealer distribution.
• National Warranty Company: Australian independent Mechanical Breakdown Insurance administrator distributing extended warranty products through dealer networks. Closest direct competitor in the Australian MBI market with similar agent-based distribution and vehicle warranty products.

Broad incumbents

• Assurant: Global provider of vehicle protection plans, extended warranties, and specialty insurance products through its Connected Living and Global Automotive businesses. Operates as both an underwriter (AWN partners with Virginia Surety Company / VSC, an Assurant subsidiary) and a direct competitor in warranty administration globally.
• QBE Insurance Australia: One of Australia's largest general insurers offering motor, home, and commercial insurance including dealer-distributed products. A broad incumbent with overlapping vehicle insurance offerings and significant Australian underwriting capacity relevant to AWN's distribution model.
• Hollard Insurance Australia: Australia's largest independent general insurer underwriting partner and distributor for multiple MGAs. Provides relevant competitive and partnership context given AWN's MGA distribution model.
• Insurance Australia Group (IAG): Largest general insurance group in Australia (NRMA, CGU, Coles Insurance, etc.) offering motor, home, and commercial insurance. Provides competitive context as a broad incumbent with substantial scale in Australian vehicle insurance distribution.
• The Warranty Group (TWG): Global administrator of vehicle service contracts and extended warranties, now part of Assurant. Operates extended warranty and GAP products through automotive dealer networks internationally, with deep overlap to AWN's dealer-distributed MBI model.
• Auto & General Insurance: Australian personal lines insurer offering comprehensive car, home, and travel insurance products through direct and partner channels. Overlaps with AWN in vehicle-related insurance products at the dealer/finance broker point-of-sale.

Emerging players

• CARCHEX: US-based extended vehicle protection plan provider with direct-to-consumer marketing and dealer partnerships. Comparable MBI product offering focused on used and high-mileage vehicles, similar to AWN's post-warranty coverage positioning.

Market position

Strengths5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AWN Insurance