What Krix does

Krix is an Australian loudspeaker manufacturer founded in 1974 by Scott Krix, headquartered in Hackham, Australia. The company designs, manufactures, and distributes high-fidelity speakers across three primary product lines: home entertainment (bookshelf, floorstanding, centre channel, surround, subwoofer, in-ceiling, in-wall, outdoor, and soundbar), dedicated home cinema (modular MX series, freestanding, in-wall, on-wall, and subwoofers), and commercial cinema speakers. Its technology is grounded in proprietary acoustic engineering, including custom-designed drivers with doped curvilinear paper cones, cast aluminium baskets, copper shorting rings, and Kapton formers; ring radiator tweeters extending to 40kHz; and configurable modular cinema systems with high-sensitivity drivers. All products are timbre-matched for seamless surround integration, and the company integrates Trinnov processing technology into its dedicated home cinema amplifier offerings.

Krix operates a channel-driven go-to-market, distributing exclusively through a global network of authorised integrators and specialist retailers who provide design, installation, and calibration services. The company has structured its operations into three brand divisions: Krix Collection (consumer-facing retail and rewards), Krix Distribution (curated third-party audio technologies for integrators), and Kaptivate Sound (commercial cinema installations). Revenue is generated through one-time hardware sales priced in Australian Dollars, ranging from approximately AUD 375 for entry-level in-ceiling speakers to AUD 8,995 per pair for the premium Esoterix Altum bookshelf. The company serves multiple customer segments including home audio enthusiasts, dedicated home cinema installers, commercial cinema operators, and architectural/install clients. It is privately held, Australian Made certified, and celebrated its 50-year anniversary in 2024.

Name

Krix

Legal name

Krix

Website

https://krix.com.au

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Krix is a privately held Australian loudspeaker manufacturer founded in 1974, designing and producing home entertainment, dedicated home cinema, and commercial cinema speakers. It sells exclusively through authorised integrators and specialist retailers across global markets under the Krix Collection, Krix Distribution, and Kaptivate Sound brand divisions.

Ownership category

akta.pro rank

Product category

Consumer Audio Equipment / Loudspeakers

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)

akta.pro secondary industries

Speakers & Subwoofers Retail (Soundbars, Surround, Smart Speakers) (CRACAEAF), Smart Home Entertainment & Multiroom Control Retail (CRACAGAK), Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Home loudspeaker manufacturing
• Commercial cinema audio
• Home cinema speakers
• Architectural audio systems
• Floorstanding speakers

Headquarters

HQ city

Hackham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Speaker Hardware Sales: Krix generates revenue through the sale of Loudspeakers across three product lines: Home Entertainment (bookshelf, floorstanding, centre channel, surround, subwoofer, in-ceiling, in-wall, outdoor, soundbar), Dedicated Home Cinema (modular, freestanding, in-wall, on-wall, subwoofers, Linear LCR, amplifiers), and Commercial Cinema speakers. Products are sold as one-time purchases through an authorised dealer network and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Krix designs and manufactures high-fidelity loudspeakers in Australia, selling across three product categories: Home Entertainment speakers (bookshelf, floorstanding, centre channel, surround, subwoofer, in-ceiling, in-wall, outdoor, soundbar), Dedicated Home Cinema speakers (modular, freestanding, in-wall, on-wall, subwoofers, amplifiers), and Commercial Cinema speakers. Products are distributed through authorised integrators, specialist retailers, and select direct e-commerce, with all speakers handcrafted and timbre-matched for surround sound systems.

Product overview

Krix is an Australian loudspeaker manufacturer established in 1974, offering three main product categories: Home Entertainment speakers (including bookshelf, floorstanding, centre channel, surround, subwoofer, in-ceiling, in-wall, outdoor, and soundbar speakers), Dedicated Home Cinema speakers (featuring modular systems like MX and AS series, freestanding speakers like CINEMATRIX/THEATRIX/FLIX/PIX, in-wall speakers like SCENIX and PHONIX IN-WALL, on-wall speakers including OWX and MEGAPHONIX series, and subwoofers like CYCLONIX and MEGACYCLONIX), and Commercial Cinema speakers for professional installations. The company also operates separate brands including Krix Distribution (for authorized integrators) and Krix Collection (consumer retail). The product portfolio spans residential audio solutions to professional cinema installations, with dedicated Trinnov integration available for advanced room correction in home cinema setups.

Differentiator

Problem solved

Functional benefit

Brands

• Krix Collection: Consumer-facing brand for home entertainment and home cinema speakers sold directly to customers
• Krix Distribution
• Kaptivate Sound

Products and services

• Home Entertainment Speakers A comprehensive range of handcrafted speakers designed for home audio including bookshelf, floorstanding, centre channel, surround, subwoofer, in-ceiling, in-wall, outdoor, and soundbar speakers. These perform equally well in home theatres and dedicated two-channel listening rooms.
• Dedicated Home Cinema Speakers Professional-grade speakers designed for dedicated cinema rooms, featuring modular, freestanding, in-wall, on-wall, and subwoofer configurations with unsurpassed clarity and control for true cinema sound experiences.
• Commercial Cinema Speakers Professional cinema speakers designed for commercial cinema installations, representing years of research and development for highest performance and reliability in large venue sound reproduction.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• TrinnovcoreTechnology or IntegrationKrix offers dedicated home cinema amplifiers featuring Trinnov processing technology. The partnership combines Trinnov's room correction and audio processing with Krix's cinema speaker systems for optimised home cinema performance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dynaudio: Danish premium loudspeaker maker with bookshelf, floorstanding, and architectural ranges, plus automotive and professional lines. Closely comparable to Krix in audiophile positioning, proprietary driver development, and premium ASPs.
• KEF: British premium speaker brand offering bookshelf, floorstanding, in-ceiling, in-wall, and home theatre solutions with proprietary driver technology. A direct competitor to Krix across multiple price tiers and product categories.
• Polk Audio: Broad home audio brand offering home theatre, architectural, and outdoor speakers. Competes with Krix in residential categories, though at lower ASPs and through more mass-market channels.
• Klipsch: American heritage loudspeaker brand with strong home theatre heritage (since 1946) and broad range from residential to commercial cinema. Comparable to Krix in dedicated home cinema and commercial cinema heritage, though with much larger scale.
• Focal: French premium audio manufacturer producing high-fidelity loudspeakers, home cinema systems, and architectural speakers. Directly comparable to Krix in acoustic engineering depth, premium positioning, and integrator-focused distribution.
• Bowers & Wilkins: Premium British loudspeaker manufacturer with a comparable product range spanning bookshelf, floorstanding, home theatre, and architectural speakers. Directly competes with Krix in the high-end residential audio segment and shares a similar heritage-driven, integrator-supported distribution model.
• MartinLogan: Premium North American speaker manufacturer known for electrostatic and home theatre systems. Directly comparable in dedicated home cinema and audiophile product tiers, competing for similar installer-driven projects.
• Definitive Technology: Premium home audio brand offering floorstanding, bookshelf, in-wall, in-ceiling, and home theatre speakers. Competes with Krix in residential home theatre and architectural audio segments at similar price points.

Emerging players

• Sonos: Connected whole-home audio platform with soundbars, architectural speakers, and ecosystem software. Represents an emerging threat that is reshaping consumer expectations around smart, integrated audio—a model Krix has not adopted.

Broad incumbents

• Bose: Global audio incumbent with broad consumer and professional portfolios spanning home theatre, architectural, commercial, and automotive. Overlaps with Krix in home theatre and commercial cinema but competes at very different scale and price tiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/krixsound
• LinkedInlinkedin.com/company/krixsound
• Instagraminstagram.com/krixsound
• Xx.com/krixsound

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krix