George Salter Academy

What George Salter Academy does

George Salter Academy is a state-funded mixed comprehensive secondary school located in West Bromwich, West Midlands, serving approximately 1,386 students aged 11 to 18 across Years 7 through 13. The school has been part of Ormiston Academies Trust (OAT) since 2009, one of England's longest-established multi-academy trusts operating 40+ schools and supporting over 35,000 pupils. Its educational offering spans Key Stage 3, Key Stage 4 (GCSE), and Key Stage 5 (A-Level/Sixth Form, branded 'Salter Sixth Form'), supplemented by the proprietary 'Salter Scholar' seven-year character development programme built around the values of ambition, belief, and courage.

The academy's operating technology stack is composed entirely of third-party EdTech platforms rather than proprietary infrastructure: ClassCharts (behavior monitoring), ParentPay (cashless payments and messaging), Go 4 Schools (assessment tracking and reporting), Microsoft Teams (remote learning), a biometric cashless catering system, and GCSEPod (revision content). A migration to the Arbor Parent App from ClassCharts was announced in June 2026. The school also operates an 'One World Translation' service, leveraging Google Translate to communicate with families in Polish, Romanian, French, Arabic, Punjabi, and additional languages, reflecting a student population in which 45% (617 students) have English as an Additional Language and 15.4% (214 students) are on the SEND register.

Revenue is derived almost entirely from UK government per-pupil funding and Pupil Premium grants (503 students eligible in 2021/22), supplemented by modest income from community facility lettings outside school hours; no tuition fees are charged. The academy holds an Ofsted 'Good' rating and the Character Association Kitemark for the Salter Scholar programme. Current leadership comprises Senior Principal Adrian Price and permanent Head of School Rupi Bellingham (confirmed in 2025 after seven years at the academy), supported by a wider team including Vice Principal for Quality of Education and Designated Safeguarding Lead.

Name

George Salter Academy

Legal name

George Salter Academy

Website

https://georgesalter.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

George Salter Academy is a state-funded mixed comprehensive secondary school in West Bromwich serving 1,386 students aged 11 to 18, part of Ormiston Academies Trust. It delivers GCSE and A-Level education and holds an Ofsted Good rating.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Middle Schools (EDAJAAAC)

Keywords

• Secondary education
• Sixth form provision
• Character education
• Comprehensive schooling
• SEND support services

Headquarters

HQ city

West Bromwich

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Distribution channels3 records

Marketing channels5 records

Core offering

George Salter Academy is a mixed comprehensive secondary school delivering Key Stage 3, Key Stage 4 (GCSE), and Key Stage 5 (A-Level/Sixth Form) education to approximately 1,386 students aged 11-18 in West Bromwich, West Midlands. The academy's core offering is academic and character education enhanced by the Salter Scholar programme, supported by digital platforms for behavior tracking, payments, and assessment reporting, plus dedicated EAL and SEND provisions.

Product overview

George Salter Academy is a mixed secondary school in West Bromwich offering comprehensive educational services to students aged 11-18. The academy provides a seven-year curriculum journey spanning Key Stage 3, Key Stage 4 (GCSE), and Key Stage 5 (A-Level/Sixth Form). The institution operates as part of Ormiston Academies Trust. Its core educational offerings are supplemented by digital support services including ClassCharts for behavior monitoring, ParentPay for payments and communication, Go 4 Schools for assessment tracking, and a biometric cashless catering system. The academy also provides specialized services such as One World Translation for multilingual community engagement, Safeguarding support, EAL (English as Additional Language) provision, and SEND support.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondary Education (Years 7-11) Comprehensive secondary school education for students aged 11-16, providing a broad and balanced curriculum that meets statutory requirements while equipping students with knowledge and skills for success. Includes Key Stage 3 (Years 7-9) and Key Stage 4 (Years 10-11) with GCSE preparation.
• Salter Sixth Form (Years 12-13) Sixth form provision for students aged 16-18 offering A-Level, Applied General, and Tech Level courses. Includes admissions, year 11 to 12 transition support, UCAS preparation, and student life programs.
• Salter Scholar Character Programme A unique seven-year character development journey that all students are entitled to access, aiming to instill ambition, belief and courage values across the student's time at the academy.
• Community Facility Hire Community facilities available for hire Monday-Friday 5-10pm, Saturday 8am-6pm, Sunday 8am-8pm for events, sports, and activities outside school hours.

Quantifiable outcome

• Progress 8 score improved to 0.35 in 2025 (from -0.19 in 2017)
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Ormiston Academies Trust (OAT)coreStrategic or Co-development Partner · 1 January 2009George Salter Academy is proudly part of Ormiston Academies Trust, one of the longest-established and largest school trusts in the country. Since 2009, OAT has been dedicated to transforming education, supporting over 35,000 pupils in 40+ schools with over 5,000 staff across secondary, primary, alternative provision and special schools.
• Sandwell Children's Safeguarding Partnership (Sandwell CSP)coreStrategic or Co-development PartnerPartnership of all organizations working to protect children and young people across Sandwell, including Metropolitan Council, Police, Health and Education. George Salter Academy participates in Operation Encompass for domestic abuse recognition.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• United Learning: UK multi-academy trust combining state and independent schools. Comparable as an alternative MAT sponsor, particularly relevant for academies evaluating Trust-level operating models, governance structures, and shared-service configurations.
• Oasis Multi-Academy Trust: One of the UK's largest multi-academy trusts operating a broad portfolio of primary, secondary, and alternative provision schools. Represents a competing MAT model and shared-services alternative to OAT for secondary school sponsors.
• Harris Federation: Large UK multi-academy trust running a portfolio of primary and secondary academies. Serves as a comparable MAT peer at the broader governance and operating model level, particularly relevant for secondary-academy strategy and Trust-level operating benchmarks.

Direct peers

• Hamstead Hall Academy: State-funded secondary school in the Handsworth Wood/Birmingham area serving a demographically diverse intake. Operates as a nearby West Midlands secondary peer with overlapping EAL and Pupil Premium characteristics.
• Shireland Collegiate Academy: State-funded secondary school located in the same West Bromwich area as George Salter Academy. Serves a comparable demographically diverse intake with similar Pupil Premium and EAL profile, making it the closest operational comparable in catchment and student mix.
• Ormiston Forge Academy: Sister academy within Ormiston Academies Trust, also a secondary school serving a similar demographic profile in the West Midlands. Provides a direct intra-trust comparator for academic outcomes, EAL/SEND support, and operational benchmarks.
• Sandwell Academy: Secondary school in West Bromwich operating in the same Sandwell local authority. Comparable secondary-age offering with similar operating context and direct competition for pupils in the same geographic catchment.
• Holyhead School: Secondary school in Birmingham serving a similar urban, multicultural intake. Provides comparable operating context and competitive overlap for pupil recruitment in the broader West Midlands secondary market.
• Ormiston Bolingbroke Academy: Sister academy within Ormiston Academies Trust operating as a secondary school. Compares directly as another OAT secondary site benefiting from the same central services, governance, and Trust-level resources.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GeorgeSalterAc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Salter Academy