SPEL Stormwater

What SPEL Stormwater does

SPEL Stormwater, now operating as Atlan Stormwater following a July 2023 rebrand, is an Australian family-owned manufacturer of stormwater quality improvement devices (SQIDs) founded in 1972 and headquartered in Silverwater. The company designs, manufactures, and sells a comprehensive portfolio spanning primary treatment (StormSack, Ecoceptor, BaffleBox, Vortceptor), secondary hydrocarbon and nutrient treatment (Spillceptor, Flowceptor, Triceptor), tertiary filtration and bioretention (AtlanBasin, Floating Wetlands, FlowFilter, AtlanFilter, AtlanBio, FlowGuard), and supporting pipe, storage, and detention products (AtlanFlow ADS Pipe, Tankstor, AtlanChamber, AtlanVault, MegaVault). All products are SQIDEP-verified and manufactured in Australia to meet national regulatory standards, including AS5100.2 for highway and railway load applications.

The business operates a sales-led, consultative go-to-market targeting infrastructure developers, municipal councils, industrial and commercial facilities, residential developers, and transport infrastructure projects. Revenue is generated through capital equipment sales (one-time product purchases for infrastructure projects) and a national maintenance services arm providing commissioning, scheduled inspection, clean-outs, part replacement, and repair contracts across Australia and New Zealand. The company supports its sales motion with complimentary engineering design assistance including MUSIC modelling, product recommendations, and site-specific drawings. Customers span shopping precincts, commercial zones, recreational grounds, industrial areas, residential developments, car parks, transport corridors, airports, and service stations.

The company has no external investors, no funding rounds, no M&A activity, and no subsidiaries. Leadership comprises CEO Andy Hornbuckle, founder Stephen Hales, and CFO Carl Lassen. Geographic reach is limited to Australia and New Zealand. Pricing is not publicly disclosed; quotes are provided through a national phone line (1300 773 500) and an online quote request system that redirects to atlan.com.au.

Name

SPEL Stormwater

Legal name

Spel Stormwater Australia

Website

https://spel.com.au

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

SPEL Stormwater (now Atlan Stormwater) is a family-owned Australian manufacturer founded in 1972 that designs and produces stormwater quality improvement devices, storage tanks, and conveyance products, serving councils, developers, industrial facilities, and transport infrastructure projects across Australia and New Zealand.

Ownership category

akta.pro rank

Product category

Stormwater Treatment Equipment

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Real-Time Monitoring & Smart Stormwater (Sensors, SCADA/IoT, RTC) (EUANAEAK)

akta.pro secondary industries

Erosion Control & Stormwater BMP Maintenance (IMAIAIAG), Storm Drain & Yard Drain Cleaning & Repair (HSAOABAL)

Keywords

• Stormwater treatment systems
• Water quality devices
• Gross pollutant traps
• Bioretention infrastructure
• Stormwater filtration products

Headquarters

HQ city

Silverwater

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Stormwater Treatment Products: Manufacture and sale of stormwater quality improvement devices including gross pollutant traps, separators, filters, bioretention systems, and storage solutions. Products sold as capital equipment for infrastructure projects.
2. Maintenance Services: National maintenance team providing scheduled maintenance, commissioning, inspections, clean-outs, part replacements, and repairs for SPEL products and other proprietary devices. Revenue from service contracts ensuring regulatory compliance and maximizing device lifecycle.
3. Design Assistance: Complimentary MUSIC modelling, engineering guidance, product recommendations, cost estimates, and site-specific drawings provided to support product sales.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

SPEL Stormwater manufactures, supplies, and maintains proprietary Stormwater Quality Improvement Devices (SQIDs), including gross pollutant traps, separators, filtration units, bioretention systems, and stormwater storage solutions. The company also provides ongoing maintenance services for installed assets and complimentary in-house design assistance to engineering customers across Australia and New Zealand.

Product overview

SPEL Stormwater (now Atlan Stormwater) is a manufacturer of comprehensive stormwater management solutions operating since 1972. The company offers a portfolio of primary gross pollutant traps (StormSack, Ecoceptor, BaffleBox, Vortceptor), secondary hydrocarbon and nutrient treatment devices (Spillceptor, Flowceptor, Triceptor), and tertiary filtration systems (AtlanBasin, Floating Wetlands, FlowFilter, AtlanFilter, AtlanBio, FlowGuard). The product range also includes pipe conveyance and storage solutions (AtlanFlow ADS Pipe, Tankstor, AtlanChamber, AtlanVault, MegaVault). Products serve applications from shopping precincts and car parks to highways, airports, and industrial facilities. The company also provides complimentary design assistance including MUSIC modelling and engineering guidance, along with a national maintenance team for ongoing asset servicing.

Differentiator

Problem solved

Functional benefit

Products and services

• Gross Pollutant Traps (GPTs)
• Stormwater Separators
• Stormwater Filters
• Bioretention Systems
• Stormwater Storage Solutions
• Stormwater Asset Maintenance Services Ongoing maintenance services for installed SPEL stormwater treatment assets, supporting asset lifecycle performance for councils, property developers, and asset owners across Australia and New Zealand.
• Design Assistance Service Complimentary in-house design support provided to consulting engineers and customers to integrate SPEL devices into project specifications and stormwater treatment trains.

Quantifiable outcome

• Tankstor tanks have life expectancy in excess of 50 years with glass reinforced plastic construction
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• SQIDEPcoreOthersSPEL products are verified through the Stormwater Quality Improvement Device Evaluation Program (SQIDEP), an independent verification system for stormwater treatment products in Australia ensuring compliance with Australian standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NDS (NDS Inc.): Manufacturer of stormwater management, drainage, and filtration products including catch basins, grates, and flow management, comparable to SPEL's at-source treatment and chamber product lines.
• Hydro International: Global manufacturer of stormwater treatment devices including hydrodynamic separators and filtration systems, directly comparable to SPEL's Vortceptor, Flowceptor, and Spillceptor product families serving municipal and industrial customers.
• Soleno: Canadian manufacturer of stormwater management solutions including HDPE pipes, infiltration chambers, and water quality products, directly comparable to SPEL's AtlanChamber infiltration and AtlanFlow pipe offerings.
• ACO Group: Global manufacturer of drainage channels, grates, and stormwater treatment systems for commercial, industrial, and infrastructure applications, competing directly with SPEL's FlowGuard, ADS Pipe, and gross pollutant trap lines.
• Advanced Drainage Systems (ADS): Leading manufacturer of HDPE pipe and stormwater drainage products including the N12 pipe that SPEL distributes as ADS Pipe/AtlanFlow, with overlapping stormwater conveyance and storage offerings.
• Contech Engineered Solutions: US-based manufacturer of stormwater management solutions including treatment devices, detention systems, and filtration media, highly comparable in scope to SPEL's full primary/secondary/tertiary product stack.

Broad incumbents

• Oldcastle Infrastructure: Division of CRH providing a broad portfolio of water, stormwater, and utility infrastructure products across North America, overlapping with SPEL's detention, treatment, and conveyance offerings as a larger established player.
• IPEX (Aliaxis): North American manufacturer of thermoplastic piping systems for municipal, industrial, and stormwater applications, comparable to SPEL's AtlanFlow ADS Pipe and Tankstor water storage lines as a broader water infrastructure incumbent.

Regional players

• Hynds Water Products: Major New Zealand supplier of water, wastewater, and stormwater infrastructure products, including pipes, tanks, and treatment systems, overlapping with SPEL's ANZ coverage and product range.
• Humes (Fletcher Building): New Zealand-based manufacturer of concrete and plastic infrastructure products including stormwater detention, pipes, and chambers, directly competing with SPEL/Atlan in the New Zealand and trans-Tasman market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPEL Stormwater