AESTHETICO

What AESTHETICO does

AESTHETICO is a German dermatological skincare brand (legal entity: Medicos Kosmetik GmbH & Co. KG, established 1998, headquartered in Münster) with 11-50 employees. It develops, manufactures 100% in Germany, and distributes skincare products positioned at the intersection of dermatology and cosmetics — covering cleansing, day/night care, eye care, specialty care (fruit acid treatments, serums, masks, peelings), and a newly added suncare line (AESTHETICO suncare cell protect, launched 2025). The portfolio is organized systematically by skin type, skin concern (acne, anti-aging, rosacea/couperose, neurodermatitis, men's skin), and body region, with formulations calibrated to specific skin pH ranges (e.g., pH 4.5 tonics, pH 3.5 fruit acid products) and pH-balanced eye makeup removers. The flagship technology is the active³ peel concept, a professional fruit acid peeling system intended for home use, backed by a skin-analysis recommendation flow on the website.

Commercially, AESTHETICO generates revenue primarily through direct-to-consumer e-commerce on aesthetico.de at unit prices of roughly €14-€55 per SKU, with free shipping within Germany and a €7 fee to Austria. Distribution is multi-channel: the owned shop, an Amazon Germany marketplace listing, a network of partner cosmetic institutes across DACH (discoverable via the Institutsfinder tool), and a wholly-owned Swiss distributor, AESTHETICO Schweiz GmbH in Weinfelden, for the Swiss market. Marketing spans content (skin guide, blog), email newsletters, and broad social media coverage (Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Xing), supported by Google/Meta ads, VWO experimentation, and Trusted Shops trust signals. An AI-powered chatbot (Aesthesia, built by Dr. Schengber & Friends on Google Cloud) provides product recommendations. Customers are predominantly long-tail end consumers addressing conditions such as acne, aging, rosacea, neurodermatitis, and sensitivity, with a secondary B2B2C layer through professional institutes; corporate leadership is led by Managing Director Philipp Beckmann under the Medicos Kosmetik Beteiligungs-GmbH holding entity.

Name

AESTHETICO

Legal name

Medicos Kosmetik GmbH & Co. KG

Website

https://aesthetico.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

AESTHETICO is a German dermatological skincare brand established in 1998 (Medicos Kosmetik GmbH & Co. KG), manufacturing 100% in Germany and selling skincare for conditions including acne, aging, rosacea and neurodermatitis through its own D2C e-commerce shop, Amazon Germany, partner cosmetic institutes, and a Swiss distribution subsidiary across the DACH region.

Ownership category

akta.pro rank

Product category

Dermo-cosmetic Skincare

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

akta.pro secondary industry

Professional Skincare & Facial Treatments (CRABALAF)

Keywords

• Dermatological skincare products
• Dermo-cosmetic formulations
• Anti-aging skincare solutions
• Professional fruit acid treatments
• Sensitive skin care

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of skincare products through owned e-commerce platform, generating revenue from one-time product purchases with subscription capabilities through recurring newsletter marketing

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

AESTHETICO develops, manufactures in Germany, and sells dermatologically-formulated skincare products organized by skin type and skin concern (acne, anti-aging, rosacea/couperose, neurodermatitis, men's skin). The portfolio spans cleansing, day care, night care, eye care, specialty care (serums, masks, fruit acid treatments), and sun protection. Products are sold direct-to-consumer via the aesthetico.de online shop, through Amazon Germany, via a network of partner cosmetic institutes, and through a Swiss trading partner.

Product overview

AESTHETICO is a German dermatological skincare brand (since 1998) offering a comprehensive portfolio of skincare products marketed as 'Kosmetik im Zeichen der Dermatologie' (Cosmetics under the sign of dermatology). The product range follows a systematic approach organized by skin type (normal, dry, combination, mature, impure, sensitive), skin concerns (acne, anti-aging, rosacea/couperose, neurodermatitis, men's skin), body region (face, body, scalp/hair), and product categories including: Cleansing (cleansing milk, cleansing gel, cleansing lotion, active foam, revitalizing foam), Day Care (hydrating cream, clarify skin, phytocare), Night Care (fruit complex, revitalizing cream, lipid cream advanced), Eye Care (sensitive eye cream), Specialty Care (fruit acids, serums, masks, peelings), and Sun Protection (suncare cell protect, SPF products). The brand emphasizes medical and cosmeticological competence, German manufacturing, and products free from allergy-causing fragrances. An AI-powered chatbot (Aesthesia) provides product recommendations, and the active³ peel concept offers professional fruit acid treatments.

Differentiator

Problem solved

Functional benefit

Products and services

• AESTHETICO suncare cell protect Sun protection product for cellular protection against UV radiation; new suncare line launched in 2025.
• AESTHETICO juvenation (30 ml) Anti-aging serum for mature, moisture-deprived skin; provides plump and fresh appearance, smooths skin, delivers intensive moisture.
• AESTHETICO tri plus retinol (30 ml) Cell-stimulating serum for regeneration- and activation-needy skin; improves skin structure, reduces wrinkles, promotes even skin texture.
• AESTHETICO active foam (200 ml) Pore-deep cleansing foam for mature and activation-needy skin; suitable for oily, impure, and acne-prone skin; provides horn-dissolving, comedone-releasing, pH-regulating, and skin-smoothing effects.
• AESTHETICO pure skin (30 ml) Skin-clarifying serum for oily, impure, and acne-prone skin; provides skin-clarifying and anti-inflammatory effects, regulates sebum production, prevents pimple marks.
• AESTHETICO gel couplerose (50 ml) Cooling moisture gel for redness-prone, irritated skin; suitable for couperose and telangiectasia; provides skin-soothing and intensive cooling effects.
• AESTHETICO skin harmonizer SPF 50 (30 ml) Tinted day care for impure, irritated, redness- or rosacea-prone skin; provides high UV protection, conceals redness, pimple marks, and couperose, combats inflammation.
• AESTHETICO hydrating cleansing gel (100 ml) Moisturizing oleo-cleansing gel for moisture-deprived, sensitive, and mature skin; cleanses make-up, dirt, and sebum while providing moisture; pH-balanced for tear fluid, suitable for eye make-up removal.
• AESTHETICO cleansing milk (200 ml) Mild cleansing milk for mature, sensitive, dry, and neurodermatitis-prone skin; gently cleanses without drying, soap-free, removes eye make-up.
• AESTHETICO cleansing lotion (200 ml) Soap-free washing lotion with pH-skin neutral formulation; suitable for daily face and body cleansing; prevents drying and preserves the natural acid mantle.
• AESTHETICO refresh & care (200 ml) Moisturizing facial toner with pH 4.5; tonifies skin, soothes, regulates skin pH, reduces tension; suitable as mild aftershave.
• AESTHETICO sensitive eye cream (15 ml) Revitalizing anti-aging eye cream for the sensitive eye area; supports collagen synthesis, improves elasticity and firmness, binds moisture with plant oils and hyaluronic acid; perfume-free, suitable for contact lens wearers.
• AESTHETICO hydrating cream (50 ml) Day care for moisture-deprived and sensitive skin; contains hyaluronic acid, natural lipids, shea butter, and avocado oil; protects against environmental influences; suitable as a make-up base.
• AESTHETICO fruit complex body & face lotion (200 ml) Balancing fruit acid lotion with 10% fruit acids (AHAs) and 3% urea; for impure, acne-prone skin and activation-needy mature skin; exfoliates and improves skin texture; suitable for face and body.
• AESTHETICO peeling (50 ml) Cream peeling for all skin types; gently removes excess horn layer without micro-injuries; refines skin texture and increases skin moisture; contains vitamin E, panthenol, and avocado oil.
• AESTHETICO clarify skin (50 ml) Light gel cream for combination and oily skin; skin-clarifying and soothing, quickly absorbed, prevents shiny complexion; suitable as make-up base and for men's skin.
• AESTHETICO phytocare (50 ml) Gel cream with plant extract to reduce sebum overproduction for combination and oily skin; cools, moisturizes, normalizes acne-prone skin; quickly absorbed and mattifying.
• AESTHETICO fruit balancer (200 ml) Activating facial toner with 5% fruit acids (AHAs); activates skin after cleansing, gently removes dead skin cells; pH 3.5, strengthens skin barrier; perfume-free formula.
• AESTHETICO vital care (50 ml) Ready-to-use healing earth (Loess) mask for oily, impure, and acne-prone skin; absorbs excess fat, regulates lipid and acid balance, stabilizes acid mantle.
• AESTHETICO active³ peel concept Professional fruit acid peeling concept system with scientific formulation protocols for home use; featured in the AESTHETICO skin guide as a key treatment offering alongside fruit acid treatments.

Quantifiable outcome

• Products rated 4.7-5.0 stars by customers

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• AESTHETICO Schweiz GmbHcoreChannel Partner/ Reseller/ DistributorExclusive trading partner for distribution and shipping to Switzerland. Located in Weinfelden, Switzerland. Handles all customer inquiries and orders for the Swiss market.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dr. Hauschka (WALA): German natural/holistic skincare brand built around Made-in-Germany quality and a professional partner channel. Comparable to AESTHETICO in dermatological-grade positioning, premium German manufacturing, and institute-led distribution.
• Annemarie Börlind: German natural-focused skincare brand with deep DACH presence sold through beauty institutes and DTC, with a dermatologically-oriented product line. Directly comparable to AESTHETICO in German-made positioning, professional institute channel, and skin-condition-led product segmentation.
• Babor: German professional skincare brand with a long-standing institute distribution model in DACH. Directly comparable to AESTHETICO in B2B professional channel strategy and skin-type-segmented product portfolio.
• Weleda: German/Swiss natural skincare brand with DACH market leadership and ethical positioning. Comparable to AESTHETICO in natural/ethical stance, DACH strength, and professional channel presence.

Broad incumbents

• La Roche-Posay (L'Oréal): Global dermocosmetics leader recommended by dermatologists for sensitive and problem skin. Comparable to AESTHETICO in dermatologically-backed skin concern treatment across a portfolio organized by condition.
• Bioderma (NAOS): French dermocosmetics brand specializing in sensitive skin and tolerance. Comparable to AESTHETICO in dermatological positioning and treatment of conditions such as acne, rosacea, and reactive skin.
• Vichy (L'Oréal): Pharmacy-channel dermocosmetics brand positioned on Vichy Mineralizing Water and skin health. Comparable to AESTHETICO in mineral/medical-inspired skincare formulation and condition-led product architecture.
• Eucerin (Beiersdorf): Global dermocosmetics incumbent owned by Beiersdorf with strong dermatologist endorsement. Comparable to AESTHETICO in medical-grade treatment of skin conditions such as acne and rosacea and broad DACH retail presence.
• Avène (Pierre Fabre): French dermocosmetics brand built around thermal spring water for sensitive and reactive skin. Comparable to AESTHETICO in dermatological skincare positioning for sensitive and intolerance-prone skin types in the DACH market.

Emerging players

• CeraVe (L'Oréal): Dermatologist-developed skincare brand now scaling globally under L'Oréal. Comparable to AESTHETICO in barrier-repair focused formulations and pharmacist/dermatologist-recommended skin condition treatment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/aesthetico.de

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AESTHETICO