PAINT Nail Bar

What PAINT Nail Bar does

PAINT Nail Bar is a Sarasota, Florida–headquartered franchise of premium nail salons founded in 2014 by Mark and Michele Schlossberg. The company operates 15 storefronts across 10 U.S. states (Arkansas, California, Florida, Kentucky, Maryland, Michigan, North Carolina, Ohio, Texas) under a franchise model, with its Downtown Sarasota flagship serving as corporate headquarters and a brand laboratory.

Its core offering is tiered nail care services — Uptown Girl/Guy mani-pedis, LED-cured gel services, quick Lickety-Split waterless services, sculpted gel extensions, and children's Mini-Paint services — delivered by extensively trained nail artists in a non-toxic, fume-free environment. The technical differentiators are safety and quality protocols that exceed typical salon standards: hospital-grade autoclave sterilization with sealed instruments, jet-less ceramic pedicure basins, vegan and formaldehyde-free polishes, and LED lamps (rather than UV) for curing water-based gels. The company also sells its proprietary PRIMERS by PAINT clean skincare line and curates third-party brands (Emma, BioSeaweed, Dazzle Dry, Madam Glam, APRÉS Gel-X) inside a unified Booker by Mindbody platform for booking, POS, inventory, and marketing across all locations.

Revenue mechanics mix one-time service and retail sales with a recurring Passport Loyalty subscription program (Ped-i, Gel-ly, Fill, X tiers), gift certificates, and Paint Parties event hosting. Corporate captures initial franchise fees, ongoing royalties, and product resale margins from franchisees; the founders retain operational and brand control with no institutional or private equity investment disclosed. Distribution is purely physical retail (no e-commerce or app), with digital acquisition run through Instagram, Facebook, Pinterest, influencer partnerships, and referral bonuses. Customer segments are broad consumer (women and men seeking premium nail care, plus children ages 12 and under) and event hosts, with no enterprise or B2B customers.

Name

PAINT Nail Bar

Legal name

PAINT Nail Bar

Website

https://paintnailbar.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

PAINT Nail Bar is a Sarasota-headquartered franchise of non-toxic nail salons operating 15 locations across 10 US states, offering tiered manicure and pedicure services, gel and nail extensions, its proprietary PRIMERS skincare line, a Passport loyalty subscription, and event hosting for individual consumers and groups.

Ownership category

akta.pro rank

Product category

Nail Salon Services

NAICS

Nail Salons (812113), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYHSALACAA

Basic Manicures & Pedicures

Home & Personal Services/Personal Care & Beauty Services/Nail Salons & Nail Care Services

SECONDARYHSALACAM

Nail Salon Parties & Group Events

Home & Personal Services/Personal Care & Beauty Services/Nail Salons & Nail Care Services

SECONDARYHSALACAK

Kids’ Nail Services

Home & Personal Services/Personal Care & Beauty Services/Nail Salons & Nail Care Services

SECONDARYHSALACAC

Acrylic & Hard Gel Nail Extensions

Home & Personal Services/Personal Care & Beauty Services/Nail Salons & Nail Care Services

SECONDARYCRABALAE

Nail Salon Products (Polish, Gel, Acrylic, Supplies)

Consumer Products & Retail/Beauty & Personal Care/Professional Salon & Spa Products

Keywords

• Nail salon services
• Manicure pedicure
• Gel polish services
• Nail care franchise
• Non-toxic nail products

Headquarters

HQ city

Littlefield

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Nail Services: Manicure and pedicure services offered at multiple tiers (Uptown Girl/Guy, Gel, Lickety-Split, Talk of the Town, Sculpted Gel, Mini-Paint for children). Services include nail maintenance, cuticle care, massage, polish, gel, and nail extensions.
2. Retail Product Sales: Sale of PRIMERS by PAINT proprietary skincare products, Emma gel polishes, BioSeaweed gel, Dazzle Dry lacquer, Madam Glam, and Aprés Gel-X extensions.
3. Loyalty Program (Passport): Points-based loyalty program (1 point per dollar spent) with tiered rewards including monthly services, 20% retail discount, birthday surprises, and referral bonuses.
4. Gift Certificates: Digital and printable gift certificates available for purchase at individual locations.
5. Party/Event Hosting: Hosting of special events including fundraisers, birthday parties, bridal showers, baby sprinkles with customizable food, beverages, and décor arrangements.
6. Franchise Fees: Franchise opportunity with support for equipment, product selection, marketing, grand opening, training (3-Day PAINT Immersion), and ongoing operations support using Booker software.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

PAINT Nail Bar operates a franchise network of nail salons delivering tiered manicure and pedicure services (Uptown Girl/Guy, Gel, Lickety-Split, Talk of the Town, Sculpted Gel, and Mini-Paint for children) in a non-toxic, fume-free environment with hospital-grade sterilization, ceramic jet-less pedicure basins, and LED-cured gel polish application. The company also retails its proprietary PRIMERS by PAINT clean skin and nail care line alongside third-party professional nail brands and hosts private events such as birthday parties, bridal showers, and fundraisers.

Product overview

PAINT Nail Bar operates as a franchise nail salon chain offering nail care services at 15 locations across the United States. The core offering consists of luxury manicure and pedicure services (Uptown Girl/Guy, Gel, Lickety-Split, Talk of the Town, Sculpted Gel, and Mini-Paint for children), supplemented by third-party professional nail product brands (Emma, BioSeaweed, Dazzle Dry, Madam Glam, and APRÉS GEL-X extensions) and their proprietary PRIMERS by PAINT non-toxic skin and nail care product line. Additional offerings include a Passport Loyalty Program for client retention and Paint Parties for events. All locations are managed using Booker by Mindbody software for appointment scheduling and POS operations.

Differentiator

Problem solved

Functional benefit

Brands

• PRIMERS by PAINT: Exclusive proprietary line of non-toxic, clean skin and nail care products. All ingredients are non-toxic, healthy, high performing and responsibly sourced.

Products and services

• Uptown Girl/Guy Mani/Pedi Services Complete nail care service tier including nail maintenance, hydrating cuticle care, aromatic exfoliating sugar scrub, painless heel smoothing (pedicures), hot towel treatment, massage, and polish for adult women and men.
• Gel Mani/Pedi Services Manicure or pedicure upgraded with LED-cured water-based gel polish that cures to a rock-hard high-gloss finish and lasts for weeks without chipping.
• Lickety-Split Mani/Pedi Services Waterless express manicure and pedicure services including polish removal, nail maintenance, and client choice of polish or high-shine buff, designed for quick lunch-break visits.
• Talk of the Town Mani/Pedi Services Luxury manicure and pedicure services with extended massage, warm paraffin treatment, and full lower-leg or lower-arm aromatic sugar scrubs.
• Sculpted Gel Services Nail extension and overlay services using sculpted gel as a healthier alternative to acrylic, free of formaldehyde, toluene, DBP, BHA, and solvents.
• Mini-Paint Services Age-appropriate manicure and pedicure services for children ages 12 and under, including gentle cuticle care, massage, and polish application.
• PRIMERS by PAINT Exclusive proprietary line of non-toxic, clean skin and nail care products sold at PAINT Nail Bar locations, including Foot Therapy Cream, Body Butter Cream, Coconut Milk Body Lotion, Honey Pumice Foot Body Scrub, Hand Repair Cream, Cuticle Treatment Oil, and Healing Cuticle Balm.
• Passport Loyalty Program Points-based rewards program earning 1 point per dollar spent, with tiered memberships (Passport PEDI, Passport GEL-LY, Passport-X, Passport Fill) including monthly services, 20% off retail, birthday surprises, and referral bonuses.
• Paint Parties Event hosting service for fundraisers, birthday parties, bridal showers, baby sprinkles, and social gatherings, with PAINT arranging food, beverages, and decor or customizing the event with the client.
• PAINT Nail Bar Franchise Franchise opportunity providing equipment, product selection, marketing, grand-opening support, 3-Day PAINT Immersion training, and ongoing operations support using Booker by Mindbody for franchise owners across the United States.

Quantifiable outcome

• Gel polish lasts for weeks of chip-free high shine
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Emma Gel PolishescoreOthersPAINT uses Emma gel polishes which are 12+ Free, vegan, and made without toluene, DBP, formaldehyde, and other harmful chemicals. Emma is positioned as the safest gel polish available.
• BioSeaweed (BSG)coreOthersBioSeaweed gel products are used at PAINT. BSG does not stain, weaken or dehydrate natural nails and is big-5 free, odorless, dustless, and safe for pregnant women.
• Dazzle DryminorOthersDazzle Dry 4-Step System promotes lacquer adhesion and prevents chipping. Dries in 5 minutes, lasts 7-14 days, and is vegan and cruelty-free.
• Madam GlamminorOthersVegan, cruelty-free, 9-Free and gluten-free gel polishes safe for expectant mothers and health-conscious consumers.
• Aprés Gel-XminorOthersWorld's first soft gel nail extension system offered at PAINT. No filing needed, no dust, no odor, and no damage to natural nails as an alternative to traditional acrylic or hard gel extensions.
• Booker by MindbodycoreTechnology or IntegrationAll PAINT locations utilize Booker by Mindbody software for appointment management (internal and online), POS, product inventory, detailed reporting, and smart marketing. Franchise owners receive ongoing training and support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bellacures: Luxury nail salon chain emphasizing clean products, sanitation, and modern design with multiple US locations. Comparable service menu, price point, and clean-beauty positioning to PAINT.
• MiniLuxe: Premium nail care chain with a clean, modern aesthetic and proprietary product line, operating company-owned and franchise locations. Closest direct competitor to PAINT in positioning around non-toxic, hygienic, upscale nail services.
• The NOW Massage & Nail Bar: Modern, design-led nail salon chain offering premium manicure and pedicure experiences with a focus on aesthetic and Instagram-friendly interiors. Direct competitor in the boutique nail-bar category with franchise-style expansion.

Broad incumbents

• Classy Nails & Spa: Multi-location US nail salon chain providing standard manicure, pedicure, and spa services at mid-market price points. Comparable service offering but with broader mass-market positioning.
• Hand & Stone Massage and Facial Spa: National franchise offering massage, facial, and nail services with hundreds of US locations. Adjacent incumbent expanding into nail services with comparable franchise model and franchisee support infrastructure.
• Venetian Nail Spa: Large US nail salon chain offering full nail and waxing services at mall and standalone locations. Broader incumbent in the same category with wider footprint but less premium positioning than PAINT.

Regional players

• Polished Nail Bar: Regional nail salon chain operating primarily in the Midwest with modern aesthetic and gel-focused service menu. Comparable boutique nail-bar format at smaller scale and limited geographic overlap with PAINT.

Emerging players

• Côte (nail salon): Emerging upscale nail bar concept focused on elevated service and modern interiors with select US locations. Comparable premium positioning but smaller footprint than PAINT.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/paintnailbar
• Instagraminstagram.com/paintnailbar
• Pinterestpinterest.com/paintnailbar
• Xx.com/paintnailbar
• LinkedInlinkedin.com/company/paint-nail-bar-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAINT Nail Bar