Clarity & Success

What Clarity & Success does

Clarity & Success (legal entity: Clarity & Success Software GmbH) is a German-headquartered vertical software vendor that develops, sells, and supports the Evolution jewellery management platform for jewellery retailers, goldsmiths, watchmakers, and multi-branch retail chains. Founded in 1994 and operating as a subsidiary of the SelectLine Group, the company is headquartered in Oberhausen, Germany, with a regional office in Stafford, United Kingdom, and reports thousands of installations across approximately seven countries, primarily Germany, Austria, Switzerland, and the UK.

The Evolution platform is a modular ERP and POS suite built on Microsoft SQL Database and .NET, delivered in three subscription tiers (Bronze, Silver, Gold) with multi-year contracts. Core modules cover stock/inventory management, touchscreen POS, CRM with 360-degree customer profiles, repair and RMA management, employee management, and a Buy-In module for scrap gold and second-hand purchases. The product surface is extended by a portfolio of mobile applications — Inventory App, Repair App, Live Sales Tracker App, PICTURE product photography app, and Mobile POS Light — that share a central database. Native integrations include DATEV for the German market, Xero and Sage for the UK, and an API for e-commerce shop connectivity. Hardware attach (till workplaces, signature pads, card printers, label printers, and repair bags) and bundled support/training services complete the offering.

Name

Clarity & Success

Legal name

Clarity & Success Software GmbH

Website

https://clarity-success.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Clarity & Success provides modular jewellery management software (Evolution) on Microsoft SQL/.NET for SMB jewellers, goldsmiths, and watchmakers across DACH and the UK, with POS, CRM, repair, and inventory modules plus mobile apps and hardware.

Ownership category

akta.pro rank

Headquarters

HQ city

Halle

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses (Bronze, Silver, Gold Packages): Tiered software licensing model with three packages offering different levels of functionality. Bronze includes basic POS and inventory, Silver adds repair management and ordering, Gold includes all features including time management and appointment booking. Each package includes a license for one workstation.
2. Hardware Sales: Sale of complementary hardware including till workplaces, signature pads, card printers, label printers, repair bags, and packaging materials specifically designed for jewellery retail
3. Support and Training Services: Personal support services with technical assistance, updates, training, and system adjustments included in the service offering

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Clarity & Success develops and sells the Evolution jewellery management software platform, a modular ERP and POS solution purpose-built for jewellery retailers, goldsmiths, watchmakers, and watch retailers. The platform centralizes point-of-sale, stock and inventory management, CRM, repair and RMA workflows, employee management, gold and precious metal buying, supplier management, and reporting on a single Microsoft SQL/.NET database. The offering is complemented by mobile apps (Inventory, Repair, Live Sales Tracker, PICTURE, Mobile POS Light) and retail hardware such as till workplaces, signature pads, card printers, repair bags, and label printers.

Product overview

Clarity & Success offers a modular jewellery management software platform (Evolution) for the jewellery and watch industry, available in three tiers (Bronze, Silver, Gold). The core offering integrates stock/inventory management, point-of-sale (POS), CRM, repair/RMA management, and employee management. The product suite includes complementary mobile apps for inventory scanning (Inventory App), repair management (Repair App), real-time sales tracking (Live Sales Tracker App), and product photography (PICTURE App), plus a Mobile POS Light App for tablet-based selling. Hardware offerings include till workplaces, signature pads, card printers, repair bags, and label printing solutions. The system supports financial accounting interfaces (DATEV, Xero, Sage) and online shop API integration. All modules operate on a central database with full integration.

Differentiator

Problem solved

Functional benefit

Brands

• Evolution: The core stock management and business management software platform for retail jewellers.

Products and services

• Evolution Stock Management System Clarity & Success's primary stock and business management platform developed exclusively for the jewellery and watch industry, providing transparency, security, and efficiency through Microsoft SQL Database and .NET programming with central integration of POS, inventory, CRM, repair, and reporting.
• Mobile POS Light App Mobile point-of-sale application that turns smartphones and tablets into checkout tills, enabling selling, label scanning, receipt printing, customer wish lists, customer account access, and digital signatures for privacy statements.
• Inventory App Mobile inventory scanning application for stocktaking that converts smartphones and tablets into barcode scanners with automatic data transfer to the stock management system, supporting Android and iOS devices.
• Repair App Mobile repair management application enabling repair recording with photos, customer data capture, digital signatures, repair receipt printing, and status checking via barcode scanning.
• Live Sales Tracker App Real-time sales monitoring application providing live sales data, employee performance tracking, branch comparisons, budget planning with traffic light system, sales history charts, and email reporting.
• PICTURE App Mobile image management application for product photography, enabling capture and transfer of multiple product photos via smartphone or tablet with QR code assignment, covering items, repairs, certificates, vouchers, and customer/supplier records.
• Till Workplaces Modern all-in-one touchscreen till solutions that integrate Windows PC technology with elegant design, adaptable to shop decor and available in different configurations for jewellery retail.
• Signature Pad Digital signature capture device for storing customer signatures digitally for data protection clarifications, repair orders, orders, and reservations in a forgery-proof format.
• Card Printer High-quality card printer for producing customer loyalty cards, gift cards, jewellery certificates, watch warranty cards, employee cards, and personalized price labels.
• Repair Bags Specialized repair bags designed for the jewellery and watch industry to track repairs, developed in collaboration with goldsmiths and manufacturers.
• Label Printing Solution Integrated label printing solution for creating high-quality labels for jewellery, repairs, and retail items, with a compatible label printers catalog available for jewellery retailers.

Quantifiable outcome

• Stocktake of 5000 items completed in under 2 days while stores remained open
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SelectLine GroupcoreStrategic or Co-development PartnerParent company of Clarity & Success. SelectLine Group is a holding company that owns Clarity & Success and other business software companies, providing shared resources, infrastructure, and strategic direction.
• ZV (Zentralverband für Uhren, Schmuck und Zeitmesstechnik)minorOthersGerman trade association for watches, jewellery, and time measurement technology. Clarity & Success displays the ZV logo as a recognized member of the jewellery industry community.
• CMJ (Company of Master Jewellers)minorOthersUK trade association for jewellery retailers. Clarity & Success is an active participant with representation at CMJ events and membership.
• NAJ (National Association of Jewellers)minorOthersUK jewellery trade association. Clarity & Success holds membership with the NAJ logo displayed on their materials.
• NPA (National Pawnbrokers Association)minorOthersUK trade association for pawnbrokers. Clarity & Success holds membership, supporting their gold buying and second-hand purchase functionality for members.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RICS Software: RICS Software is a US-based provider of jewellery-specific POS and inventory management software, making it the closest direct vertical peer to Clarity & Success. Both companies build ERP-class solutions targeted at independent and multi-store jewellers with serial-number tracking and repair workflows.

Broad incumbents

• Lightspeed Retail: Lightspeed is a leading cloud-based POS and commerce platform for SMB retailers including jewellery stores. It competes indirectly by offering a modern, multi-vertical platform that some independent jewellers may choose over Clarity & Success's more specialized offering.
• NCR Counterpoint: NCR's Counterpoint retail management solution serves specialty retailers with inventory, POS, and CRM functionality. It competes with Clarity & Success for mid-market jewellery retailers seeking integrated retail management.
• Square (Block): Square provides easy-to-deploy POS and payments hardware/software widely used by SMB retailers. While not jewellery-specific, its low-friction onboarding makes it a frequent baseline alternative for smaller jewellers.
• Shopify POS: Shopify's POS and commerce platform serves retailers across categories, including jewellery merchants needing integrated online and in-store selling. It is a broad incumbent that jewellers moving to omnichannel may evaluate against vertical specialists.
• Windward Software: Windward Software provides POS and business management systems for SMB specialty retailers, with strong presence in North America. It is a horizontal incumbent in the same competitive set as Clarity & Success for independent jewellery merchants.
• Epicor for Retail: Epicor provides ERP and retail management software for specialty retail and hard goods merchants. Its breadth and enterprise positioning make it a competitor for larger jewellery chains that might otherwise select Clarity & Success.

Emerging players

• Stuller: Stuller is a major US jewellery manufacturer and supplier whose technology arm provides software tools to its wholesale and retail customers. It overlaps with Clarity & Success as a jewelry-vertical software provider but is anchored to Stuller's broader supply business.

Market position

Strengths4 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC7nCLujr61_hn1MGSrWwwjw
• Facebookfacebook.com/ClaritySuccess
• Instagraminstagram.com/claritysuccesssoftware

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clarity & Success