DexVille

Name

DexVille

Legal name

FCR Media Belgium S.A.

Website

https://dexville.be

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DexVille is a full-service Benelux digital marketing agency offering strategy, creative, paid media, SEO/GEO, web development, and AI-assisted content production to SMB and enterprise clients in Belgium and the Netherlands via five physical offices.

Ownership category

akta.pro rank

Headquarters

HQ city

Berchem

HQ country

Belgium

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency offering services across marketing (social advertising, search advertising, programmatic, media buying), strategy (marketing strategy, brand positioning, digital strategy), content creation (branding, video, copywriting, photography), and technology (websites, e-commerce, marketing automation). Revenue generated through project-based fees, retainer contracts, and ongoing service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

DexVille is a full-service digital marketing agency that delivers marketing campaigns, strategy, content creation, and technology services to businesses. Offerings span social advertising, search advertising, SEO, programmatic media buying, branding, video, photography, copywriting, website development, e-commerce, and marketing automation. The agency operates across Belgium and the Netherlands with five physical offices, serving both SMB and enterprise clients under FCR Media Belgium S.A.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Advertising Paid social media advertising across Facebook, Instagram, LinkedIn, TikTok, and Pinterest, including targeting setup, budget management, retargeting, conversion campaigns, and A/B testing for business clients.
• Search Advertising (SEA) Search engine advertising including Google Ads campaign management, keyword strategy, ad copy development, and performance optimization for business clients.
• Search and Conversion Optimization (SEO) Search engine optimization including technical SEO audits, keyword analysis, on-page optimization, local SEO, and content creation for improved organic rankings, delivered via multi-year subscription trajectories.
• Programmatic Advertising Automated digital advertising buying across multiple channels using real-time bidding technology for targeted audience reach.
• Performance Marketing Results-oriented marketing focused on measurable outcomes including leads, conversions, and ROI optimization across digital channels.
• Data and Performance Analytics Analytics and performance measurement including KPI tracking, dashboards, monthly reporting, and data-driven optimization recommendations.
• Media Buying Strategic media purchasing across various digital channels to maximize reach and ROI for client campaigns.
• GEO - Generative Engine Optimization for AI Search Optimization services to improve client visibility in AI-powered search results and chatbots such as ChatGPT.
• Marketing Strategy Strategic marketing planning including market analysis, goal setting, channel selection, and campaign roadmaps.
• Brand Positioning and Strategy Brand development and positioning services to establish distinctive market presence and brand identity.
• Digital Strategy Comprehensive digital transformation planning including channel strategy, technology stack recommendations, and implementation roadmaps.
• Auditing and Consultancy Digital audit services evaluating current marketing performance, website health, and providing actionable improvement recommendations.
• Employer Branding Employer brand development to attract and retain talent through corporate messaging and visual identity.
• Branding Brand identity development including logo design, color palette, typography, and brand guidelines.
• Content Creation Professional content creation services for various formats including copy, visuals, and multimedia.
• Video Production Video production services including campaign videos, explainers, testimonials, and social media content.
• Photography Professional photography services for campaigns, products, team, and corporate communications.
• Copywriting Professional copywriting services for websites, marketing materials, advertising, and content marketing.
• Social Media Management Social media management including content planning, community engagement, content creation, and performance monitoring.
• UX and UI Web Design User experience and interface design services creating intuitive, conversion-focused websites and applications.
• Website Development Custom website development including design, development, and optimization, built primarily on WordPress CMS with focus on performance, SEO, and conversion.
• Web Applications and Tools Custom web application development for specialized business tools, calculators, and interactive web features.
• E-commerce Solutions E-commerce solutions including WooCommerce-powered online stores with payment processing, inventory management, and shipping integration.
• Marketing Automation Marketing automation setup including lead nurturing flows, automated campaigns, and CRM integration.
• Email Marketing Email campaign management including design, automation flows, newsletters, and performance tracking.
• AI-Powered Marketing Services Generative AI tools used for campaign content creation, including images and videos for advertising, reducing production costs compared to traditional photoshoots.
• GDPR and Privacy Compliance Privacy compliance consulting including cookie consent solutions, privacy policy development, and GDPR-compliant data handling practices.

Quantifiable outcome

• 6x more quality leads for Aqua Soft via optimized website
• +8 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• ACCminorStrategic or Co-development PartnerACC partnership - Belgian professional association affiliation for networking and credibility
• FewebminorStrategic or Co-development PartnerFeweb is the Belgian federation for web professionals, providing industry networking and standards
• GooglecoreTechnology or IntegrationGoogle partnership for advertising platforms (Google Ads, YouTube), analytics tools (Google Analytics, Tag Manager), and potential beta program access

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duval Branding: Belgian creative and branding agency offering brand identity, content, and digital services. Comparable regional competitor for branding-heavy and design-driven client mandates.
• Lemento: Belgian digital agency offering web development, e-commerce, SEO, and online marketing. Closely comparable regional peer with similar service mix and SMB/mid-market focus.
• DEPT®: Amsterdam-headquartered full-service digital agency offering marketing, creative, content, and technology services across Europe. Most directly comparable peer given similar full-stack digital model and Benelux origin.
• Theseus (creative agency): Belgian creative agency with capabilities in branding, advertising, and digital marketing. Comparable regional peer competing for similar mid-market and SMB accounts in Flanders.

Broad incumbents

• Publicis Groupe Belgium: Global communications group with significant Belgian presence. Competes across the same service pillars (creative, media, digital, technology) that DexVille offers to regional enterprise clients.
• TBWA\Belgium: Disruptive creative agency network operating in Belgium under the TBWA umbrella. Competes with DexVille on branding, content, and campaign work for mid-market and enterprise clients.
• BBDO Belgium: Established Belgian creative and advertising agency within the Omnicom network. Overlaps with DexVille on creative, content, and brand strategy services for enterprise clients in Belgium.
• Dentsu Belgium: Global advertising and media network with Belgian operations. Overlaps with DexVille across paid media, programmatic, SEO, and performance marketing for enterprise accounts.
• Ogilvy Belgium: Global creative network with a Belgian office. Directly competes with DexVille on brand strategy, advertising, and integrated digital campaign work for enterprise clients in Benelux.
• VML (Wunderman Thompson): Global creative and digital agency network with operations in Belgium and the Netherlands. Competes with DexVille for enterprise digital mandates but as part of a much wider global portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUHYRaGaMxCP8bfCC-tHs_A
• Facebookfacebook.com/dexville.digitalexperts
• LinkedInbe.linkedin.com/company/dexville-agency
• Instagraminstagram.com/dexville.agency/?hl=nl
• TikToktiktok.com/@dexville_agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DexVille