The Pierce Apartments

What The Pierce Apartments does

The Pierce Apartments is a Class A residential apartment community operating as a single-asset property in Downtown San Jose, California, at 2 Pierce Avenue. The legal entity, 60 Pierce-San Jose, LLC, holds the asset and is operated under a property management agreement with SRG Residential, a multi-state residential operator affiliated with Sares Regis Group. The community offers studio, one-bedroom, two-bedroom apartments, and unique two-bedroom townhomes, with floor plans ranging from 603 to 1,452 square feet and amenities including a resort-inspired outdoor pool and sun lounge, fitness center with cardio theater and yoga space, and a dog wash station. A signature one-of-a-kind rooftop light installation composed of 4,000 reflective metal voxel cubes with programmable LED lights serves as a visual landmark visible from the 280 freeway and downtown San Jose.

The business model is recurring residential rental income under monthly lease agreements with individual urban professional renters; pricing is not publicly disclosed and prospective residents must contact the leasing team or apply via the Secure Cafe online portal. Go-to-market is direct-to-consumer via on-site leasing gallery (open daily 9am-6pm), phone inquiries (844-497-3503), and digital channels (thepierce.com website, Facebook, Twitter, and a blog/news section). The property holds WCAG 2.1 Level A and AA accessibility compliance for its web and mobile surfaces. The company is privately held with 11-50 employees, no disclosed funding, no M&A activity, and no patents or trademarks in the source material; its sole strategic operating partnership is with SRG Residential for property management services.

Name

The Pierce Apartments

Legal name

60 Pierce-San Jose, LLC

Website

https://thepierce.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Pierce Apartments is a Class A residential apartment community in Downtown San Jose, CA, offering studios, one- and two-bedroom units, and unique townhomes (603-1,452 sq ft) to urban professional renters under monthly leases, operated by SRG Residential under the legal entity 60 Pierce-San Jose, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Residential Rental Income: Revenue generated from leasing studio, one-bedroom, two-bedroom apartments and townhome units to residents on monthly rental agreements.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Pierce Apartments is a luxury residential apartment community in Downtown San Jose, CA that leases studio, one-bedroom, two-bedroom apartments and two-bedroom townhomes to residents on monthly rental agreements. The property provides fully appointed residences with designer finishes, premium appliances, and resort-style amenities including an outdoor pool, fitness center with cardio theater and yoga space, dog wash station, and a distinctive LED rooftop art installation. Leasing inquiries, guided tours, and applications are handled via on-site gallery, phone, and online portal.

Product overview

The Pierce Apartments is a residential apartment community in Downtown San Jose, CA offering studio, one-bedroom, two-bedroom apartments, and unique two-bedroom townhomes. The property features resort-inspired amenities including an outdoor swimming pool, sun lounge, state-of-the-art fitness center with cardio theater and yoga space, and a dog wash station. Residences include premium features such as stainless steel Energy Star appliances, hardwood style flooring, in-home washer and dryer, nine-foot ceilings, walk-in closets, and private patios or balconies. The community is distinguished by its rooftop art light installation visible from the 280 freeway.

Differentiator

Problem solved

Functional benefit

Products and services

• Studio Apartments Studio apartments at The Pierce Apartments offering compact living spaces with designer finishes, stainless steel Energy Star appliances, hardwood-style flooring, in-home washer and dryer, and access to community amenities such as pool, fitness center, and dog wash station. Targeted at urban professionals and renters seeking luxury downtown San Jose living.
• One-Bedroom Apartments One-bedroom apartments at The Pierce featuring spacious floor plans with nine-foot ceilings, designer fixtures, in-home washer and dryer, stainless steel Energy Star appliances, walk-in closets, and access to community amenities. Targeted at professionals seeking upscale urban rentals in Downtown San Jose.
• Two-Bedroom Apartments Two-bedroom apartments at The Pierce offering expansive layouts with designer fixtures, walk-in closets, private patios or balconies, nine-foot ceilings, in-home washer and dryer, and stainless steel Energy Star appliances. Targeted at residents wanting spacious downtown San Jose rentals with premium amenities.
• Two-Bedroom Townhomes Unique multi-level two-bedroom townhome units at The Pierce featuring distinctive layouts unlike typical apartments, with designer finishes and premium features. Targeted at residents who want townhome-style living within a luxury downtown apartment community.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SRG ResidentialcoreOthersSRG Residential is the property management company that manages The Pierce Apartments. The company manages residential communities across the United States and is responsible for operations, leasing, and property management of the community.

Scale indicators1 record

Recent moves5 records

Broad incumbents

• AvalonBay Communities: Large publicly-traded REIT operating a national portfolio of luxury apartment communities including properties in the San Jose Bay Area. Operates broadly in the same urban multifamily space but at much greater scale.
• Equity Residential: Large multifamily REIT focused on urban and high-density apartment communities in gateway markets including San Francisco/San Jose. Comparable urban luxury product at scale.
• Greystar Real Estate Partners: Largest U.S. apartment operator and property manager with a portfolio including urban luxury apartment communities in San Jose. Comparable residential operating model but vastly larger scale.
• Essex Property Trust: West Coast-focused multifamily REIT with significant presence in the Bay Area. Operates luxury urban apartment communities similar to The Pierce but at portfolio scale across multiple metros.

Others

• SRG Residential: The Pierce's parent operating/property management company, managing residential communities across the U.S. Functions as the outsourced property manager rather than a competing operator.

Direct peers

• City Heights Apartments (San Jose): Downtown San Jose apartment community targeting urban professionals with similar unit mix and amenity positioning. Comparable mid-rise luxury product in the same submarket.
• The Julian Apartments: A luxury mid-rise apartment community in Downtown San Jose offering studio, one-, and two-bedroom units with comparable urban-pro renter targeting and amenity packages. Directly competes with The Pierce for the same Downtown San Jose renter pool.
• 101 San Fernando Apartments: High-rise apartment community in Downtown San Jose offering modern finishes and lifestyle amenities for urban renters. Same submarket and renter demographic as The Pierce.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/thepierceapts1
• Facebookfacebook.com/ThePierceSanJose

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pierce Apartments