BBZ Augsburg
BBZ Augsburg is a non-profit vocational education and training provider in Bavaria, offering accredited programs in healthcare, languages, integration, technology, and business to 2,700+ participants annually, funded primarily through AZAV/BAMF public vouchers and supplemented by corporate and direct course sales.
- Company typePrivate
- Founded1986
- HeadquartersAugsburg, Germany
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
What BBZ Augsburg does
BBZ Augsburg (Berufsbildungszentrum Augsburg der Lehmbaugruppe gGmbH) is a vocational education and training provider headquartered in Augsburg, Bavaria, and a wholly-owned operating division of the Augsburger Lehmbaugruppe, a non-profit social enterprise with more than 800 employees across 8 companies and over 30 locations. BBZ itself employs approximately 270 staff, operates 15,000 m² of training space across sites in Augsburg, Mering, Aichach, Neu-Ulm, Kempten, Ottobeuren, and Legau, and serves more than 2,700 customers annually, graduating roughly 450 qualified specialists per year.
The organization offers a full-spectrum training portfolio spanning nine subject areas: technology, business and administration, health and social care, languages and integration, EURES mobility services, vocational and professional schools, inhouse corporate training, an online academy, and youth programs. Core regulated programs include nursing (Pflegefachmann/frau), nursing management (AVPfleWoqG), medical-technical laboratory assistant (MTLA) training, geriatric care, early childhood education (Erzieher), and pharmacy C1 vocational German. The Fachkräfteschmiede sub-brand, launched in 2025, consolidates short-format continuing education courses for working professionals. Delivery is in-person at BBZ facilities or client sites, supplemented by online-live seminars via Microsoft Teams.
Revenue is generated through a hybrid model: the majority flows from publicly funded training vouchers (Bildungsgutschein, DeuFöV, ESF+, Aufstiegs-BAföG) channeled through the Agentur für Arbeit, Jobcenter, and BAMF; a secondary stream comes from direct course tuition (€120–€5,995 per program) and corporate inhouse training contracts. BBZ holds AZAV certification, BAMF integration course authorization, and telc examination center licensing — the regulatory prerequisites that enable access to public funding and that create structural barriers to non-certified competitors. The company does not disclose revenue, has no external equity backing, and operates entirely as a non-profit gGmbH under its parent group's umbrella.
BBZ Augsburg firmographics
Firmographics- Name
- BBZ Augsburg
- Legal name
- Berufsbildungszentrum Augsburg der Lehmbaugruppe gGmbH
- Website
- https://bbz-augsburg.de
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- BBZ Augsburg is a non-profit vocational education and training provider in Bavaria, offering accredited programs in healthcare, languages, integration, technology, and business to 2,700+ participants annually, funded primarily through AZAV/BAMF public vouchers and supplemented by corporate and direct course sales.
- Ownership category
- akta.pro rank
BBZ Augsburg industry classification
Industry- Product category
- Vocational Education and Training
- NAICS
- Apprenticeship Training (611513), Technical and Trade Schools (6115), Other Technical and Trade Schools (611519), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Apprenticeships, Pre-Apprenticeships & Work-Based Learning (EDAAAOAC)
- akta.pro secondary industry
- Internships, Externships & Work-Based Learning Placement (EDAMAKAB)
Keywords
Where BBZ Augsburg is headquartered
LocationHeadquarters
- HQ city
- Augsburg
- HQ country
- Germany
- HQ region
- Europe
Offices10 records
Markets served
BBZ Augsburg business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Course Tuition Fees: BBZ charges tuition and course fees for various vocational and continuing education programs, ranging from short seminars (e.g., €120) to extended professional qualification courses (e.g., €5,995 for nursing leadership programs). Some courses are fee-based for self-paying participants.
- Government-Funded Training (Bildungsgutschein / AZAV): Many programs are fully funded via Bildungsgutschein vouchers issued by the Agentur für Arbeit and Jobcenter, as well as through the Qualifizierungschancengesetz. BBZ is an AZAV-certified (Akkreditierungs- und Zulassungsverordnung Arbeitsförderung) approved training provider, enabling it to receive public funding for participants.
- BAMF-Funded Language Programs: Integration courses and vocational German language courses (Berufssprachkurse) are funded by the Bundesamt für Migration und Flüchtlinge (BAMF). Free participation is available for Bürgergeld (citizen's income) recipients and asylum seekers meeting criteria.
- Corporate Inhouse Training: BBZ offers customized inhouse training programs for companies, billed to the employer as a B2B service for workforce development and specialist upskilling.
- Fachkräfteschmiede Online Course Sales: The Fachkräfteschmiede sub-brand sells short-format continuing education courses (e.g., hygiene training, practice coaching) directly to professionals online, with per-course pricing ranging from approximately €140 to €380.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Integration Course (B1) - Monthly fee for authorized participants |
| Subscription | Monthly | Evening Integration Course B1 |
| Usage-based | Pay-as-you-go | Berufssprachkurs (Vocational German Courses) |
| One time/ perpetual license | Pay-as-you-go | Gerontopsychiatric Care and Support (AVPfleWoqG) - Professional Qualification |
| One time/ perpetual license | Pay-as-you-go | Hygiene Officer in Stationary and Ambulatory Care - DGKH |
| One time/ perpetual license | Pay-as-you-go | Ward Management / Responsible Nursing Specialist (AVPfleWoqG) |
| One time/ perpetual license | Pay-as-you-go | Station / Function Management - Professional Qualification |
| One time/ perpetual license | Pay-as-you-go | Nursing Management (AVPfleWoqG) - Professional Qualification |
| One time/ perpetual license | Pay-as-you-go | Practice Instructor (AVPfleWoqG) |
| One time/ perpetual license | Pay-as-you-go | Facility Management (AVPfleWoqG) |
| One time/ perpetual license | Pay-as-you-go | Practice Instructor Training for Kita and Educational Institutions |
| One time/ perpetual license | Pay-as-you-go | Modular Qualification for Professional Recognition as Nursing Specialist |
| Subscription | Monthly | German Language Course - Early Pedagogy B2 |
| One time/ perpetual license | Pay-as-you-go | Care Assistant Qualification (§53b SGB XI) |
| One time/ perpetual license | Pay-as-you-go | telc German Language Examinations |
| One time/ perpetual license | Pay-as-you-go | telc B2 Exam Preparation Course |
| One time/ perpetual license | Pay-as-you-go | Mandatory Continuing Education for Practice Instructors in Nursing |
| One time/ perpetual license | Pay-as-you-go | Mandatory Continuing Education for Care Assistants and Everyday Companions |
| One time/ perpetual license | Pay-as-you-go | Hygiene Officer Continuing Education (DGKH) - Fachkräfteschmiede |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
BBZ Augsburg product offering
Product offeringCore offering
BBZ Augsburg is a vocational education and training center offering a comprehensive range of programs including vocational training (Ausbildung), retraining (Umschulung), advanced training (Weiterbildung), and integration language courses. The organization delivers state-recognized qualifications in healthcare, nursing, social pedagogy, medical laboratory technology, business, and technology, alongside BAMF-funded integration and vocational German language courses for immigrants. It also operates the Fachkräfteschmiede sub-brand for short-format continuing education and provides customized inhouse corporate training for regional employers in the Augsburg-Schwaben area.
Differentiator
Problem solved
Functional benefit
Brands
- Fachkräfteschmiede: A brand under BBZ Augsburg that bundles continuing education and professional development courses, offering practical further training with current specialist knowledge across multiple sectors including health and social care, electrical engineering, environment, and office expertise.
Products and services
- Pflegefachmann/Pflegefachfrau (Nursing Specialist) Training State-recognized three-year vocational training program for aspiring nursing professionals, combining theoretical instruction at BBZ with practical placements in hospitals, stationary care, and ambulatory care services. Eligible for funding via Bildungsgutschein and Aufstiegs-BAföG.
- Erzieher/in (State-Recognized Educator) Training Full-time vocational training program qualifying participants as state-recognized educators (Erzieher) for work in kindergartens, day-care centers, and youth welfare organizations. Delivered in cooperation with Fachakademie für Sozialpädagogik Mering.
- MTLA (Medical Laboratory Assistant) Training Vocational school program for medical-technical laboratory assistants (Medizinisch-technische Laboratoriumsassistenten), including modular qualification pathway (Modules I-III, 240-640 UE) for professional recognition of foreign MTL qualifications. Fully fundable via Bildungsgutschein.
- Berufsfachschule für Krankenpflegehilfe (Nursing Assistant School) One-year vocational training program for nursing assistants, delivered in partnership with Krankenhaus Aichach hospital. Provides foundational nursing qualifications for entry into healthcare careers. AZAV-certified and fundable via Bildungsgutschein.
- Berufsfachschule für Altenpflegehilfe (Elderly Care Assistant School) Mering Vocational training for elderly care assistants (Altenpflegehelfer) at the Mering campus, preparing students for careers in geriatric care facilities and home care services.
- Fachschule für Grundschulkindbetreuung (Primary School Child Care Training) Full-time vocational qualification for pedagogical specialists working in primary school child care (Horte) and after-school care facilities. Address the shortage of qualified pedagogical staff.
- Integration Courses (Integrationskurse) BAMF-authorized German integration courses covering orientation and language instruction up to B1 level. Available in full-time (VZ), part-time (TZ), and evening (Abend) formats. Free for Bürgergeld recipients and asylum seekers; €229/month with Berechtigtenschein for authorized participants.
- Vocational German Language Courses (Berufssprachkurse) BAMF-funded German language courses at B2 and C1 levels for professional integration, including specialized tracks for academic health professions (Ärzte, Apotheker), non-academic health professions (Pflege), and early childhood education (Frühpädagogik). Cost: €2.56/hour for employed persons.
- telc German Language Examinations Licensed telc examination center administering official German language certificates at A2, B1, B2, and C1 levels, including specialized healthcare (B1-B2 Pflege) and academic (C1 Hochschule) variants. Examination fees range from €45 to €200.
- Nursing Management (Pflegedienstleitung) Qualification Continuing education qualification under AVPfleWoqG for nursing service leaders, with course fee of €5,995. Eligible for Bildungsprämie and Aufstiegs-BAföG funding. Includes berufsbegleitend (BB) study format.
- Ward Management / Station-Function Leadership Qualification Advanced professional qualification for ward and department managers in nursing facilities, with course fee of €5,995. Eligible for Bildungsprämie and Aufstiegs-BAföG. Berufsbegleitend (BB) format.
- Practice Instructor (Praxisanleiter) Training in Nursing Continuing education under AVPfleWoqG qualifying nurses as practice instructors, with course fee of €2,850. Also includes specialized practice instructor training for Kita and educational institutions at €120. Eligible for Bildungsprämie and Aufstiegs-BAföG.
- Hygiene Officer Training (Hygienebeauftragte:r) in Care DGKH-compliant hygiene officer qualification for stationary and ambulatory care, with course fee of €990 (initial qualification) and €195 for 1-day refresher courses. Available via Fachkräfteschmiede. Eligible for Bildungsprämie and Aufstiegs-BAföG.
- Gerontopsychiatric Care and Support Qualification Continuing education in gerontopsychiatric care under AVPfleWoqG, with course fee of €4,895. Eligible for Bildungsprämie and Aufstiegs-BAföG. Berufsbegleitend (BB) format.
- Residential Area Management / Responsible Nursing Specialist Qualification Continuing education under AVPfleWoqG for Wohnbereichsleitung (residential area managers) and responsible nursing specialists, with course fee of €3,995. Eligible for Bildungsprämie and Aufstiegs-BAföG.
- Facility Management Qualification (AVPfleWoqG) Professional qualification in facility management for nursing care facilities under AVPfleWoqG, with course fee of €2,170. Eligible for Bildungsprämie and Aufstiegs-BAföG.
- Care Assistant Qualification (§53b SGB XI) Qualification program for care assistants (Betreuungskraft) under §53b SGB XI. AZAV-certified and fundable via Bildungsgutschein or Qualifizierungschancengesetz. Part-time (TZ) format.
- Modular Qualification for Professional Recognition as Nursing Specialist Modular recognition program for foreign-trained nursing professionals (Module I: 240 UE at €2,256; Module I+II: 440 UE at €4,136; Module I-III: 640 UE at €6,016). 100% fundable via Bildungsgutschein and Qualifizierungschancengesetz.
- Inhouse Corporate Training Customized workforce qualification and staff development programs delivered at client company premises. Supports Fachkräftegewinnung (skilled labor acquisition), Personalentwicklung (HR development), and Mitarbeiterqualifizierung (employee training) for employers in the region.
- Fachkräfteschmiede Continuing Education Courses Short-format professional development courses under the Fachkräfteschmiede sub-brand, covering health, social care, electrical engineering, environment, and office expertise. Direct online booking with prices ranging from €120 to €380. Available online-live via Microsoft Teams and in-person in Augsburg.
- EURES Cross-Border Employment Services As an EURES partner, BBZ provides information and placement services for fair and sustainable cross-border labor mobility within the EU, connecting employers with job seekers across European borders.
Quantifiable outcome
- Over 2,700 people guided toward professional development annually
- +2 more outcomes
Companies that use BBZ Augsburg
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles5 records
BBZ Augsburg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
BBZ Augsburg partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and flagship.
- Agentur für Arbeit Augsburg (Employment Agency)coreGovernment employment agency that refers unemployed and job-seeking participants to BBZ's vocational training and language programs. Primary acquisition channel for publicly funded trainees.
- Jobcenter AugsburgcoreGovernment social services body that refers long-term unemployed and welfare benefit recipients to BBZ's integration and vocational training programs. Primary channel for Bürgergeld recipients accessing free training.
- IHK Schwaben (Chamber of Industry and Commerce)minorRegional chamber of commerce partner, providing certification oversight and industry connections for BBZ's vocational programs in business and technology sectors.
- HWK Schwaben (Chamber of Crafts)minorRegional chamber of crafts partner, providing oversight and industry connections for BBZ's skilled trades and technical training programs.
- Bundesamt für Migration und Flüchtlinge (BAMF)coreFederal migration and refugee office that funds BBZ's integration courses and vocational German language programs (DeuFöV). Provides regulatory authorization for BBZ to deliver BAMF-subsidized language training.
- EURES (European Employment Mobility Network)minorBBZ operates as an EURES partner, providing information and placement services for cross-border labor mobility within the EU. Targets both employers seeking workers and job seekers looking for opportunities across European borders.
- Augsburger Lehmbaugruppe (Parent Company)flagshipBBZ is a wholly owned subsidiary of the Augsburger Lehmbaugruppe, a mid-sized social enterprise with over 800 employees across 8 companies and 30+ locations. The group provides financial stability, cross-business synergies, and shared services (HR, IT, finance) to BBZ. BBZ's career portal and recruitment systems are shared group infrastructure.
- ESF Bayern / ESF Bund (European Social Fund)coreEuropean Social Fund co-financing BBZ's youth employment and integration programs (e.g., PBA program, integration courses). Provides essential subsidy funding that enables free or low-cost participation for eligible participants.
- Bayerisches Staatsministerium für Familie, Arbeit und Soziales (StMAS)coreBavarian State Ministry co-funding BBZ's PBA (Pflege, Betreuung, Assistenz) integration program through ESF+ financing, enabling free participation for jobcenter clients.
- Krankenhaus Aichach (Hospital)minorPartner hospital hosting practical training placements for BBZ's nursing assistant (Krankenpflegehilfe) students. BBZ operates a Krankenpflegehilfe school at the hospital site.
- telc gGmbHcoreLicensing partnership for telc language examinations. BBZ is an authorized telc examination center administering official German language certificates at multiple levels (A2-C1) including specialized healthcare and academic variants.
- FOM Hochschule für Oekonomie, AugsburgminorAcademic partnership enabling BBZ nursing students to pursue a dual study program (ausbildungsbegleitend studieren) in Health and Social Management (B.A.) alongside their nursing training at BBZ.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
BBZ Augsburg competitors and assessment
Company assessmentDirect peers
- WBS TRAINING: WBS TRAINING is a national AZAV-certified provider of vocational retraining, further education, and integration courses with both in-person and online delivery. Closely comparable to BBZ on digital learning infrastructure, Bildungsgutschein delivery, and self-pay professional development offerings.
- Kolping-Bildungswerk: Kolping-Bildungswerk is a nationwide Catholic-affiliated vocational training network offering AZAV-certified retraining, language integration, and youth employment programs. Comparable to BBZ on social-enterprise mission, gGmbH/non-profit structure, and integration course offerings.
- DEKRA Akademie: DEKRA Akademie is a leading German private training provider with a nationwide footprint, offering vocational retraining, continuing education, and AZAV-certified programs. Comparable to BBZ on regulatory certification model, course breadth, and corporate/government client base.
- GFN AG: GFN is a German IT and business vocational training provider with AZAV certification, offering reskilling and continuing education funded by Bildungsgutschein and employer programs. Overlaps with BBZ on Wirtschaft & Verwaltung and Technik subject areas.
- maxQ. im bfw: maxQ. specializes in healthcare vocational training within the bfw group, offering nursing assistant, geriatric care, and MTLA qualifications comparable to BBZ's Gesundheit & Soziales portfolio. Directly comparable on curriculum, target learner, and funding model.
- IBB Institut für Berufliche Bildung: IBB is a major German continuing education provider with nationwide AZAV-certified programs across business, technology, healthcare, and languages. Closely comparable to BBZ on multi-site delivery, public funding reliance, and direct-to-learner online course sales.
- DAA Deutsche Angestellten-Akademie: DAA is one of Germany's largest privately organized continuing education providers, offering AZAV-certified vocational retraining, integration courses, and professional qualifications across hundreds of locations. Directly comparable to BBZ on funding model (Bildungsgutschein, BAMF), curriculum breadth, and target learner segments.
- bfw (Berufsförderungswerk): bfw is a major German vocational training and retraining provider with AZAV certification, offering programs in healthcare, technology, business, and language integration. Operates a multi-site network with similar public-funding dependence and B2B inhouse training offerings.
Regional players
- Bildungswerk der Bayerischen Wirtschaft (bbw): bbw Südbayern is the Bavarian affiliate of the vbw Bildungswerk, a regional vocational training and qualification provider serving the same Bavarian employer and jobseeker base as BBZ. Comparable on geographic footprint and strong industry/IHK partnership model.
- Volkshochschule Augsburg: VHS Augsburg is the municipal adult education center serving the same Augsburg geography with publicly subsidized language, integration, and general continuing education courses. Directly competitive with BBZ on integration courses and basic professional development at the local level.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
BBZ Augsburg social profiles
Digital presenceBBZ Augsburg financial estimates
Financial estimateRevenue estimate
Valuation estimate
BBZ Augsburg leadership team
Management profileNumber of profiles
Profiles19 records
BBZ Augsburg subsidiaries and ownership
Company hierarchySubsidiaries7 records
BBZ Augsburg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BBZ Augsburg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BBZ Augsburg
What does BBZ Augsburg do?
BBZ Augsburg is a vocational education and training center offering a comprehensive range of programs including vocational training (Ausbildung), retraining (Umschulung), advanced training (Weiterbildung), and integration language courses. The organization delivers state-recognized qualifications in healthcare, nursing, social pedagogy, medical laboratory technology, business, and technology, alongside BAMF-funded integration and vocational German language courses for immigrants. It also operates the Fachkräfteschmiede sub-brand for short-format continuing education and provides customized inhouse corporate training for regional employers in the Augsburg-Schwaben area.
Is BBZ Augsburg a public or private company?
BBZ Augsburg is a private company. It is classified as corporate owned and is currently operating.
When was BBZ Augsburg founded?
BBZ Augsburg was founded in 1986. It employs 251 to 500 people.
Where is BBZ Augsburg based?
BBZ Augsburg is headquartered in Augsburg, Germany, in the Europe region.
How does BBZ Augsburg make money?
Five revenue lines are on record. Course Tuition Fees are the primary driver. The others are government-Funded Training (Bildungsgutschein / AZAV), BAMF-Funded Language Programs, corporate Inhouse Training and fachkräfteschmiede Online Course Sales.
Who are BBZ Augsburg's main competitors?
Direct peers on record are WBS TRAINING, Kolping-Bildungswerk, DEKRA Akademie, GFN AG, maxQ. im bfw, IBB Institut für Berufliche Bildung, DAA Deutsche Angestellten-Akademie and bfw (Berufsförderungswerk). Regional players are Bildungswerk der Bayerischen Wirtschaft (bbw) and Volkshochschule Augsburg.
Does BBZ Augsburg have an API?
No public API is recorded for BBZ Augsburg.
What industry is BBZ Augsburg in?
BBZ Augsburg's product category is Vocational Education and Training. Its primary akta.pro industry code is EDAAAOAC, Apprenticeships, Pre-Apprenticeships & Work-Based Learning, with a secondary code of EDAMAKAB, Internships, Externships & Work-Based Learning Placement. Its NAICS code is 611513 and its SIC code is 8200.