Hill Electric Supply

What Hill Electric Supply does

Hill Electric Supply Co., Inc. (operating online as Dale Electric Supply) is an independent electrical products distributor founded in 1948 by Morris Schwartz in Glens Falls, New York. The company aggregates more than 1,000,000 ready-to-ship electrical products from 259+ manufacturers, with 20,000+ SKUs stocked at its Glens Falls warehouse for immediate fulfillment. Its offering is organized across circuit protection, wallplates and devices, conduit and raceway, boxes and enclosures, connectors and terminals, and lighting and lamps, with adjacent categories in HVAC/mini-split equipment and Generac backup generators.

The core technology is a 24/7 e-commerce platform (dale-electric.com) providing SKU search, stock checking, account management, and Google Sign-In authentication, supplemented by a long-running free quarterly print catalog (issued for 54+ years) and a structured regional local-delivery network with defined daily routes. Hill Electric Supply operates as a channel partner/distributor for manufacturers including Appleton Electric, Klein Tools, Leviton Manufacturing, Progress Lighting, Siemens Industry, and Square D, among others, sourcing from these suppliers and reselling to end customers.

The business model is primarily hardware sales with a supporting professional services layer covering SKU cross-referencing, hard-to-find part sourcing, quote preparation, and freight coordination. Pricing is transactional with tiered volume discounts at $1,000+, $2,000+, and $3,000+ thresholds, a $25 minimum order, and account-based commercial pricing and manufacturer rebate programs for established customers. Go-to-market combines the e-commerce platform, a walk-in retail counter (Monday-Friday 7am-5pm EST), local delivery, factory-direct shipping, and international shipping for export orders, with target segments spanning SMB electrical contractors (primary), maintenance teams, facilities management, OEM buyers, and corporate/institutional purchasing departments.

Name

Hill Electric Supply

Legal name

Hill Electric Supply Co., Inc.

Website

https://dale-electric.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Hill Electric Supply (DBA Dale Electric Supply) is a privately held regional electrical products distributor founded in 1948 in Glens Falls, NY, serving electrical contractors, maintenance teams, facilities, OEM buyers, and purchasing departments with 20,000+ in-stock SKUs and 1M+ ready-to-ship products from 259+ manufacturers via e-commerce, counter sales, local delivery, and international shipping.

Ownership category

akta.pro rank

Product category

Electrical Supply Distribution

NAICS

Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Building Material and Supplies Dealers (4441)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Building Materials & Lumber Distribution (CRAOAFAD)

akta.pro secondary industries

Electrical Supplies Retail (Wiring, Switches, Breakers, Conduit) (CRAIADAE), Cable Management & Raceway Systems (conduits, trunking, cable trays, ducts, fittings) (IMAGAEAD)

Keywords

• Electrical supplies distribution
• Commercial electrical products
• Industrial electrical equipment
• Electrical contractor supplies
• Electrical hardware distribution

Headquarters

HQ city

Glens Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Hardware Sales: Primary revenue from selling electrical supplies including circuit protection, wiring devices, conduit, lighting, tools, and related equipment. Products are sold individually at transaction prices with volume discounts available.
2. Professional Services: Sourcing and procurement support services including SKU cross-referencing, hard-to-find part sourcing, quote preparation, and freight coordination. These services support hardware sales and help maintain customer relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Hill Electric Supply (operating as Dale Electric Supply) distributes industrial, commercial, and residential electrical supplies through its e-commerce platform at dale-electric.com and a retail counter at its Glens Falls, NY warehouse. The company stocks 20,000+ in-stock items and coordinates fulfillment for 1,000,000+ ready-to-ship products sourced from 259+ manufacturers, spanning circuit protection, wiring devices, conduit and raceway, boxes and enclosures, connectors and terminals, lighting and lamps, plus specialized lines such as mini-split HVAC and Generac backup generators.

Product overview

Hill Electric Supply operates Dale Electric Supply as an electrical supplies distribution business offering a single unified e-commerce platform alongside a quarterly print catalog. The company stocks over 20,000 in-stock items and more than 1,000,000 ready-to-ship products from 259+ manufacturers. The core offering consists of electrical supplies organized into product categories: Circuit Protection (circuit breakers, load centers, fuses), Wallplates & Devices, Conduit & Raceway, Boxes & Enclosures, Connectors & Terminals, and Lighting & Lamps. Additional specialized product lines include HVAC/mini-split supplies and Generac backup generators. The e-commerce platform enables 24/7 online ordering with SKU search, stock checking, and customer account management, while the quarterly catalog provides an alternative browsing method for contractors and facilities teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Circuit Protection Electrical circuit protection devices including circuit breakers, load centers, meter sockets, fuses, and protection devices for residential, commercial, and industrial applications, sold to contractors and facilities buyers.
• Wallplates and Devices Wallplates, receptacles, rocker switches, box covers, and wiring devices for electrical installations, sold to contractors and facilities buyers.
• Conduit and Raceway Conduit couplings, liquid-tight connectors, electrical fittings, bushings, raceway, and wire protection accessories for electrical installations, sold to contractors.
• Boxes and Enclosures Weatherproof boxes, outlet boxes, enclosures, and covers for electrical applications in residential, commercial, and industrial settings, sold to contractors.
• Connectors and Terminals Wire connectors, lugs, plugs, and receptacles for electrical connections and wiring applications, sold to contractors.
• Lighting and Lamps Lamp sockets, fluorescent lamps, wall fixtures, lighting accessories, lightbulbs, and fixtures for residential, commercial, and industrial lighting needs, sold to contractors and facilities buyers.
• HVAC Products (Mini-Split Equipment) Mini-split HVAC equipment and supplies for heating, ventilation, and air conditioning installations, offered to contractors and facilities buyers as a specialized line.
• Generac Generators Home backup generators and related products from Generac for residential and commercial power backup solutions, sold to contractors and end customers.
• Dale Electric Supply E-Commerce Platform Online platform for searching over 20,000 in-stock electrical items and more than 1,000,000 ready-to-ship products, with SKU search, stock checking, and 24/7 ordering capabilities for contractors, maintenance teams, facilities, OEMs, and purchasing departments.
• Quarterly Print Catalog Free quarterly printed catalog offered for over 54 years, available as PDF download or as printed copies for business addresses, providing an alternative browsing method for contractors and facilities teams.

Quantifiable outcome

• 4.6 out of 5 stars customer rating based on 63 reviews

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McNaughton-McKay Electric Company: McNaughton-McKay is a regional electrical distributor based in Michigan serving industrial and contractor customers with automation, lighting, and wire/cable product lines. Comparable to Hill Electric in being a multi-brand regional distributor with strong contractor relationships.
• Graybar: Graybar is a leading North American electrical, communications, and data networking products distributor with hundreds of branches. It competes head-on with Hill Electric across contractor, commercial, and industrial accounts, with substantially deeper inventory and a national branch network.
• Border States Electric: Border States is an employee-owned regional electrical distributor serving contractor, industrial, and utility customers across the Upper Midwest, Mountain, and Southwest regions. Its regional branch model and contractor focus closely mirror Hill Electric's go-to-market.
• Consolidated Electrical Distributors (CED): CED is one of the largest US electrical distribution cooperatives, serving contractors and industrial customers with thousands of SKUs across multiple premium brands. It is highly comparable to Hill Electric's contractor-focused, multi-brand distribution model.
• Platt Electric Supply: Platt is a regional electrical distributor serving the Western US with residential, commercial, and industrial contractors. Comparable to Hill Electric in product breadth across circuit protection, lighting, conduit, and wire, and in its focus on contractor service.
• Kendall Electric: Kendall Electric is a regional electrical distributor serving industrial, commercial, and contractor markets in the Midwest. It is comparable to Hill Electric in product mix, customer segmentation, and the role of technical/sourcing support as a differentiator.
• Rexel: Rexel is one of the world's largest electrical products distributors serving contractors, industrial, and commercial customers with multi-brand catalogs. It is a direct competitor to Hill Electric in the B2B electrical supply category, albeit at global scale with far broader product breadth and digital procurement tools.
• Sonepar: Sonepar is a global, family-owned electrical distribution group operating across 40+ countries with a dense independent-distributor model. It directly parallels Hill Electric's multi-brand electrical supply business and contractor focus, though at dramatically larger scale.
• Werner Electric: Werner Electric is a regional electrical distributor serving Minnesota, Wisconsin, and surrounding states with contractor, industrial, and OEM customers. Like Hill Electric, it combines a physical counter, e-commerce platform, and inside-sales support for technical orders.

Broad incumbents

• W.W. Grainger: Grainger is a broad-line MRO distributor with a large electrical category alongside industrial, safety, and facility maintenance supplies. While not an electrical specialist, its digital procurement platform, breadth, and scale make it a key substitute for many of Hill Electric's facility and contractor customers.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/Daleelectricsupply
• Facebookfacebook.com/hillelectricsupply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hill Electric Supply