WSBT22

What WSBT22 does

WSBT22 is a local broadcast television station headquartered in Mishawaka, Indiana, serving the Michiana region across Northern Indiana and Southern Michigan. It operates as a CBS affiliate owned by Sinclair Broadcast Group, one of the largest U.S. television broadcasting companies, and is structured as a privately held corporation incorporated under Sinclair's Maryland domicile. The station delivers hyper-local news, weather, and sports coverage through a multi-platform distribution footprint that includes over-the-air broadcast, cable and satellite carriage, wsbt.com, native iOS and Android applications, a live-streaming service, and active social channels on Facebook, TikTok, YouTube, and X.

WSBT22's core offering is local TV news broadcasting across breaking news, investigative reporting (22 Investigates), weather forecasting (current conditions, 7-day forecasts, radar, storm alerts, weather cameras), and sports coverage anchored by Notre Dame athletics, the Chicago Cubs, and local high school sports. Supporting products include Drone 22, an aerial journalism unit producing overhead video; a mobile app for alerts, live streaming, and on-demand video; and content verticals such as HomeTown Living (community lifestyle), Money Section (personal finance), and Sinclair Cares (community wellness). The underlying technology stack is described only at the surface level — Sinclair's standardized multi-platform publishing system, native mobile applications, and standard broadcast playout — with no APIs, integrations, or proprietary AI components disclosed.

The station's business model is the standard local-TV advertising-supported model: revenue is generated from local and national spot advertising sold against Nielsen-rated broadcast and digital inventory, retransmission consent fees paid by cable and satellite distributors, and Sinclair-network shared services. Pricing and rate cards are not publicly disclosed, and no subscription or paywall model is indicated. The primary customer segments are Michiana-region residents (the audience) and, more importantly from a revenue perspective, regional and national advertisers seeking local-market reach; no named advertiser customers are publicly disclosed in the source data.

Name

WSBT22

Legal name

Sinclair Broadcast Group

Website

https://wsbt.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

WSBT22 is a CBS-affiliated local television station in Mishawaka, Indiana, owned by Sinclair Broadcast Group, delivering news, weather, and sports coverage to the Michiana region across broadcast, web, mobile, and social platforms.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local News & Weather Stations (MPABACAJ)

akta.pro secondary industry

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

Keywords

• Local broadcast television
• Television news
• Weather forecasting
• Sports journalism
• Community broadcasting

Headquarters

HQ city

Mishawaka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Distribution channels4 records

Marketing channels7 records

Core offering

WSBT22 is a local CBS-affiliated television station that produces and broadcasts local news, weather, sports, and community-focused programming for viewers in the Michiana region (Northern Indiana and Southwestern Lower Michigan). It distributes this content via over-the-air broadcast, cable/satellite carriage, its website, and mobile applications. Advertising on these broadcast and digital platforms is the primary commercial activity supporting the station.

Product overview

WSBT 22 is a local television broadcast station serving the Mishawaka and South Bend, Indiana metropolitan area and broader Michiana region. The station operates as part of Sinclair Broadcast Group and delivers a multi-platform news and entertainment portfolio combining over-the-air television broadcasting with digital services. The core offerings include local TV news broadcasting (WSBT 22 TV News), weather forecasting (Weather Services), and sports coverage (Sports Coverage). Supporting digital products include the WSBT Mobile App for iOS and Android, a Watch/Livestream service for live and on-demand viewing, and Drone 22 for aerial journalism. Content verticals include HomeTown Living (community lifestyle), Money Section (personal finance), and Sinclair Cares (community wellness initiatives).

Differentiator

Problem solved

Functional benefit

Products and services

• WSBT22 Local News Broadcast Daily local television news broadcasts covering Michiana (Northern Indiana and Southwestern Lower Michigan), including breaking news, politics, and community stories, targeted at regional household viewers and the advertisers who want to reach them.
• WSBT22 Weather Coverage Local weather forecasting and live severe-weather coverage for the Michiana region, delivered on-air, on the station website, and via mobile applications.
• WSBT22 Sports Coverage Local and regional sports reporting, including high-school athletics and regional college/professional teams, broadcast on-air and published digitally for Michiana sports fans.
• WSBT22 Digital / Streaming Access Website and mobile applications that stream WSBT22 news, weather, and sports content to viewers on demand and via connected devices, extending the station's reach beyond the over-the-air broadcast signal.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Regional players

• WPTA21: WPTA is the NBC/ABC-affiliated station serving Fort Wayne, Indiana, an adjacent DMA to South Bend. It competes for overlapping regional sports rights (Indiana HS sports, Notre Dame) and operates under a similar mid-market local news model.
• WANE-TV: WANE-TV is the CBS-affiliated station serving the Fort Wayne DMA, an adjacent Indiana market with overlapping sports coverage (especially Notre Dame) and comparable mid-market broadcast economics. It is a strong regional comparable for WSBT22's news and sports operations.
• WFFT-TV: WFFT is the Fox-affiliated station serving the Fort Wayne DMA. It is a comparable mid-market Indiana broadcaster with similar news, weather, and digital distribution mix to WSBT22.

Direct peers

• WSJV: WSJV is the Fox-affiliated local television station serving the South Bend-Elkhart DMA. It directly competes with WSBT22 for Michiana viewers, advertisers, and sports rights, operating in the same geographic market with a similar broadcast-plus-digital model.
• WBFF (Sinclair-owned Fox 45): WBFF is a Fox-affiliated station owned and operated by Sinclair Broadcast Group under the same group operating model as WSBT22. It is a structurally close comparable for station-level economics, group procurement, and digital strategy execution.
• WBND / ABC57: WBND (branded ABC57) is the ABC-affiliated local television station serving the South Bend market. It is a direct competitor to WSBT22, fighting for the same household audience, local ad budgets, and weather/news credibility in the Michiana region.
• WNIT: WNIT is the PBS member station serving the Michiana region. While it operates on a noncommercial model, it competes with WSBT22 for audience attention, community programming relevance, and digital viewership in the same DMA.
• WNDU: WNDU is the NBC-affiliated local television station also serving the South Bend-Elkhart market. It is the most direct peer to WSBT22 because it competes head-to-head for the same local news, weather, and sports audience in the same DMA.

Broad incumbents

• Nexstar Media Group: Nexstar is the largest US television broadcasting operator and a direct strategic competitor to Sinclair in local TV station ownership and group-level ad sales. It is a broad incumbent comparable because of its scale, affiliate portfolio, and digital monetization capabilities.
• Gray Television: Gray Television is a large US TV broadcasting company that owns WNDU and operates a portfolio of mid-market local stations comparable to WSBT22 in scale, business model, and digital distribution approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WSBT
• YouTubeyoutube.com/user/wsbttv
• Facebookfacebook.com/WSBTNews
• TikToktiktok.com/@wsbtnews22

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSBT22