Dirck III
Dirck III is a privately held Dutch family-owned liquor retailer operating 97 physical stores across the Netherlands alongside a nationwide e-commerce webshop with PostNL home delivery, selling spirits, wine, beer, and gifts at price-leading positions to Dutch consumers.
- Company typePrivate
- Founded1972
- HeadquartersAlphen Aan Den Rijn, Netherlands
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Dirck III does
Dirck III (operating as Dirck3) is a privately held Dutch family-owned liquor retail chain headquartered in Alphen aan den Rijn, Netherlands. The company operates 97 physical liquor stores across the country and complements that footprint with an e-commerce website offering free, next-day home delivery nationwide via a partnership with PostNL. Its core assortment spans spirits (gin, vodka, rum, cognac, jenever, tequila, liqueurs and premixes), whisky, wine sourced from multiple European and New World origins, sparkling wines and champagne, specialty and mainstream beer, non-alcoholic drinks, and gift items including a proprietary digital gift card (Kadokaart); it also sells own-brand 'Dirck3 merken' spirits and XXL 1.5-liter formats. Pricing is unit-based, with multi-pack promotions, 'webshop-only' online-exclusive deals, and a stated 'Laagste prijspeil van NL' (lowest price level in the Netherlands) guarantee as the central value proposition.
The business model is omnichannel retail: revenue is generated through one-time purchases of alcoholic and adjacent beverages by individual Dutch consumers across both store and online channels, with a minimum online order of six bottles in multiples of three. Marketing is driven by a weekly print and digital promotional folder, an email newsletter with sweepstakes, organic Facebook and Instagram presence, and content marketing around seasonal themes such as Father's Day and summer entertaining. Ownership remains family-controlled with no identified external investors, parent company, or public listing, and the operating scope is restricted to the Dutch domestic market.
No proprietary technology, AI/ML capabilities, APIs, or integrations are disclosed. The competitive position rests on price leadership, the breadth of the 97-store physical network, the reach of the e-commerce channel, and the family's cost-conscious procurement approach rather than on differentiated technology or data assets.
Dirck III firmographics
Firmographics- Name
- Dirck III
- Legal name
- Dirck3
- Website
- https://dirckiii.nl
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dirck III is a privately held Dutch family-owned liquor retailer operating 97 physical stores across the Netherlands alongside a nationwide e-commerce webshop with PostNL home delivery, selling spirits, wine, beer, and gifts at price-leading positions to Dutch consumers.
- Ownership category
- akta.pro rank
Dirck III industry classification
Industry- Product category
- Liquor Retail
- NAICS
- Beer, Wine, and Liquor Retailers (4453), Beer, Wine, and Liquor Retailers (445320), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
- akta.pro secondary industries
- Online Alcohol Retail & Ship-to-Consumer (CRANAAAG), Alcohol Delivery & On-Demand Off-Premise (CRANAAAF), Alcohol Delivery Commerce (CRAFAFAH), Alcohol Gift, Basket & Specialty Packaging Retail (CRANABAG)
Keywords
Where Dirck III is headquartered
LocationHeadquarters
- HQ city
- Alphen Aan Den Rijn
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dirck III business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Retail alcohol sales: Dirck3 generates revenue through the sale of alcoholic beverages including spirits, whisky, wine, sparkling wines, beer, and non-alcoholic drinks. Sales occur through both physical retail stores and an e-commerce website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Variable product pricing across categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Dirck III product offering
Product offeringCore offering
Dirck III operates 97 physical liquor stores across the Netherlands combined with an e-commerce webshop selling alcoholic beverages (spirits, whisky, wine, sparkling wines, beer, and non-alcoholic drinks), gift items, and a digital gift card (Kadokaart). Online orders are dispatched via PostNL with free nationwide delivery and next-day delivery for orders placed before 20:00 on weekdays.
Product overview
Dirck III is a Dutch liquor retailer operating 97 physical stores across the Netherlands with a complementary e-commerce platform. The company offers a unified retail experience combining physical store shopping with online purchasing and home delivery. The core product portfolio spans spirits (gin, vodka, rum, cognac, jenever, tequila, liqueurs), whisky, wine, sparkling wines, beer (including specialty and alcohol-free varieties), soft drinks, and gift items. The company differentiates through its XXL 1.5 liter bottle format, online-exclusive promotions, and a digital gift card system (Kadokaart). The e-commerce platform enables nationwide delivery via PostNL with same-day ordering before 20:00 for next-day delivery. Dirck III positions itself as the cheapest liquor retailer in the Netherlands (De goedkoopste slijterij van Nederland).
Differentiator
Problem solved
Functional benefit
Products and services
- Sterke Drank (Spirits) Distilled spirits assortment including gin, vodka, rum, cognac, vieux, jenever, tequila, cocktails, shots, liqueurs, and premixes. Sold to Dutch consumers both in-store and online at Dirck III's 97 locations and webshop.
- Whisky Whisky selection covering single malt, blended, and bourbon varieties from Scotland, Ireland, and America, categorized by flavor profile (fruity & elegant, powerful & smoky, spicy & complex, full & rich). Sold to Dutch consumers in-store and online.
- Wijn (Wine) Wine assortment including white, red, rosé, alcohol-free, port, and sherry from France, Spain, Italy, Portugal, Greece, Germany, South Africa, Argentina, Chile, and Australia, organized by grape variety. Sold to Dutch consumers in-store and online.
- Bubbels (Sparkling Wine) Sparkling wine and champagne offering including champagne, prosecco, cava, and other sparkling varieties from France, Italy, Spain, Austria, and Germany. Sold to Dutch consumers in-store and online.
- Bier (Beer) Beer assortment including specialty beers (speciaalbier), pils, alcohol-free beer, and cider, carrying brands such as Gulpener, Alfa, Texels, Heineken, La Chouffe, La Trappe, Amstel, and Hertog Jan. Sold to Dutch consumers in-store and online.
- Fris & Water (Soft Drinks) Non-alcoholic beverages including soft drinks, water, juices, and mocktails, frequently sold in tray deals. Sold to Dutch consumers in-store and online as a complement to alcohol purchases.
- Kado (Gift Packs) Pre-selected gift packs and gift bags for spirits, wine, and beer, intended as a gifting option alongside alcoholic and non-alcoholic beverages. Available through Dirck III's stores and webshop.
- Dirck3 Digitale Kadokaart (Digital Gift Card) Digital gift card system enabling customers to purchase and redeem store credit online and in Dirck III's physical locations, usable across the full product range.
- Non-food items Ancillary non-food merchandise and odds-and-ends carried at bargain prices alongside the core beverage assortment, available in Dirck III's stores and online.
Companies that use Dirck III
Customer profileSegments1 record
Ideal customer profiles1 record
Dirck III technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dirck III partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PostNLcoreDirck3 outsources all order delivery to PostNL. This partnership enables nationwide home delivery for online orders. PostNL handles the actual delivery of packages to customers' addresses or pickup points.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Dirck III competitors and assessment
Company assessmentEmerging players
- Vivino: Vivino is the world's largest wine marketplace and community app, connecting consumers with wine retailers. It functions as a discovery and comparison layer that increasingly competes for the online wine purchase occasion in the Netherlands.
- Wijnbeurs: Wijnbeurs is a Dutch online wine specialist offering subscription and curated wine delivery. It is an emerging digital player that overlaps with Dirck3's wine category online and competes for the convenience-seeking Dutch wine consumer.
Broad incumbents
- Jumbo: Jumbo is the second-largest Dutch supermarket chain with extensive alcohol assortment across physical stores and a growing online delivery platform. It competes with Dirck3 by capturing routine alcohol occasions at grocery-convenient locations and prices.
- bol.com: bol.com is the largest e-commerce platform in the Netherlands and Belgium, carrying a broad alcohol assortment through third-party sellers and direct retail. It is a broad incumbent competitor for online alcohol purchases, leveraging marketplace scale and logistics.
- Albert Heijn: Albert Heijn is the largest supermarket chain in the Netherlands and sells beer, wine, and spirits across its grocery footprint, including online delivery via ah.nl. It is a broad incumbent that competes with Dirck3 on routine alcohol purchases using cross-subsidized grocery economics.
- PLUS Retail: PLUS is a Dutch supermarket chain operating ~500+ stores, often with attached specialty liquor (slijterij) sections. It competes with Dirck3 in the off-premise alcohol category through in-store liquor assortments and online alcohol delivery.
Direct peers
- Mitra: Mitra is another major Dutch liquor store chain (part of the Cuperus group) operating physical stores across the Netherlands with online ordering. It is a direct competitor to Dirck3 in the same specialty off-premise alcohol retail category, competing on assortment and price.
- Gall & Gall: Gall & Gall is the largest liquor store chain in the Netherlands (formerly independent, now owned by Ahold Delhaize), operating ~100+ physical stores plus a strong online channel. It is the most direct comparable to Dirck3, competing head-to-head in assortment, price, and store footprint.
- Slijterij Frans Mooijman: A Dutch specialist liquor store with physical locations and online ordering, focusing on premium and curated wine and spirits. It competes with Dirck3 in the specialty off-premise segment, particularly in the higher-end assortment tier.
- De Slijterij: De Slijterij is a Dutch online liquor retail concept offering delivery across the Netherlands with broad spirits, wine, and beer assortment. It is a direct competitor focused on the digital channel, overlapping with Dirck3's e-commerce proposition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Dirck III social profiles
Digital presenceDirck III financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dirck III leadership team
Management profileNumber of profiles
Dirck III funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dirck III M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dirck III
What does Dirck III do?
Dirck III operates 97 physical liquor stores across the Netherlands combined with an e-commerce webshop selling alcoholic beverages (spirits, whisky, wine, sparkling wines, beer, and non-alcoholic drinks), gift items, and a digital gift card (Kadokaart). Online orders are dispatched via PostNL with free nationwide delivery and next-day delivery for orders placed before 20:00 on weekdays.
Is Dirck III a public or private company?
Dirck III is a private company. It is classified as family owned and is currently operating.
When was Dirck III founded?
Dirck III was founded in 1972. It employs 501 to 1,000 people.
Where is Dirck III based?
Dirck III is headquartered in Alphen Aan Den Rijn, Netherlands, in the Europe region.
How does Dirck III make money?
One revenue line is on record: retail alcohol sales.
Who are Dirck III's main competitors?
Emerging players on record are Vivino and Wijnbeurs. Broad incumbents are Jumbo, bol.com, Albert Heijn and PLUS Retail. Direct peers are Mitra, Gall & Gall, Slijterij Frans Mooijman and De Slijterij.
Does Dirck III have an API?
No public API is recorded for Dirck III.
What industry is Dirck III in?
Dirck III's product category is Liquor Retail. Its primary akta.pro industry code is CRANAAAD, Spirits Retail & Whiskey Shops (Off-Premise), with a secondary code of CRANAAAG, Online Alcohol Retail & Ship-to-Consumer. Its NAICS code is 4453 and its SIC code is 5810.