Liberated Young
Liberated Young is a Philadelphia-based, founder-owned company that designs and sells culturally affirming flash cards and workbooks (ABC Affirmations) for Black children, serving Black parents, homeschooling families, and early childhood educators through e-commerce and select retail stockists.
- Company typePrivate
- Founded2020
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Liberated Young does
Liberated Young is a Philadelphia-based, founder-owned (Tyshia Ingram) educational product company that designs and sells culturally affirming physical learning materials for Black children. Its core catalog consists of the ABC Affirmations Flash Cards (available in Black Girl Magic and Black Boy Joy editions, $25 each) and the ABC Affirmations Trace and Color Workbook (165 pages, $20), which combine alphabet literacy and handwriting practice with illustrations and affirmations depicting Black children across diverse skin tones and hairstyles. The company operates a direct-to-consumer e-commerce storefront on WooCommerce with international shipping to Canada, the UK, and select European countries, supplemented by a curated network of 8 US-based retail stockists (including Studio Museum Harlem, Planting People Growing Justice Bookstore, and Kindred Stories) and online marketplace partner Basil and Sage.
Revenue is generated through one-time product sales ($20-$25 per unit), a 10% affiliate commission program for content creators, and wholesale/retail distribution. The go-to-market is community-led: a weekly newsletter, blog content on Mindful Parenting and Homeschool, user-generated content on Instagram, an affiliate program, and in-person activations like the Affirmation Station debuted at the African American Museum of Philadelphia's Juneteenth Jubilee 2026. The company is bootstrapped with no external funding, operates with 1-10 employees, has shipped over 3,000 units cumulatively, and has earned media features in Essence, Parents Magazine, and TravelNoire.
Liberated Young firmographics
Firmographics- Name
- Liberated Young
- Legal name
- Liberated Young
- Website
- https://liberatedyoung.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liberated Young is a Philadelphia-based, founder-owned company that designs and sells culturally affirming flash cards and workbooks (ABC Affirmations) for Black children, serving Black parents, homeschooling families, and early childhood educators through e-commerce and select retail stockists.
- Ownership category
- akta.pro rank
Liberated Young industry classification
Industry- Product category
- Children's Educational Products
- NAICS
- Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
- akta.pro secondary industries
- Children’s Activity & Workbook Publishing (MPAJAFAG), Educational & Learning Toys Retail (CRALAFAB), Educational Supplies & Learning Toys Retail (CRALAIAL)
Keywords
Where Liberated Young is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liberated Young business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: E-commerce sales of flash cards and workbooks through the company's website. One-time purchase model with prices ranging from $20-$25 per product. Free shipping on US orders over $40.
- Affiliate Program: 10% commission on all products sold through unique referral links. Monthly payouts to affiliates who are content creators with active blogs and/or engaged social media accounts.
- Retail Distribution: Wholesale distribution through retail stockists including bookstores, gift shops, and museum stores across the United States.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | ABC Affirmations Flash Cards (Black Girl Magic or Black Boy Joy) |
| One time/ perpetual license | Pay-as-you-go | ABC Affirmations Trace and Color Workbook |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Liberated Young product offering
Product offeringCore offering
Liberated Young designs and sells a focused line of physical educational products — primarily flash cards and a workbook — that pair alphabet literacy instruction with culturally affirming illustrations and positive affirmations featuring Black children. The portfolio centers on the ABC Affirmations Flash Cards (Black Girl Magic and Black Boy Joy decks, 33 cards each at $25) and the ABC Affirmations Trace and Color Workbook (165-page activity book at $20). Products are sold direct-to-consumer and through select retail stockists to parents, homeschoolers, and educators of Black children ages 2 through early elementary.
Product overview
Liberated Young is a culturally empowering education company offering a focused portfolio of ABC Affirmations learning products. The product line centers on ABC Affirmations Flash Cards (available in Black Girl Magic and Black Boy Joy editions) and the ABC Affirmations Trace and Color Workbook. These products combine culturally affirming content with educational tools to help children build self-confidence, positive self-esteem, and strong cultural identities. The flash cards are designed for ages 2+ and feature 33 cards each with alphabet affirmations and illustrations of Black children. The workbook provides 165 pages of tracing, coloring, and activity content for PreK-2nd grade learners. All products are currently available via pre-order for fall 2026 restock.
Differentiator
Problem solved
Functional benefit
Products and services
- ABC Affirmations Flash Cards - Black Girl Magic Empowering alphabet flash card deck featuring 26 cards with illustrations of Black girls, each letter paired with a positive word and affirmation, plus a How-To card, two activity cards, and two blank cards for custom affirmations. 33 cards total, each 3.5" x 5" with rounded corners, recommended for ages 2 and up.
- ABC Affirmations Flash Cards - Black Boy Joy Alphabet flash card deck featuring 26 cards with illustrations of Black boys, each letter paired with a positive word and affirmation, plus a How-To card, two activity cards, and two blank cards. 33 cards total, 3.5" x 5" with rounded corners, designed so Black boys can see themselves within the illustrations and affirmations.
- ABC Affirmations Trace and Color Workbook A 165-page multipurpose educational workbook for PreK-2nd grade learners featuring affirmations, positive words, handwriting practice pages, coloring pages, and activity pages. Designed to help children build foundational literacy, handwriting, and social-emotional skills in an affirming, empowering way; includes a teaching guide and a gloss laminated cover with high-quality 70lb stock paper.
Quantifiable outcome
- Over 3,000 ABC Affirmations units shipped to families worldwide
- +2 more outcomes
Companies that use Liberated Young
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Liberated Young technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Liberated Young partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- Post 21minorRetail stockist located at Downtown Disney, Disneyland in California. Carries Liberated Young products in their physical gift shop location.
- Carver 47minorRetail bookstore located at 1050 East 47th Street, Chicago, Illinois. Carries Liberated Young products.
- Studio Store at Studio Museum HarlemcoreMuseum gift shop at Studio Museum Harlem in New York. Features culturally affirming children's products.
- Planting People Growing Justice BookstorecoreBlack-owned bookstore in Minneapolis, Minnesota focused on books by and about people of color.
- Kindred StoriesminorBookstore in Houston, Texas at 2304 Stuart St. Carries Liberated Young products.
- Yinibini BabyminorRetail shop at 716 Monroe St NE, Washington, DC (Artswalk). Specializes in culturally affirming children's products.
- Basil and SageminorOnline marketplace partner where Liberated Young products are available for purchase.
- African American Museum of PhiladelphiacoreHosted the Affirmation Station activation at the African American Museum of Philadelphia's Juneteenth Jubilee 2026. Provided free community engagement activity for families.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Liberated Young competitors and assessment
Company assessmentEmerging players
- Raising Luminaries: Children's book subscription and educational resource focused on identity, anti-bias, and representation. Comparable audience (parents seeking affirming education) with subscription model variation.
- The Culture Tags: Small Black-owned brand producing affirmation-focused products for children of color. Highly comparable product format (affirmation cards/merch) at similar early-stage scale.
Direct peers
- Yinibini Baby: Black-owned children's brand and DC retail shop carrying culturally affirming products. Functions as both a peer brand and a Liberated Young stockist, with overlapping mission and customer.
- Honeybee Joy: Black-owned children's brand offering affirmation cards and culturally affirming products for children of color. Most direct competitor in the niche affirmation-deck category with overlapping mission and product format.
- Melanin Origins: Black-owned educational brand selling diverse children's books, puzzles, and learning toys that center Black and brown children. Highly comparable product mix (decks/books/toys) and target persona to Liberated Young.
- Conscious Kid: Mission-driven children's book and learning resource subscription focused on diverse representation and anti-bias education. Comparable product category and educational mission.
- Urban Intellect: Black-owned publisher of educational card games and books covering Black history and culture for children. Comparable deck-based educational product format serving a similar mission-driven customer.
- Brown Toy Box: Black-owned STEAM-focused toy and educational product company celebrating Black excellence. Comparable mission of culturally affirming children's educational products with broader product breadth.
Broad incumbents
- Lovevery: Venture-backed children's educational play kit subscription company. Not culturally focused but occupies the premium early-childhood educational product category Liberated Young aspires to. Reference point for scaling a high-quality educational product brand.
Regional players
- Mahogany Books: Black-owned online bookstore specializing in books for and by people of African descent. Comparable mission of culturally affirming Black children's content; functions partly as a distribution channel for similar creators.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Liberated Young social profiles
Digital presenceLiberated Young financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liberated Young leadership team
Management profileNumber of profiles
Profiles1 record
Liberated Young funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liberated Young M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liberated Young
What does Liberated Young do?
Liberated Young designs and sells a focused line of physical educational products — primarily flash cards and a workbook — that pair alphabet literacy instruction with culturally affirming illustrations and positive affirmations featuring Black children. The portfolio centers on the ABC Affirmations Flash Cards (Black Girl Magic and Black Boy Joy decks, 33 cards each at $25) and the ABC Affirmations Trace and Color Workbook (165-page activity book at $20). Products are sold direct-to-consumer and through select retail stockists to parents, homeschoolers, and educators of Black children ages 2 through early elementary.
Is Liberated Young a public or private company?
Liberated Young is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liberated Young founded?
Liberated Young was founded in 2020. It employs 1 to 10 people.
Where is Liberated Young based?
Liberated Young is headquartered in Philadelphia, United States, in the North America region.
How does Liberated Young make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are affiliate Program and retail Distribution.
Who are Liberated Young's main competitors?
Emerging players on record are Raising Luminaries and The Culture Tags. Direct peers are Yinibini Baby, Honeybee Joy, Melanin Origins, Conscious Kid, Urban Intellect and Brown Toy Box. Lovevery is listed as a broad incumbent. Mahogany Books is listed as a regional player.
Does Liberated Young have an API?
No public API is recorded for Liberated Young.
What industry is Liberated Young in?
Liberated Young's product category is Children's Educational Products. Its primary akta.pro industry code is EDAGAIAE, Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting), with a secondary code of MPAJAFAG, Children’s Activity & Workbook Publishing. Its NAICS code is 45912 and its SIC code is 3944.