Highly Electric Co.

What Highly Electric Co. does

Highly Electric Co., Ltd. is a privately-held Taiwan-headquartered industrial switch manufacturer founded in 1974 in New Taipei City. The company designs and produces a broad electromechanical switch portfolio that includes safety limit switches, snap-action and micro switches, illuminated tact switches, illuminated push button switches, toggle and rocker switches, foot switches, control units (push buttons, selector switches, LED pilot lamps), and sensors. Its technology differentiator is LED-integrated switch design — it was the first manufacturer of illuminated switches in Taiwan and has built proprietary know-how around preventing LED failure during high-temperature processing — combined with IP67 sealing across multiple product lines and an in-house UL-approved laboratory that supports custom OEM/ODM development projects.

The company operates a horizontal segmentation strategy, serving customers across automotive electronics, consumer electronics (servers, PCs, notebooks, gaming), medical equipment, industrial and manufacturing machinery, agricultural equipment, marine/boats, and elevators. End-use pain points addressed include tactile precision, shock and corrosion resistance, autoclave and biocompactibility for medical use, and safety compliance (EN 50047, IEC/EN 60947-5-1, UL 508). Comprehensive international certifications — UL, 3C, TÜV, ENEC, cULus, CCC, CE, plus ISO 9001, ISO 14001, ISO 14064-1, ISO 14067, RoHS and REACH — underpin qualification with multinational OEMs.

Highly Electric sells predominantly through direct sales via its 13-language corporate website with product inquiry forms, plus participation in international trade shows (NEPCON Thailand 2025/2026, electronica China 2026). Pricing is not publicly disclosed and is quote-based. The company claims over 50% market share in illuminated switches for the server, PC, notebook and gaming segments, and currently operates with 101-250 employees from a single Taipei-area facility. Ownership is privately held with no parent company or institutional investors disclosed; Susan Hsu is identified as founder. No public listing, funding rounds, M&A, or management team details beyond the founder are disclosed in the available source data.

Name

Highly Electric Co.

Legal name

Highly Electric Co., Ltd.

Website

https://highly-elec.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Highly Electric Co., Ltd. is a Taiwan-based industrial switch manufacturer established in 1974, producing safety limit switches, illuminated tact and push button switches, micro switches, foot switches, and control units for automotive, consumer electronics, medical, industrial, and agricultural sectors globally.

Ownership category

akta.pro rank

Product category

Electromechanical Switches

NAICS

Relay and Industrial Control Manufacturing (335314), Electrical Equipment Manufacturing (3353)

SIC

Electrical Industrial Apparatus (3620), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)

akta.pro secondary industry

Industrial Safety & Security Electronics Manufacturing (Safety relays, E-stops, light curtains, access control) (IMAGAGAG)

Keywords

• Electromechanical switches
• Industrial switches
• Snap action switches
• Illuminated tact switches
• Safety limit switches

Headquarters

HQ city

Taipei

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Switch and Electronic Component Sales: The company generates revenue through the manufacture and sale of switches and related electronic components including illuminated switches, safety limit switches, micro switches, IP67 waterproof switches, toggle switches, rocker switches, control units, foot switches, and customized switches. Products are sold directly to manufacturers in various industries including automotive electronics, consumer electronics, industrial, agricultural, medical equipment, and marine sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Highly Electric Co., Ltd manufactures and sells electromechanical switches, illuminated tact switches, safety limit switches, and sensor components. The company offers OEM/ODM services to global manufacturers across automotive electronics, consumer electronics, industrial, agricultural, medical equipment, and marine sectors. Established in Taiwan in 1974, it claims over 50% market share in illuminated switches for server, PC, notebook, and gaming applications.

Product overview

Highly Electric Co. is a professional switch manufacturer established in 1974, producing a comprehensive portfolio of electromechanical switches and control components. The product lineup includes Safety Limit Switches (EP Series, EFM Series) with EN 50047 and IEC/EN 60947-5-1 compliance for industrial safety applications; Snap Action/Micro Switches (DH Series, VAQ Series, SR0 Cable Type) for precision control; Illuminated Tact Switches (TP614, TP6141, TP6147, TP6149, TP615, TP6152, TP617, TP618, TP621, PB614, PB615, PB617, PB61711RFIL, KS Series) featuring IP67 waterproof options and RGB LED colors; Illuminated Push Button Switches (TP613, TP613-RF, PB613, PB613-RF, PB613-RFIL, TP6041 Series) with leading 50% market share in server, computer, and gaming industries; Control Units (HPB22 push button switches, HSS22 selector switches, HLD22 LED pilot lamps); and Foot Switches (EFS Series) for medical and industrial applications. The company also offers specialized products like the HPB16 16mm illuminated push button and three-in-one emergency stop buttons with LED and buzzer. All products feature UL, 3C, TÜV, ENEC certifications and comply with RoHS and REACH environmental standards. The company operates a UL-approved laboratory and accepts custom development project orders, serving automotive electronics, consumer electronics, industrial, agricultural, medical equipment, and other sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Illuminated Tact Switches
• Safety Limit Switches
• Snap Action Switches
• Industrial Sensors
• OEM/ODM Switch Services

Quantifiable outcome

• Over 50% market share in illuminated switches for server, PC, notebook, and gaming industries

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Panasonic Industry: Large Japanese electronics conglomerate producing a broad portfolio of switches, relays, sensors, and connectors — overlaps with Highly in tact switches and snap-action switches but as part of a much wider offering.
• TE Connectivity: Global connectivity and sensor company offering a broad portfolio of switches, relays, and industrial control components — overlapping with Highly's industrial and automotive switch products but as part of a much larger portfolio.
• Schneider Electric: Global industrial-controls incumbent offering push buttons, selector switches, and pilot lamps under the Harmony/Harmony XB4/XB5 lines — directly comparable to Highly's control units and 22mm push-button switches.
• Honeywell Sensing & Productivity Solutions: Global incumbent in industrial sensors, switches, and control components with extensive safety-switch and limit-switch lines — competing with Highly's EP/EFM safety limit switches in industrial machinery.

Direct peers

• Alps Alpine: Major Japanese switch specialist producing tactile switches, snap-action switches, and detector switches for consumer electronics, automotive, and industrial — directly comparable product portfolio to Highly.
• Schurter: Swiss privately-held manufacturer of switches, push buttons, and circuit protection for industrial, medical, and equipment markets — overlapping with Highly's safety and control-unit product lines.
• Marquardt Group: German privately-held switch and switching systems specialist focused on automotive, industrial, and appliance applications — directly comparable as a mid-sized specialist switch ODM with similar end-market exposure.
• C&K Components: US-based switch manufacturer specializing in tactile, snap-action, slide, and push-button switches across industrial, automotive, and consumer markets — directly overlapping Highly's switch catalog.
• Omron Corporation: Japanese global leader in industrial automation components, including snap-action switches, tactile switches, safety limit switches, and control units — directly overlapping Highly's safety limit, micro switch, and push-button product categories.
• Cherry GmbH (ZF): German switch and input-device manufacturer (now part of ZF) producing micro switches, snap-action switches, and industrial control components — closely comparable mid-sized European specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC37CI6y94kOPKzOrgHUWYxQ
• Facebookfacebook.com/highlyelectric
• LinkedInlinkedin.com/company/highlyelectric
• Instagraminstagram.com/highlyelec

Compliance19 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highly Electric Co.