GroundLevel
GroundLevel is a San Diego-based landscape architecture firm designing commercial, residential, and institutional outdoor environments for enterprise clients across real estate, healthcare, sports, education, and technology. It offers 3D visualization and animation services and serves Southern California, Nevada, Arizona, Hawaii, and Mexico.
- Company typePrivate
- Founded1995
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What GroundLevel does
GroundLevel Landscape Architecture, Inc. is a privately held landscape architecture design firm founded in 1995 and headquartered in San Diego, California, with a second office in Rancho Santa Fe. The firm delivers professional landscape architecture services across three core areas: commercial landscape architecture (mixed-use, multi-family, hospitality, retail, life-science, educational, and corporate campus environments), residential landscape architecture (private residences and family compounds), and 3D visualization and animation (using drones, video, CAD, and 3D graphics to render designs pre-construction). Projects are managed through a structured process spanning concept design, layout, design refinement, and construction administration.
The firm serves enterprise clients across multiple sectors, including major real estate developers (Kilroy Realty, ColRich, AvalonBay Communities, Matter Real Estate, Alexandria Real Estate Equities), healthcare systems (Sharp Healthcare, Genentech, Aya Healthcare), sports organizations (San Diego Padres), technology companies (Viasat), educational institutions (UC San Diego, San Dieguito Union High School District), and government entities. Its client base spans Southern California and extends into Nevada, Arizona, Hawaii, and Baja California, Mexico. GroundLevel emphasizes a narrative-driven design philosophy, sustainability practices including drought-tolerant plantings and LEED-certified projects, and 3D visualization as a client-alignment tool.
GroundLevel generates revenue through professional services on a custom, project-based pricing model, with no publicly disclosed tiers or recurring contracts. The go-to-market motion is relationship-driven, relying on returning clients and referrals from existing clients and co-developing architecture firms such as Gensler, Lionakis, Delawie, and McCarthy. The firm is partner-owned and independently managed, with no disclosed institutional investment, funding rounds, or parent company. Three partners — Brad Lenahan, Ian Morris, and Phill Siegler — lead the practice alongside approximately 11 additional named professionals across design, operations, graphics, and finance roles.
GroundLevel firmographics
Firmographics- Name
- GroundLevel
- Legal name
- GroundLevel Landscape Architecture, Inc.
- Website
- https://groundlevelsd.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GroundLevel is a San Diego-based landscape architecture firm designing commercial, residential, and institutional outdoor environments for enterprise clients across real estate, healthcare, sports, education, and technology. It offers 3D visualization and animation services and serves Southern California, Nevada, Arizona, Hawaii, and Mexico.
- Ownership category
- akta.pro rank
GroundLevel industry classification
Industry- Product category
- Landscape Architecture Services
- NAICS
- Landscape Architectural Services (541320), Landscape Architectural Services (54132)
- akta.pro industry
- Landscape Architecture & Site DesignBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
Keywords
Where GroundLevel is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GroundLevel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Landscape Architecture Design Services: GroundLevel generates revenue through professional landscape architecture design services for commercial, residential, and mixed-use projects. Services span from concept design through construction administration. Projects range from small residential gardens to large-scale commercial developments like the $400M UnCommons mixed-use project.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
GroundLevel product offering
Product offeringCore offering
GroundLevel is a landscape architecture design firm that delivers commercial, residential, and mixed-use landscape design services from concept through construction administration. The firm also offers 3D visualization and animation services that translate landscape design concepts into visual narratives using CAD, drone video, and 3D graphics. Its client base spans property developers, real estate firms, healthcare systems, educational institutions, sports organizations (e.g., San Diego Padres), and affluent private homeowners across Southern California and select projects in Nevada, Arizona, Hawaii, and Mexico.
Product overview
GroundLevel Landscape Architecture is a landscape architecture firm offering design services across three core areas: Commercial Landscape Architecture (designing outdoor spaces for mixed-use, multi-family, hospitality, retail, life-science, educational, and corporate campus environments), Residential Landscape Architecture (creating private backyard retreats and residential outdoor sanctuaries), and 3D Visualization & Animation (using video, animation, and CAD to help clients visualize projects through drones, 3D graphics, and simulations). The company manages projects from concept through construction administration.
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Landscape Architecture Design services for mixed-use, multi-family, hospitality, retail, life-science, educational, and corporate campus environments, creating first impressions and welcoming outdoor spaces for commercial properties. Delivered through a full project lifecycle from concept design through construction administration.
- Residential Landscape Architecture Design of private backyards and residential outdoor spaces, creating distinctive environments as private sanctuaries to enhance family experiences. Projects include family compounds, ocean-view properties, pool gardens, and intimate garden retreats.
- 3D Visualization & Animation Using video, animation, and CAD to translate complicated landscape ideas into undeniable potential, helping clients visualize projects before construction. Uses drones, video, and 3D graphics to add depth and motion to projects and build consensus around design decisions.
Quantifiable outcome
- Projects for enterprise clients including $400M mixed-use developments and major sports facilities
- +2 more outcomes
Companies that use GroundLevel
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles2 records
GroundLevel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
GroundLevel partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- Larimer Design ArchitecturecoreGroundLevel partnered with Larimer Design Architecture and the San Diego Padres in the complete re-imagining of Gallagher Square at Petco Park. This high-profile sports venue revitalization included playground, dog park, wiffle ball field, and Tony Gwynn Terrace.
- GenslercoreGroundLevel was engaged by Matter Real Estate and Gensler for the $400M UnCommons mixed-use project outside Las Vegas. Also collaborated with Gensler on The Met Costa Mesa, AVA Hollywood, Santa Fe Summit, and ecoATM projects.
- LionakiscoreGroundLevel teamed with Lionakis for Pacific Trails Middle School and Earl Warren Middle School projects in San Diego region.
- McCarthyminorGroundLevel collaborated with McCarthy and HGW Architecture on Sharp Prebys Innovation & Education Center for Sharp Healthcare.
- DelawieminorGroundLevel collaborated with Delawie on The Bower Hotel project for J Street Hospitality in Coronado, California.
- Sundt ConstructionminorGroundLevel worked with Sundt Construction on SDSU South Campus Plaza project.
- SVA ArchitectsminorCollaborated on SDSU South Campus Plaza mixed-use project.
- SGPA Architecture and PlanningminorCollaborated on SDSU South Campus Plaza mixed-use project.
- 5+ DesignminorCollaborated with 5+ Design on One Paseo project.
- Ware MalcombminorCollaborated with Ware Malcomb on One Paseo project.
- TCAminorCollaborated on One Paseo project in Carmel Valley.
- Koning Eizenberg ArchitectureminorCollaborated on AVA Hollywood mixed-use residential project.
- AC MartinminorCollaborated on AVA Hollywood project.
- House of HoneyminorCollaborated on AVA Hollywood project.
- Smith Consulting ArchitectsminorGroundLevel worked with Smith Consulting Architects on Viasat Grove project.
- Pasco Laret Suiter & AssociatesminorCollaborated on Viasat Grove project in Carlsbad.
- Hollander Design GroupminorGroundLevel collaborated with Hollander Design Group on Aya Healthcare Sorrento Valley headquarters courtyard transformation.
- Green PerspectivesminorCollaborated on Private Community Park project in Laguna Beach.
- Carrier Johnson + CultureminorCollaborated on India Street Mixed-Use project in downtown San Diego.
- BNIMminorGroundLevel worked with BNIM on Mira Mesa Epicentre public space revival design.
- Ferguson Pape Baldwin ArchitectsminorCollaborated on Corporate Campus/Boardwalk at Science Center Drive project.
- Hill ConstructionminorCollaborated on Solana Beach Residence project.
- House of Honey InteriorsminorCollaborated on Solana Beach Residence project.
- AlphaStudio Design GroupminorGroundLevel collaborated with AlphaStudio Design Group on Valley Middle School project.
- DLR GroupminorGroundLevel collaborated with DLR Group on Agua Caliente Elementary School project.
- DGA planningminorCollaborated on Santa Fe Summit 30-acre corporate campus.
- Kettler Leweck EngineeringminorCollaborated on Santa Fe Summit project.
- Banks Landl Lighting DesignminorCollaborated on Santa Fe Summit 30-acre corporate campus.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
GroundLevel competitors and assessment
Company assessmentDirect peers
- EDSA: EDSA is a landscape architecture, urban design, and planning firm with a long-standing resort, hospitality, and mixed-use practice. Comparable to GroundLevel in design philosophy and hospitality/resort project profile, particularly relevant given GroundLevel's Maui Residence and Valle de Guadalupe work.
- SWA Group: SWA is a large, design-focused landscape architecture, urban design, and planning firm with a strong California presence. It is comparable to GroundLevel in core service (LA design for commercial, residential, and public realm projects) but operates at substantially greater scale and geographic reach.
- OJB Landscape Architecture: OJB is a landscape architecture firm with deep experience in commercial, hospitality, and mixed-use developments across the U.S. Southwest. Directly comparable to GroundLevel in commercial LA design and developer client base, and competes for similar California and Mountain West projects.
- MIG: MIG (formerly Moore Iacofano Goltsman) is a planning, design, and communications firm with a strong landscape architecture and public realm practice. Comparable to GroundLevel in campus, parks, and community design work, including public-private partnerships like EPOCA Village Central Park.
- Sasaki Associates: Sasaki is a multi-disciplinary design firm spanning landscape architecture, urban planning, and architecture with significant work on mixed-use, campus, and public realm projects. Comparable to GroundLevel on commercial and campus design but materially larger and broader in scope.
- OLIN: OLIN is a landscape architecture, urban design, and planning studio known for high-design commercial, cultural, and public-realm projects. It is comparable to GroundLevel in client profile (developers, institutions) and design-led storytelling approach, though at larger scale.
- LandArc: LandArc is a Southern California-based landscape architecture firm serving residential, commercial, and hospitality developers. Highly comparable to GroundLevel in scale, regional focus on Southern California, and project typologies (mixed-use, multi-family, custom residential).
Broad incumbents
- AECOM: AECOM is a global infrastructure and design consultancy with a sizable landscape architecture practice embedded in its urban development and environment services. It competes for large campus, mixed-use, and public-realm landscape commissions that overlap with GroundLevel's enterprise project profile.
- Gensler: Gensler is a global architecture and design firm with an integrated landscape and urban design capability. It is both a core GroundLevel subconsultant partner and a broad incumbent competitor when developers seek single-vendor delivery on large mixed-use and campus projects.
Emerging players
- Hood Design Studio: Hood Design Studio is a design-oriented landscape architecture and urbanism practice with strong cultural and public-realm work. Comparable to GroundLevel on design-led storytelling and Southern California / West Coast project base, though typically positioned around civic and cultural rather than commercial developer clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GroundLevel financial estimates
Financial estimateRevenue estimate
Valuation estimate
GroundLevel leadership team
Management profileNumber of profiles
Profiles13 records
GroundLevel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GroundLevel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GroundLevel
What does GroundLevel do?
GroundLevel is a landscape architecture design firm that delivers commercial, residential, and mixed-use landscape design services from concept through construction administration. The firm also offers 3D visualization and animation services that translate landscape design concepts into visual narratives using CAD, drone video, and 3D graphics. Its client base spans property developers, real estate firms, healthcare systems, educational institutions, sports organizations (e.g., San Diego Padres), and affluent private homeowners across Southern California and select projects in Nevada, Arizona, Hawaii, and Mexico.
Is GroundLevel a public or private company?
GroundLevel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GroundLevel founded?
GroundLevel was founded in 1995. It employs 11 to 50 people.
Where is GroundLevel based?
GroundLevel is headquartered in San Diego, United States, in the North America region.
How does GroundLevel make money?
One revenue line is on record: landscape Architecture Design Services.
Who are GroundLevel's main competitors?
Direct peers on record are EDSA, SWA Group, OJB Landscape Architecture, MIG, Sasaki Associates, OLIN and LandArc. Broad incumbents are AECOM and Gensler. Hood Design Studio is listed as an emerging player.
Does GroundLevel have an API?
No public API is recorded for GroundLevel.
What industry is GroundLevel in?
GroundLevel's product category is Landscape Architecture Services. Its primary akta.pro industry code is BPAHAKAC, Landscape Architecture & Site Design. Its NAICS code is 541320.